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31 Top TikTok Influencers

31 Top TikTok Influencers

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TikTok has seen skyrocketing growth in the US, with many influencers coming to the fore. TikTok is known for its wide variety of content, including funny videos, lip sync videos, cooking videos, dancing videos, prank videos, and much more. TikTok influencers have built successful social media careers using the platform and have boosted their presence by partnering with brands.

Why should brands partner with social media personalities?

tiktok influencers

For brands looking to build their presence on social media, partnering with top TikTok influencers can be a serious boost. Here are some of the reasons why you should consider partnering with social media influencers

  1. Increase brand awareness: One of the primary reason brands partner with social media personalities is to boost awareness about their brand. TikTok influencer marketing can be instrumental in introducing your brand to new audiences.
  2. Social media marketing: A solid social media strategy for brands should include partnering with TikTok users to increase engagement with the brand itself.
  3. Find niche audiences: Social media platforms can be a valuable tool to find niche audiences to grow your brand. For example, working together with a TikTok influencer can be immensely beneficial for your brand since it introduces your brand to a whole new audience that you might not have reached otherwise.
  4. Be current with the trends: TikTok is a leading social media platform with a unique and large audience. Being on TikTok is crucial for brands that are looking to cultivate a presence on trending platforms and gain a larger audience for their brand. Get more TikTok trends predictions for 2023 here.

Selecting the Best TikTok Influencers for Your Brand: Our Key Criteria

TikTok’s unique platform offers diverse opportunities for brand collaborations. When choosing TikTok influencers, it’s important to assess them based on specific criteria. Each factor is rated on a scale of 1 to 5, where 1 is less critical and 5 is most critical. Here are the factors we considered when compiling this post.

  1. Content Creativity and Originality: TikTok values original and creative content. Evaluate the uniqueness and creativity of the influencer’s content.
  2. Audience Size and Demographics: Consider the influencer’s follower count and if their audience demographics align with your target market.
  3. Engagement Rate: High engagement rates indicate a strong, active connection with the audience, which is crucial on a platform like TikTok.
  4. Brand Compatibility: The influencer’s style and content should align with your brand’s image and values for a cohesive partnership.
  5. Trendsetting Ability: Influencers who are trendsetters or adept at leveraging TikTok trends can significantly enhance campaign reach and impact.
  6. Authenticity and Credibility: Authentic influencers who genuinely engage with their audience can drive more effective promotions.
  7. Professionalism and Reliability: Assess their professionalism and track record in managing collaborations and meeting commitments.
  8. Legal and Ethical Compliance: Ensure adherence to advertising standards and ethical practices in content creation and promotions.
  9. Influence Beyond TikTok: Consider the influencer’s reach and impact on other social media platforms for a multi-channel marketing approach.
  10. ROI and Performance Metrics: Evaluate the potential return on investment and measurable outcomes from the influencer’s previous collaborations.

31 Top TikTok Influencers

We’ll look at the best TikTok users to follow and partner with, including top TikTok influencers with a large social media presence media and a considerable following.

1. Charlie D’Amelio, @charlidamelio – 149m followers

Charlie D’Amelio is one of the biggest stars on TikTok for her interesting video content, dance videos, and other content. Charlie started posting her first dance videos in 2019 and quickly began posting more as she gained popularity on the TikTok platform. She is currently one of the most followed TikTok influencers with over 100 million followers and has also gained fame outside of the social media platform.

2. Jason Derulo, @jasonderulo – 57m

Jason Derulo is a singing sensation that quickly gained over a million followers and more over on TikTok due to his singing and dance content. Jason Derulo also has a large media presence on other social media apps as well.

3. Michael Le @justicecmaiko – 252.9k

Michael Le is a dancer and choreographer, and some of his dance videos generate millions of views on his TikTok account.

4. Josh Richards, @joshrichards – 26m followers

Josh Richards is a social media star that posts all kinds of content as a TikTok influencer. He has over a million followers and also has a podcast, merch, and other social media as well. Josh Richards is part of the collaborative social group Sway House and posts videos of himself dancing and lip-syncing to popular songs

5. Avani Gregg, @avani – 42.9m

You might recognize Avani Gregg for her viral TikTok video where she transformed herself into Harley Quinn. Avani Gregg is a TikTok user whose content is all about posting videos related to beauty and makeup, and she has amassed a large following due to this.

6. Dominik Lipa, @domelipa – 63.2m

Dominik Lipa is one of the top TikTok influencers and began regularly posting videos on TikTok starting in 2018. Like other tikTok influencers, she posts choreographed dances, challenges, and lip-syncing videos on her social media accounts.

7. The Hype House, @thehypehouse, 21.3m

The Hype Houe is slightly different from the other accounts featured here as it is more of a collaborative effort between several TikTok influencers. They have a substantial following and create content and partnerships with brands and among themselves. Their Youtube channel has also gained popularity, showing behind-the-scenes footage and more.

8. Kristina Kika Kim, @kikakiim – 34.1m

Kristina Kika Kim is a social media influencer who posts funny clips, lip sync videos, and other content similar to fellow TikTok stars. She also has a Youtube channel and has over a million followers across the platforms.

9. Noah Beck, @noahbeck – 34.1m

Noah Beck gained fame during the pandemic by posting dance videos on TikTok. He is another TikTok influencer that has seen steady growth on the social media app and has over a million followers.

10. Kyle Thomas, @kylethomas – 35.2m

Kyle Thomas is a British TikTok creator who posts mainly lip-sync videos. Kyle Thomas is one of the more famous British TikTok influencers who has built his brand by sharing informative videos and facts about rescue animals and his efforts. Kyle Thomas has become one of the top TikTok influencers for his unique and informational videos.

11. Topper Guild, @topperguild – 31.2m

Topper Guild is an American social media personality and TikTok influencer. He posts challenge videos, pranks, food, and other types of informational videos on social media platforms such as TikTok.

12. Demi Bagby, @demibagby – 14.3m

Demi Bagby shares fitness and bodybuilding content as a TikTok influencer. Her inspiration account has steadily gained over a million followers, and she uses her social media channels to share positive aspects of her journey following an accident she sustained at the age of 14.

13. Jason Coffee, @jasoncoffee – 21.6m

Jason Coffee is one of the popular TikTokers for content around family life. He has gained fame for creating physical comedy skits with his family and showcasing what family life is all about.

14. Khaby Lame, @khaby.lame – 154.4m

Khaby Lame is a TikTok content creator that has gained a large following for his content. He has been referred to as a TikTok king Khabane Lame for his massive following and creates funny content for TikTok.

15. Holly Hubert, @hollyh – 15.8m

Holly has been named the biggest TikTok star in Britain. She posts all kinds of content on her TikTok page, such as beauty, lifestyle, and fashion, for her followers.

16. Rodrigo Contreras, @elrodcontreras – 42.2m

Rodrigo Contreras Is a Mexican TikTok star. He mainly posts dance and lip-sync videos on his page and has his own Youtube channel.

17. Nisha Guragain, @nishaguragain – 28.2m

Nisha is an Indian social media personality known for her fashion videos, lip-syncing content, and other fun lifestyle content on TikTok.

18. Jayden Bartels, @jaydenbartels – 8.8m

Jayden Bartels started posting videos when TikTok used to be known as Musical.ly, and she is known for her amazing dance videos, lip-syncing music videos and content with her friends on TikTok.

19. Tevin Musara, @superherointraining – 9.8m

Tevin Musara is a significant part of the TikTok community and primarily uploads comedic and reaction videos. His videos feature viral moments on the Internet and his responses to them.

20. Lauren Godwin, @laurengodwin – 22.5m

Lauren Godwin is a comedic TikTok influencer who posts short comedic videos on her page alongside beauty and family content for her followers.

21. Jojo Siwa, @itsjojosiwa – 45.5m

Jojo Siwa became famous for appearing on Dance Moms and eventually joined social media platforms such as TikTok to post videos about her life. Jojo Siwa has since grown her social media presence on platforms such as TikTok and Instagram.

22. Gilmer Croes, @gilmhercroes – 35.4m

Gilmer Croes has cultivated a TikTok channel that is all about making people laugh and bringing joy. His videos feature comedic skits, funny dances, and other entertaining content for his fans and followers.

23. Savannah LaBrant, @savv.labrant – 29.6m

Savannah LaBrant is one of the top TikTok influencers for fashion, lifestyle, and photography. Her videos usually feature lipsync and dance content with her daughter, and she also shares about her family on her TikTok page.

24. Sarah Cooper, @whatchugotforme – 634.1k

Sarah Cooper is a comedy TikTok influencer known for her funny lipsync content, skits, and other comedy videos.

25. Baby Ariel, @babyariel – 36.1 m

Baby Ariel is a TikTok influencer known for her singing and acting abilities. She has used her TikTok page to create awareness and launch initiatives such as an anti-bullying campaign and has also acted in feature films.

26. Christian Collins, @weeklychris – 4.9m

Christian Collins is a Canadian TikTok star that has gained fame on Youtube. His TikTok page features videos of him singing, lifestyle content with his partner, and travel videos and features.

27. Zach King, @zachking – 72.8m

Zach King is a magician known for his TikTok videos. His videos feature illusions and other magic content, making him a popular account on the platform. In addition, he has partnered with many major brands due to his unique and innovative content on TikTok.

28. Burak Özdemir, @cznburak – 68.9m

Burak Özdemir is a TikTok star from Turkey and is a chef. He posts cooking videos, food-related content on Tiktok, and general content about his life and family.

29. Alex Kawaguchi, @alexkay – 2.4m

Alex Kawaguchi is a rising star on TikTok due to his funny videos and bright personality. Alex Kawaguchi’s videos feature original skits and comedic content inspired by movies and other pop culture. Alex Kawaguchi has also partnered with major brands for partnerships based on his following and content.

30. Connor Wood, @fibulaa – 744.5k

Connor Wood is another niche TikTok star in the comedy area and has seen steady growth when it comes to followers on TikTok. His videos feature friends and family and witty observations and skits.

31. Jordi Koalitic, @jordi.koalitic – 19.6m

Jordi Koalitic is a Barcelona-based photographer and TikToker. Followers love his creative style of photography and distinctive eye for visuals, and he has since gained an incredibly large following on the platform. His Tiktok features photography ideas, effects, and tips and tricks for aspiring photographers and creatives. He also shares behind-the-scenes shots and footage to show followers how the photography process works.

How can you promote your small business on TikTok?

tiktok influencers

You can promote your small business on TikTok in various ways and build a successful social media presence. If you’re wondering how to get followers on TikTok and grow your brand, here are some tips:

  1. Partnering with a TikTok influencer: Partnering with the right TikTok influencers that fit with your brand value can be helpful in getting a wider reach and more engagement around your brand on the platform.
  2. Post regular content: Social media is all about consistency, and you can successfully promote your business on platforms like TikTok if you regularly post new content. Many companies publish at least once weekly to ensure they remain in user feeds.
  3. Use hashtags: Hashtags are useful for posting on platforms like TikTok as they can make your content searchable and make it easier for users to find your content.
  4. Like, reply, and comment: Boosting engagement on TikTok is critical to gaining a following on the platform. Regularly liking content, responding to comments on your videos, and commenting on other people’s videos is different ways to promote your business on TikTok.

Should your business create TikTok videos?

tiktok influencers

If your business is looking for a unique and engaging way to market itself and increase brand awareness, TikTok videos can be a valuable marketing tool. With over a billion active users, TikTok offers a vast and diverse audience that businesses can tap into. You can also pair TikTok marketing with other platforms. Learn about what is Cameo and leverage other social media platforms as well.

Here are some reasons why creating TikTok videos, combined with understanding what Cameo is, could benefit your business:

  • Reach a Wider Audience: TikTok’s popularity spans across various age groups, making it a platform where businesses can reach both younger and older demographics.
  • Show Personality and Creativity: TikTok’s short-form videos allow businesses to showcase their personality, creativity, and brand identity in fun and captivating ways.
  • Increase Brand Visibility: By creating entertaining and shareable content, your business can potentially go viral, leading to increased brand visibility and organic growth.
  • Capitalize on Trends: TikTok is known for its viral challenges and trends. Participating in these trends can put your business in front of a larger audience and keep your content relevant.
  • Connect with Influencers: Collaborating with TikTok influencers, including those from Cameo, can help expose your brand to their followers and boost your credibility.
  • Drive Website Traffic and Sales: TikTok allows businesses to link their websites directly in their profiles, making it easier for interested users to visit your website and potentially make a purchase.
  • Cross-Promotion with Other Platforms: You can leverage TikTok marketing by cross-promoting your content on other social media platforms, reaching a broader audience.
  • Humanize Your Brand: Showcasing behind-the-scenes footage, team members, or customer testimonials in TikTok videos can humanize your brand and create a more relatable image.
  • Stay Relevant with Younger Audiences: If your target audience includes Gen Z and younger millennials, having a presence on TikTok is crucial to staying relevant and connected with these demographics.
  • Boost Engagement and Interactivity: TikTok’s interactive features, such as duets and challenges, encourage user engagement with your content, fostering a sense of community around your brand.
TikTok Marketing Benefits Tips for Success
Reach a Wider Audience – Tailor content to TikTok’s style
Show Personality and Creativity – Prioritize authenticity and creativity
Increase Brand Visibility – Assess brand alignment with TikTok
Capitalize on Trends – Learn from successful businesses
Connect with Influencers – Combine TikTok marketing with other
Drive Website Traffic and Sales social media platforms for synergy
Cross-Promotion with Other Platforms – Understand what Cameo offers and
Humanize Your Brand explore influencer collaborations
Stay Relevant with Younger Audiences

While TikTok can be a powerful marketing tool, it’s essential to tailor your content to the platform’s unique style and audience preferences. Keep in mind that authenticity and creativity are key to success on TikTok. Before diving in, assess whether your brand and content align with TikTok’s culture and explore how other businesses in your industry are using the platform effectively.

By creating compelling and entertaining TikTok videos, your business can gain exposure, build a loyal following, and enhance its overall marketing strategy. Experimenting with TikTok marketing alongside other social media platforms and understanding what Cameo offers can lead to a well-rounded and effective marketing approach that resonates with your target audience.

If your business is looking for a unique way to market itself and increase brand awareness, TikTok videos can be a helpful marketing tool for your business. You can also pair TikTok marketing with other platforms. Learn about what is Cameo and leverage other social media platforms as well.

How can you use TikTok for Business?

You can use TikTok for Business by setting up a business account on TikTok and partnering with TikTok influencers to promote your TikTok for Business account.

How much should a brand pay TikTok influencers?

tiktok influencers

When considering a partnership with TikTok influencers, it’s crucial to understand that their rates can vary significantly based on several factors. These factors include their social media following, niche or industry focus, and the level of engagement they have with their followers. Here are some key points to consider:

  • Social Media Following: TikTok influencers with larger followings generally command higher rates for brand partnerships. Influencers with millions of followers have a broader reach and can potentially expose a brand to a massive audience.
  • Niche or Industry Focus: The niche or industry that the influencer specializes in can also impact their rates. Influencers who are highly regarded in specific industries or niches may charge higher fees due to their expertise and authority in that area.
  • Level of Engagement: Engagement is a critical metric for evaluating an influencer’s effectiveness. Influencers with high engagement rates, meaning their followers actively interact with their content, are often more sought after by brands and may charge higher rates.
  • Partnership Scope: The scope of the brand partnership can also influence the rates. Longer-term partnerships or campaigns that require more effort and content creation may come with higher price tags.
  • Brand Reputation: Established brands with strong reputations may have more negotiating power and could potentially secure more favorable rates from influencers.
  • Influencer’s Reach and Impact: Brands should also consider the influencer’s potential impact on their target audience. An influencer who can resonate strongly with the brand’s target demographic may be worth a higher investment.

It’s important for brands to do their research and carefully evaluate potential influencers to ensure they align with their brand values and objectives. The return on investment can be substantial when partnering with the right TikTok influencers, as their authentic and engaging content can drive brand awareness, reach new audiences, and boost overall brand credibility. However, brands should be mindful of their budget constraints and select influencers whose rates align with their marketing goals. By forming successful partnerships with TikTok influencers, brands can tap into the platform’s vast audience and effectively leverage the power of influencer marketing.

How do you find the best TikTok influencers?

Finding the best TikTok influencers for your brand requires a strategic approach to ensure alignment with your marketing goals and target audience. One effective method is to explore the platform’s ‘For You’ page, which features trending TikTokers popular with users. Additionally, conducting targeted searches using relevant keywords and hashtags can help discover influencers whose content aligns with your brand. Utilizing influencer marketing platforms can also streamline the process, providing valuable insights into metrics, audience demographics, and past collaborations to identify suitable partners. Assessing engagement metrics, analyzing brand alignment, and considering micro-influencers are key factors in making informed decisions. Building strong relationships with influencers who share your brand’s values can lead to authentic and impactful collaborations, enhancing brand visibility and engaging your target audience effectively. By leveraging TikTok influencers strategically, brands can tap into the platform’s immense reach and creativity to drive successful marketing campaigns.

Who is the top TikTok influencer for funny videos?

Sarah Cooper has established herself as one of the top TikTok influencers for funny videos and comedic skits on the platform. With her unique sense of humor and talent for creating hilarious content, she has amassed a large following of engaged viewers. Through her comedic performances, lip-syncing, and creative skits, Sarah consistently entertains her audience and garners widespread appreciation for her comedic prowess. Her relatable and witty content resonates with viewers, making her a favorite among those seeking laughter and light-hearted entertainment on TikTok. As one of the leading influencers in the funny videos niche, Sarah Cooper continues to delight and captivate audiences, solidifying her position as a top influencer in the TikTok community.

Who is the most popular TikTok influencer for lip-syncing videos?

Charlie D’Amelio has risen to fame as one of the most popular TikTok influencers, particularly known for her exceptional lip-syncing videos and engaging content. With her infectious energy and impressive dance moves, she has captured the hearts of millions of followers worldwide. Charlie’s talent for syncing her lip movements with catchy songs and sound bites has made her a standout star on TikTok, earning her widespread recognition and admiration. Her ability to connect with her audience through relatable and entertaining lip-syncing videos has contributed to her immense popularity and continuous growth on the platform. As the top influencer for lip-syncing videos, Charlie D’Amelio continues to be a driving force in the TikTok community and a role model for aspiring content creators.

Who is the highest-paid influencer on TikTok?

Charlie D’Amelio is undeniably one of the highest-paid influencers on TikTok, and her impressive earnings are a testament to her immense popularity and influence on the platform. With over millions of followers on TikTok and a massive presence on other social media platforms like Instagram, she has become a sought-after figure for brands and advertisers. Her ability to connect with a vast and engaged audience has made her a lucrative choice for partnerships and endorsements, leading to substantial financial success for the young influencer. As the highest-paid influencer on TikTok, Charlie D’Amelio’s influence extends beyond the app, making her a prominent figure in the world of social media marketing and digital entertainment.

Image: Envato Elements


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Final Cut Pro Update Brings Advanced Video Editing to Mac and iPad

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Apple has announced an update to Final Cut Pro, available for both Mac and iPad, introducing powerful new features that streamline the video editing process. This update, available later this month, is set to revolutionize the way small businesses approach video production, offering improvements in timeline navigation, expanded in-app content, and voiceover recording capabilities.

Key Enhancements for Small Business Users

  1. Improved Timeline Navigation: For Mac users, the update introduces automatic timeline scrolling, allowing editors to keep clips in view during playback. This feature, combined with dynamic timeline view adjustments, will greatly enhance editing efficiency for small business marketing teams and content creators.
  2. Organizational Tools: The ability to differentiate clips by assigned role and highlight clips using the timeline index will simplify managing complex projects. This streamlined organization is essential for small businesses handling multiple video projects.
  3. Optimized for Apple Silicon: With turbocharged export speeds, especially on Mac models powered by Apple silicon, small businesses can expect faster project turnarounds. The updated Object Tracker, leveraging a new machine-learning model, enhances the creation of engaging video effects.

New Features on iPad for Portable Editing

  1. Voiceover Recording: The iPad version now supports voiceover recording directly in the timeline, using either built-in or external microphones. This feature is particularly useful for small businesses needing to add narration or live audio to their videos on-the-go.
  2. Workflow Improvements: The update brings enhanced stabilization options, connected storylines, and new keyboard shortcuts. These additions will boost editing speed and efficiency, which is crucial for small businesses with limited time and resources.
  3. Color-Grading and New Content Options: With new color-grading presets and a range of titles and generators, small businesses can achieve a professional look for their videos without needing extensive editing experience.

Pricing and Availability

Final Cut Pro 10.7 for Mac and Final Cut Pro 1.3 for iPad will be available as free updates for existing users. For new users, the pricing is $299.99 for Mac and $4.99 per month or $49 per year for iPad, with a free trial available. This pricing structure offers an accessible entry point for small businesses looking to enhance their video editing capabilities.

A Boon for Small Business Video Production

The latest updates to Final Cut Pro bring a suite of advanced video editing tools to both Mac and iPad, tailored to meet the needs of small businesses. These enhancements will not only streamline the editing process but also enable businesses to produce high-quality video content efficiently and affordably. With these new features, Final Cut Pro solidifies its position as a valuable tool for small businesses looking to make an impact through video marketing.

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Business Credit Cards for Bad Credit: Top Picks for Entrepreneurs

Business Credit Cards for Bad Credit: Top Picks for Entrepreneurs

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If you have bad credit, don’t despair. You can repair bad credit, and one of the best ways to do that is by using business credit cards.

Crazy, right? By owing money on a credit card, you can build business credit. But it can work that way for you. You just have to choose the right business credit cards for bad credit, and make payments on time.

What Is Bad or Poor Personal Credit?

business credit cards for bad credit

Bad or poor personal credit is easily defined by numbers. If your credit rating is 579 or lower, you have poor or bad credit according to your personal credit score.

How does that happen? It can happen if you miss payments or make late payments on a loan or utility bill. It can also happen if you’ve had a credit limit on a personal credit card and gone over that amount with expenditures.

How Do You Qualify for a Business Credit Card with Bad Personal Credit Scores?

Anyone who receives mail knows that credit cards are competing for your business. And the business credit card issuers will compete for your business credit card even if you have bad credit.

The credit card issuers will attach conditions to your use of the card, typically in two ways:

  1. Secured credit card – Secured credit cards require that you make a security deposit, which can be a cash deposit. Your credit limit will be 110% of the deposit, in most cases. The business-secured credit card will be linked to your bank account. The deposit and bank account link are your personal guarantee that you can pay off the card.
  2. Full payment of balance – Full payoff is required in each monthly billing period. You may be required to link the card to a business account or savings account. These are unsecured credit cards that don’t require a deposit. If you don’t comply with monthly payoffs, you’ll lose the card and your credit history will lose more points.

business credit cards for bad credit

Choosing the Right Business Credit Cards for Bad Credit: Our Methodology

Selecting a business credit card when you have bad credit requires careful consideration of various factors. Each factor is rated on a scale of 1 to 5, where 1 is less critical and 5 is most critical. Here are the factors we took into account when compiling this list.

  1. Approval Odds: Consider credit cards that are designed for businesses with bad credit or those that offer pre-approval checks without impacting your credit score.
  2. Annual Percentage Rate (APR): The APR is critical, as higher rates can increase the cost of borrowing, especially important for businesses with financial constraints.
  3. Fees: Evaluate all associated fees, including annual fees, late payment fees, and foreign transaction fees, as they can add up quickly.
  4. Credit Building Potential: Choose cards that report to credit bureaus, helping you build or improve your business credit score over time.
  5. Credit Limit: A card with a reasonable credit limit can be helpful, but it’s also important not to overextend your business financially.
  6. Rewards and Incentives: While not as critical, rewards like cash back or points can be beneficial, especially if they align with your business spending.
  7. Additional Features and Benefits: Look for additional benefits such as expense management tools, free employee cards, or travel insurance.
  8. Customer Service and Support: Good customer support can be crucial, especially for businesses navigating credit issues.
  9. Flexibility in Payments: Cards offering flexibility, such as adjustable payment dates, can be beneficial for managing cash flow.
  10. Secured vs. Unsecured: Decide whether a secured credit card (requiring a deposit) is more suitable for your situation than an unsecured one.

Best Business Credit Cards for Bad Credit

We’ve rounded up our best picks for business owners with poor credit scores. Using the card and making payments means you’ll be building credit.

Credit Card Name APR Annual Fee Credit Limit Rewards Special Features
First National Bank Business Edition Secured VISA 0% for the first year, then 23.99% $39 110% of deposit amount 1.5% cash back Secured card
Stripe N/A N/A Depends on Stripe account 1.5% cash back No credit check, branded logo, partner business discounts
Chime N/A N/A Adjusts with deposits and payments N/A No credit check, automatic direct deposit required
Discover IT 10.99% for balance transfers for 6 months, then 27% None 110% of deposit amount 5% cash back on gas purchases Secured card, low APR on balance transfers for 6 months
My Premier Bankcard Mastercard 19-36% N/A Established at the time of application N/A Unsecured card, credit limit increases with timely payments
Progress Credit VISA/Mastercard N/A N/A Established at the time of application for VISA, determined by deposit for Mastercard N/A Unsecured VISA and secured Mastercard, reports to credit bureaus

Please note that for some cards like Stripe and Chime, the APR (Annual Percentage Rate) is not stated, as the specifics may depend on the individual’s Stripe or Chime account. Similarly, annual fees and other costs may apply depending on the terms of use associated with these accounts. The table provided is a summary of the key features based on available information from each provider, and may not include all fees, penalties, or benefits associated with each card. Always check the full terms and conditions before applying for a credit card.

1. First National Bank Business Edition Secured VISA

business credit cards for bad credit

This VISA card from First National Bank includes standard features you get with a business-secured credit card, such as a credit limit of 110% of your deposit amount. You’ll get a 0% APR for one year, before it jumps to 23.99%. The annual fee is $39 and you’ll get 1.5% cash rewards back.

2. Stripe

business credit cards for bad credit

You may already be familiar with Stripe, which is often used by small business owners to process payments. You must have a Stripe account to get this card for bad credit and there’s no credit check. The good news is that you can get the card immediately, which makes it a great choice for startup business credit cards. You’ll get a card that carries your branded logo, 1.5% cash rewards back and partner business discounts.

3. Chime

business credit cards for bad credit

Chime is a secured VISA card that you can get with no credit check. To get a Chime card you must set up an automatic direct deposit payment to your Chime account. The account will constantly adjust as you make deposits and payments, and when you log in you’ll be able to see a running tally of what amount you have available to spend.

4. Discover IT

business credit cards for bad credit

If you have an outstanding balance on another credit card, the Discover IT card will give you a 10.99% APR on the transferred amount for six months (after six months, 27%). There is no annual fee. It’s a secured credit card and your credit amount will be 110% of your security deposit amount. You can get 5% cash rewards back on gasoline purchases.

5. My Premier Bankcard Mastercard

business credit cards for bad credit

The Premier Credit Cardis one of the unsecured business credit cards. Your credit limit is established at the time of application, but will steadily increase as long as you make timely payments and don’t exceed your set limit. The APR range is 19-36%.

6. Progress Credit VISA/Mastercard

business credit cards for bad credit

That’s right, the Progress Credit card is a little of both. The VISA is an unsecured business credit card with a credit limit established at application, and the Mastercard is a secured credit card with the credit limit set by your security deposit.

Why do this? Both VISA and Mastercard will report to the business credit bureaus, making this one of the top business credit cards for bad credit, with fast credit scores repair.

Should Business Owners Get Secured Credit Cards With Bad Credit?

Every business owner needs a business card, especially for business purchases. A secured card may seem restrictive, but a secured card will make you stick to your own credit limit.

Proper use of the secured credit card will help you boost your credit score. Most of the secured business credit cards offer cashback which you can apply as a statement credit.

Begin with your security deposit, get the secured business credit card with a secured credit limit, make regular payments, build credit and improve your credit score and the payments are reported to three major credit bureaus.

Can You Use an EIN to Apply for a Credit Card?

Yes and this can be done with most business credit cards. Applying this way can help you keep your personal and business expenses separate, as you work on rebuilding credit.

What Credit Score Is Needed for a Business Card?

You can get small business credit cards with poor or bad credit, with scores of 579. With that score, you can get a secured or unsecured card, and start improving your credit health as reported by the consumer credit bureaus.

What Is the Best Business Credit Card with Bad Credit?

Choosing the best credit card for businesses with bad credit can indeed be a challenging process, as it requires a careful evaluation of your business’s specific needs and financial situation.

Here’s a breakdown of things to consider:

  • Unsecured vs Secured Cards: Unsecured cards do not require a security deposit and can be a good option if you don’t have much money for a deposit. On the other hand, secured cards may have lower interest rates and fees, and could be more accessible with bad credit. Your decision here would depend on your available cash flow and your confidence in your ability to make repayments.
  • No Credit Check Requirement: Some cards like the Stripe and Chime cards mentioned above do not require a credit check. These options might be suitable if you’re looking to obtain a credit card quickly and without impacting your credit score with a hard inquiry.
  • Fees and Interest Rates: Always pay attention to the fees and interest rates of the card. While a lower annual fee might seem appealing, a higher APR could result in more costs over time if you carry a balance.
  • Rewards and Benefits: Evaluate the rewards and benefits that each card offers. For example, the Discover IT card offers 5% cash back on gas purchases, which could be beneficial if your business involves a lot of transportation or deliveries.
  • Credit Building: A critical aspect of choosing a card when you have bad credit is finding one that will help you build your credit score. Ensure the card issuer reports to the major credit bureaus. Timely payments and responsible usage will help improve your score over time.

Remember, getting a business credit card and using it responsibly can help build your credit score. The better your credit score, the more likely you’ll qualify for a business loan, or a credit card with better terms and benefits in the future. A good credit history can also lead to better terms from suppliers and lenders, and could open up more opportunities for your business. Always make sure to compare all the features, benefits, and drawbacks before deciding on a credit card.

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The 13 Top Fashion Influencers in 2023

The 13 Top Fashion Influencers in 2023

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The fashion industry is continually changing, especially when it comes to how fashion brands market their products. Influencer marketing has become an increasingly popular trend across industries like beauty and fashion and having a great influencer campaign in place can make a significant difference for brands. We’ll go through some of the top fashion influencers to follow and partner with if you are looking to build your influencer marketing efforts.

What is a fashion influencer?

A fashion influencer is someone who has amassed a large following on their fashion blog across platforms such as Instagram, Facebook, TikTok, Twitter, and YouTube. Their power lies in their ability to connect with followers on a personal level while sharing insights, inspirations, and personal style statements. Fashion influencers often become leaders in the industry, dictating trends, and influencing buying behaviors.

Selecting Top Fashion Influencers for Brand Partnerships: Our Key Criteria

In the dynamic world of fashion, collaborating with the right influencers can significantly boost your brand’s visibility and appeal. When assessing fashion influencers for potential partnerships, we consider the following criteria, each rated on a scale from 1 (less critical) to 5 (most critical).

  1. Style and Brand Fit: The influencer’s fashion style should align with your brand’s aesthetic and values.
  2. Audience Demographics and Size: Evaluate the size and demographics of the influencer’s audience to ensure alignment with your target market.
  3. Engagement and Interaction: High engagement rates (likes, comments, shares) indicate a strong connection with the audience, which is crucial for effective promotions.
  4. Content Quality and Consistency: The quality and consistency of their content, including images and videos, are important for maintaining a professional brand image.
  5. Authenticity and Credibility: Influencers who are authentic and credible in their fashion choices can more effectively influence their audience’s buying decisions.
  6. Influence in Fashion Trends: Influencers who are trendsetters or have a significant impact on fashion trends can offer greater promotional value.
  7. Professionalism and Collaboration History: Review their history of collaborations for professionalism and success in previous partnerships.
  8. Creativity and Innovation: Influencers who bring creativity and innovation to their fashion content can create unique and compelling brand stories.
  9. Legal and Ethical Compliance: Ensure adherence to advertising standards and ethical practices in promotions and collaborations.
  10. ROI and Performance Metrics: Consider the potential return on investment and other performance metrics from the influencer’s previous brand collaborations.

The Fashion Industry in 2023

The fashion industry has shown consistent growth year after year, especially as fashion blogging becomes more popular. There is now more market awareness and interest in fashion trends, especially in luxury fashion. The fashion industry in 2023 is currently predicted to show growth across the industry.

fashion influencers

Why Your Brand Should Consider Partnering with a Fashion Influencer

If you’re launching your own clothing line or fashion brand, partnering with a style influencer can be immensely beneficial for your brand. You should also as yourself how do influencers make money as well as how much do influencers make per post. Here are some reasons to consider working with fashion influencers:

  1. Build awareness: If you’re looking to increase awareness about your fashion brand, collaborating with a fashion influencer should be a major part of your social media marketing strategy. Influencer collaborations are crucial for introducing your brand to new audiences.
  2. Increase coverage: Partnering with a top fashion influencer ensures that you will get coverage around your brand and have your own collection featured in popular fashion blogs as a result, which is excellent for your overall PR strategy.
  3. Crucial for social media marketing: For top fashion brands, increasing their presence on social media platforms is an integral part of their overall marketing strategy. Clothing lines with a social media presence are much more likely to see better sales, especially if partnering with an influencer that fits the brand well.

Top Fashion Influencers in 2023

1. Chrissy Rutherford – 168k followers

fashion influencers

Chrissy Rutherford Is one of the leading Instagram fashion influencers and has worked with many well-known fashion brands in the luxury space through partnerships and other influencer marketing campaigns.

Chrissy Rutherford has built her following due to her unique street style and fashion sense, and she has been in the social media world for over a decade.

2. Cole Sprouse – 33.4m followers

fashion influencers

Cole Sprouse is an actor, photographer, and one of the top male Instagram fashion influencers currently on Instagram with a dedicated following.

Although perhaps more well-known for his acting, Cole Sprouse is becoming an emerging style icon when it comes to male fashion and has a unique sense of style that followers really resonate with.

3. Pernille Teisbaek – 1.4m followers

fashion influencers

Pernille Teisbaek is a fashion influencer based in Copenhagen, Denmark. Pernille is a stylist, brand consultant, and fashion influencer with a large following on social media platforms due to her distinctive look and style.

Known for her minimalist, chic style and lifestyle content, Pernille Teisbaek has amassed a considerable following on social media.

4. Irene Kim – 2.9m followers

fashion influencers

Irene Kim is a Korean American fashion influencer and one of the top fashion Instagram influencers. Irene Kim is a fashion blogger who has collaborated with many top brands and has her own fashion lines. Known for her street style and creative looks, she has built a strong personal brand and clothing brand.

5. Danielle Bernstein – 3.2m followers

fashion influencers

Danielle Bernstein is one of the top style influencers on social media, who owns her own label while also running a popular fashion blog. Danielle Bernstein is a graduate of the Fashion Institute of Technology and runs her own lifestyle blog. She is one of the top Instagram fashion influencers currently in the fashion world.

6. Mariano Di Vaio – 6.9m followers

fashion influencers

Mariano Di Vaio is a fashion designer and Italian blogger with a resume boasting creative director positions at fashion brands such as Hugo Boss and Dolce & Gabbana.

Mariano Di Vaio is one of the top fashion Instagram influencers for men and has built successful brands for himself, as well as highlighting men’s style in the fashion space.

7. Camila Coelho – 10m followers

fashion influencers

If you’re seeking out top fashion influencers, Camila Coelho is one to consider. Camila Coelho is a designer and influencer known for her unique style.

Camila Coelho has worked with many of the leading brands in the fashion world, and her partnerships include collaborations with brands such as Christian Dior and Tory Burch, and her lifestyle content consistently garners a lot of views and attention.

8. Essie Golden – 182k followers

fashion influencers

Essie Golden is one of the most popular fashion bloggers on Instagram and has built her brand by promoting a positive body image and has become a plus-size style icon. Known for eclectic style, bold color choices, and unique look, Essie Golden has become a favorite for beauty brands and fashion brands looking to gain new audiences.

9. Charlotte Saunders – 570k followers

fashion influencers

If you’re seeking out top Instagram fashion influencers, Charlotte Saunders fits the bill. Charlotte Saunders is one of the more popular fashion bloggers on social media and has built a following for herself through her chic, minimal style. Her distinct personal style and lifestyle content has made her very popular on Instagram. Charlotte Saunders’

Instagram also features lifestyle and other types of content as well, all documented in her own style for followers to enjoy.

10. Rochelle Johnson – 478k followers

fashion influencers

Rochelle Johnson is a fashion blogger and plus-size style consultant from the US. Her platform is built to inspire women, and showcase body positivity, similar to Essie Golden, and her Instagram account has seen consistent growth over time.

Rochelle Johnson has partnered with brands such as Nordstrom and Walmart to showcase affordable fashion options for plus-size women.

11. Noha Nabil – 12.4m followers

fashion influencers

Noha Nabil is a Youtuber and social media influencer from Kuwait. She is ranked as one of the most influential Arab women in social media and has collaborated with major fashion houses such as Fendi, Giorgio Armani, Givenchy, and more. She has grown her following through her Instagram account and her Youtube channel. Noha Nabil has since launched her lifestyle brand, including cosmetics and beauty products that are gaining popularity.

12. Chiara Ferragni – 29.5m followers

fashion influencers

Arguably one of the leading fashion influencers on social media platforms like Instagram, Chiara Ferragni’s fashion blog is a major part of a new era of fashion blogs. Chiara Ferragni started her career as a blogger and was profiled in Teen Vogue for Blog of the Year. Chiara Ferragni also has her own fashion label alongside her blogging and has built an immensely popular brand, solidifying herself as one of the top fashion influencers in the space.

13. Xenia – 2.1m followers

fashion influencers

Xenia is a Swiss-Russian fashion influencer and was ranked as one of the most influential women in the world at one point in time. She frequently attends fashion shows while also cementing herself as one of the top fashion influencers currently. Xenia’s blog highlights her luxury fashion aesthetic, as well as her travels, as part of her overall lifestyle brand.

Name Followers Background & Expertise Style & Niche Brand Collaborations & Achievements
Chrissy Rutherford 168k Leading Instagram fashion influencer with over a decade of experience Unique street style Partnerships with well-known luxury brands
Cole Sprouse 33.4m Actor, photographer, emerging style icon in male fashion Unique sense of male fashion Becoming a top male Instagram fashion influencer
Pernille Teisbaek 1.4m Copenhagen-based stylist, brand consultant, and fashion influencer Minimalist, chic style Large following due to distinctive look
Irene Kim 2.9m Korean American fashion influencer, fashion blogger, and owner of fashion lines Street style, creative looks Collaborations with top brands, own clothing brand
Danielle Bernstein 3.2m Owner of her label, graduate of Fashion Institute of Technology, top style influencer Running popular fashion & lifestyle blog One of the top Instagram fashion influencers in the fashion world
Mariano Di Vaio 6.9m Italian blogger and fashion designer; creative director at Hugo Boss and Dolce & Gabbana Highlights men’s style in fashion space Built successful brands for himself
Camila Coelho 10m Designer and influencer known for unique style Unique fashion style Collaborations with brands like Christian Dior and Tory Burch
Essie Golden 182k Promotes positive body image and a plus-size style icon Eclectic style, bold color choices Favored by beauty and fashion brands for unique look
Charlotte Saunders 570k Popular fashion blogger with chic, minimal style Chic, minimal style Distinct personal style and lifestyle content on Instagram
Rochelle Johnson 478k Plus-size style consultant from the US, promoting body positivity Plus-size style Partnerships with Nordstrom and Walmart for affordable plus-size fashion
Noha Nabil 12.4m Influential Arab woman in social media, Youtuber from Kuwait Lifestyle brand including cosmetics and beauty Collaborations with major fashion houses like Fendi, Giorgio Armani, etc.
Chiara Ferragni 29.5m Leading fashion influencer; started as a blogger, has own fashion label Major part of new era of fashion blogs Blog of the Year in Teen Vogue, own immensely popular brand
Xenia 2.1m Swiss-Russian fashion influencer, attended fashion shows Luxury fashion aesthetic, travels Ranked as one of the most influential women in the world

These top beauty influencers have reach across different platforms, so the top TikTok influencers can also be huge YouTube influencers as well as have a presence on Instagram, Snapchat, Twitter, and others.

How to Find a Fashion Influencer

Finding top fashion influencers can often be challenging for brands, but here are some ways to search for the best influencer for your brand:

  1. Look at fashion blogs: Many of the top fashion influencers currently on social media are consistently covered by fashion blogs, and you can find the right influencer depending on the style you’re seeking. Additionally, many fashion blogs cover specific types of styles such as street, luxury, minimal and more and will feature top influencers as examples.
  2. Seek out people in fashion: Many fashion influencers also have professional roles within the industry, e.g., as fashion editors for magazines, or other publications. You can find influential people within the industry by seeking out professionals.
  3. Research collaborations: Collaborations can give you a good insight into what kind of fashion the influencer is into and what their audience is like. Many of the top fashion influencers have done large campaigns on Instagram with luxury fashion and beauty brands such as Louis Vuitton, Giorgio Armani Beauty, and leading retailer brands that you can use as a springboard to find influencers for your campaigns.

Who is the biggest fashion influencer?

The biggest fashion influencer is Chiara Ferragni, as she is solely focused on her Instagram blog and clothing brands. However, she has been featured in leading fashion publications and has collaborated with some of the biggest names in fashion over the span of her career.

What top influencer is also a fashion designer?

Danielle Bernstein is a top influencer who is also a fashion designer and has her own clothing and lifestyle brands.

Which influencers have worked with the biggest fashion brands?

Chiara Ferragni, Mariano Di Vaio, and Camila Coelho are all influencers that have worked with some of the biggest fashion brands in the world in terms of partnerships and collaborations.

Which fashion influencer has the most Instagram followers?

Chiara Ferragni is one of the most popular fashion influencers currently and has the most Instagram followers.

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15 Top Beauty Influencers

15 Top Beauty Influencers

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Beauty influencers have become increasingly popular over the years, and 2023 is likely to be no exception. Social media has continued to be a dominant force due to its ability to reach millions of people quickly. As a consequence, it is no surprise that beauty influencers are having a major impact on the beauty industry.

This article will look at the top beauty influencers in 2023 and why a beauty brand should consider partnering with a beauty influencer in 2023 to boost their marketing efforts.

What Is a Beauty Influencer?

A beauty influencer is an individual who has established credibility in the beauty industry and has leveraged their online presence to influence others with their insights and opinions on beauty products, trends, and techniques. They play a significant role in the modern consumer’s decision-making process, acting as a bridge between brands and audiences.

Here’s a more detailed look at what defines a beauty influencer:

  • Expertise in Beauty: They usually possess a deep knowledge of beauty products, skincare routines, makeup techniques, and often have training or background in cosmetology.
  • Large Following: Beauty influencers often have a substantial following on platforms like Instagram, YouTube, TikTok, and other social media where they share content, tutorials, reviews, and more.
  • Content Creation: They create engaging and often educational content such as makeup tutorials, product unboxings, beauty hacks, and skincare routines that appeal to their audience.
  • Product Promotion: They collaborate with beauty brands to promote various products, often receiving free products or paid partnerships for their endorsements.
  • Trend Setting: Many beauty influencers are at the forefront of beauty trends, introducing and popularizing new styles, products, and techniques to their audience.
  • Brand Collaboration: They often work closely with beauty brands, either in promoting their products or even creating co-branded products and lines.
  • Trust and Authenticity: Followers often trust the opinions and recommendations of beauty influencers as they see them as authentic experts who share unbiased reviews and tutorials.
  • Community Engagement: They engage with their followers by responding to comments, sharing personal stories, and creating a sense of community around shared beauty interests.
  • Diverse Beauty Perspectives: Beauty influencers often contribute to a more inclusive and diverse representation of beauty by showcasing different skin tones, types, and personal styles.
  • Economic Impact: Through their recommendations and endorsements, beauty influencers can have a significant economic impact on brands and the beauty industry as a whole.
  • Moral and Ethical Influence: Some beauty influencers use their platforms to highlight ethical concerns in the industry such as cruelty-free products, sustainable practices, and more.

In conclusion, beauty influencers are not just individuals sharing makeup tips, but multifaceted personalities who have a significant impact on the beauty industry. They guide trends, provide education, foster community, and can wield considerable influence over their followers’ purchasing decisions.

Why Your Brand Should Consider Partnering with a Beauty Influencer

There are many reasons why partnering with a top beauty influencer could be beneficial for a beauty brand in the long run. Some of the reasons to consider working with a beauty influencer are:

  1. Significant reach: The reach of a beauty influencer is one of the most critical factors in determining their success. Beauty influencers with a large social media following can connect with more people with their messages, making it more likely that brands will have more powerful marketing strategies through strategic partnerships, such as making beauty influencers brand ambassadors or sponsoring product reviews.
  2. High engagement: Engagement is also essential in determining beauty influencers’ success. Many of them have also successfully been able to launch their own brand due to their incredible reach and engagement. Beauty influencers who can engage with their followers and create meaningful relationships are more likely to have a lasting impact on beauty brands by working with them for influencer marketing efforts.
  3. Meaningful brand impact: The overall impact of beauty influencers on the beauty industry is significant, and brands looking to build awareness and increase their presence should take that into consideration. Beauty influencers are able to share their knowledge and expertise with the masses, helping to shape public opinion and driving people to purchase certain beauty products and services if done well.
  4. Incredible skills: Beauty influencers are renowned for their makeup skills, with many of them having a professional background, such as being a makeup artist. Brands partnering with beauty influencers can showcase their unique products in a creative way through amazing makeup tutorial videos, hair tutorials, and other sponsored content.
  5. Credibility: Beauty bloggers are in a unique position where they wield considerable influence due to their professional expertise in makeup and beauty. By partnering with beauty influencers, brands are seen as credible and can use it as a way to build trust with audiences while marketing their products.

beauty influencers

Evaluating Top Beauty Influencers for Effective Collaborations

In the beauty industry, partnering with the right influencers can have a significant impact on your brand’s reach and perception. When choosing beauty influencers for collaborations, consider the following key factors. Each factor is rated on a scale of 1 to 5, where 1 is less critical and 5 is most critical. Here are the things we considered when compiling the following list.

  1. Expertise and Authority in Beauty: The influencer’s knowledge and expertise in beauty topics are crucial for credible endorsements.
  2. Audience Demographics and Reach: Assess the size and demographics of the influencer’s audience to ensure alignment with your target customer base.
  3. Engagement Rate: High engagement rates (likes, comments, shares) indicate a strong, active relationship with the audience.
  4. Content Quality and Aesthetic: The visual appeal and quality of the influencer’s content should resonate with your brand’s image.
  5. Authenticity and Trustworthiness: Authentic influencers who genuinely use and believe in the products they promote can influence buying decisions more effectively.
  6. Brand Alignment and Values: The influencer’s values and style should align with your brand to ensure a cohesive partnership.
  7. Innovation and Creativity: Influencers who bring creativity and uniqueness to their content can offer fresh perspectives and campaign ideas.
  8. Professionalism and Previous Collaborations: Review their track record with other brands for professionalism and effectiveness in partnerships.
  9. Legal and Ethical Compliance: Adherence to legal standards in advertising and ethical practices is essential, especially in product endorsements.
  10. Potential ROI and Impact on Sales: Consider the influencer’s ability to drive sales and provide a good return on investment.

Top Beauty Influencers

There are many beauty influencers that have built a considerable following on social media platforms by sharing makeup tips, skincare advice, hair tutorials, and other beauty trends. We’ve highlighted some of the top beauty influencer profiles across different platforms to help you find the right partner for your brand.

1. Safiya Nygaard – 9.8m

top beauty influencers

Safita Nygaard has a successful YouTube channel and Instagram feed, sharing beauty tips, advice, and various beauty tutorial examples for different kinds of products. Her content also includes fashion tips, vintage shopping hauls, and other types of content.

2. Huda Kattan – 2.8m

top beauty influencers

Huda Kattan is a professional makeup artist, beauty blogger, and founder of the wildly successful beauty company Huda Beauty, which has launched a popular eyeshadow palette, lipsticks, and other products. Huda Kattan is an amazing example of a beauty influencer who has been able to run a successful business and carve a name for herself within the highly competitive beauty space.

3. Michelle Phan – 8.7m

top beauty influencers

Michelle Phan is a top beauty influencer with a large following across social media channels, especially YouTube. Michelle Phan is known for her stunning makeup, detailed tutorials, beauty reviews, and other content and has been a beauty influencer for many years.

4. Holly Willoughby – 8.4m

top beauty influencers

Holly Willoughby started as a TV presenter and has since pivoted to become a beauty blogger and shares product reviews, makeup tips, and other beauty content on her Instagram. She is also a brand ambassador for major beauty brands such as Garnier.

5. Tati Westbrook – 8.44m

top beauty influencers

Tati Westbrook is another top beauty influencer and a bona fide beauty guru. Tati’s YouTube channel is filled with fantastic beauty content such as makeup hacks, and beauty hacks, and she is a well-known makeup influencer that has successfully built up her own brand.

6. JaclynHill1 – 5.9M

top beauty influencers

Jaclyn Hill is a professional makeup artist who shares lifestyle videos, makeup tutorials, makeup trends, and other types of content on both YouTube and Instagram. She is another makeup influencer that has successfully launched her own beauty business through her social media presence. She also shares simple beauty routines and other types of beauty vlogs.

7. Jackie Aina – 3.58M

top beauty influencers

Makeup influencers like Jackie Aina have built a following by sharing beauty opinions and shining a light on traditional beauty standards within the beauty industry. Jackie Aina’s content is about empowering women to embrace their natural beauty, and she also shares product reviews as a beauty guru.

8. Laura Lee – 4.61M

top beauty influencers

Laura Lee is one of the top makeup influencers out there and is known for her makeup brand, Laura Lee Los Angeles. Laura Lee started with a beauty blog and has since built up her reputation in the beauty world before entering the cosmetics industry, including partnerships with brands like MAC Cosmetics. She now has her own brand while still maintaining a popular YouTube channel where she regularly shares content.

9. Miss Alex – 883K

top beauty influencers

Miss Alex is a fashion blogger and shares fashion advice, hacks, and insight into the fashion industry. Miss Alex’s content is all about helping others find their personal style while on a budget. Miss Alex also shares other types of beauty and lifestyle content as part of her channel.

10. Kayley Melissa – 1.78M

top beauty influencers

Kayley Melissa has a successful YouTube channel where she shares hair-related content, including tutorials, advice, information, and other types of content. As a beauty vlogger, Kayley Melissa has an incredibly bubbly personality that followers love. Her content is all about helping women style their in interesting ways, and she also shares product reviews.

11. Nyane Lebajoam, 1.5m

top beauty influencers

Nyane Lebajoam is one of the top makeup influencers and known for her unique look and amazing style. Nyane Lebajoam has gained a significant following by sharing her travels and other adventures via her vlogs, blogs, and other beauty-related content.

More Top Influencers Who Partner with Beauty Brands

The beauty industry has seen incredible growth over the last few years, especially as more beauty influencers have entered the fore through their content and business. Many beauty gurus are on YouTube and Instagram and can reach a broad audience across different platforms.

We’ll look at some other beauty influencers that should be on your radar due to their social media presence and large following.

12. Em Ford, 1.04M

top beauty influencers

Em Ford is a beauty blogger known for promoting skin positivity. She has gained popularity over the years for sharing makeup tips and tutorials for acne, product reviews, and other beauty content.

13. Rose Gallagher, 76k

top beauty influencers

Rose Gallagher is a British makeup artist who creates content that helps women master makeup. Her content is all about sharing makeup techniques, tutorials, and other content related to beauty and skin. She also shares makeup advice for skin conditions such as rosacea.

14. Nam Vo, 398k

 

top beauty influencers

Nam Vo is a professional makeup artist and one of the top makeup influencers out there. She is famous for her dewy skin makeup looks, which has been dubbed the Nam Vo Glow, and she has partnered with big cosmetic brands such as Marc Jacobs Beauty. Her content includes tutorials to achieve the ‘dewy dumpling’ highlighter look that she originated.

15. James Charles, 23.9m

top beauty influencers

James Charles is a makeup artist and one of the top beauty influencers out there. James Charles has amassed a massive following. He is known for his unique and distinctive makeup looks, experimental tutorials, product reviews, and educational content around beauty and makeup.

No. Name Followers Description
1 Safiya Nygaard 9.8m Successful YouTube channel and Instagram feed sharing beauty tips, advice, and tutorials, including fashion tips, vintage shopping hauls, etc.
2 Huda Kattan 2.8m Professional makeup artist, beauty blogger, and founder of Huda Beauty, known for popular products like eyeshadow palettes and lipsticks.
3 Michelle Phan 8.74m Top influencer known for stunning makeup, detailed tutorials, beauty reviews on YouTube, and other platforms.
4 Holly Willoughby 8.4m Former TV presenter turned beauty blogger sharing product reviews, makeup tips on Instagram, and brand ambassador for Garnier.
5 Tati Westbrook 8.44m Top beauty influencer with content such as makeup hacks, beauty hacks, and owner of her brand.
6 JaclynHill1 5.9m Professional makeup artist sharing lifestyle videos, tutorials, makeup trends, and owner of her beauty business.
7 Jackie Aina 3.58m Influencer focusing on empowering women, embracing natural beauty, and shining a light on traditional beauty standards.
8 Laura Lee 4.61m Top makeup influencer, known for her makeup brand Laura Lee Los Angeles, partnerships with brands like MAC Cosmetics, and popular YouTube channel.
9 Miss Alex 883k Fashion blogger sharing fashion advice, hacks, and insights into the fashion industry on a budget.
10 Kayley Melissa 1.78m Beauty vlogger focusing on hair-related content including tutorials, advice, styling tips, and product reviews.
11 Nyane Lebajoam 1.5m Makeup influencer known for her unique look, style, travels, vlogs, and other beauty-related content.
12 Em Ford 1.04m Beauty blogger promoting skin positivity, known for makeup tips and tutorials for acne, product reviews, etc.
13 Rose Gallagher 76k British makeup artist focusing on makeup techniques, tutorials, and advice for skin conditions such as rosacea.
14 Nam Vo 398k Professional makeup artist famous for her ‘dewy dumpling’ highlighter look, partnering with brands like Marc Jacobs Beauty.
15 James Charles 23.9m One of the top beauty influencers known for unique makeup looks, experimental tutorials, product reviews, and educational content around beauty and makeup.

Can a Self Taught Makeup Artist Become a Beauty Influencer?

Yes, a self-taught makeup artist can become a beauty influencer. Many beauty influencers started out that way and have successfully built businesses and brands based on their signature looks. Self-taught makeup artists can become beauty influencers by sharing content such as beauty and makeup tutorials.

How Much Money Do Beauty Influencers Make?

The amount of money beauty influencers will depend on their partnerships, social media content, and any business ventures they undertake. The average beauty influencer makes anywhere from $10,000 a year up to $200,000 a year and more.

What Is the Best Platform for Beauty Influencers?

The best platform for beauty influencers is YouTube. Many beauty gurus have started by creating digital content, such as makeup videos, on platforms like YouTube and gained a significant following, mainly through tutorial videos.

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Don’t Miss The Most Innovative Digital Marketing Conference Series

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The Digital Summit Kansas City 2023 is a two-day event that will bring together hundreds of marketers to learn about the latest digital marketing trends and best practices. The event will be held on November 29-30, 2023.

The summit will feature over 35 sessions led by industry experts, covering a wide range of topics such as:

  • Content marketing
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  • Marketing automation
  • Data and analytics

In addition to the sessions, there will also be plenty of opportunities for networking with other marketers. The summit will also feature a keynote address by Seth Godin, a bestselling author and marketing expert.

If you are a marketer looking to stay up-to-date on the latest digital marketing trends, then click on the red button to attend the Digital Summit Kansas City 2023.

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Featured Events, Contests and Awards

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This weekly listing of small business events, contests and awards is provided as a community service by Small Business Trends.

You can see a full list of events, contest and award listings or post your own events by visiting the Small Business Events Calendar.

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