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Apple’s recent update to Logic Pro introduces an array of advanced features for Mac and iPad, setting a new standard in music production tools. This update is particularly significant for small business owners in the music industry, such as independent studios, music producers, and freelance composers, offering them enhanced capabilities to create high-quality music with efficiency and ease.
Main Features:
1. Mastering Assistant: A Game Changer for Professional Sound The new Mastering Assistant in Logic Pro is a boon for small music production businesses. It offers a quick way to add professional polish to a mix, making it release-ready. This feature automatically analyzes audio, refining dynamics, frequency balance, timbre, and loudness. It’s a significant timesaver and quality enhancer, especially valuable for businesses operating with tight deadlines and seeking high production standards.
2. Enhanced 32-bit Recording: Minimizing Digital Clipping The update also introduces 32-bit float recording, compatible with specific audio interfaces. This is critical for capturing dynamic performances with minimal digital clipping. For small businesses, this means less time spent on post-production and higher audio quality, a crucial factor in staying competitive.
3. Sample Alchemy and Beat Breaker: Pushing Creative Boundaries Available now on both Mac and iPad, Sample Alchemy transforms a single audio sample into a playable instrument using techniques like granular, additive, and spectral synthesis. Meanwhile, Beat Breaker reshapes and rearranges audio in real time. These features offer unprecedented creative possibilities, allowing small businesses to innovate and stand out in the crowded music industry.
4. Quick Sampler Recorder Mode on iPad: Capturing Sounds Anywhere The iPad version now includes a Quick Sampler Recorder mode. Musicians and producers can capture sounds using the iPad’s built-in microphone and instantly create custom instruments. This feature is particularly advantageous for mobile producers or small studios looking to expand their sound library effortlessly.
5. Improved Multitasking and Project Round-Tripping Logic Pro on iPad now supports improved multitasking features like Split View and Stage Manager, making it easier to work between different apps and windows. The ability to move seamlessly between Mac and iPad with project round-tripping is a game-changer for music creators who split their time between studio and fieldwork.
Apple’s update to Logic Pro for Mac and iPad is a substantial leap forward, particularly for small businesses in the music industry. These new tools not only enhance creative freedom but also streamline the music production process, making high-quality output more accessible. With these advancements, Apple continues to assert its position as a key player in the music production software arena, offering solutions that cater to both established studios and independent music creators alike.
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For weavers looking to start or grow their basket weaving business, sourcing the right supplies is key. To help, we’ve compiled a list of 10 places where weavers can find everything from reed and cane to handles and dyes.
Whether you’re an experienced weaver or just starting out, these suppliers offer a range of products to suit your needs.
In 2022, the popularity of cottage industry businesses in the woven goods sector continued to grow. Artisans employed traditional techniques and patterns to create unique and high-quality products, ranging from handmade textiles to intricate baskets and beyond.
Consumers had the chance to purchase one-of-a-kind items while supporting small-scale producers in the past year. This is a trend that is expected to continue throughout 2023.
Finding the right supplies can be challenging if you’re a basket weaver, but don’t worry, we’ve got you covered. Here are some helpful places to buy basket-weaving supplies:
Amazon is a popular option for purchasing basket weaving supplies. They offer a wide variety of materials and tools, with the added convenience of fast shipping.
Etsy is a great platform for buying unique and handcrafted basket weaving supplies.
From reeds and weaving materials to tools and finished baskets, Etsy offers a diverse selection of products from independent sellers around the world.
eBay is a popular online marketplace that offers a variety of basket weaving supplies, including reeds, tools, and weaving materials.
Basketweaving.com sells high-quality basket weaving supplies, kits, and books with free tips and techniques. They offer fresh reed, and quick shipping, and have been in business for 30 years.
Walmart offers a variety of basket weaving supplies at affordable prices, including reed, cane, and weaving tools. The selection is limited but suitable for beginners.
East Troy Basketry moved their business from East Troy to Burlington and now offer mail order and appointments.
They provide quality materials and previously offered classes with renowned teachers.
The Basket Makers Catalog offers top-quality basket-making supplies and chair caning supplies. They also offer classes and workshops with nationally-acclaimed teachers.
BLICK Art Materials is a family-owned art supply company serving artists, students, and educators since 1911.
They provide quality basket weaving supplies, excellent service, and support local and national events.
The Country Seat, Inc. is a family-owned business supplying top-quality basketry and chair seating supplies since 1975, now run by Bill and Angie Longenecker.
Basket weaving kits and patterns are available for all skill levels and can be enjoyed as a bonding activity between family and friends.
Their kits include patterns and materials, while patterns can be purchased separately as downloadable PDFs.
To make beautiful and sturdy baskets, it’s important to have the right supplies. Here are five must-have basket weaving supplies that every weaver needs in their toolkit:
Willow is one of the most traditional materials for basket weaving. It’s known for its flexibility and strength. Freshly cut willow rods can be easily bent into shape without breaking. Once dried, these rods retain their form and offer a durable structure for baskets. Willow baskets are often associated with rustic charm and can vary in color, from pale greens to deeper browns, depending on the willow species.
Rattan, also known as reed, is a popular material derived from the rattan plant, found in tropical regions of Asia, Africa, and Australia. It’s prized for its exceptional strength and pliability. Rattan can be split into fine strips for delicate weaving or used in thicker sections for sturdier structures. Its smooth surface and uniform color make it ideal for both traditional and contemporary basket designs.
Similar to reed, cane is a material used for basket weaving that offers additional strength and durability. It’s available in different widths and can be used for a variety of weaving techniques.
Bamboo is a versatile and sustainable material often used in basketry. Its natural strength and lightweight properties make it ideal for creating both functional and decorative baskets. Bamboo can be split into thin strips for fine weaving or used as whole canes for structural support. Its distinct appearance, characterized by segmented joints and a smooth surface, adds an exotic touch to the woven items.
Sea grass, typically harvested from coastal waters, is known for its durability and resistance to water and decay. It’s commonly used to create sturdy, functional baskets for everyday use. Sea grass can be woven in its natural state, showcasing its earthy tones, or dyed for a more colorful appearance. The material’s coarse texture adds a unique tactile quality to the baskets.
Pine needles, especially long-leaf pine needles, are a traditional material used in basket weaving, particularly in Native American crafts. They are known for their flexibility and distinctive aroma. Pine needle baskets are often small and intricate, showcasing the natural beauty of the needles through coiled designs. The color of the pine needles can vary from rich greens to warm browns, depending on their age and treatment.
Cotton rope, a modern and versatile material, is increasingly popular in contemporary basket weaving. Its softness and flexibility make it easy to handle, allowing for a variety of creative designs. Cotton rope baskets can range from tightly woven, sturdy forms to more relaxed, slouchy shapes. The material can be left in its natural white color or dyed to create vibrant, eye-catching pieces.
Synthetic materials like plastic strips and nylon cords are used for their durability, ease of maintenance, and vibrant colors. These materials are resistant to water, making them suitable for outdoor use or in damp environments. Baskets made from synthetic materials can be crafted in a wide range of colors and patterns, offering a more contemporary look compared to natural fibers.
Whether you’re making a small or large basket, having sturdy handles is important for practical use. Handles can be made from materials like wood or metal, and come in various shapes and sizes.
A basket base is a wooden material that has holes at set intervals that you can use to start your weaving projects. They come in various sizes and shapes.
| Material | Description | Primary Use |
|---|---|---|
| Willow | Traditional material known for flexibility and strength. Freshly cut willow rods bend easily and retain form when dried, offering a durable structure. Color varies from pale greens to deeper browns. | Traditional Basket Weaving |
| Rattan (Reed) | Derived from the rattan plant, prized for its strength and pliability. Can be split into fine strips or used in thicker sections. Smooth surface and uniform color, suitable for various designs. | Versatile Weaving |
| Cane | Similar to reed, offers additional strength and durability. Available in different widths for various weaving techniques. | Strong and Durable Weaving |
| Bamboo | Versatile and sustainable, known for its strength and lightweight properties. Can be split into strips or used as whole canes. Characterized by segmented joints and a smooth surface. | Functional and Decorative Baskets |
| Sea Grass | Harvested from coastal waters, known for durability and resistance to water and decay. Used in its natural state or dyed, with a coarse texture. | Sturdy, Everyday Baskets |
| Pine Needles | Especially long-leaf pine needles, used in traditional and Native American crafts. Known for flexibility and distinctive aroma. Color varies from greens to browns. | Intricate, Aromatic Baskets |
| Cotton Rope | Modern and versatile, known for its softness and flexibility. Suitable for a range of designs, can be left natural or dyed. | Creative, Contemporary Designs |
| Synthetic Materials (Plastic Strips, Nylon Cord) | Durable and easy to maintain, resistant to water. Suitable for outdoor use, available in a wide range of colors and patterns. | Outdoor and Colorful Baskets |
| Handles | Important for practical use in any basket size. Made from materials like wood or metal, in various shapes and sizes. | Practical Basket Handling |
| Basket Base | A wooden material with holes at set intervals, used to start weaving projects. Comes in various sizes and shapes. | Basket Weaving Foundation |
Ribbons and fabrics are popular for adding color and texture to baskets. They can be woven into the basket structure, used as a trim, or tied into bows for a decorative touch. The wide range of colors, patterns, and textures available in ribbons and fabrics allows for endless creativity. They are particularly effective in creating themed baskets, such as for holidays or special occasions.
Beads, made from glass, wood, metal, or plastic, add a unique decorative element to baskets. They can be threaded onto the weaving material, incorporated into the structure of the basket, or used to embellish the rim or handle. Beads introduce sparkle, color, and texture, making the basket more visually appealing and often giving it a cultural or artistic flair.
Paints and dyes are used to add color to baskets, either as an overall hue or in specific patterns. They can transform the natural color of weaving materials like wicker, reed, or bamboo, allowing for custom designs and styles. Acrylic paints, fabric dyes, and natural dyes are commonly used, each offering different effects and finishes.
Feathers, either natural or artificial, can be used to add a soft, tactile element to baskets. They can be attached using glue or woven into the basket itself. Feathers bring in a natural, earthy feel and are especially popular in creating themed or culturally-inspired baskets.
Shells and pieces of sea glass are excellent for creating beach-themed or nautical baskets. They can be glued onto the basket or incorporated into the weave. These natural elements introduce a coastal charm, with shells offering various shapes and textures, and sea glass providing a subtle, frosted color palette.
Lace and crochet elements add a delicate and vintage feel to baskets. These can be used as trims, liners, or overlays. Lace, with its intricate patterns, and crochet, with its textured designs, are perfect for adding a touch of elegance and intricacy to basket designs.
Tassels and pom-poms bring a playful and whimsical touch to baskets. They can be made from yarn, thread, or fabric and come in various sizes and colors. Tassels and pom-poms are often used as accents on basket handles or corners, adding movement and a splash of color.
Wire and metal accents, such as charms, clips, or decorative frames, add a modern and sometimes industrial touch to baskets. These elements can be twisted around the basket, used to create handles, or attached as decorative motifs. They offer a contrast in texture and can add structural strength to the basket.
| Material | Description | Primary Use |
|---|---|---|
| Ribbons and Fabrics | Popular for adding color and texture to baskets. Can be woven into the basket structure, used as a trim, or tied into bows. Wide range of colors, patterns, and textures available. | Adding Color and Texture |
| Beads | Made from glass, wood, metal, or plastic, they add a unique decorative element. Can be threaded onto the weaving material, incorporated into the structure, or used to embellish the rim or handle. | Unique Decorative Element |
| Paints and Dyes | Used to add color to baskets, either as an overall hue or in specific patterns. Can transform the natural color of materials like wicker, reed, or bamboo. Various paints and dyes offer different effects and finishes. | Color Transformation |
| Feathers | Either natural or artificial, used to add a soft, tactile element. Can be attached with glue or woven into the basket. Bring a natural, earthy feel, popular for themed or culturally-inspired baskets. | Soft, Tactile Element |
| Shells and Sea Glass | Excellent for creating beach-themed or nautical baskets. Can be glued onto the basket or incorporated into the weave. Introduce a coastal charm with various shapes and textures. | Beach-themed/Nautical Charm |
| Lace and Crochet Elements | Add a delicate and vintage feel. Can be used as trims, liners, or overlays. Lace with intricate patterns and crochet with textured designs add elegance and intricacy. | Delicate and Vintage Feel |
| Tassels and Pom-poms | Bring a playful and whimsical touch. Made from yarn, thread, or fabric in various sizes and colors. Often used as accents on handles or corners, adding movement and color. | Playful and Whimsical Touch |
| Wire and Metal Accents | Add a modern and sometimes industrial touch. Can be twisted around the basket, used to create handles, or attached as motifs. Offer a contrast in texture and can add structural strength. | Modern and Industrial Touch |
To become a successful basket weaver, it’s essential to have the right tools and equipment. Here are five essential basket-weaving tools for businesses to learn about:
Weaving needles are long, thin tools with a pointed end and often a hole or eye for thread. They are used for sewing and stitching parts of the basket together, especially in coiled or stitched basketry. Weaving needles come in different sizes and materials, like metal or wood, and are selected based on the thickness and type of weaving material.
An awl is a pointed tool used for piercing holes in materials, especially in stiff or thick basketry materials. It’s essential for preparing places to insert spokes or weavers in wickerwork or for creating holes for stitching in coiled baskets. Awls can be made of metal or wood and often have a handle for a comfortable grip.
Basketry scissors are strong, sharp scissors used to cut weaving materials cleanly and precisely. They need to be more robust than regular scissors to handle tough materials like reed, willow, or rattan. Some basketry scissors are specially designed with longer blades to make long, straight cuts more efficiently.
A spoke weight is a tool used to hold spokes (the vertical elements in a basket) in place while weaving. It helps maintain even tension and spacing, which is crucial for the integrity and appearance of the basket. Weaving weights are usually made of metal or heavy materials and can be adjusted to accommodate different basket sizes.
Accurate measuring tools like rulers or tape measures are essential in basket weaving for ensuring uniformity and precision. They are used to measure lengths of weaving material, spacing between spokes, and dimensions of the finished basket. Consistent measurements are key to achieving a symmetrical and well-proportioned basket.
Reed cutters or clippers are specialized tools designed to cut and trim reed, cane, or other weaving materials. They are similar to wire cutters but are tailored for the fibrous nature of basketry materials. These tools allow for precise cuts without fraying or splitting the material, which is essential for a neat finish.
A soaking tub or basin is used to soak weaving materials like willow, reed, or cane to make them more pliable. Soaking softens the fibers, making them easier to weave without breaking. The size of the tub depends on the length of the materials and the type of baskets being made.
A mallet or hammer can be used in basket weaving to tap and adjust the position of weavers and spokes, especially in sturdy, rigid baskets. It helps in tightening the weave and ensuring that each layer sits snugly against the previous one. A wooden or rubber mallet is often preferred to prevent damage to the materials.
A packing tool is used to push the weaving material down tightly into the previous row. It’s especially useful for creating a strong and sturdy basket, as it helps prevent gaps or looseness in the weave.
Depending on the weaving technique you’re using, glue may be necessary to hold the structure of the basket together. Make sure to choose a high-quality glue that won’t break down over time.
Pegs are used to create a consistent shape and size for the basket. They’re inserted into the weaving material at specific intervals to create an even weave and to ensure that the basket retains its shape. Pegs can be made from a variety of materials, including wood or plastic.
| Tool | Description | Primary Use |
|---|---|---|
| Weaving Needles | Long, thin tools with a pointed end and often a hole or eye for thread. Used for sewing and stitching parts of the basket together, especially in coiled or stitched basketry. Come in different sizes and materials. | Sewing and Stitching |
| Awls | Pointed tool used for piercing holes in materials, especially in stiff or thick basketry materials. Essential for preparing places to insert spokes or weavers in wickerwork or for creating holes for stitching in coiled baskets. | Piercing Holes |
| Basketry Scissors | Strong, sharp scissors used to cut weaving materials cleanly and precisely. More robust than regular scissors to handle tough materials like reed, willow, or rattan. | Cutting Materials |
| Spoke Weight/Weaving Weight | Tool used to hold spokes (the vertical elements in a basket) in place while weaving. Helps maintain even tension and spacing, crucial for the integrity and appearance of the basket. | Holding Spokes in Place |
| Measuring Tools (Ruler, Tape Measure) | Essential for ensuring uniformity and precision in basket weaving. Used to measure lengths of weaving material, spacing between spokes, and dimensions of the finished basket. | Measuring and Sizing |
| Reed Cutters/Clippers | Specialized tools designed to cut and trim reed, cane, or other weaving materials. Similar to wire cutters but tailored for the fibrous nature of basketry materials. | Cutting and Trimming |
| Soaking Tub/Basin | Used to soak weaving materials like willow, reed, or cane to make them more pliable. Soaking softens the fibers, making them easier to weave without breaking. | Softening Materials |
| Mallet/Hammer | Used in basket weaving to tap and adjust the position of weavers and spokes, especially in sturdy, rigid baskets. Helps in tightening the weave and ensuring that each layer sits snugly against the previous one. | Adjusting Weavers/Spokes |
| Packing Tool | Used to push the weaving material down tightly into the previous row. Useful for creating a strong and sturdy basket, as it helps prevent gaps or looseness in the weave. | Tightening Weave |
| Glue | Depending on the weaving technique, may be necessary to hold the structure of the basket together. Choose a high-quality glue that won’t break down over time. | Securing Structure |
| Pegs | Used to create a consistent shape and size for the basket. Inserted into the weaving material at specific intervals to create an even weave and to ensure that the basket retains its shape. | Maintaining Shape |
Long, flexible reeds are commonly used in basket weaving to create the body of the basket.
They’re made from plant fibers and come in different sizes and shapes, making them versatile for various weaving techniques.
Making baskets requires a few essential tools, including an awl, packing tool, knife, mallet, and pegs.
These tools are used for cutting, shaping, and weaving the basket’s material to create a sturdy and visually appealing finished product.
Yes, you can make money from basket weaving. This craft blends artistic expression with practical functionality, making it a unique venture with various revenue streams. Here’s how you can potentially turn basket weaving into a profitable business:
Incorporating these strategies into a cohesive business plan, combined with a passion for basket weaving and a commitment to quality craftsmanship, can indeed make basket weaving a profitable venture.
Basket weaving is relatively easy to learn, but mastering the craft takes practice and patience. With the right tips and techniques, even beginners can create beautiful and functional baskets.
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Image: Envato Elements
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Do you love hats? Do you have the traits of dedication, creativity, and ability to adapt to changing market demands? You might be a good fit as an entrepreneur in the field of selling hats and owning your own hat business. If so, here is how to start a hat business.
Successful business owners in the hat industry can earn up to six figures. The most successful hat shop owners continuously gather customer feedback and refine their strategies to grow and thrive in the industry.
The hat market in the US is relatively stable and diverse. It includes various types of hats, such as baseball caps, sun hats, winter hats, fashion hats, and custom-made hats.
The market size can vary depending on the region and the specific niche you plan to target. The latest trends and demand in the hat industry will help you understand the current market dynamics.
Are you someone who should start your own business selling hats? Here are some good reasons why you should:
When designing your business model, it’s useful to consider the essential building blocks for new businesses to succeed to ensure a strong foundation for your hat business. A good business plan model could involve a mix of ready-made and custom-made hats.
You can offer a range of ready-made designs to cater to the mass market while providing customization options for those seeking unique hats. This dual approach can help you reach a broader customer base.
Whether your hats are ready-made or custom, be sure to focus on customer engagement.
| Step | Description | Resources Needed | Key Considerations |
|---|---|---|---|
| Market Research | Understand the demand for various hat styles and target market. | Market analysis tools, consumer surveys. | Identify trending styles and niche markets. |
| Business Plan | Create a detailed plan covering production, marketing, and sales. | Business plan templates, financial planning tools. | Outline strategies for growth and profitability. |
| Design and Manufacturing | Develop unique hat designs or source manufacturers. | Design software, manufacturing contacts. | Decide between in-house production or outsourcing. |
| Material Sourcing | Source quality materials for hat making. | Fabric suppliers, trade shows. | Focus on quality and sustainability of materials. |
| Branding | Develop a strong brand identity for your hat line. | Graphic designers, branding agencies. | Create a memorable logo and cohesive brand image. |
| Online Store Setup | Build an e-commerce platform to sell hats. | Website builders, e-commerce platforms like Shopify. | Ensure a user-friendly and visually appealing website. |
| Marketing Strategy | Plan marketing campaigns to promote your hats. | Social media, digital marketing tools. | Utilize influencers, SEO, and social media marketing. |
| Distribution Channels | Establish sales channels – online, wholesale, or retail. | E-commerce setup, retailer contacts. | Consider a mix of online and physical store sales. |
| Pricing Strategy | Set competitive pricing for different hat styles. | Cost analysis, market pricing research. | Balance affordability with profitability. |
| Customer Engagement | Build relationships with customers through excellent service. | CRM software, social media platforms. | Focus on customer feedback and engagement for brand loyalty. |
As part of your business plan, conducting market research to identify trends and customer preferences in the hat industry is crucial.. Thorough market research is a critical part of your business plan.
Next, define Your Niche: Consider specializing in a specific type of hat (e.g., vintage-style hats, sports team hats) or targeting a particular audience (e.g., outdoor enthusiasts, fashion-forward individuals). You can also focus on a custom hat business.
Custom hats are personalized headwear created to meet the unique preferences of individual customers.
A custom hat business can include personalized designs, logos, text, or specific colors chosen by the customer.
Of course, the cost to start can vary. One of the biggest factors impacting the cost to start is the location. If the entrepreneur opens a hat shop that must be purchased or leased, costs will be higher. Some hat shop owners get their start by making hats in their own homes.
The initial investment for a hat business can vary widely based on factors like location, scale, and business model. It might include costs for materials, equipment, storefront (if applicable), marketing, and personnel. Understanding the cost implications is vital for any startup. For a more detailed breakdown of what to expect, refer to insights on how to start a business, which can provide relevant financial guidance for your hat business.
A rough estimate could range from a few thousand dollars to tens of thousands.
Exploring various funding options is a key step in your journey, and you can find a detailed business startup checklist to help you cover all financial aspects.
There are many funding options:
Choosing the right legal structure is important, and understanding common business structures can help you make an informed decision.
Before you start operations, be sure to handle the setup process:
If you plan to have a physical store, choose a location with good foot traffic and visibility. For online businesses, focus on a convenient workspace. The location choice should be based on your business strategy.
Source high-quality materials for your hats. Be sure to consider factors such as cost, durability and sustainability.
Research and establish relationships with reliable manufacturers or artisans who can produce your hat designs.
Even if you have a brick-and-mortar location, it’s essential to the business’s success that you establish an online store and presence. It’s a critical part of your business growth strategy. Creating an effective online presence is critical, and a website startup guide can offer valuable insights for setting up your online store.
Create an attractive and user-friendly website that showcases your hat designs.
Ensure easy navigation, high-quality images, and a secure payment process for your online hat business.
High-quality photography is important. Given the type of product you are selling, 3D imagery and multiple views of the product help you sell.
E-commerce Platforms: Popular platforms for selling hats online include Shopify, WooCommerce (for WordPress), BigCommerce, and Etsy. Sell hats online by choosing the platform that aligns with your needs and budget.
As you develop your marketing strategy, generating business name ideas that resonate with your brand can significantly impact your branding efforts. Then, market your brand:
For those looking into expanding their product range, including items like commercial clothing racks can enhance the display and sale of your hats in physical locations.
In addition to direct-to-consumer sales, consider these strategies:
For more comprehensive guidance on entering the fashion industry, you can refer to resources on how to start a clothing business, which can provide relevant insights for your hat business.
A hat business can be profitable, but the exact numbers will depend on factors like pricing, overhead costs, and sales volume. Some successful hat businesses report six-figure annual revenues.
Use a mix of social media marketing, content marketing, email marketing and influencer marketing to promote your hat brand and build your hat business. Make sure the website for your online store includes great photography and product descriptions.
Absolutely your hat business can be started from home. Many entrepreneurs start a hat business in an unused room in the home.
Of course, be sure to check with local zoning. A home-based venture such as a hat business with an online store will most likely be termed a “no impact home business” which is typically allowed in residential areas.
Key success factors in a hat business include product quality, unique designs, effective marketing and top-notch customer service. Those owning a hat business should also stay updated with industry trends, because this is essential for success in the hat business.
Image: Envato Elements
This article, “How to Start a Hat Business” was first published on Small Business Trends
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In a nutshell, LinkedIn influencers are people who excel at their professions. They come from various industries around the world and are selected by invitation only. They are innovators, experts and thought leaders in a number of industries who produce quality content.
Following is a list of 34 of these top voices and some info on each.
A LinkedIn Influencer is a recognized thought leader or notable figure on LinkedIn, the professional networking platform.
Unlike influencers on other social media platforms, LinkedIn Influencers tend to focus more on industry insights, professional development, business trends, and thought leadership rather than personal branding or lifestyle content.
Their content typically revolves around addressing current issues, sharing expert advice, and sparking discussions on relevant topics in their respective fields.
LinkedIn Influencers are often respected professionals, industry experts, or leaders in their sectors. They leverage their experience and knowledge to provide valuable content that includes in-depth articles, engaging posts, and informative videos.
Their aim is to contribute to professional conversations, offer insights into industry developments, and provide guidance to their audience, which often comprises professionals, industry peers, and individuals seeking career advancement or business growth.
The content shared by LinkedIn Influencers is geared towards fostering a professional community, encouraging networking, and promoting professional growth.
It’s not just about gaining followers but about influencing professional practices, perspectives, and decisions within specific industries or the broader business community.
There are several good reasons why small businesses should connect with LinkedIn Influencers. First off, influencer marketing is on the rise, and asking yourself what’s an influencer is a good start.
This is social media advertising that uses product mentions and endorsements from online experts. It rivals the effectiveness of other sites like Twitter.
There are a few other reasons your business needs to consider this.
This type of marketing works for a variety of companies. Like small businesses with limited marketing budgets. Businesses that want to improve their reputations are another good fit.
To identify the most impactful LinkedIn influencers, we’ve developed a detailed methodology, underpinned by a rating scale from 1 to 10. Each criterion’s score reflects the degree of influence and effectiveness in specific areas, with higher scores indicating superior performance.
This scale aids in objectively assessing each influencer’s reach, expertise, and engagement within the professional community.
Exceptional industry knowledge and thought leadership are paramount, guiding professional trends and discussions.
A robust network size with significant engagement, reflecting the influencer’s ability to connect with and resonate among professionals.
Consistency in delivering valuable, insightful content that fosters professional dialogue and learning.
The capacity to shape or anticipate industry trends, demonstrating deep sectoral understanding and influence.
Promotion of diverse viewpoints, contributing to a rich and inclusive professional discourse on the platform.
Engagement with established organizations or groups, enhancing the influencer’s credibility and network reach.
Authentic interactions and credible content, establishing the influencer as a reliable source of professional insights.
Active contribution to the professional growth of others through mentorship, career advice, and educational content.
Introduction of novel ideas or approaches, showing creativity and forward-thinking in their professional field.
Advocacy for ethical practices and responsibility in professional environments, crucial for upholding industry integrity.
Our approach aims to pinpoint LinkedIn influencers who significantly contribute to professional development and discourse.
This methodology helps in highlighting individuals who stand out not just for their popularity but for their ability to provide substantial value, insightful content, and leadership in their respective industries.
Here are the best influencers in their respective fields. These are the top voices with outstanding LinkedIn profiles.
Jill Schlesinger is a business analyst who covers markets, investing, the economy and a number of other money related areas. She has also been a chief investment officer. Her career also includes being Editor-At -Large for CBS Interactive.
Role: CBS News Business Analyst
Followers: 752,256
Richard Branson founded The Virgin group and is responsible for other enterprises in areas like financial services, transportation and travel to name a few.
Role: Founder at Virgin Group
Followers: 19,504,623
Hunter Walk is a venture capitalist. His blogs help individuals and SMBs on self development paths.
Role: Partner at Homebrew VC
Followers: 893,357
Adam Grant is a New York Times best-selling author. The host of WorkLife with Adam Grant, his talks have over 30 million views. Motivational topics include the habits of original thinkers.
Role: Organizational psychologist at Wharton, bestselling author, and host of the TED podcast WorkLife
Liz Ryan is the CEO and Co founder of Human Workplace. The company works with everyone from individual job seekers to leaders who want to change their organizations. There are helpful posts and more articles on her LinkedIn profile.
Role: Career development coach, management consultant
Followers: 3,162,478
Bill Gates is also the co founder of Microsoft. His LinkedIn profile highlights the philanthropic work he promotes around the world.
Role: Co-chair, Bill & Melinda Gates Foundation.
Followers: 34,469,752
Gretchen Rubin has written several books. She is considered a thought leader on happiness and habits. “Happier with Gretchen Rubin,” Is her weekly podcast. She supplies for advice on topics like people operations.
Role: Bestselling writer about habits and happiness at gretchenrubin.com
Followers: 2,978,465
Katya Andresen is CEO of cricket media. She is also working with Cigna to make health care more affordable. Her content covers a range of work related issues like burnout.
Role: Chief Digital Officer at Cigna
Followers: 1,266,018
Sallie Krawcheck uses her Linkedin profile to focus on helping women in the workplace. Her posts include articles on financial self care and negotiating.
Role: CEO and Co-Founder of Ellevest
Followers: 2,714,419
Greg McKeown is an author and public speaker who focuses growth topics . He has made speeches Google and Facebook about leadership and focus. He also supplies advice on simplicity and execution. Greg hosts the conversation on his “What’s Essential” podcast.
Role: Author of 2 NYTs bestsellers: “Effortless” and “Essentialism.”
Followers: 430,667
Tim Brown uses his LinkedIn profile to post interesting insights and tips focus on creativity and leadership for marketers and small enterprises both.
Role: Executive Chair at IDEO,Vice Chair at kyu Collective
Followers:1,465,403
Ann is the Chief Content Officer at MarketingProfs. She is considered a pioneer in digital marketing.
Role: Digital marketing & content expert.Wall Street Journal bestselling author. Keynote speaker. Writer.
Followers:428,624
Daniel is the author of several best-selling books giving advice on social and emotional intelligence, education and leadership. His other attributes include co-designing an emotional intelligence coaching certification. He has also developed other resources to help improve your life.
Role: Host of First Person Plural: Emotional Intelligence and Beyond
Followers: 5,661,188
Beth focuses her career on the nonprofit sector. She aims to help them leverage online resources and technology. She has co-authored and written several books.
Role: Trainer, Virtual Facilitator & Nonprofit Innovator
Followers:540,110
Marla has worked with employees in the non-profit, technology and hospitality sectors. She writes a newsletter tackling work/life topics. Her LinkedIn profile covers several accomplishments.
Role:I/O Psychologist | Core Stability Coach
Followers:2,214,945
Michael is the CEO and founder of Social Media Examiner. His LinkedIn profile states SMB owners can get original videos, podcasts and posts from this resource.
Role: CEO/Founder: Social Media Examiner & Social Media Marketing World
Followers:29,460
Jeff writes a marketing blog and his website gets over 5 million LinkedIn visitors a year. His focus is on tips inspiring and educating entrepreneurs. The best-selling author is also a digital strategist and the keynote speaker. Great for owners looking to inspire employees.
Role: CEO at Jeffbullas.com Pty Ltd
Followers: 46,537
Pam Is a keynote speaker covering content strategies, digital marketing, and other topics. Her Social Zoom Factor podcast gets 100k monthly downloads across the world.
Role: CEO, CMO, Author, Forbes Top 5 Social Media Influencer
Followers: 349,020
Ryan’s LinkedIn profile has him listed as an active advisor and investor. He offers in person and online programs for entrepreneurs. He offers in person and online programs for entrepreneurs and is the author of Saving Social: The Dysfunctional Past and Promising Future of Social Media. His advice is great for ecommernce businesses. And brick and mortar shops looking to crack the digital market.
Role: Chairman and Co-founder at Hootsuite
Followers: 1,722,504
David co-led McKinsey’s Global Digital Marketing and Sales Practice for eight years. He blogs on different topics like digital marketing and speaks at events and conferences.
Role: Former Fortune 50 CMO; Business School Professor; Executive Advisor
Followers: 1,128,834
Bernard provides business consulting, business analytics and writing services. His LinkedIn profile says he is available remotely or in person. He talks about tech, big data and other topics.
Role: Internationally Best-selling #Author #KeynoteSpeaker
Followers: 1,468,887
He has authored several Wall Street Journal Best Selling books. James has also sold companies and advises others. He hosts two podcasts.
Role: Founder at “The James Altucher Show” podcast
Followers: 1,259,803
Sujan is a data driven entrepreneur and marketer. He offers a course called The Cold Email Master Class. He’s known around the world for his expertise.
Role: Co-Founder at Mailshake | Managing Director at Ramp Ventures
Followers: 35,573
Hannah helps people with job searches by supplying marketing tools and strategies. She speaks and writes on the subject. Her blogs have been recognized as one of LinkedIn’s Top Voices in Job Search and Career in 2019. CareerBrandVideos helps people with personal branding and tips on how to succeed. She is a great resource for sole proprietors.
Role: Job Search Strategist | Speaker & Trainer
Followers: 306,069
Jeff Is dedicated to helping the global workforce with their careers through coaching and mentorship. He’s also served in leadership capacities at other online places like Yahoo. His education includes The Wharton School.
Role: Executive Chairman at LinkedIn / Founding Partner Next Play Ventures
Followers: 10,715,767
Carson contributes to the Harvard Business Review on a regular basis. She works with clients so they can engage their workforce and increase productivity. Carson works with SMBs of all sizes to help them with their challenges.
Role: Employee Engagement Expert | Founder of Working Simply, Inc
Followers: 824,733
He is the founder of Convince & Convert Consulting. Jay also writes a newsletter called The Baer Facts. You’ll find marketing case studies there. And advice.
Role: Marketing and customer experience expert
Followers:31,581
Morgan Focuses on specialized coaching and consulting for multinational companies and the C suite. An excellent choice for enterprises looking to better understand ethnic work styles as well as gender and race. She specializes in building multicultural workforces.
Role: Boundaryless Executive
Followers:29,405 followers
Mickey is the founder, CEO and chairman of the Rakuten Group, Inc. His experience covers fintech, digital content and e-commerce. Rakuten became a mobile network in Japan in 2019. Mikitani’s experience is invaluable for online financial services.
Role: CEO of Rakuten
Followers: 1,266,487 followers
This is a good influencer for small organizations who want to know about marketing and branding. His business focus is on startups. Shah Also specializes in Internet marketing and seo.
Role: Founder and CTO at HubSpot
Followers:1,012,282
Simon is an optimist committed to changing the way any business operates, acts and thinks. He has studied organizations to understand how they communicate and act.
Role: Author, Motivational Speaker
Followers: 5,581,693
Jeff is an expert on the higher education industry. His specialties include product development, marketing and higher education program design.
Role: Human Resource Expert
Followers: 595,288 followers
Gary is recognized as a thought leader in business. He can critically analyze a job market and recognize patterns and trends for a ceo or owner. He is also active on several social media channels. His platforms have over 30 million followers. ‘The GaryVee Audio Experience’ podcast is a global leader in its niche.
Role: Communications Expert, Author, Chairman of VaynerX, CEO of VaynerMedia
Followers: 4,155,708
Neil Patel is one of the industry front runners when it comes to influencer marketing. He’s helped companies with names like General Motors, Airbnb and Google grow. Patel’s Marketing School podcast and YouTube channel on marketing are a great resource for small ecommerce outfits. A link to his LinkedIn profile is below.
Role: Co-Founder at Neil Patel Digital
Followers: 417,777 followers
To provide a streamlined view of top LinkedIn influencers, the following table categorizes them based on their primary areas of expertise. This arrangement will help you easily identify influencers who align with your industry or interest.
| Category | Influencers | Followers Range |
|---|---|---|
| Business & Entrepreneurship | Richard Branson, Bill Gates, Michael (Mike) Stelzner | 1M – 34.5M |
| Venture Capital & Investment | Hunter Walk, Sallie Krawcheck | 900K – 2.7M |
| Organizational Psychology | Adam Grant | N/A |
| Career Development | Liz Ryan, Hannah Morgan | 300K – 3.2M |
| Marketing & Digital Media | Ann Handley, Jeff Bullas, Pam Moore, Jay Baer | 30K – 350K |
| Technology & Innovation | Dharmesh Shah, Mickey Mikitani | 1M – 1.3M |
| Leadership & Management | Simon Sinek, Jeff Selingo, Carson Tate | 600K – 5.6M |
| Personal Development | Greg McKeown, Nozomi Morgan, Neil Patel | 400K – 1M |
| Media & Communication | Gretchen Rubin, Gary Vaynerchuk | 2.9M – 4.2M |
| Philanthropy & Social Impact | Beth Kanter, Marla Gottschalk, Ph.D | 500K – 2.2M |
| Education & Career | Daniel Goleman, Jeff Weiner | 1M – 5.7M |
| Healthcare & Science | Dr. Sanjay Gupta | 2.5M |
| Finance & Investment | Jill Schlesinger | 750K |
| Entrepreneurship & Business | Tim Brown, Bernard Marr, James Altucher, Ryan Holmes | 1M – 1.5M |
You have two options if you are looking for top influencers to work with. The first will get you a list of LinkedIn profile names from around the world. This plan lets you sort through them manually.
You can also use LinkedIn Groups. Use the dropdown menu to get started. Use keywords and try joining the ones that are in your niche and industry.
LinkedIn influencers don’t get paid for creating content on the platform. In that way, they blogs and posts they write are self promotional. However, they do make money on the back end. Just not directly through LinkedIn.
Influencing their target market around the world is the goal. That can lead to coaching, consulting and speaking opportunities. Influencers with an excellent LinkedIn profile can charge for sponsored content.
Tagging is a way of acknowledging and involving people on the platform. It fosters engagement can help you boost your connections. It’s a simple process. Click share and press @. Continue to type the person’s name. You’ll get suggestions that show up in a drop-down menu. Continue creating a post and include the tag.
LinkedIn can indeed be an effective platform for influencers, particularly those focusing on professional, business, or B2B (Business-to-Business) content. Here are several reasons why LinkedIn is beneficial for influencers:
As for the individual with the most followers, as of our last update, Bill Gates tops the list on LinkedIn with over 35.9 million followers.
His profile’s success can be attributed to his influential status as a tech pioneer, philanthropist, and thought leader, combined with his active presence in sharing insights and engaging with the community on the platform.
This exemplifies how a well-maintained LinkedIn presence can significantly bolster one’s professional influence and reach.
Image: LinkedIn
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