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How A Focus On Health Can Drive New Year’s Sales

How A Focus On Health Can Drive New Year’s Sales

by | Dec 16, 2023 | Blog

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When we think about winter shopping trends, both customers and businesses alike tend to get stuck in the holiday season. From Black Friday and Cyber Monday to the days before and after Christmas, the emphasis is on shopping for gifts. But what about the rest of those cold weather months largely bereft of holidays? How can businesses boost sales in the New Year?

The best ways to motivate shoppers around the New Year is to feed into New Year’s Resolutions — many of which are focused on health and weight loss. This is an arena with a variety of possible approaches.

Here are four ways you can put the emphasis on health to drive post-holiday shopping.

Trust In Technology

drive new years sales

One common feature of fitness and weight loss resolutions is that people make the same “lose twenty pounds” resolution year after year with little success. After years of failed efforts, many shoppers think they will be better able to stick to their resolutions with some computerized assistance. The fitness tech market has responded to this inclination with a variety of products.

In the New Year, put your advertising weight behind calorie trackers and smart watches with fitness tracking capabilities. Thirty-one percent of Americans are interested in using calorie trackers to attain their fitness goals while another sixteen percent are more interested in smart watch technology.

Moreover, it’s also important to highlight the user-friendly nature of these devices in your marketing strategies. Many potential customers are not just looking for technology, but for technology that is accessible and easy to integrate into their daily lives. Consider hosting in-store workshops or online webinars that demonstrate the ease of use and setup for these devices. This approach not only educates customers but also builds a community around your products, fostering brand loyalty and repeat business.

In addition to advertising these products and keeping plenty in stock, consider working with sales teams to educate them about the features of these technology tools and let buyers know your staff is ready to discuss these details with them. Aim to become the store that helps uncertain buyers. You can also set yourself apart by emphasizing the fashion aspects of new wearables in addition to their health benefits.

Partner With Professionals

drive new years sales

Beyond wearable technology, the American College of Sports Medicine predicts that body weight training, strength training, personal training, and fitness classes targeted at an aging population will be popular activities in the quest for better health.

Consider finding local fitness programs to partner with for your post-holiday sales. For example, you might bundle you fitness tracker purchases with reduced rate exercise classes in your neighborhood. This can boost business for both of you, while also helping to motivate your customers.

By bundling your sales with another local business, you also open up the opportunity to retarget your marketing practices. Collaborative marketing can help drive customers from your sales partners to your business. It’s important to make sure both businesses invest in running the ads, though — this should definitely be a partnership. That’s the only way it will benefit both of you equally.

The Power of Digital Influence

In the digital age, the voices of social media influencers and bloggers have become remarkably influential in shaping consumers’ buying decisions. This holds especially true in the health and fitness sector, where people constantly seek inspiration, motivation, and recommendations. As a business aiming to maximize post-holiday sales, tapping into this goldmine of digital influence can be a game-changer. Here’s what you could do:

  • Recognize the Influence: Understand the pivotal role social media influencers and bloggers play in today’s consumer decisions, especially in health and fitness.
  • Align with the Right Voices: Seek collaborations with influencers whose values and ethos mirror your brand’s. This ensures authentic endorsements that resonate with audiences.
  • Product Reviews: Invite influencers to review your products. Honest feedback from a trusted figure can significantly boost product credibility and interest.
  • Host Giveaways: Collaborate with influencers for giveaways. This strategy not only increases brand visibility but also engages potential consumers in an interactive manner.
  • Exclusive Discount Codes: Partner with influencers to offer exclusive discounts to their followers. Such unique offers can drive considerable traffic and conversions for your business.
  • Trust-Building: By collaborating with credible figures in the health and fitness community, you establish a trust bridge with potential consumers who give weight to influencer opinions.

Appeal to Beauty and Budgets

drive new years sales

The New Year is a great time for health services as people shift their budgetary interests away from holiday shopping. After running through their Christmas budgets, buyers find themselves looking for ways to hold fast to New Year’s resolutions while not overspending. This makes it a great time to post coupons on your website or send out mailers, particularly for new customers.

In addition to appealing to their pocketbooks, bringing in new customers for dental treatments or quick plastic surgeries at the start of the year makes them more likely to return as the year progresses. Now is also the time to boost your customer service. New customers will come in for the procedures, but they’ll only stay if you shine on an interpersonal level.

Offering bundled service packages can be an effective way to entice new clients who are looking for comprehensive care while being mindful of their budget. For instance, pairing teeth whitening with a dental check-up or offering a discount on a series of skin treatments can be attractive.

Emphasize the long-term benefits of these services in your promotional materials, showing clients that investing in their health and beauty now can lead to sustained well-being throughout the year.

In addition, creating a loyalty program that rewards repeat visits can encourage clients to return and establish a lasting relationship with your services. Providing personalized recommendations and follow-up consultations can make clients feel valued and more inclined to recommend your services to others.

Personalization is Key

In today’s highly competitive marketplace, the one-size-fits-all approach no longer cuts it. Customers crave personalized experiences — ones that make them feel understood and catered to on an individual level. By integrating personalization into your post-holiday sales strategies, you significantly enhance the chances of converting interest into sales.

Start with offering personalized fitness plans or diet recommendations. A simple quiz or survey about a customer’s lifestyle, goals, and preferences can lead to tailor-made suggestions that they’ll find hard to resist.

Personalization doesn’t stop at products or services. Extend this approach to your marketing efforts. Implement AI-driven email campaigns that send offers and reminders based on individual browsing histories and past purchases.

For instance, if a customer showed interest in vegan protein powders, a personalized email showcasing a New Year discount on that product can be a timely nudge towards a purchase.

Bundle What They Need

There’s a new trend in the business world, and it knows no industry limitations: gift baskets. Sure, you may be used to seeing gift sets of perfume products and makeup or holiday candies and trinkets wrapped together, but the new industry interest in gift baskets is different. These come from less expected places, like supermarkets. In fact, the number of gift baskets available this holiday season is astounding.

One popular form of gift baskets this season are food baskets, particularly at gourmet grocery stores. These bundles often offer significant savings over buying the products individually, but they’re also a way to market a lifestyle. This is where health, fitness, and weight loss bundles come in.

For customers committed to New Year’s weight loss, create bundles of tasty low calorie foods, perhaps combined with a kitchen scale and some cookbooks. Other baskets ideas include diet shakes and supplements or fitness products and exercise DVDs.

Most people beginning a new exercise regimen at home start up their DVDs, get through the warm-up, and then suddenly find they don’t have what they need, from resistance bands to kettle bells. Check out DVDs and match them with the right equipment — your customers will be grateful that you’ve helped them stick to their plan.

A Post-Holiday Plan

drive new years sales

Emphasizing health as the core of your post-holiday marketing will put your business on the road to success. And while your customers may or may not stick to their resolutions, you can help get them off on the right foot by offering health and fitness-focused deals.

drive new years sales

As the holidays wind down, change direction and get ready to break out some healthy products in the wake of all those Christmas cookies. For at least the next few weeks, your customers will be thinking about their waistlines while you think about their wallets. By the time they’ve lost momentum, it will be a new marketing season.

How to Drive New Year’s Summary

Strategy Key Points
Trust in Technology Emphasize calorie trackers & smart watches; Educate sales teams about tech features.
Partner with Professionals Collaborate with local fitness programs; Bundle sales & offer retargeted marketing.
Digital Influence Collaborate with health influencers; Host giveaways & offer exclusive discount codes.
Appeal to Beauty & Budgets Offer New Year discounts for health services; Boost customer service.
Personalization Offer tailored fitness plans; Use AI-driven email campaigns.
Bundle What They Need Introduce health-focused gift baskets; Bundle related fitness products.
Post-Holiday Plan Focus on health post-holidays.

Resolutions Photo via Shutterstock

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10 Powerful Podcast Statistics You Need to Know in 2024 [Infographic]

10 Powerful Podcast Statistics You Need to Know in 2024 [Infographic]

by | Dec 16, 2023 | Blog

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It’s all the marketing rage these days and you’re hearing about it day-in, day-out. Not only is it one of the hottest marketing tools, but given its popularity, you may also even have been a target of these strategies yourself. 

Yep, you guess right! We’re talking about podcasts. As a dropshipping entrepreneur, starting your own podcast to grow your business isn’t something you should overlook as it can bring many clear benefits and advantages to your business.

In this article, we’ll share with you ten powerful podcast statistics you need to know in 2024 that will come in handy when creating a podcast strategy for your dropshipping business.

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What is a Podcast?

Before diving into podcast statistics, you first need to understand just what podcasts are.

In a nutshell, a podcast is a kind of online audio broadcast. People might listen to a podcast once-off when winding down at home after a hectic day or simply relaxing. Or, as the following podcast statistics will show, it is also popularly consumed while multitasking such as commuting to or from work, doing chores, working out, and so on.

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Unlike a video or a blog post, a podcast does away with the visual element. In that way, it’s much easier to consume. If you want to jump straight to learning about how to start a podcast, check out this step-by-step guide!

Now that we’ve gotten the basics out of the way, let’s dive straight into the ten most powerful podcast statistics all entrepreneurs must know in 2024!

1. How Many Podcasts Are There?

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Perhaps one of the most common and basic questions about podcasts is, “How many podcasts are there?”

So here’s the first of ten podcast statistics. As of 2021, there are over two million podcasts and more than 48 million podcast episodes (Podcast Insights, 2021). This is pretty startling growth, considering there were just over 500,000 active podcasts from just three years ago in 2018.

These podcast statistics are completely in line with the fact that podcasts are slowly going mainstream. In fact, it’s estimated that 83 percent of the US population is now aware of what a podcast is – up from 64 percent in 2018.

2. Podcast Listener Statistics in the US

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The increase in the number of podcasts has been driven by the growing demand for them.

Aside from a slight dip in 2013, the number of podcast listeners in the US has pretty much been on the rise over the past 15 years. 

The most recent survey conducted in 2022 found more than six in ten (62 percent, to be exact) consumers above the age of 12 in the US have listened to at least one podcast (Statista, 2022). 

This marks a five percentage point increase from 2021, the biggest growth in three years. It also marks a tremendous increase from the 23 percent of consumers in 2010 who had ever listened to a podcast.

Aside from the increase in listeners, these podcast listener statistics also show that a growing number of the US public is tuning in to podcasts regularly. In 2021, 58 percent of the US population listened to podcasts at least once a month, while 29 percent did so weekly.

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While some people tune in to podcasts on web browsers on their computers, most actually listen to podcasts through mobile apps. This is probably why portable devices are by far the most popular types of devices podcast listeners select when tuning in. 

As many as 73 percent of listeners in the US use their smartphones to listen to podcasts (Edison Research, 2022). Computers and laptops, on the other hand, are the go-to choice for just 13 percent of podcast listeners – which is likely to be the group that listens to podcasts on their web browsers. 

With these podcast statistics in mind, you may think you’re ready to launch your podcast strategy. Before you do so, consider your channel. Podcast statistics show that mobile app podcast listeners are more likely to make their way through an entire podcast episode than those tuning in through a web browser.

4. Why People Listen to Podcasts

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From a consumer’s point of view, there’s just so much that podcasts can offer. From acquiring new knowledge to feeling inspired, there are plenty of reasons podcast listeners tune in.

On the top of that list is entertainment. Three out of every five podcast consumers in the US say they enjoy tuning in to podcasts to stay entertained (Pew Research Center, 2023). That aside, podcasts are also a way for them to learn new things—55 percent of people list it as a reason they listen to podcasts. 

Another reason people tune in to podcasts is to be able to multitask. Let’s face it, the ability to consume information while having your hands free to carry out other chores is an incredible lure. It is why more than half (52 percent) of Americans listen to podcasts. 

Many others tune in to learn about new perspectives or stay informed about the latest news and events—30 percent and 29 percent of podcast listeners list these as motivations to listen to podcasts, respectively.

5. Podcast Statistics: Frequency

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Here’s another one of many podcast statistics to prove its rising popularity: 41 percent (32 percent) of Americans listen to podcasts at least once a month (Edison Research, 2022). 

To put things into perspective, this is not only a four percentage point increase from 37 percent the previous year but also nearly double the share of people listening to podcasts in 2016. 

It’s also interesting to note that of all podcast listeners who tune in once a month, more than half (53 percent) are men. 46 percent are women, and the remaining one percent identify as non-binary or other. 

Age also plays a role in how often Americans listen to podcasts. Half of those aged from 12 to 34 say they do so once a month, compared to 43 percent for listeners aged 35 to 54. In contrast, just 22 percent of consumers aged 55 and above tune in every month.

6. Where Podcasts Are Consumed

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When it comes to the environment, it seems there’s nothing like the comfort of your own home to tune into a podcast. In fact, nine out of every ten podcast listeners in the US say they listen to podcasts at home (Edison Research, 2019).

Podcasts are also being consumed while on the move, with 64 percent, 49 percent, and 37 percent of listeners also choosing to tune in while in a car or truck, walking around, and commuting, respectively. 

And podcasts appeal as much to those who enjoy simply soaking in all that podcasts have to offer as those who enjoy multitasking. Seven out of ten podcast listeners say they don’t do anything else when listening to podcasts. Others prefer to multitask, with 59 percent listening to podcasts while doing housework, 52 percent driving, and 50 percent cooking or baking. 

7. Podcasts Spur Purchases

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Business owners, pay extra attention to this next podcast statistic: 28 percent of podcast listeners have purchased a product they heard about on a podcast (Pew Research Center, 2023).

Though such podcast statistics may spur you to start your own podcast, simply launching a podcast to promote your products isn’t enough. As with all marketing efforts, increasing your brand awareness is equally as important. 

You may be interested to know that the most popular podcast topics for listeners are comedy and entertainment (such as pop culture and arts). 47 percent of listeners say they frequently tune in to podcasts about comedy, and 46 percent do so for discussions on entertainment. These are followed by politics and government (41 percent) and science and technology and history (40 percent each).

If these podcast statistics still aren’t convincing enough, how’s this: more than half of podcast listeners have followed the social media accounts of a podcast or its host(s).

8. US Podcast Ad Revenues

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Here’s another statistic to highlight the growing podcast market. In 2021, marketers in the US spent a whopping $1.33 billion on podcast ads (eMarketer, 2021). 

If that isn’t enough to convince you of the growing reach and potential of podcasts, maybe this next podcast statistic will – podcast ad revenues in the US are expected to continue rising and surpass $2 billion annually by 2023. 

In 2025, marketers are forecast to spend $2.74 billion, which is more than double experts’ projections for 2021.

Given the potential of podcasts and their rising growth, it comes as no surprise, then, that even music streaming service Spotify is jumping in and has spent nearly $900 million in podcast-related acquisitions.

9. Podcast Statistics: Time Spent

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According to a recent survey, more than eight out of every ten podcast listeners spend more than seven hours per week tuning into podcasts (Discover Pods, 2019). That’s an average of over an hour a day for most listeners, which, for some respondents, is more than the time they spend on social media or watching television!

For around a quarter of podcast listeners, their dedication to podcasts is nearly like a part-time job – 22.4 percent of listeners spend more than 22 hours a week (or more than three hours a day) listening to podcasts. 

The time spent listening to podcasts is also on the rise. About 30 percent of the US online population who has ever tuned into a podcast say they are listening to podcasts more now than they were a year ago. 

10. Average Number of Podcasts Consumed

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Most podcast listeners in the US certainly don’t have a monogamous relationship with the audio shows they tune in to. That’s totally understandable too, given how much one can learn from podcasts. 

The average weekly podcast listener in the US branches out quite a bit, listening to nine shows in an average week (Edison Research, 2023). More than half (58 percent) listen to at least four different shows a week, and 11 percent tune into just one podcast per week.

That said, one of the main challenges listeners face today is discovering new podcasts. So to really get serious with podcasting for your business, you may want to consider going the extra mile by posting new episodes frequently and joining a podcasting community to build up your brand and ensure your podcast gets noticed. 

This can be particularly effective now as podcast familiarity in the US rises and the data points to podcasting making a comeback following a fall in listener numbers in 2022. In 2023, 83 percent of the population says they are familiar with podcasting, a 19 percentage point increase from 64 percent in 2018.

Conclusion

There you go! With these podcast statistics, you’re now fully armed with the most important podcast statistics you’ll need to know to launch your own podcast in 2024.

Your next step would be to check out our post on how to start a podcast for more podcast listener statistics plus a comprehensive step-by-step guide on setting up a podcast. 

And if you ever need a little push, check back on this post on podcast statistics for inspiration!

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Summary: Podcast Statistics

Here’s a summary of the podcast statistics for 2024:

  1. There are currently over two million podcasts and more than 48 million podcast episodes.
  2. 62 percent of US consumers have listened to a podcast.
  3. 73 percent of weekly podcast listeners tune in using their smartphones. 
  4. Three in five podcast listeners in the US tune in for entertainment.
  5. 41 percent of Americans listen to podcasts on a monthly basis.
  6. 90 percent of podcast listeners listen to podcasts from the comfort of their own homes.
  7. 28 percent of listeners have purchased a product they heard about on a podcast.
  8. US podcast advertising revenues are expected to surpass $2 billion in 2023.
  9. 82.4 percent of podcast listeners spend more than seven hours a week listening to podcasts.
  10. The average weekly podcast listener in the US listens to nine podcasts per week.
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Want to Learn More?

Is there anything else you’d like to know about podcast statistics and wish was included in this article? Let us know in the comments below!

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How to Boost Local Visibility Online

How to Boost Local Visibility Online

by | Dec 16, 2023 | Blog

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Boosting visibility for local businesses, both online and offline, is crucial because it helps them reach their target audience effectively.

In today’s digital age, consumers rely heavily on the internet to find local products and services. Having a strong online presence ensures that your business is discoverable when potential customers search for related products or services.

Offline visibility through physical storefronts, signage, and local advertising complements this by reinforcing brand recognition and trust within the local community. In the digital era, local businesses must leverage both online and offline strategies to reach their target audience effectively. The Uberall local search survey highlights the importance of being easily found in local search results. This visibility not only drives foot traffic to physical locations but also boosts online interactions and sales.

local visibility

What is Local Visibility

Local visibility refers to how easily a business can be found by local customers or clients, both online and in the physical world.

It encompasses the business’s presence in local search results, directories, maps, social media, and other platforms that locals use to search for products and services. It’s about making sure your business is highly visible to potential customers within a specific geographic area.

Understanding Local Visibility

Local visibility ensures that your business is prominent in specific geographic areas. It’s key for attracting local customers, both through physical storefronts and digital platforms. Implementing local search marketing strategies can significantly improve a business’s visibility in local search results, directories, maps, and more.

The Role of Local Search in Business Growth

Local search plays a significant role in business growth for small businesses. When people search for products or services near them, businesses that appear in local search results have a higher chance of attracting potential customers. It helps drive foot traffic to physical locations and increases online traffic and sales.

Local search is a key driver of business growth. Understanding how does local search work can help businesses optimize their online presence to appear more prominently in local search results. This is particularly effective for driving traffic to brick-and-mortar locations and enhancing online visibility.

Optimizing for local search also enhances your business’s credibility and trustworthiness among local consumers.

local visibility

Enhancing Local Visibility Through SEO

Businesses can enhance their local visibility through Search Engine Optimization (SEO) by focusing on local keywords and phrases, optimizing Google My Business listings, and building high-quality local backlinks. A local SEO checklist can be an invaluable tool for ensuring that all aspects of local SEO are addressed, from NAP consistency to localized content creation.

To enhance local visibility through Search Engine Optimization, businesses can:

  • Optimize their website with local keywords and phrases.
  • Claim and optimize their Google My Business listing.
  • Build high-quality local backlinks.
  • Encourage online reviews and manage online reputation.
  • Ensure NAP (Name, Address, Phone Number) consistency across the web.
  • Create localized content and blog posts.
  • Utilize schema markup to provide structured data to search engines.
  • Optimize images and videos for local search.
  • Implement a mobile-friendly website design.

Optimizing Your Website for Local SEO

Business owners can optimize their website for local Search Engine Optimization by:

  • Including location-specific keywords in meta titles, descriptions, and content.
  • Creating location pages with detailed information about each service area or location served.
  • Adding a Google Map with the business location.
  • Ensuring the website is mobile-friendly.
  • Using schema markup to provide search engines with structured data about the business.
  • Generating high-quality, locally relevant content.
  • Optimizing images and videos with local keywords and alt text.
Strategy Description Implementation Benefits
Local SEO Optimize your online presence for local search results. Use local keywords, claim your Google My Business listing, get listed in local directories. Enhances online visibility in local search queries.
Community Involvement Engage with your local community. Participate in local events, sponsor local teams or activities. Builds brand awareness and establishes a positive community presence.
Local Partnerships Partner with other local businesses. Cross-promotion, joint events, or referral programs. Expands reach within the local market and builds business relationships.
Social Media Engagement Actively use social media to connect with the local audience. Share local news, engage with local hashtags, and interact with local customers. Strengthens local customer engagement and brand loyalty.
Local Press and Media Get featured in local newspapers, radio, or TV stations. Send press releases, pitch stories, or participate in interviews. Increases exposure and credibility through local media outlets.
Customer Reviews and Testimonials Encourage customers to leave reviews. Use platforms like Google, Yelp, and social media for customer reviews. Builds trust and influences potential customers in your locality.
Local Advertising Invest in local advertising channels. Use local print media, billboards, or sponsor local events. Directly targets the local audience and increases brand visibility.
Direct Mail Campaigns Send out flyers, postcards, or brochures. Target local neighborhoods with direct mail advertising. Reaches local customers directly in their homes.
Offer Local Discounts Provide special offers for local customers. Create location-based promotions or discounts. Encourages local customers to choose your business over others.
Networking Events Network with other local business owners. Attend or organize local business meetups or chambers of commerce events. Creates opportunities for collaboration and increases business referrals.

Importance of Mobile Optimization

Mobile optimization is crucial for local businesses because a significant portion of local searches occurs on mobile devices. Google also prioritizes mobile-friendly websites in search results.

If your website is not mobile-friendly, you risk losing potential customers who may become frustrated with a poor mobile experience. Mobile optimization ensures that your website functions well on smartphones and tablets, improving user experience and increasing the chances of converting mobile users into customers.

local visibility

Leveraging Your Google Business Profile for Enhanced Local Visibility

Take these three steps to enhance local visibility through your Google business profile:

1. Setting Up and Optimizing Your Google Business Profile

Begin by claiming your Google My Business (GMB) listing if you haven’t already.

  • Ensure that your business name, address, and phone number (NAP) are accurate and consistent with your website and other online listings.
  • Add high-quality photos of your business, products, and services.
  • Write a compelling business description that includes relevant keywords.
  • Select the correct business category and attributes.
  • Regularly update your GMB listing with new posts, offers, and events to keep it fresh and engaging.

local visibility

2. Engaging with Customers through Reviews and Q&A

Encourage satisfied customers to leave positive reviews on your GMB listing.

  • Respond promptly to all customer reviews, both positive and negative, to show that you value feedback and are attentive to customer concerns.
  • Use the Questions & Answers feature on your GMB listing to provide detailed information about your business and address common inquiries.

3. Using Google Maps for Enhanced Local Exposure

Optimize your GMB listing with accurate location data.

  • Encourage customers to check in when they visit your business.
  • Utilize Google Maps marketing by creating and promoting local events or workshops at your physical location.
  • Ensure your business is accurately pinned on Google Maps for easy navigation.

local visibility

Maximizing Visibility for Local Businesses on Search Engines

Specific strategies for maximizing visibility on local search engines include:

  • Consistent NAP citations across online directories and listings.
  • Localized content creation, including blog posts and landing pages tailored to local keywords.
  • Earning high-quality backlinks from authoritative local websites.
  • Participating in local events and sponsorships to gain exposure.
  • Collaborating with local influencers and community organizations for endorsements and mentions.
  • Utilizing geotargeted advertising through platforms like Google Ads.
  • Leveraging schema markup to provide structured data about your business.

local visibility

Capitalizing on Local Searches and Local Listings

Businesses can capitalize on local searches and listings by:

  • Ensuring NAP consistency across all online directories.
  • Encouraging customers to leave reviews and ratings.
  • Optimizing their website for local keywords and mobile devices.
  • Creating informative and engaging local content.
  • Leveraging Google My Business and other local listings platforms.
  • Participating in local events and sponsorships to increase visibility.

local visibility

Integrating Digital Marketing Services for Comprehensive Online Presence

Integrating digital marketing services helps businesses develop a comprehensive online presence by combining strategies like SEO, content marketing, social media, email marketing, and paid advertising.

A cohesive approach ensures consistent messaging and branding across various online channels.

Search Engine Marketing: A Complement to Local SEO

SEM and Local SEO strategies can work together to enhance online visibility.

SEM involves paid advertising, such as Google Ads. When used in tandem with Local SEO, SEM can target specific local keywords and geographic areas. By bidding on relevant keywords and creating compelling ad campaigns, businesses can appear prominently in local search results and complement their organic search results.

local visibility

Importance of Business Hours in Local Search Results

Including business hours in local search results is a key part of search engine marketing. Including the business hours is vital because it provides potential customers with essential information about when your business is open and when they can visit.

This information helps users plan their visits and ensures they don’t arrive when your business is closed. Accurate business hours also contribute to a positive user experience, potentially leading to more conversions.

local visibility

Advanced Strategies for Boosting Local Search Visibility

Here are two advanced tactics to help you enhance the business’s local search visibility.

1. Utilizing Local Business Directories and Citations

  • Claim and optimize your business profiles on popular local directories like Yelp, Yellow Pages, and Bing Places for Business.
  • Ensure that your NAP information (Name, Address, Phone Number) is consistent across all directories.
  • Encourage customers to leave reviews on these platforms, as they can significantly impact your local search rankings.

2. The Role of Social Media in Local Visibility

Social media plays a crucial role in enhancing local visibility in several ways:

  • Maintain an active presence on platforms like Facebook, Instagram, and Twitter, sharing local content and engaging with your audience.
  • Utilize geo-targeted advertising to reach local audiences with promotions and updates.
  • Respond promptly to customer inquiries and comments to build a strong online community.
  • Use social media to showcase your local involvement, events, and partnerships, which can boost your local credibility.

local visibility

Measuring Your Local Visibility Success

How will you know if all your efforts are working?

Tools and Metrics for Tracking Local SEO Performance

Some tools and metrics for tracking local SEO performance include:

  • Google Analytics: Monitor website traffic, user engagement, and conversion rates for specific geographic regions.
  • Google Search Console: Track keyword rankings, impressions, and clicks for local searches.
  • Google My Business Insights: Analyze the performance of your GMB listing, including views, clicks, and customer actions.
  • Local SEO software: Tools like Moz Local, BrightLocal, and SEMrush offer features for tracking local search performance, managing citations, and monitoring online reviews.

Analyzing and Adjusting Your Strategies

When analyzing and adjusting local SEO strategies:

  • Regularly review your keyword rankings and organic traffic from local searches.
  • Monitor online reviews and address any negative feedback promptly.
  • Use Google My Business Insights to identify trends and optimize your listing.
  • Track your competitors’ local strategies and adapt accordingly.
  • Stay updated with algorithm changes and best practices in local SEO.
  • Continuously improve your website’s mobile-friendliness and loading speed.

local visibility

FAQs: Local Visibility

How quickly do local SEO efforts work?

The speed at which local SEO efforts yield results can vary. Some changes, like updating your Google My Business information or fixing incorrect citations, may have an almost immediate impact. However, achieving significant improvements in local search rankings can take several weeks or even months, depending on the competitiveness of your industry and the specific keywords you’re targeting. It’s essential to be patient and consistent with your efforts, as long-term strategies tend to deliver more sustainable results.

Can small businesses compete with larger companies in local search results?

Yes, small businesses can compete with large businesses in local search results. Local SEO is often more about relevance, proximity, and prominence than sheer size and budget. Small businesses can excel by optimizing their online presence, providing excellent customer service, earning positive reviews, and creating localized content that resonates with their target audience. Consistency and a focus on local relevance can help small businesses thrive in local search results.

What are some common mistakes to avoid in local SEO?

Common results to avoid in local SEO include:

  • Inaccurate NAP information (Name, Address, Phone Number).
  • Duplicate listings in online directories.
  • Negative online reviews without responses or resolutions.
  • Keyword stuffing and low-quality content.
  • Over-optimization of anchor text in backlinks.
  • Ignoring mobile optimization.
  • Neglecting the importance of social media and online reputation management.

How important are customer reviews for local search visibility?

Customer reviews are highly important for local search visibility. Positive reviews not only influence potential customers but also play a role in search engine algorithms. Businesses with a high number of positive reviews are more likely to rank higher in local search results. However, it’s crucial to earn genuine reviews ethically, as fake or incentivized reviews can have a negative impact on your online reputation.

Can a physical address improve local visibility?

Having a physical address can indeed improve local visibility for local companies, especially if you serve customers in a specific geographic area. A physical location helps search engines understand your business’s proximity to users and increases your chances of appearing in local search results. It’s essential to ensure that your address is accurate and consistent across all online listings and directories for optimal local visibility.

Image: Envato Elements

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10 Best Time Management Apps: Free + Paid Tools (2024)

by | Dec 16, 2023 | Blog

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Time. It’s the thing business owners never seem to have enough of. Your day’s packed with tasks, meetings, and endless emails. It feels like a race against the clock. 

Enter time management apps. These handy tools are designed to streamline how you handle your daily tasks. They help you sort out your to-dos, remind you of deadlines, and keep you focused. 

We’ve handpicked 10 of the best time management apps out there. Each one offers unique features to help manage your workload effectively. From simple time calendars to advanced project trackers, there’s an app for every business need.

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1. Clockify

G2 rating: 4.5/5

Best for: Businesses with distributed teams

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Clockify is a time tracking tool used by more than two million people. It’s great for keeping track of work hours across various projects. The best part? It’s completely free for an unlimited number of users. You can use it in your browser, or install it on your phone or computer for more convenience.

Everyone from small businesses and freelancers to NGOs and big Fortune 500 companies use Clockify. If you need extra features like tracking expenses, getting notifications, or scheduling reports, there’s a Pro version available for $7.99 per user, per month (billed annually). 

Key features:

  • Unlimited features and team members
  • Visualizations and reports for data analysis
  • Accurate timesheets with advanced features
  • Android and iOS mobile apps
  • Browser extension for Google Chrome, Firefox, or Microsoft Edge with auto start/stop, reminders, a Pomodoro timer, and more

Clockify is an all-around solution for anyone who needs to manage their time more effectively.

2. Dropbox

G2 rating: 4.4/5

Best for: Document sharing among teams

best time management app: dropbox

Dropbox is an intuitive, user-friendly file storage service offering advanced collaboration features. While it’s pricier than alternatives like Google Drive, you get plenty of integrations that work with your existing applications.

Dropbox also has synced desktop folders that let you access files anywhere. Plus, it’s constantly adding new services like digital signatures to help streamline your work.

Key features:

  • Centralize document management and access in one place for better organization.
  • Secure files with password protection, set access permissions, and easily recover important changes.
  • Share document updates in real time to facilitate smooth collaboration with your team.

Dropbox’s free version comes with two gigabytes of storage, which is great for getting started. But if you find yourself needing more, there’s a paid option that offers up to two terabytes.

3. Toggl

G2 rating: 4.6/5

Best for: Automatic time tracking and project management 

toggl time tracker

Toggl is this versatile app for tracking just how much time you spend on different tasks. You can track time as you go or add it manually later. Keep everything neat by organizing your entries by team, client, or project. You can even tag them and add notes, so you remember what each task was about. 

For those leading a team, Toggl is a lifesaver. Simply invite your team members to the project, and you can all track time together. This helps you see where everyone’s time is going. Plus, if you choose a paid plan, Toggl gives deeper insights to improve your time management.

Key features:

  • Track task times and see who’s working on what
  • Review your time across days, weeks, or months to spot time-management patterns
  • Sync Toggl across your devices using its mobile and desktop apps, as well as browser extensions

Toggl is available for iOS, Android, and MacOS. There’s a free version to get you started. If you need more, there’s a Starter plan for $9 per user, per month, a Premium for $18, or you can get a custom price for an Enterprise account. 

4. RescueTime

G2 rating: 4.1/5

Best for: Enhancing focus and productivity management

1701695439 rescuetime

RescueTime is a handy time-tracking app that shows you just how much time you spend online. It looks at everything you do in a day, like the apps you use and how long you hang out on your favorite websites. This allows you to pinpoint where you might be losing precious time and identify patterns that could be hampering your productivity. 

To help you stay focused on your goals, RescueTime Premium offers a handy feature: it can block those websites that often distract you. This way, you can concentrate on what’s important without the temptation to drift off-task.

Key features:

  • Stay on top of your tasks with reminders to keep your time on track
  • Get a clear picture of your day with detailed reports and daily summaries
  • Find more effective ways to use your time and boost overall productivity

RescueTime is super accessible. It works on iOS, Android, OS X, Windows, and Linux. So, whatever device you’re using, RescueTime has got you covered. 

You can start with RescueTime Lite for free. If you want the full experience, including those focus-boosting features, Premium is available for $9 per month with a 14-day free trial.

5. MyLifeOrganized

G2 rating: n/a 

Best for: Streamlining and prioritizing daily tasks

mylifeorganized

MyLifeOrganized is more than your average to-do list app. It’s a daily planner that lets you easily organize your tasks. You can drag and drop, star, flag, and sort tasks in a neat interface. Got a massive task? Break it down into smaller subtasks right in the app to help you start chipping away at it.

The paid features of MyLifeOrganized are pretty cool. It automatically creates smart lists based on your deadlines and priorities, showing you what needs immediate attention. Another neat feature is geo-based reminders, which ping you about tasks whenever you’re near one of your intended locations.

Key features:

  • MyLifeOrganized breaks down big projects into manageable steps and alerts you about urgent tasks
  • Add tasks quickly without opening the app—just send an email and the app sorts it out
  • Sync your tasks across devices with cloud-based access for paid subscribers 

MyLifeOrganized works on iOS, Android, and Windows. Pricing varies, from a free version to a one-time payment of $59.95.

6. Focus Booster

G2 rating: n/a

Best for: Tracking and optimizing productivity

1701695414 focus booster

Focus Booster is a nifty, free Pomodoro app designed to help you cut through distractions. With its free version, you can track up to 20 Pomodoro sessions each month. That’s about 83 hours of time tracking each month. 

When you go for a paid plan, things get even better. You unlock a dashboard that really shows you where your time goes. Plus, all your sessions are recorded automatically. This means you can look back, see what you’ve done, and figure out how productive you’ve been. 

Key features:

  • Simple to-do lists to keep track of all your tasks
  • An easy-to-use Pomodoro timer
  • The ability to track Pomodoro sessions across your devices, even when you’re offline 

Focus Booster offers two plans: a free one and a Professional plan for $4.99 a month. 

7. Evernote

G2 rating: 4.4/5

Best for: Note taking

evernote

Evernote is one of the first, and many would say best, note-taking apps out there. With Evernote, you can create detailed notes, scan images, record voice memos, attach documents, and clip content from the web. 

This app is a powerhouse for task management. It organizes all your personal and professional projects in one place. Plus, its search function lets you quickly find information, whether it’s in handwritten notes, images, or attached files. 

Key features:

  • A home dashboard for an organized overview of your content
  • Task management within notes to keep track of to-dos
  • Google Calendar integration to view events and related notes together
  • A 200-megabyte note size, ideal for storing large files like high-resolution photos and presentations 

You can use Evernote on any device—computer, tablet, or phone—even when you’re offline.  

8. Remember the Milk

G2 rating: 4.4/5

Best for: Task reminders and personal use 

remember the milk

Have you ever gone to the store for one thing and come back with everything but that thing? That’s exactly why Remember the Milk exists. It started as a simple way to remember groceries, but now it’s so much more. This time management app keeps you on top of everything.

You can color-code your tasks and break big projects into smaller parts. Plus, you can attach files from Google Drive or Dropbox and share your lists with others to keep everyone in sync. The app can send reminders through email, text, IM, or even Twitter.

  • Organize your tasks into multiple lists
  • Use Smart Lists to automatically create lists from your searches
  • Stay updated across all your devices with offline syncing

Remember the Milk is available on Android, iOS, Mac, Windows, and as a browser extension. You can start with the free version, and if you need more features, it’s $40 a year.

9. Harvest

G2 rating: 4.3/5

Best for: Growing businesses

1701695430 harvest

Harvest is a time- and expense-tracking app that gets you to see time as a precious resource. It’s packed with solid time-tracking features and dishes out visual reports showing how you and your team use your time.

Harvest also plays nice with lots of other tools. You can connect it with Trello, Asana, GitHub, and more. A key highlight is its ability to track billable time so you can charge for every minute you work.

Key features: 

  • Track billable time effortlessly and create invoices instantly to bill your clients
  • Plan ahead with forecasting tools and ensure your team has enough time for all your projects
  • Quickly check if projects are staying within budget 

You can use Harvest on Android, iOS, Windows, and Mac. It costs $12 per month per user. 

10. Focus@will 

G2 rating: n/a

Best for: Boosting productivity and focus via neuroscience

focuswill app

Focus@will is a different kind of time management app. Instead of lists and reminders, it plays music and soothing sounds to help you focus and get more done.

You get to choose playlists depending on your role or your thinking style, like whether you’re a student or an entrepreneur, or if you lean toward creative or logical tasks. Just plug in some info about yourself, hit Play, and start working! 

Key features:

  • Custom music and sounds designed for your work habits.
  • Research-backed approach that can quadruple your productivity.
  • Syncs across your devices, so your focus stays sharp whether you’re at home or at the office. 

You can use Focus@will on Android, MacOS, and iOS. Pricing starts at $7.49 per month if you pay yearly, or $9.99 for month-to-month. There are team accounts, too.

Benefits of using a time management app

Running a business and keeping track of time can be a juggle. A time management app steps in right when you need it. You might start with guesswork, but as your team grows, the need for a time tracking app becomes clear.

Here’s what a good time management app can do: 

  • Manage workloads: When your team works on different things, it’s tough to see who’s overloaded. A time management app shows you this. You balance tasks better and prevent burnout.
  • Improve collaboration: These tools help you set priorities. With features like Kanban boards, you see who’s doing what. Everyone stays updated on each task’s status.
  • Track time and boosts productivity: It comes with time tracking and detailed reports. This shows how your team spends their time. You spot the time-wasters and fix them. Your team gets more done.
  • Give accurate project costs: You understand the real cost of projects through time tracking. This helps in making better estimates for future work. You save money by knowing where every hour goes.

If you’ve got a team or just need to manage your own time, a time management tool is a smart pick.

Taking control of time 

When running a business, it’s easy to get overwhelmed by tasks and deadlines. You might find yourself missing opportunities to streamline processes and manage your workload better. Achieving a balance in managing your professional tasks is essential for success. 

Time management apps are tools that can help. They give you ways to organize your day better, leading to higher productivity and less stress. With these apps, you can make sure you’re using your time wisely, not just for work, but also for life.

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20 Fun Examples of Non-Traditional Easter Promotions

20 Fun Examples of Non-Traditional Easter Promotions

by | Dec 16, 2023 | Blog

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If your business doesn’t sell candy, sweets or gift baskets, you might think that you can’t have a successful Easter promotion. But that’s not the case.

Plenty of businesses that aren’t traditionally associated with Easter have had successful promotions to celebrate the holiday. Here are 20 examples to provide some inspiration for your small business.

Non-Traditional Easter Promotions

Beef Jerky Outlet Beefster Basket

When you think of Easter baskets, you probably picture candy and other sweets. But for a more savory spin on the holiday, the Beef Jerky Outlet offers a Beefster Basket. This basket is a perfect treat for those who favor the savory over the sweet. Filled with a variety of jerky flavors, it’s an ideal gift for the meat lover in your life.

Cigar City Brewing Eggs & Kegs

For those looking for a more grown up atmosphere for Easter dinner, Cigar City Brewing in Tampa hosts an “Eggs & Kegs” event with tons of “hoppy” goodness. This event pairs craft beers with innovative Easter-themed dishes, creating a memorable experience. It’s an ideal choice for those who appreciate fine brews and festive foods.

20 Fun Examples of Non-Traditional Easter Promotions - Cigar City Brewing Eggs & Kegs

Newegg Hunt for Deals

Computer parts retailer Newegg isn’t particularly known for selling goods related to Easter. But the company does have “egg” in its name, allowing for the company to create unique promotions around Easter. The website has simply displayed promotions like “egg hunt for the best deals” on its homepage to get shoppers in a festive spirit. This promotion cleverly utilizes the Easter theme to offer exciting discounts on tech products. It’s a smart way to engage customers looking for the latest gadgets at great prices.

Virtual Easter Egg Hunt from FreeflyVR

For a virtual reality business, Easter provides a unique opportunity for some online customer interaction. FreeflyVR, for example, is having a virtual Easter Egg Hunt where customers can find brightly colored eggs around the company’s website for the chance to win prizes and special offers. This interactive game blends technology and tradition, offering a modern twist to Easter egg hunts. It’s a fun way to engage customers and introduce them to the world of virtual reality.

20 Fun Examples of Non-Traditional Easter Promotions - Virtual Easter Egg Hunt from FreeflyVR

Happier Easter Deals from Insight Vacations

For those who don’t want to stick around home during Easter, travel can be an enticing option. Insight Vacations offers some deals for those who want to enjoy a non-traditional holiday in Europe with its Happier Easter promotion. These travel deals are perfect for those seeking adventure during the Easter holidays. Offering a chance to explore European destinations, it’s a great way to create unforgettable Easter memories.

Four Points Spa Promotions

Easter can also be a stressful experience for those who have to organize huge family gatherings or other events. So spas like the one at Four Points by Sheraton in Lagos can take advantage by offering relaxing specials for the holiday. These specials are a welcome oasis for those needing a break from Easter preparations. They offer a peaceful retreat for rejuvenation and relaxation during the busy holiday.

Salon Island Escapes Easter Egg-Stravaganza

For those looking to get a new ‘do before the holiday, hair salons or barber shops like Salon Island Escapes in Clearwater, Fla. can hold fun promotions like offering customers the option to choose an egg out of an Easter basket and potentially win a prize. This promotion adds a playful element to the salon experience, making hair styling more fun. It’s a clever way to engage your clients and offer them a chance at winning exciting prizes.

20 Fun Examples of Non-Traditional Easter Promotions - Salon Island Escapes Easter Egg-Stravaganza

Chanz Casino Easter Egg Hunt

Chanz Casino is an online social casino. The company is currently holding an online Easter egg hunt where players can find hidden eggs on the site to win prizes. This virtual egg hunt combines the thrill of gaming with festive fun, offering a unique online experience. It’s an engaging way for players to enjoy the Easter season while potentially winning big.

20 Fun Examples of Non-Traditional Easter Promotions - Chanz Casino Easter Egg Hunt

Egg-celent Discounts from WebHostFace

Even if your promotion isn’t specifically related to Easter, you can give it a festive name. WebHostFace is a web hosting provider that’s offered holiday themed promotions by giving them names like “Egg-celent Discounts” and “Eggs-clusive Sale.” These themed promotions cleverly tie in the Easter spirit with essential web hosting services. It’s an attractive way for businesses and individuals to save on their online presence needs.

20 Fun Examples of Non-Traditional Easter Promotions - Egg-celent Discounts from WebHostFace

The Elizabethan Gardens Easter Eggstravaganza

Hospitality businesses and organizations like The Elizabethan Gardens in North Carolina can celebrate Easter by hosting fun events for kids like egg hunts, egg spoon races and more. It can serve as its own offering as well as a way to get more people to visit venues to potentially return or book for their own events in the future. This event offers a delightful mix of traditional Easter activities in a historic setting. It’s perfect for families looking to enjoy a festive day out while learning about history and nature.

20 Fun Examples of Non-Traditional Easter Promotions - The Elizabethan Gardens Easter Eggstravaganza

Brooklyn Children’s Museum Spring Egg Party

The Brooklyn Children’s Museum doesn’t limit its Easter celebrations to the conventional. With a focus on family-friendly engagement, the Spring Egg Party emerges as a delightful event to attract more visitors. Beyond the ordinary egg hunts, the museum presents a range of unique activities, including egg basket making and decorating. The event’s creative twist also extends to imparting history lessons, offering both entertainment and education. By combining fun and learning, the museum not only draws families in but also reinforces its role as a community hub for innovative experiences during the Easter season.

Olde Stonewall Golf Club Easter Promotion

Easter enthusiasts seeking an alternative to traditional activities find a unique retreat at Olde Stonewall Golf Club . By offering specials and free gifts to golfers who play a round or make reservations on the holiday, the club transforms Easter into an opportunity for leisurely outdoor recreation. This innovative promotion not only aligns with the holiday spirit but also caters to a different demographic, appealing to those who enjoy spending their holidays in an active and refreshing manner.

Count the Eggs Contest from Speller International

B2B businesses often feel left out of the holiday promotions game. But a simple contest like this count the candy eggs online contest from Speller International can encourage online engagement and allow you to give away some cool prizes. This simple yet engaging contest is a smart way to boost online interaction and brand visibility. It’s an effective tool for B2B companies to connect with their audience in a fun, festive manner.

20 Fun Examples of Non-Traditional Easter Promotions - Count the Eggs Contest from Speller International

Merchant’s Fine Wine Easter Wine Sale

Easter isn’t exactly known for being a big wine holiday. But that doesn’t mean people don’t appreciate a good wine sale to stock their supply for visitors. Merchant’s Fine Wine is one business that offers this type of sale for the holiday. This vino sale is an excellent opportunity for wine enthusiasts to explore new varieties and stock up for Easter gatherings. It’s a smart way to attract customers looking for quality wines at attractive prices.

Gouden Carolus Easter Ale

Some beverage makers have even created special Easter flavors, like Gouden Carolus Easter Ale. This special brew is a perfect addition to any Easter celebration, offering a unique taste experience. It’s an inventive way to enjoy the holiday spirit with a flavorful twist. The ale is crafted with seasonal ingredients, blending traditional brewing methods with a festive flair, making it a must-try for beer aficionados and Easter enthusiasts alike.

Unique Spring Gifts from Fancy Fortune Cookies

For those who don’t want to go the traditional candy route for Easter baskets, companies that offer alternative products like Fancy Fortune Cookies can offer their own unique products as part of holiday promotions. These unconventional Easter gifts offer a sweet surprise with personalized messages. They’re a creative alternative to traditional Easter candies and chocolates.

20 Fun Examples of Non-Traditional Easter Promotions - Unique Spring Gifts from Fancy Fortune Cookies

Goodwill Easter Egg Hunt

Goodwill shoppers are familiar with the concept of hunting for deals or specific products. So some stores also host Easter egg hunts around the holiday, where each egg hidden around the store has an additional discount or special offer inside. This event combines the excitement of treasure hunting with the joy of finding great deals. It’s a fun way for shoppers to enjoy the Easter spirit while discovering hidden discounts.

Unique Easter Basket Ideas from Thrift Town

Thrift Town took another approach to encourage people to shop for secondhand goods for their Easter purchases. The company compiled some examples of unique Easter basket ideas on its blog to show shoppers how they can put together their own collection of gifts while saving money on purchases. Fun initiatives like this inspire customers to be creative and eco-friendly with their Easter gifts.

20 Fun Examples of Non-Traditional Easter Promotions - Unique Easter Basket Ideas from Thrift Town

Williams Orthodontics Throwback Contest

Whether your business is traditionally associated with Easter or not, you can host a fun online contest related to the holiday to get your customers involved. This throwback photo contest from Williams Orthodontics is a great example. Just have customers submit old Easter photos for a chance to win a prize or discounted product or service. This contest is a delightful way to engage customers by sharing personal Easter memories. It’s a fun, community-building activity that also promotes their services in a festive light.

Spudshed Selfie Contest

You can also create an Easter contest intended to create more in-store interaction. This selfie contest from Spudshed encouraged customers to grab a selfie with the company’s owner when they see him around stores in the days leading up to Easter. This creative in-store event enhances customer engagement and creates a personal connection with the brand.

20 Fun Examples of Non-Traditional Easter Promotions - Spudshed Selfie Contest

Egg Costume Photo via Shutterstock

Innovative Approaches to Easter-themed Promotions

While Easter is traditionally associated with candies and gift baskets, businesses across various industries have demonstrated that creative marketing strategies can successfully tap into the holiday spirit. Here are some inspiring examples of non-traditional Easter promotions that can serve as inspiration for your own small business.

  • Beef Jerky Outlet Beefster Basket: The Beef Jerky Outlet offers a savory twist on the typical Easter basket by providing a “Beefster Basket” – a unique alternative to the candy-filled baskets usually associated with the holiday.
  • Cigar City Brewing Eggs & Kegs: Cigar City Brewing in Tampa capitalizes on the holiday with its “Eggs & Kegs” event, providing an adult-oriented Easter experience with a focus on craft beer.
  • Newegg Hunt for Deals: Computer parts retailer Newegg creatively incorporates its brand name into the holiday spirit by presenting promotions like “egg hunt for the best deals” to engage shoppers.
  • Virtual Easter Egg Hunt from FreeflyVR: Businesses in the virtual reality sector, such as FreeflyVR, leverage the online environment to host a virtual Easter Egg Hunt, engaging customers and offering them the chance to win prizes.
  • Happier Easter Deals from Insight Vacations: Insight Vacations targets those seeking non-traditional holiday experiences by offering travel deals for a unique Easter vacation in Europe.
Example Description
Beef Jerky Outlet Beefster Basket The Beef Jerky Outlet introduces a unique “Beefster Basket,” offering a savory alternative to the traditional candy-filled Easter baskets.
Cigar City Brewing Eggs & Kegs Cigar City Brewing’s “Eggs & Kegs” event caters to adults, providing a craft beer-focused Easter experience, deviating from the conventional holiday celebrations.
Newegg Hunt for Deals Newegg, a computer parts retailer, creatively incorporates its brand by hosting an “egg hunt for the best deals,” engaging shoppers with tech-themed Easter promotions.
Virtual Easter Egg Hunt from FreeflyVR FreeflyVR, in the virtual reality sector, offers a virtual Easter Egg Hunt, enhancing online interaction by encouraging users to find hidden eggs for prizes.
Happier Easter Deals from Insight Vacations Insight Vacations taps into non-traditional holiday experiences, offering travel deals for a distinctive Easter vacation in Europe.

These examples showcase that any business, regardless of its core offerings, can infuse creativity into Easter promotions to engage customers and align with the festive spirit of the holiday.

Embracing Creativity Beyond Tradition

The examples provided here underscore the notion that a successful Easter promotion is not limited to businesses that traditionally deal in candies or gift baskets. Across diverse industries, innovative approaches have proven that the holiday spirit can be captured in creative ways, attracting customers and fostering engagement. By thinking outside the conventional Easter-themed box, businesses can tap into the festive atmosphere and offer unique experiences that resonate with their audience.

From virtual reality Easter egg hunts to savory beef-themed baskets, the diversity of these promotions showcases the potential for imagination to drive success. Businesses can leverage their brand identity, adapt their services, and even invent new experiences to align with the holiday’s themes. These examples serve as a reminder that innovation knows no boundaries, making Easter an opportunity for all businesses to connect with customers in distinctive and memorable ways.

In a world where consumer preferences and trends evolve, embracing creativity beyond tradition can be a key differentiator in capturing attention and fostering customer loyalty. As these examples demonstrate, the essence of Easter promotions lies in the ability to infuse the holiday spirit into your brand, products, or services in a way that resonates with your target audience. By doing so, your business can carve its own niche in the Easter market and create lasting impressions that extend beyond the holiday season.

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How to Sell Sex Toys Online in 2024: A Beginner’s Guide

by | Dec 15, 2023 | Blog

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We’ve come a long way when it comes to talking openly about sexuality. What was once hushed and taboo is now out in the open for everyone to see (and embrace!). This can be seen clearly in the explosive growth of the sex toy market. Data shows that this market is set to keep growing—it’s estimated to double between 2023 and 2030, from $40.6 billion to $80.7 billion.

If you’ve been considering starting your own sex toy business, you’re in the right place at the right time. Entrepreneurs selling adult toys online have more opportunities than ever. And when it comes to creating products, you’re bound only by your own creativity.

Let’s take a look at the general steps you should take to start your own sex toy business.

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7 steps to start selling sex toys online

Of course, no two businesses will be the same or have the same process. But there are some key points to hit as you build your adult toy empire.

1. Find your niche

Some entrepreneurs enter the sex toy industry knowing exactly what they’ll sell and who their audience will be. But many don’t.

If you’re not sure what your niche will be, that’s your first to-do. You’ll need to make sure that, in addition to some great sex toys, you’re marketing them to an audience that actually wants to buy them.

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Here are some considerations:

  • Who’s your target audience? Try getting specific, like the LGBTQIA+ community or BDSM community. The more targeted the group, the easier your marketing and sales can be.
  • What’s your product type? The sexy toy industry is massive. Do you want to offer devices like vibrators and dildos, or other types of items and accessories like lingerie, lubricants, and condoms?
  • What themes or trends will you follow? You might consider fantasy products, innovative tech products, emerging trend products, or sexual health and wellness, to name a few.

2. Choose how you’ll make or source your sex toys

You have three main choices: create your sex toys yourself, outsource to a manufacturer, or resell products that have already been made. Before you choose, consider the pros and cons of each.

For example, making them yourself gives you much more control of your business, but you’ll have more responsibility in covering safety and testing, as well as more trouble scaling if your business gets big.

If you outsource manufacturing, you’ll be able to tap into the experience and resources of a larger company, but you’ll have less control over your business.

And if you resell, you’ll have a much faster time getting to market, but you’ll be at the mercy of your suppliers (who may be selling the same sex toys to other businesses).

how to sell sex toys in 2024

3. Be thorough about safety and privacy

When you’re running an online sex toy business, you have a critical responsibility to make sure your products are safe and that your customers’ privacy is held to the highest standard.

If you’re creating or manufacturing custom products, the onus is on you to make sure that your products are safe to use and that your advice and education are leading to the best possible outcomes. Use disclaimers, FAQs, instructional content, and detailed labeling where you can. Make sure you’re complying with regulations in the country and region(s) where you’re doing business.

Lastly, be sure to ship the items in discreet packaging and use customer data according to privacy guidelines.

4. Create your brand

Once you know what you want to sell and who will want to shop with you, you can bring your sex toy brand to life. Don’t be afraid to make it personal—ask yourself questions like what you stand for, what your goals are, and what value you’ll bring to your customers (and even the world).

Use these points to set the tone and voice for your brand, as well as the core messaging you’ll communicate to your audience. Build a connection that really resonates.

These elements will then go into building your full brand identity, including your logo, color palette, fonts, product packaging, and brand visuals like photography and graphics.

1701925182 brand

5. Build your online sex toy store

Now it’s time for the rubber (or silicone) to hit the road. You’ll want to keep laws and regulations in mind as you build. For example, some payment processors and web providers might restrict your sales due to the risqué nature of the sex toy business.

Here are the core things you’ll need when setting up your sex toy website:

  • Customizable theme (if you’re not building from scratch).
  • High-quality product photography—don’t skimp on this part! Good photos will play a huge role in building customer trust.
  • Key pages, including product and collection pages, FAQ, About, Policies, and Contact.
  • Connection to a payment processor that accepts your terms.

6. Price your toys

Setting the right price for sex toys can be tricky. You’ve got to cover your costs and still offer a price that customers are willing to pay.

Understand your costs 

First things first, work out your costs: manufacturing, shipping, everything. Add a profit margin, but keep it realistic. Your price should reflect the value of your product and fit what your customers are willing to pay 

Study the competition

See what similar products are priced at. Your prices should be in the same ballpark, unless your product has unique features or superior quality that justifies a higher price.

Implement tiered pricing

Offer adult sex toys at different price points—from budget options to premium ones. This attracts a wider range of customers and caters to different budgets.

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7. Craft your sex toy marketing and sales plan

Now is the fun part! Use your creativity, savvy, and even your sense of humor to get out there and actually start selling sex toys.

Apart from strictly ecommerce, you might also find that in-person events like trade shows, festivals, and conferences can be an incredible way to expand your network and showcase your sex toy brand.

As for marketing, consider strategies like:

  • Email and SMS marketing: Start building your email list before launching products. Create excitement by directing people to a “Coming soon” page and offer perks for early sign-ups.
  • Content and SEO: Use engaging content on your site to build trust and assist customers. Also, drive site traffic by targeting relevant keywords.
  • Influencer marketing: Connect with sex-positive influencers who resonate with your target audience. New brands can benefit from collaborating with micro influencers at more affordable rates.
  • Affiliate networks: Establish a network with other websites, blogs, and advertisers. They earn a commission for each sale they refer, expanding your reach.
  • PR and media pitches: Keep your brand in the spotlight with consistent media engagement. Aim to create products and stories that are worth sharing and talking about.

How much does it cost to start a sex toy business?

 Starting a sex toy business involves different costs depending on your approach.

Reselling sex toys

If you opt to resell, you’ll face expenses like purchasing inventory, renting storage space, and fees for setting up an online store. Even if you manage some tasks yourself, like branding, starting out will likely require a few thousand dollars.

Manufacturing sex toys

For those who plan to make their products, initial costs may be lower. You can produce items based on orders, avoiding excess inventory. However, equipment and supplies can still be a significant expense, potentially ranging from hundreds to thousands. Plus, investing in branded packaging, which often has minimum order requirements, is essential.

Designing novel sex toys

Creating a new or novel product demands more time and money. This process typically takes at least one year and can cost around $10,000 upfront. Manufacturing adds another layer of cost with minimum order quantities, impacting your budget. 

Dropshipping sex toys

Dropshipping is the most cost-effective method to start selling. It requires less capital, with a few hundred dollars usually sufficient for a basic website and online tools. The trade-off is less control over production and shipping.

Your sex toy empire awaits

Especially for those who are passionate about sexual health, education, and empowerment, selling sex toys online can be a massively rewarding business. And as we’ve seen in recent years, this industry is just getting started, and is projected to see continuous growth for years to come.

So if you’re looking to sell adult toys online, start by following the steps we outlined: figure out your niche, choose your production or sourcing method, stay on top of privacy and safety, build a memorable brand, create your sex toy store, and craft a killer marketing plan. 

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