Kindly note that the University of Nigeria, Nsukka (UNN) used the 80:20 ratio to calculate the admission aggregate score.
UNN Departmental Cut Off Mark
The UNN departmental cut off mark for all courses is determined by the student’s performance in each year’s JAMB and Post UTME.
It means that there is no fixed cut off mark. For example, the merit cut off mark for Nursing Science could have been 287. But this year, the cutoff mark may increase or decrease.
Each department in UNN determines the merit cut off mark at the end of the Post UTME screening exam.
For example, the Department of Medical Laboratory Science will compile students’ total scores. They will look at the admission quota’s highest and lowest aggregate scores.
A good website It is essential for any business or organization. serves as a virtual storefront and a platform to engage with customers and clients. To create an effective website, there are several key elements and qualities that should be considered. In this article, we will explore the five most important things for a website to ensure its success.
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Quality 1: User-Friendly Navigation
A user-friendly navigation is essential for a good website. It should be easy for visitors to find what they’re looking for and navigate through the site. This can be achieved by having a clear and organized menu structure, using descriptive labels for navigation links, and including a search bar for easy access to specific content.
Quality 2: Responsive Design
In today’s mobile-driven world, a responsive design is crucial for a successful website. It ensures that the site is optimized for different devices and screen sizes, providing a seamless user experience across desktops, tablets, and smartphones. A responsive design also improves search engine visibility and helps in reaching a wider audience.
Quality 3: Compelling Content
High-quality and compelling content is a key factor in attracting and retaining visitors. The content should be informative, engaging, and relevant to the target audience. This includes well-written articles, blog posts, product descriptions, and any other textual or visual content that adds value to the user experience. Regularly updating the content can also help keep the website fresh and current.
Quality 4: Clear Call-to-Action
A clear call-to-action is essential for converting visitors into customers or clients. It should be prominently displayed throughout the website and guide users to take the desired action, such as making a purchase, filling out a form, or contacting the business. The call-to-action should be concise, compelling, and easy to understand.
Quality 5: Fast Load Time
Fast load time is crucial for a good website. Visitors have a short attention span, and if a website takes too long to load, they may leave and never return. To ensure fast load time, optimize images and multimedia files, minimize HTTP requests, utilize caching techniques, and choose a reliable hosting provider.
Conclusion
In conclusion, a good website is characterized by user-friendly navigation, responsive design, compelling content, clear call-to-action, and fast load time. By incorporating these five important qualities, businesses and organizations can create engaging websites that attract and retain visitors, ultimately leading to increased conversions and success.
You can describe your website example by highlighting its unique features, key functionalities, and target audience. Focus on what makes your website stand out and how it provides value to users.
10 Benefits of Having a Website for Small Business
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Benefit 1: Increased Online Visibility
A website provides small businesses with an opportunity to increase their online visibility. With a website, businesses can be found by potential customers through online searches, improving their chances of generating leads and attracting new customers.
Benefit 2: 24/7 Availability
A website allows businesses to be available 24/7, even outside of their regular business hours. This means that customers can access information about products and services, make purchases, and contact the business at any time convenient for them, increasing customer satisfaction and potential sales.
Benefit 3: Cost-Effective Marketing
Having a website is a cost-effective way for small businesses to market their products and services. Compared to traditional advertising methods, such as print media and television commercials, a website provides a more affordable and scalable marketing platform, allowing businesses to reach a wider audience without breaking the bank.
Benefit 4: Targeted Advertising
A website allows businesses to engage in targeted advertising by reaching out to specific demographics and targeting their advertisements accordingly. This helps improve the effectiveness of marketing campaigns, as businesses can tailor their messages to resonate with their target audience, resulting in higher conversion rates.
With a website, small businesses can reach customers beyond their local geographic area. By optimizing their website for search engines and utilizing online marketing strategies, businesses can attract customers from different cities, states, and even countries. This expanded customer reach opens up new growth opportunities and increases revenue potential.
Benefit 7: Improved Customer Service
A website provides a platform for businesses to offer excellent customer service. Businesses can include FAQs, live chat support, and contact forms on their websites, enabling customers to quickly find answers to their questions and resolve any issues they may have. This improves customer satisfaction and builds a reputation for exceptional customer service.
Benefit 8: Credibility and Trust
A professionally designed website helps establish credibility and trust in the minds of potential customers. A well-designed website with customer testimonials, industry certifications, and secure payment options creates a positive impression and instills confidence in customers, making them more likely to choose the business over competitors.
Having a website gives small businesses a competitive advantage over competitors who do not have an online presence. By effectively leveraging their website as a marketing tool, businesses can differentiate themselves from competitors, showcase their unique selling points, and attract customers who are actively searching for products or services online.
Conclusion
In today’s digital age, having a website is essential for small businesses. A website offers various benefits, including increased online visibility, 24/7 availability, cost-effective marketing, targeted advertising, customer convenience, expanded customer reach, improved customer service, credibility and trust, market expansion, and a competitive advantage over competitors.
Frequently Asked Questions
1. How much does it cost to have a website for a small business?
The cost of a website for a small business can vary depending on various factors, including the complexity of the website, required features, and ongoing maintenance. It’s best to consult with a professional web development agency to get an accurate estimate based on your specific business needs.
2. Do I need technical skills to manage a website for my small business?
While technical skills can be helpful, they are not essential to manage a website for a small business. Content management systems (CMS) like WordPress make it easy for business owners to update and manage their website content without the need for extensive technical knowledge.
3. Can a website help me attract new customers?
Absolutely! A website can significantly contribute to attracting new customers. By optimizing your website for search engines, utilizing online marketing strategies, and providing valuable content and offerings, you can increase your online visibility and attract new customers who are actively searching for products or services related to your business.
4. How can I measure the success of my business website?
6. Can a website help establish my brand identity?
Yes, a website is an excellent tool for establishing and showcasing your brand identity. Through strategic web design, consistent branding elements, and engaging content, you can create a compelling online presence that reinforces your brand values and resonates with your target audience.
7. Is it necessary to have a mobile-friendly website?
Absolutely! With a significant percentage of internet users accessing websites through mobile devices, having a mobile-friendly website is essential. Optimizing your website for mobile devices ensures a seamless and user-friendly experience for mobile users, increasing customer satisfaction and improving search engine rankings.
Adobe’s 2024 Creative Trends Report, announced on December 7, 2023, is a vital resource for small business owners looking to stay ahead in the rapidly evolving digital landscape. This report not only forecasts the upcoming visual trends but also provides insights into how these trends can be leveraged for business growth and customer engagement.
Key Trends for 2024
Calming Rhythms: In an era where mental and emotional well-being is paramount, this trend focuses on soothing, rhythmic visuals. Small businesses can integrate these elements into their branding and digital content to create a relaxing customer experience.
Wonder and Joy: This trend taps into visuals that evoke awe and happiness. Small businesses can use these themes to create captivating marketing campaigns that resonate with consumers seeking positivity in challenging times.
Dynamic Dimensions: With the rise of VR and AR, this trend emphasizes the blend of 2D and 3D elements. Small businesses in the tech and gaming sectors can particularly benefit from this trend to create immersive experiences for their customers.
The New Nostalgia: A blend of vintage and modern aesthetics, this trend can help small businesses tap into the nostalgia of their target demographics while keeping a contemporary edge.
Technological Advancements and AI
The report highlights the role of generative AI in democratizing creativity. Tools like Adobe Firefly can assist small business owners, regardless of their technical skills, in producing high-quality, innovative designs. This is particularly beneficial for businesses with limited resources for professional design services.
Impact on Small Businesses
For small businesses, these trends offer a roadmap to align their branding, marketing, and product designs with consumer preferences. Understanding and incorporating these trends can enhance customer engagement, brand loyalty, and overall market competitiveness.
Adobe’s 2024 Creative Trends Report is more than a forecast of visual styles; it’s a guide for small businesses to navigate the future of digital content creation. By embracing these trends, small businesses can position themselves at the forefront of innovation, offering their customers engaging and emotionally resonant experiences.
The modern era has been a fertile period for the emergence of successful Hispanic entrepreneurs. By 2060, it’s projected that 1 out of every 3 Americans will be Hispanic, suggesting an even greater surge in Hispanic entrepreneurial success in the years to come.
Most Successful Hispanic Entrepreneurs
Here is a list of 16 highly successful Hispanic entrepreneurs in the United States, who have left an indelible mark on their respective industries.
Alberto ‘Beto’ Perez (Zumba Fitness)
Alberto ‘Beto’ Perez’s journey from a conventional aerobics instructor to the founder of Zumba Fitness is a testament to innovation in the fitness industry. His idea to blend dance with exercise transformed the global fitness landscape. The global adoption of Zumba signifies a shift in consumer preferences towards more engaging and culturally diverse forms of fitness.
Alberto ‘Beto’ Perez, a creative force in the fitness industry, pioneered a new genre of physical exercise with the advent of Zumba Fitness in the year 2001. Born and raised in Colombia, Perez’s journey began as a conventional aerobics instructor.
However, his experimental spirit led him to incorporate elements of dance into his aerobics classes during his tenure in America, laying the foundation for the inception of Zumba. Zumba Fitness has taken the global exercise domain by storm over the past couple of decades.
This novel form of dance-fitness fusion is not only fun but is also an effective way to keep fit, earning Perez a massive following.
As of today, Zumba Fitness classes have permeated the global fitness market and are available in an astounding 200,000 locations in more than 180 countries.
It’s estimated that approximately 15 million fitness enthusiasts currently participate in Zumba Fitness classes, demonstrating the remarkable success and reach of Perez’s innovation.
Perez’s success highlights the potential of cultural fusion in business innovation. His work emphasizes the importance of passion and creativity in entrepreneurship, inspiring many to explore culturally rich business ideas.
Jorge Perez (The Related Group)
Jorge Perez’s transformative impact on South Florida’s skyline showcases the power of strategic pivoting in business. His shift from affordable housing to high-end condominiums not only marked significant personal success but also reflected the evolving real estate market dynamics.
Jorge Perez, born in Argentina, ventured onto U.S. soil in 1968, freshly graduated from high school. Miami became his new home where he began to construct an empire dedicated to affordable housing.
Perez and New York developer Stephen Ross joined forces to co-found The Related Group. Initially focusing on affordable housing, the company has since pivoted to specialize in high-end condominiums, reflecting Miami’s dynamic real estate market.
This strategic shift has propelled Perez into the elite group of billionaires. His profound impact on South Florida’s skyline has earned him the title ‘the condo king of South Florida’.
Perez’s journey exemplifies the quintessential rags-to-riches story, portraying his adaptability and business acumen.
Perez’s rags-to-riches story is a powerful narrative about adaptability and market awareness in entrepreneurship. His journey underscores the importance of understanding and responding to market trends for sustained business success.
Carlos Castro (Todos Supermarket)
Carlos Castro’s journey from a Salvadoran immigrant to the founder of Todos Supermarket illustrates perseverance. His supermarket chain caters specifically to Latino shoppers, addressing a significant market need.
Carlos Castro, born in El Salvador, established the Todos Supermarket chain in 1990. He brought forth a novel concept – the first supermarket chain in the Washington D.C. area explicitly tailored to cater to Latino shoppers.
Castro’s path to success was fraught with challenges. He escaped the civil unrest in El Salvador, initially entering the U.S. illegally, and was deported. Unwilling to give up, he made a second attempt, this time successfully immigrating legally.
He eventually relocated his entire family to the U.S., identified a much-needed business niche, and embarked on his entrepreneurial journey, proving resilience in the face of adversity.
Castro’s entrepreneurial journey underscores the importance of community-focused business models and the value of serving niche markets.
Marcelo Claure (BrightStar and Sprint)
Claure’s transition from BrightStar founder to Sprint CEO showcases his expertise in telecommunications and his strategic business acumen. His leadership at Sprint has been instrumental in its growth and industry impact.
Marcelo Claure is a highly regarded figure in the telecommunication industry. While he’s more recognized as the Chief Executive Officer of Sprint, his entrepreneurial spirit was first manifested when he founded BrightStar, a mobile device distributor.
BrightStar rapidly achieved monumental success and now serves over 200 carriers in 50 different countries, generating annual revenues exceeding $7 billion.
Claure’s story highlights the potential of innovation and strategic planning in business growth.
Claure’s success is indicative of the significant opportunities in the technology sector and highlights the importance of innovation and strategic leadership.
Tony Jimenez (MicroTech)
Tony Jimenez leveraged his military experience to establish MicroTech, addressing complex IT challenges in government and private sectors. His company’s success in federal projects showcases his ability to bridge technology and service.
Tony Jimenez transitioned from a 24-year-long active military service, including being a combat veteran, into a successful entrepreneur.
His extensive experience working with the Department of Defense on diverse platform transformation challenges inspired him to establish MicroTech. MicroTech specializes in addressing complex IT issues for government and private sector clients.
It’s currently involved in over a hundred Federal projects, showcasing Jimenez’s ability to leverage his military background to solve critical technical problems on a large scale.
Jimenez’s story highlights the importance of leveraging unique experiences to solve industry-specific problems, emphasizing the value of diversity in entrepreneurship.
Maria Contreras-Sweet (ProAmerica Bank)
Maria Contreras-Sweet broke new ground by founding ProAmerica Bank, focusing on community development and financial empowerment. Her leadership in both the financial and marketing sectors underlines her diverse entrepreneurial skills.
Maria Contreras-Sweet, originally from Guadalajara, Mexico, broke new ground when she launched ProAmerica, marking the establishment of California’s first Latino-originated commercial bank in over 35 years.
Riding on the wave of this significant achievement, she further broadened her entrepreneurial scope by launching Contreras-Sweet Enterprises, a firm specializing in marketing and research solutions.
The firm’s impressive clientele includes big-name corporations such as the Pacific Gas and Electric Company, the Walt Disney estate, and Coca-Cola, showcasing her far-reaching influence in diverse sectors.
Her achievements spotlight the impact of entrepreneurial ventures in community development and the importance of representation in the finance industry.
Matias De Tezanos (AutoWeb)
Matias De Tezanos, CEO of AutoWeb.com, has been a serial entrepreneur with successful ventures like Hoteles.com and BrokersWeb.com. His innovative approach in online marketing and advertising has made significant industry impacts.
Matias De Tezanos, the CEO of AutoWeb.com, stands out as a serial entrepreneur. AutoWeb.com is a unique pay-per-click marketing network catering to automobile dealers and manufacturers.
However, his entrepreneurial prowess extends beyond AutoWeb. He founded Hoteles.com, a hotel reservation site specifically designed for Spanish speakers, then moved on to create the online advertising network ClickDiario.com.
In 2011, he further expanded his portfolio by founding BrokersWeb.com, a pay-per-click insurance advertising company. His diverse ventures illustrate his innovative spirit and strategic business acumen.
De Tezanos’ entrepreneurial journey demonstrates the power of innovation in digital marketing and the potential of seizing opportunities in evolving online spaces.
Martha De La Torre (El Clasificado)
Martha De La Torre founded El Clasificado, a classified ads directory targeting Latino immigrants, demonstrating resilience and determination. Her venture has since grown significantly, showcasing the demand for niche market publications.
In 1988, Martha De La Torre pioneered a significant initiative when she founded El Clasificado, a classified ads directory targeting Latino immigrants. Her entrepreneurial journey was no walk in the park.
As she established her start-up, she had to juggle side consulting jobs to keep her business afloat, exemplifying the tenacity often required in entrepreneurship. To help run the business, she cleverly enlisted talented work-study students from a nearby high school.
The company’s web presence was initiated in 1996, and it currently attracts about 24 million page views every month, a testament to its wide reach and relevance.
Her story emphasizes the significance of media in serving specific communities and the potential of niche market-focused entrepreneurship.
Jordi Munoz (3D Robotics)
Jordi Munoz co-founded 3D Robotics, an innovative drone company, showcasing his technical prowess and inventive spirit. His company’s venture capital success indicates the high market demand for tech innovations.
Jordi Munoz, who moved to the United States from Tijuana in 2007, made headlines with his innovative spirit. He gained recognition for hacking the sensors of his Nintendo Wii controller to create the first auto-piloted drone.
After sharing a video of his creation online, Munoz found himself in high demand for his unique skill set.
Today, his company, 3D Robotics, which remains an attractive investment opportunity, has raised nearly $159 million in venture capital, highlighting the significant potential in technology-based ventures.
Munoz’s journey highlights the growing importance of technology startups and the vast potential for innovation in the tech sector.
Sofia Vergara (Entertainment)
Sofia Vergara, known for her acting career, has also made significant strides in entrepreneurship with ventures in media, fashion, and beauty. Her diverse business interests illustrate her versatility and business acumen.
Geisha Williams (Energy)
Geisha Williams, as CEO of PG&E, led significant initiatives towards sustainability and integrating renewable energy sources. Her leadership in the energy sector highlights the importance of sustainable practices in corporate strategy.
Making history as the first Latina to lead a Fortune 500 company, Geisha Williams is the CEO and President of PG&E, one of the United States’ largest combined natural gas and electric energy companies.
Since joining PG&E, Williams has been instrumental in moving the company towards sustainability. She oversaw the procurement of almost 33% of PG&E’s energy from renewable sources, thereby reducing its environmental footprint.
Moreover, under Williams’s leadership, the company has emerged as a leader in integrating renewables, modernizing grids, and utilizing smart-grid technologies.
Despite these major changes, PG&E maintained its high standard of service, achieving the best electric reliability in its history during Williams’s tenure.
Williams’s tenure at PG&E underscores the growing role of environmental responsibility in corporate leadership and the potential for significant impact by diverse leaders in traditionally male-dominated industries.
Adriana Cisneros (Media)
Adriana Cisneros, CEO of Cisneros, has played a crucial role in shaping media, digital, and interactive sectors. Her leadership extends to philanthropy and education, emphasizing social responsibility in business.
Adriana Cisneros is a prominent figure in the media industry, serving as CEO of the family-owned business, Cisneros. This third-generation business has its hands in media, digital and interactive, and real estate sectors.
In addition to her role at Cisneros, Adriana is the President of Fundación Cisneros, a non-profit organization dedicated to enhancing education in Latin America.
Her influence extends beyond her core business, as she also co-chairs Endeavor Miami, serves as a director and executive committee member of the International Academy of Television Arts & Sciences, is a trustee of the Paley Center for Media, and is a board member of several high-profile organizations, including the Knight Foundation and the University of Miami.
Cisneros’s multifaceted career illustrates the diverse impact that entrepreneurs can have, spanning business success and societal contributions.
Jessica Alba (Beauty Care)
Jessica Alba, beyond her acting career, founded The Honest Company, creating a range of safe and effective products. Her advocacy for health and safety in consumer products has made a notable impact in the industry.
Pete Maldonado (Food and Beverage)
Pete Maldonado co-founded Chomps, redefining healthy snacks with all-natural meat products. His leadership and strategic direction have led to significant growth and recognition in the food industry.
The realm of healthy snacks was redefined when Pete Maldonado co-founded Chomps, a Florida-based company specializing in all-natural meat snack products.
Chomps offers a varied product line that appeals to a range of dietary preferences and requirements, including paleo-friendly, gluten-free, Whole30-approved, and non-GMO beef jerky sticks.
Maldonado currently holds the position of CEO, guiding the company’s strategic direction and expansion. Launched in 2012, Chomps has rapidly gained recognition for its quality and innovation.
Its success is evidenced by its impressive ranking on the Inc. 5000 list of the most successful companies in America – debuting at No. 124 in 2018 and jumping to No. 62 in the following year.
This significant leap was driven by over 4,400% growth in revenue over three years, with earnings reaching a remarkable $21 million in 2018. Chomps’ growth trajectory and consistent performance underscore Maldonado’s effective leadership and entrepreneurial acumen.
Maldonado’s success with Chomps highlights the growing consumer demand for health-conscious food options and the potential for innovation in the food and beverage industry.
Here’s a snapshot of the incredible diversity, talent, and entrepreneurial spirit of the most successful Hispanic entrepreneurs in the U.S. today:
Entrepreneur
Industry
Notable Company
Key Achievement
Alberto ‘Beto’ Perez
Fitness
Zumba Fitness
Founded Zumba Fitness, operating in over 180 countries
Jorge Perez
Real Estate
The Related Group
Co-founder of The Related Group, known as ‘the condo king of South Florida’
Carlos Castro
Retail
Todos Supermarket
Founded first supermarket chain catering to Latino shoppers in Washington D.C. area
Marcelo Claure
Telecom
BrightStar and Sprint
Founder of BrightStar and CEO of Sprint
Tony Jimenez
IT
MicroTech
Founded MicroTech, contracted for over a hundred Federal projects
Maria Contreras-Sweet
Finance/Marketing
ProAmerica Bank/Contreras-Sweet Enterprises
Launched ProAmerica Bank and Contreras-Sweet Enterprises
Matias De Tezanos
Internet Business
AutoWeb
CEO of AutoWeb.com, serial entrepreneur
Martha De La Torre
Advertising
El Clasificado
Founder of El Clasificado
Jordi Munoz
Technology
3D Robotics
Co-founder of 3D Robotics
Sofia Vergara
Entertainment
Latino World Entertainment
Co-founder and 2nd World’s Highest-Paid Actress 2019
Rea Ann Silva
Cosmetics
Beautyblender
Creator of iconic Beautyblender, projecting $215 million sales in a year
Geisha Williams
Energy
PG&E
First Latina to lead a Fortune 500 company
Adriana Cisneros
Media
Cisneros
CEO of Cisneros and President of Fundación Cisneros
Jessica Alba
Beauty Care
The Honest Company
Founder of The Honest Company and Honest Beauty
Pete Maldonado
Food and Beverage
Chomps
Co-founder and CEO, achieved over 4,400% revenue growth over three years
Small business marketing campaigns tend to change over time. As technology evolves and consumer demands shift, it’s important to evaluate current strategies and update them as needed. Read on for tips from the online small business community for shifting your marketing efforts.
Learn All About SMS Marketing
SMS marketing can be an incredibly powerful tactic. But before you create your strategy, it helps to learn all about the landscape of this type of marketing. In this post, Adam Connell goes over several SMS marketing statistics for small business owners to know. BizSugar members also shared thoughts on the post here.
Lead enrichment is an essential part of turning prospects into loyal customers. And there are many tools that can help with this process. So how can you make the most of these tools to grow your business? Read this mvpGrow post by Eyal Katz for tips.
Make the Most of the Creator Economy
The creator economy is making a major impact on how businesses engage with consumers. Before you can make the most of it, it’s important to understand what the creator economy is and how other businesses are using it. In this SMB CEO post, Mike Szczesny discusses this concept in depth and shares tips for small businesses.
Find the Best Giveaway Prize Ideas
Giveaways can help businesses drive engagement and get customers excited about new products or initiatives. But these promotions are only as powerful as the prizes offered. Check out this Profit Blitz post by Christopher Benitez for ideas.
Utilize Social Media Campaigns and Content Marketing for B2B Branding
Social media and content marketing aren’t just for B2C businesses. In fact, tailoring these campaigns for B2B brands can help companies make a major impact. In this New Horizons 123 post, Ann Smarty goes over best practices for small businesses.
Enhance Your Instagram Story with Music
Instagram stories offer a unique way to connect with followers and customers. But sometimes, simple videos could use something extra to really deliver value and/or entertainment. If you’re interested in adding music to your stories, read this Inspire to Thrive post by Lisa Sicard.
Embrace Next-Gen Web Design with an AI Website Builder
AI can help businesses improve efficiency in numerous areas. And web design is one function where your business might benefit from AI. In this Lion Blogger Tech post, Lahaul Seth dives into several tools and their benefits for business owners.
Learn How to Make Video on an iPhone
Video content is an essential part of many marketing campaigns. And you don’t need huge, expensive equipment to create this content. In this post, Dan Swords details how to create marketing videos using an iPhone. And the BizSugar community commented on the post here.
Find the Best Video Hosting Sites
Once you create video content, it’s time to find sites to host your campaigns. There are several options, all with their own pros and cons. Matt Moran compares several top sites in this Startup Bonsai post.
Unlock Growth with Social Commerce Marketplaces
There’s a good chance your business already uses social media for marketing. But many sites now also offer features that enhance actual sales. Learn more in this Platter of Gold post by Adeyemi Adisa.
If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to: sbtips@gmail.com.
