Starting an online business can be intimidating. There are so many things you have to deal with, like how to source your products, how to optimize your landing pages, or what to name your business. But let’s put that aside for now. Let’s look for some inspiration!
We’ve gathered a list of 58 best Shopify stores for you to take inspiration from. Not just random stores, but stores that are killing it. All of them are profitable ecommerce businesses that carved their own way to success.
And for each of them, success meant different things. Their successes vary, from executing excellent store ideas to having high-end clients like Ben Affleck to earning multimillion-dollar investments and six-figure revenues.
What do the most successful Shopify stores have in common?
Top Shopify websites nail their branding. They maintain consistency across all online touchpoints. This consistent branding resonates with their audience. The design and function of their ecommerce sites matter, too. Can visitors navigate without hassle? Is every essential page in place? Can customers grasp the brand’s narrative?
The quality of a brand’s Shopify store can make or break its success. So, it’s crucial to keep the customer front and center. Features like swift checkout enhance the shopping journey.
Negative has one goal: to help women feel confident in their own bodies. It doesn’t want to rely on push-up pads or bows for women to feel sexy. And its strategy is working—this Shopify store’s revenue grew 150% just a few years after it launched. Negative has gained acclaim from big names such as Forbes, Vogue, and The Wall Street Journal for making a place in the industry and bridging the gap between comfort and appearance.
Unconditional’s website design is nothing but striking. It’s simple yet eye-catching. This Shopify store started in London more than a decade ago. It describes itself as “a winning combination of the laidback and the edgy.” Its homepage makes you want to explore further, and as you scroll down, you get a neat presentation on its latest fashion collections.
Located in Sydney, Australia, this store steals a place on our list as one of the most striking online stores for clothing. This Shopify store is bold, big, and beautiful. With its serene photography style, Sir does a great job of sending a calming message through the theme of its store.
This Shopify store takes a place in our list because of its ethical lingerie and underwear collections. Naja’s designs reflect a modern take on women’s underwear. The brand uses eco-friendly fabrics, and its trims create stunning new silhouettes. There’s so much to say about this store, but we’ll let its website do the talking.
Taylor Stitch is one of the most well-known fashion Shopify stores around. This shop creates a bond with its customers by encouraging them to share their individual stories. Over the years, its customers have shared amazing stories and pictures from fly fishing trips, motorcycle crashes, hurricane clean-ups, and wedding days. Since its launch, its revenue has tripled each year. Just three years after its launch, the company made $1.5 million in sales and has continued to grow since then.
Triangl offers simple and sporty-style bikinis in bright fabrics. The idea of this Shopify store first came to co-founder Erin Deering when she realized she couldn’t find a bikini she liked that was also affordable. By the end of Triangl’s first year, the company had made over $5 million. The following year, this top Shopify store earned five times that much.
Founded in 2009 in Austin, Texas, HELM is a popular Shopify store dedicated to selling classic-style footwear with a versatile, modern perspective. HELM casual and work boots and shoes are produced and sourced in US facilities, making them 100% made in the USA. This young boot retailer is gaining quick traction and getting orders from the likes of Ben Affleck. Introducing its Shopify shop in 2009, HELM is committed to crafting handmade leather boots with pride, care, and purpose.
This Shopify shop offers baby clothing while keeping comfort, style, and practicality in mind. The store went live in 2016, intending to design clothes for everyday living and playing. That’s why Millk pays extra attention to practical shapes, with soft, natural, and versatile fabrics.
This Shopify store sells graphic tees, jumpsuits, swimsuits, activewear, and more. It’s more of a lifestyle brand, as it also stocks tech, wellness, and desk items. Ban.do’s website is a canvas of vibrant colors and simple navigation that makes it easy to browse. And it also has an embedded Instagram feed displaying its products in action.
All products on this Shopify store are designed by Marc Wenn in London. The brand focuses mainly on luxury biker denim, Chelsea boots, and handmade backpacks. Marc Wenn advises doing many things to gain traction in the initial days. For example, personally emailing the first 100 customers to say thank you will go a very long way for any business, just as it did for this Shopify store.
Pour Moi is a Shopify store for lingerie, swimwear, and nightwear of any size. It makes sure that its products fit the needs of modern, fashion-conscious women, providing them with the support and comfort they require. Navigating this store, adding products to cart, or connecting socially is a seamless experience.
Khara Kapas, means “pure cotton.” The brand sells Indian-culture-inspired and handmade boutique clothing. Its products combine an understanding of the elegance of cotton, earthy colors, versatile prints, and minimalistic design that celebrate the uninhibited spirit of style. The products are produced locally in India, but the brand provides shipping worldwide. With its modern take on heritage, this Shopify shop racks up over $1,500 in sales per day.
This Shopify shop is on a mission to make women look great and feel comfortable at work. Its vibrant blazers and floral jackets are nothing if not eye-catching. Overall, Argent does a great job at providing a wide variety of choices to women who want to look sharp at work (or anywhere).
This amazing women’s company that sells period underwear is making big headway and big bucks. The Shopify shop raised $130,000 in 2014 from crowdfunding and has grown 23 times since. Not two times. Not five times. But 23 times!
Created in 2012 by teenager Ben Francis and a group of high school friends, Gymshark has grown from a screen-printing operation in a garage into one of the fastest-growing and most recognizable fitness brands worldwide. As dedicated Shopify store owners, they’ve built a brand supported by millions of highly engaged social media followers and customers in 131 countries.
With its simple design and basic structure, this Shopify store is one worth mentioning. The Candi Factory keeps it simple by adding soft colors and expressions to its clothing line, which helps it stand out and create an identity. All in all, its minimal design goes well with its products, which appear to be full of life.
Hydrant’s website boasts bold fonts and vibrant color blocks. Its “where is the rest of the body?” product photos catch the eye. The colorful Shopify store uses a product picker that evokes a candy shop visit. With such a design, Hydrant likely makes customers want to choose it for hydration.
Wolf Circus is a Shopify store with a line of fine jewelry products handmade in Vancouver, British Columbia. All its products are hand fabricated or cast using the lost-wax casting process, with either recycled sterling silver or recycled bronze coated in a high-grade 14-karat-gold plating. This Shopify store markets itself as an “attainable luxury.” The brand has gained recognition for the accessories it has been known to produce with great quality and a fine regard for detail.
Biko describes itself as a “modern nostalgic jewelry brand.” Based in Toronto, this ecommerce business handcrafts every piece it makes with materials including sleek mixed metals and natural stones. This Shopify store has a very simplistic design, with just a few navigational options. The element that makes it stand out is its photography.
In 2013, WP Standard won Shopify’s Design Award, giving it some serious exposure to its target audience—the design- and quality-conscious tech crowd. It’s one of the top examples of how design can play a huge part in the success of a Shopify website. This Shopify store deals in full-grain leather goods, including bags, wallets, belts, and laptop sleeves.
This brand has a wide variety of collections for adults, kids, and babies. SoYoung’s line of products earns 25% of its revenue from its online Shopify stores. The profit margin on those sales is higher thanks to direct distribution (i.e., the company sells directly to consumers).
This Shopify store was developed in 2010 by Dave Allison and has gained worldwide recognition since then. The premium eyewear brand focuses on quality, simplicity, and originality to provide the best experience to its customers.
This Shopify store sells high-quality travel gear for digital nomads. It was launched by two guys from New Zealand who realized how dissatisfied they were with their travel gear. They thought it would be a great idea to quit their jobs and start their own business. In December 2015, they launched a second Kickstarter campaign and raised just over $700,000 from more than 2,400 people. (The campaign’s goal was only $10,000.) This is a great Shopify store example for entrepreneurs passionate about working on the go.
This British luxury watchmaker is a Shopify example of an award-winning company producing beautifully engineered chronometers. Its annual production is approximately 8,000 to 10,000 pieces. In 2017, the company achieved a massive financial feat, increasing its earnings to $17 million.
Nerdwax is an organic and all-natural beeswax formulated to keep people’s glasses in place. The company rejected two offers from Shark Tank, but this Shopify store is definitely doing something right if it has made more than a million dollars in total sales to date.
One of the best Shopify websites for all things beauty, SKKN BY KIM by Kim Kardashian, has taken the cosmetic world by storm. With periodic sales, the products are not only of exceptional quality but often sell out within mere minutes. It’s a testament to how a well-structured and managed online platform can drive brand success.
Kylie Cosmetics, the wildly popular beauty company, uses Shopify to run its fantastic online store. Kylie Cosmetics hosts periodic flash sales, some of the largest on the web. This is another example of a Shopify store where the products sell out within minutes.
Jeffree Star Cosmetics is the cosmetics brand of Jeffree Star, an American makeup artist, fashion designer, and model. It’s arguably among the most popular Shopify stores for makeup and cosmetics. With a hot-pink website, Jeffree Star Cosmetics includes a ton of holiday and special editions for its customers, as well as free US shipping for orders over $100.
Founded in 2009, this Shopify store example is all about creating high-end vegan and cruelty-free cosmetics with a unique twist. The brand’s policy is less and more—less ingredients, more pigment. It’s committed to using no parabens or preservatives in its products and is also 100% gluten-free. Located in Southern California, it provides free shipping worldwide on all orders of $40 and above.
This Shopify store offers a wide range of nail products and other cosmetic items, such as jelly balms and lipsticks. What’s interesting about NCLA Beauty’s website is how it has been designed. All we can say is that the website designer nailed the look!
Eric Bandholz built an online business for men’s beard care. In less than a year, the company was making $120,000 in monthly sales. Beardbrand’s email list also quickly grew to more than 7,000 emails. Its website invites you to take a quiz that helps you end scent confusion and find the perfect fragrance for your skin, beard, and hair.
Flex is an alternative to tampons. The great thing is that it allows women to enjoy sex while on their period. If you don’t think that’s a worthy business idea, take a look at the social clout this brand has managed to build over the years.
This Australian company sells all-natural detox teas. Founded in 2012, its mission is to help people achieve their health and wellness goals. Only nine months after this Shopify store started, it generated $600,000 in monthly revenue.
In 2016, Bootea took over the dietary and lifestyle scene with its detox tea. With one of the best marketed Instagram products, this Shopify store has achieved listings with multiple national retailers and more than one million customers worldwide.
Happy Earth Tea is committed to promoting health and happiness. The brand works directly with certified organic tea gardens to source loose-leaf teas. With a minimalistic design featuring high-quality visuals, this is another Shopify store you can take inspiration from.
Skinny Teatox is a 100%-natural detox tea program that promotes good health and weight. With an undeniably appealing website design, this Shopify store has been included in the list of the top 50 Stunning Ecommerce Stores Built Using Shopify. All the ingredients in Skinny Teatox are 100% natural. There are no chemicals or preservatives. Ingredients include tea leaves, senna leaf, ginseng, chrysanthemum, cinnamon bark, cloves, rhubarb, ginger, and more.
Press founders Georgie and Ed developed a love for cold-pressed juices and had come to rely on them as a convenient, delicious, and healthy part of their diets. The result? A Shopify store by the name Press. This brand is committed to providing juices that are not only a source of enjoyment but also help you meet your daily nutrition requirements.
Nutriseed is a Shopify store passionate about nutrition. The brand has grown exponentially in the past few years, from humble countryside beginnings to a current state-of-the-art British manufacturing facility. Nutriseed has a hands-on approach that requires it to maintain complete control over the quality of its products, from start to finish. It has almost 40,000 followers on Instagram and sells more than 200 products per day.
Cookbook Village originally sold cookbooks on eBay and is now thriving on Shopify. The founders have a background in marketing and utilize their store’s blog, email marketing, and Google Ads to streamline their business’s success.
Quad Lock is a Shopify store developed in Australia in 2011. Its flagship gadget lets you securely and conveniently attach your smartphone to your bike, car, or arm, among the many mounting options. Since its release, the Quad Lock bike mount has been adapted to suit a range of different applications, including a wall mount, belt clip, and tripod adapter.
This Shopify store sells exceptionally fashionable and thoughtfully functional lifestyle accessories. What began as a women-focused phone-case shop grew into a full-fledged store, with products ranging from water bottles to wireless chargers. You’ll recognize BURGA by the vibrant signature designs and unfading prints on its products.
This Shopify shop is a product design studio based in Melbourne, Australia. Studio Proper defines itself as a brand “focused on simplifying everyday interactions with technology in a beautiful and minimal fashion.” Its products include mounting solutions for the iPhone, iPad, and Apple Watch, desk stands, travel accessories, wall mounts, and much more. It keeps its website design simple and minimal.
For all the audiophiles out there, Master & Dynamic sells high-quality headphones. The products from this Shopify store are part of the $1 billion headphone market and rivals Beats by Dre with its quality.
Studio Neat used Kickstarter to fund its product ideas. In 2016, the founders launched a new campaign for a smartphone tripod, raising almost $210,000 in 30 days. (Its goal was just $50,000.) The store is owned by two designers who love making simple products that address people’s pain points.
This Shopify store is on our list because of its trendy tech accessories. Based in Los Angeles, it designs all of its iPhone cases in house. What’s interesting about these cases is that they have intricate and vibrant designs embroidered onto them. You’ll find products in all shapes and sizes to choose from.
This Shopify store sells beautiful handcrafted décor. St. Frank has it all when it comes to decorating your house, as well as a website with a sleek-looking design. You can find all sorts of accessories for your home, ranging from pillows to kitchenware and everything in between.
This Shopify store stands out for its modern theme that matches its products. Each product page is accompanied by a detailed description, big imagery, and a bio of the product’s designer. It’s definitely one of the top Shopify stores in terms of appearance.
This top Shopify store is about rugs, rugs, and more rugs. Not only does Floorplan offer a wide selection to choose your favorite rug from, but it also gives you the option to create a custom rug based on how you imagine it in your home.
Au Lit Fine Linens offers a wide variety of bedding, pillows, duvets, and other bath and comfort products. What’s great about this Shopify shop is that it has a section dedicated to tips and advice for those looking for guidance and more. Au Lit Fine Linens aims to “change the way people sleep & improve the quality of their lives.”
If you’re looking for inspiration for homeware and furniture, this is the Shopify website to look at. 18 Karat’s product range is described as modern home décor inspired by nature. It has products that range from home furniture to artwork, with the brand using warm autumn colors to accentuate its products on its website.
This Shopify store has a very simple website. Not only has Haus chosen a smartbusiness name, but the colors it has selected for its website help its products stand out. You can easily navigate this store to look for products you’re interested in.
Nick Mayer is one of the most interesting Shopify art stores around. It reflects the passion of a former marine biologist who’s now pursuing his true calling as an artist. And what better way to showcase his beautiful work than with an eye-catching Shopify website.
If you’re looking for inspiration for a Shopify website for artwork, this is the right place to be. Raven Roxanne has a uniquely designed Shopify website. She uses vibrant colors on her web page, giving it an artsy feel. And on the homepage, you’ll find a captivating image of her creating art.
Luxy Hair is a Shopify store known for creating clip-in hair extensions that thousands of women around the world use every day. They instantly add length and volume, and allow you to experiment with color without any damage to your hair. Its website has a hair blog, transformation videos, information about the brand’s story and products, and much more content to learn from.
Pipsnacks sells healthy snacks and is a Shark Tank success story. It initially received a Shark Tank investment of $200,000 in 2013. A year later, the company made $800,000 in revenue. The brand is a testament of hard work and passion paying off.
The global bicycle industry is projected to reach $147.24 billion by 2027. Pure Cycle is perfectly positioned to take a big slice of that pie. The brand’s bikes focus on style and comfort, as well as the ease of exploring places on a bike. Pure Cycles was also an early adopter of Shopify AR, giving people a better way to get a feel for its products before they visit its brick-and-mortar store.
Tattly started as a side hobby for designer Tina Roth-Eisenburg. Today, it’s a growing temporary tattoo business.This Shopify store has shipped 2.6 million temporary tattoos, charging $5 to $15 per piece, on average.
Founder of Leather Head Sports Paul Cunningham had such success selling his sports leather goods he had to switch from Etsy to Shopify. Shopify’s platform gave him all the tools he needed to make his brand a nation-wide success. Paul hasn’t looked back since.
Shopify stores FAQ
What are some examples of successful Shopify stores?
Gymshark, Negative, Thinx, and SKKN BY KIM are some examples of successful Shopify stores.
How can I set up a successful Shopify store?
If you’ve already selected your product, here are some useful tips you can implement to make sure your Shopify store is on the right path:
Select a Shopify theme that reflects the type of products you’re selling.
Select Shopify store colors that help convey the right feeling about your brand to your audience.
Organize your products into categories and collections to help your customers find the products they’re looking for.
Use photography to help bring your store to life.
Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!
The role of social media in shaping a brand’s identity and customer interactions cannot be overstated. With nearly every business vying for attention online, social media marketing stands as a crucial battleground. However, navigating this landscape is fraught with pitfalls. Even small missteps in social marketing can ripple out, impacting a brand’s online presence and customer engagement significantly.
Understanding common social media marketing mistakes is not just beneficial; it’s essential in a world where digital interactions often form the backbone of customer relationships.
The Importance of Avoiding Social Media Marketing Mistakes
Social media accounts marketing is a dynamic and powerful tool but also a double-edged sword. Mistakes in this arena can tarnish a brand’s reputation and cripple its online effectiveness. When a business falters on social media, it risks losing engagement, diminishing its reach, and eroding the hard-earned trust of its customers. Therefore, recognizing and steering clear of these pitfalls is vital for maintaining a robust and positive online presence.
To excel in social media marketing and avoid pitfalls, learning about effective social media strategies is crucial for maintaining a strong and positive online presence.
Social Media Marketing Mistakes to Avoid
Key Area
Best Practices
Develop a Clear Strategy
Have a well-defined strategy with specific goals and a thorough understanding of your target audience.
Leverage Analytics
Utilize analytics to understand audience behavior and tailor your strategy.
Tailor Content to Each Platform
Customize content according to the unique nature and audience of each social media platform.
Engage Consistently
Maintain regular and meaningful interactions with your audience to build strong relationships.
Balance Promotional Content
Follow the 80/20 rule (80% informative/engaging content, 20% promotional) to keep content engaging and not overly promotional.
Prioritize Visual Content
Use compelling visuals like images, videos, and infographics to enhance message retention and engagement.
Stay on Trend
Keep up with the latest social media trends to ensure your content remains relevant and engaging.
Manage Negative Feedback
Respond to negative comments professionally and promptly to manage your brand’s reputation effectively.
Understand Your Audience
Tailor your content and strategy to the preferences and interests of your target audience.
Use Hashtags Wisely
Utilize relevant and trending hashtags appropriately to enhance visibility and engagement.
Integrate with Marketing Efforts
Ensure your social media efforts are aligned and integrated with your overall marketing strategy for cohesive branding and messaging.
Engage with Users
Actively interact with user comments and feedback on your posts to foster community and engagement.
Consistent Brand Voice
Maintain a consistent brand voice across all social media platforms to avoid confusion and strengthen your brand identity.
Optimize Facebook Page
Regularly update your Facebook page, engage with your audience, and utilize all available business tools on the platform.
Effective Paid Advertising
Use targeted paid social media advertising with clear goals and calls to action to maximize effectiveness and ROI.
Analyze Competitors
Regularly review and learn from your competitors’ social media strategies to enhance your own approach and identify market opportunities.
In the maze of social media platform marketing, it’s easy to take a wrong turn. Developing a solid strategy is key. For insights on how to find the sweet spot for social media marketing, it’s essential to research and understand the unique dynamics of each platform. Let’s explore 16 common social media mistakes that brands make and how to sidestep them effectively.
1: Lack of a Defined Social Media Marketing Strategy
Operating without a clear and structured marketing strategy is akin to sailing without a compass. Without a strategy, marketing efforts tend to be inconsistent and ineffective, lacking direction and purpose. A scattergun approach can lead to mixed messages, confusing your audience and diluting your brand’s impact.
How to avoid it:
Define clear goals and objectives for your social media accounts.
Understand your target audience and tailor your strategy to their needs and preferences.
Plan your content calendar meticulously, aligning it with your overall marketing and business goals.
2: Ignoring the Analytics of Social Media Platforms
Analytics provided by social media platforms is a goldmine of insights into audience behavior and preferences. Neglecting this data is a common mistake that leads to misguided and suboptimal marketing efforts. Without leveraging analytics, you’re essentially flying blind, unable to fine-tune your strategy based on actual user engagement. For those looking to deepen their understanding, enrolling in social media marketing courses can provide comprehensive knowledge and skills.
How to avoid it:
Regularly review and analyze the performance metrics of your posts.
Use these insights to understand what content resonates with your audience.
Adjust your strategy based on these analytics to improve engagement and reach.
3: Overlooking the Specifics of Each Social Media Channel
Each social media platform has its unique quirks and audience expectations. Employing a one-size-fits-all approach to content across different platforms is a mistake that can lead to subpar engagement. What works on Instagram might not resonate on LinkedIn, and vice versa.
How to avoid it:
Understand the unique characteristics and audience demographics of each platform.
Tailor your content to suit the format and tone appropriate for each channel.
Experiment with different types of content to see what performs best on each platform.
4: Inconsistent Engagement in Social Media Marketing Efforts
The crux of social media is engagement, and inconsistency in this aspect can severely hamper relationship-building with your audience. Sporadic interactions or responses give the impression of a disinterested or disorganized brand, leading to a weakened connection with your followers.
How to avoid it:
Set a regular schedule for posting and responding to comments and messages.
Encourage dialogue through polls, questions, and interactive content.
Show your brand’s personality through genuine and timely interactions.
5: Over-Promotional Content in Social Media Marketing
While promoting products or services is a key aspect of social marketing, overdoing it can turn your audience off. Excessive promotion can make your content feel like spam, leading to disengagement and unfollows.
How to avoid it:
Follow the 80/20 rule: 80% informative, entertaining, and engaging content, and 20% promotional.
Tell stories that resonate with your audience, not just sales pitches.
Engage with trending topics and provide value beyond just selling your products.
6: Neglecting the Power of Visual Content on Social Media
In the visually-driven world of social media, neglecting the use of compelling visual content is a significant oversight. Images and videos are powerful tools for capturing attention and enhancing message retention.
How to avoid it:
Incorporate high-quality images, infographics, and videos in your posts.
Tailor visual content to align with your brand identity and message.
Utilize visual storytelling to engage and connect with your audience.
7: Failing to Adapt to Social Media Trends
Social media is ever-evolving, and failing to keep up with its trends can make your brand appear out of touch. Ignoring trending topics, formats, or features can result in content that feels outdated and less engaging.
How to avoid it:
Stay informed about the latest trends and features on each platform.
Experiment with new content formats like stories, reels, or live videos.
Adapt your strategy to include trending topics relevant to your brand.
8: Poor Handling of Negative Comments on Social Media
Negative and biased comments are inevitable, but mishandling them can exacerbate the situation. Ignoring or responding inappropriately can damage your brand’s reputation and customer trust.
How to avoid it:
Monitor your social media platforms for negative feedback.
Respond promptly and professionally, showing a willingness to resolve issues.
Use negative comments as an opportunity to improve and showcase your customer service.
9: Misunderstanding Your Target Audience
Not having a clear understanding of your target audience leads to content that doesn’t resonate, resulting in poor engagement and wasted efforts.
How to avoid it:
Conduct thorough research to understand your audience’s preferences and interests.
Tailor your content strategy to align with your audience’s needs and desires.
Regularly review your audience demographics and adjust your strategy accordingly.
10: Ineffective Use of Hashtags in Social Media Marketing
Hashtags can significantly increase the visibility and reach of your content, but misusing them – either through overuse, underuse, or irrelevance – can backfire.
How to avoid it:
Use relevant and trending hashtags to enhance content discoverability.
Avoid overstuffing posts with hashtags, which can appear spammy.
Research hashtags specific to your industry and audience for maximum impact.
11: Overlooking the Integration of Social Media with Other Marketing Efforts
Treating social media marketing as an isolated strategy rather than an integral part of your overall marketing efforts can lead to missed opportunities for synergy and amplification.
How to avoid it:
Ensure your social media efforts complement and align with other marketing channels.
Integrate email marketing, content marketing, and other digital efforts with your social media strategy.
Use consistent messaging and branding across all platforms for a unified presence.
12. Ignoring User Engagement on Social Media Posts
Focusing solely on posting content without engaging with users who interact with your posts can lead to a one-sided relationship, diminishing the sense of community and loyalty.
How to avoid it:
Actively respond to and engage with comments, shares, and reactions on your posts.
Foster a community feel by encouraging user-generated content and conversations.
Recognize and appreciate your followers’ engagement to build stronger connections.
13: Inconsistency in Brand Voice Across Different Social Media Platforms
A fluctuating brand voice across different social media platforms can confuse your audience and weaken your brand identity.
How to avoid it:
Develop a consistent brand voice that reflects your brand’s personality and values.
Ensure this voice is maintained across all platforms, even while tailoring content to each channel’s specifics.
Train your social media team to understand and use this voice effectively.
14: Mismanaging Your Facebook Page
Common errors in managing a Facebook page, such as irregular updates, poor follower engagement, or not utilizing the platform’s full range of features, can significantly hamper your marketing efforts.
How to avoid it:
Maintain a regular posting schedule and engage actively with your community.
Utilize Facebook’s business tools like analytics, ad manager, and shopping features.
Regularly update your page with relevant information and interactive content.
15: Not Utilizing Paid Social Media Advertising Effectively
While paid social media advertising offers great potential, poorly executed campaigns can result in wasted resources and minimal impact.
How to avoid it:
Clearly define your advertising goals and target audience.
Create compelling, targeted ads with clear calls to action.
Regularly review and adjust your ad campaigns based on performance metrics.
16: Neglecting the Analysis of Competitor Social Media Strategies
Ignoring what your competitors are doing on social media means missing out on valuable insights and potential strategies that could be beneficial for your brand.
How to avoid it:
Regularly monitor and analyze your competitors’ social media activities.
Learn from their successes and mistakes to refine your own strategy.
Stay innovative and distinct, but be open to adopting effective tactics.
Social Media Tips: Best Practices for a Social Media Marketing Campaign
To run a successful social media marketing campaign, it’s crucial to learn from common pitfalls. Here’s a consolidated guide to best practices:
Develop a Clear Strategy: Have a well-defined strategy with set goals and a thorough understanding of your target audience.
Leverage Analytics: Use analytics to understand audience behavior and adjust your strategy accordingly.
Tailor Content to Each Platform: Recognize the unique nature of each platform and customize your content.
Engage Consistently: Maintain regular and meaningful engagement with your audience to build strong relationships.
Balance Promotional Content: Follow the 80/20 rule to keep content engaging and not overly promotional.
Prioritize Visual Content: Use compelling visuals to enhance engagement and message retention.
Stay on Trend: Keep up with trends to keep your content fresh and engaging.
Manage Negative Feedback Effectively: Respond to negative opinions and comments professionally and promptly.
Understand Your Audience: Tailor your content and strategy to meet the preferences and interests of your audience.
Use Hashtags Wisely: Utilize relevant and trending hashtags appropriately.
Integrate with Other Marketing Efforts: Ensure social media efforts complement your overall marketing strategy.
Engage with Users: Actively engage with comments and feedback on your posts.
Maintain Consistent Brand Voice: Keep your brand voice consistent across all platforms.
Optimize Your Facebook Page: Regularly update and engage with your Facebook audience using all available tools.
Effectively Use Paid Advertising: Target your ads carefully with clear goals and calls to action.
Analyze Competitors: Learn from your competitors’ strategies to improve your own.
Strategy
Description
Tools/Resources
Key Tips
Audience Targeting
Understand and target your specific audience.
Analytics tools (Facebook Insights, Google Analytics).
Tailor content to audience demographics and interests.
Consistent Branding
Maintain consistent branding across all platforms.
Branding guides, Canva for design.
Ensure your brand voice and visuals are uniform.
Engaging Content
Create content that resonates and engages your audience.
Content creation tools, user-generated content.
Mix educational, informative, and entertaining content.
Regular Posting
Post content consistently.
Social media scheduling tools (Hootsuite, Buffer).
Create a content calendar and stick to a regular posting schedule.
Use of Visuals
Incorporate appealing visuals in your posts.
Canva, Adobe Spark for design.
Use high-quality images and videos relevant to your content.
Interactive Features
Utilize polls, quizzes, and stories to engage users.
Choose influencers aligned with your brand values and audience.
Customer Engagement
Actively engage with your audience in comments and messages.
Social media platforms’ native tools.
Prompt responses and interaction can build community and loyalty.
Hashtags and Trends
Use relevant hashtags and tap into trends.
Hashtag research tools, trend analysis.
Increase visibility and discoverability of your content.
Paid Advertising
Utilize paid social media advertising for targeted reach.
Facebook Ads, Instagram Ads, Google Ads.
Leverage targeted ads to reach a broader or specific audience.
FAQs: Social Media Marketing Mistakes
Which social media channels should a business concentrate on?
A business should focus on social media channels that best align with its intended audience and objectives. This varies based on the industry, product, and demographics of the audience. For B2C companies, platforms like Instagram and Facebook are often effective, while B2B businesses may find more success on LinkedIn and Twitter. It’s crucial to understand where your audience spends their time and tailor your strategy accordingly.
What can go wrong with social media marketing?
Several things can go awry in social media marketing: misaligned content that doesn’t resonate with the intended audience, inconsistent posting, neglecting user engagement, failing to adapt to platform-specific nuances, and poor handling of negative feedback. These issues can lead to reduced engagement, damage to the brand’s reputation, and ultimately, a loss of followers and potential customers.
What is the most common social media mistake to avoid?
The most common mistake to avoid in social media marketing campaigns is not having a clear and consistent strategy. Without a solid strategy, efforts can become disjointed and ineffective. It’s crucial to have defined goals, understand your audience, and create content that aligns with your brand’s voice and objectives. This foundation helps avoid many of the common pitfalls seen in marketing.
In a market flooded with generic phone cases, have you ever felt the pull to create something unique? With the US phone accessory market gearing up to reach $75.62 billion by 2026., there’s a vast audience seeking more than just the ordinary. This is your cue to make your own phone cases—ones that resonate with individual style and still provide top-notch protection.
Why start a phone case business?
Starting a custom phone case business has undeniable perks:
You have the flexibility to sell phone cases online or from a physical kiosk.
Their compact nature makes inventory and shipping a breeze.
Production costs are typically on the lower end.
You can opt for print-on-demand for minimal risk, or buy in bulk to boost profit margins.
Each new phone model opens doors, especially considering that 44% of smartphone users upgrade every two years.
Is a phone case business profitable?
Starting a phone case business can be a lucrative venture in the online space. Personalized phone cases, in particular, maintain an enduring appeal.
Recent data from Technavio highlights the growing demand: with a 6.86% compound annual growth rate (CAGR), the phone case market’s value is projected to increase by $13.33 billion between 2023 and 2027. Such a trend underscores the abundant opportunities awaiting ecommerce entrepreneurs.
From an operational standpoint, phone cases present fewer headaches. They’re durable, leading to fewer returns. Their lightweight nature ensures affordable shipping, and the profit margins can be appealing. Consider sourcing a phone case for $5 and selling it for over $10, achieving a neat 50% profit.
And the icing on the cake? Launching a phone case business requires minimal upfront costs. Set up an online store, integrate a dropshipping application, and you’re all set to begin in just a few hours.
What do you need to start a phone case business?
The main thing any business owner needs when starting a phone case business is a good plan of action. There are many different kinds of cases out there for various types of phones. Make sure you know your options before diving into phone case design. Take a look at:
Gel cases: Slim gel cases are easy to customize with a range of designs. They come with additional grip sections, so it’s easier to keep hold of your phone. Gel cases are affordable and versatile—perfect for a range of designs.
Bumper cases: Bumper cases usually come with extra protection for the edges and sides of your phone. They may have a full gel section for covering the back of the device or simply wrap around the phone in certain spaces to prevent damage.
Wallet cases: For sophisticated customers looking to protect their phone and screen simultaneously, wallet cases cover every part of the phone and defend against scratches. Most come in leather-style materials, which can be customized.
Hard cases: Hard cases snap onto the phone and help to protect against damage. They’re great for keeping your phone in good condition, and they can last longer than some gel and rubber options. Hard cases can also be customized.
Special cases: Special cases have unique features, like extra shock protection, built-in charging systems, and even hand-carved wood designs. Most of these cases cost a little more, but they can be very appealing to customers.
Don’t forget to think about the kind of phones you want to design for too. There are a huge number of phone models on the market today. As a result, it may not be possible to create cases to fit every option straight away. Ideally, you’ll want to start with the top-selling phones for your target audience.
Tools like Keywords Everywhere can help you track the search volume for specific kinds of phones so you know where to begin.
Devices to make custom cases for
When starting your phone case business, another crucial decision is determining which phone models you’ll support. By targeting specific models or perhaps underserved smartphone niches, you open doors to unique market opportunities. For instance, spotting a demand for cases for an upcoming phone can position you ahead of the competition.
As you embark on your custom phone case journey, here are some key devices to consider:
iPhone models:
iPhone X
iPhone 12
iPhone 12 Pro Max
iPhone 13 mini
iPhone 13 Pro
iPhone 13 Pro Max
iPhone 14
iPhone 14 Pro
iPhone 14 Plus
iPhone 15
iPhone 15 Plus
iPhone 15 Pro
iPhone 15 Pro Max
Samsung Galaxy models:
Galaxy Z
Galaxy F
Galaxy S
Galaxy A
Galaxy M
Xiaomi models:
Mi 9
Mi 10
Mi 11
Xiaomi 11
Xiaomi 12
Xiaomi 13
How to make a phone case business: 7 steps to launch
Once you know what kind of cases you’re going to be designing and which phone types you’ll be targeting, it’s time to start mapping your path to launch. Though starting your own business can seem daunting at first, the evolving digital world makes it much easier to jump in than you’d think. Here’s what you need to make a phone case business:
1. Find a gap in the market
The best businesses come from discovering a market gap and building a strategy to fill that space. There are tons of phone case companies out there. Finding a specific niche to cater to will help you to build a memorable and competitive brand.
Remember, a specific niche means that you’ll have fewer companies to fight against when it comes to making your company stand out. Focusing on a niche like “eco-friendly” customers will also direct your business processes, determining which kinds of materials you’re going to use and which suppliers you can work with. For instance, you could consider making phone cases using sustainable or recycled materials.
Focusing on a single niche will even help you rank higher with Google, because you can target specific terms that make the most sense to your audience. So, how do you find a gap?
Look at Google Trends
Tools like Google Trends will help you find trending products in your industry, like “wooden” phone cases or “personalized” phone cases. You can also use this tool to determine which phones your customers are most interested in.
Conduct competitor analysis
Checking out your competition will help you see which audiences are already being targeted and which groups still need more options. For instance, you might notice that none of your competitors are offering phone cases specifically for moms, teachers, or professionals.
Speak to your customers
Try speaking to people in your potential target audience. Running surveys on forums and social media groups might help you collect valuable information about your potential niche.
Check out influencers
Visit social media and see what kinds of cases are getting the most attention. Platforms like Instagram and TikTok are great places to find phone cases trending amongst audiences.
2. Determine your target audience
Determining your target audience is crucial for online sales. The right phone case design demands the right buyer. For instance, if you design a case inspired by various shades of nail polish, understanding who’s drawn to such designs becomes paramount.
Dig deep into data like:
Occupation
Interests
Age range
Lifestyle
Daily routines
Spending habits
Methods to gather this information vary between businesses. Many businesses tap into social media. Facebook Audience Insights can shed light on your potential customers. Others prefer a direct approach, reaching out and surveying their current customer base.
Different demographics have unique preferences. Younger audiences might gravitate toward designs inspired by trending nail polish colors. They might also, however, have budget constraints. Middle-aged buyers might invest in more durable cases, focusing less on design and more on function.
3. Design some phone cases
With your target audience set, it’s time to create some stunning phone cases. This is the fun part, where you get to experiment with different designs. You can create your own mockups in Photoshop or check out the mockup generators offered by print-on-demand (POD) companies. These allow you to see what your design would look like on multiple types of phones.
Double-check your options before you start printing, as some companies will only print using certain techniques or only cover a certain percentage of the case. You can also design your phone cases by:
Using customer-generated designs: Have a social media following? Let your audience upload photos and designs for you to print onto a personalized phone case.
Working with freelancers: There are tons of freelance artists online who can create phone case designs on your behalf. Many of these professionals are very affordable and can work on cases for many different customers.
Reaching out to a designer: Find designers on creative forums and sites, like Dribbble. See who’s willing to work with you on a more long-term basis. You could even hire designers on contracts or ask them to design entire collections for you.
It helps to have a decent selection of options for your customers to choose from before launching your phone case brand. Don’t start a company with just one or two cases. Range matters to smartphone owners.
4. Create a unique online brand
A brand refers to your identity or personality as a business. You can convey this through unique logos and color choices for your company, as well as a well-designed website, packaging strategy, and more. Branding makes your company more memorable to your target audience and helps to set you apart from the competition. Make sure you have:
A unique logo to set your brand apart from the competition
Attractive visuals like brand photography, animations, videos, and illustrations
A color pallet to convey a specific identity and personality for your company—make sure you understand the psychology of colors before creating a palette
Content and copywriting to showcase your unique tone of voice
A mission or set of brand values to help identify you to customers
It helps to research some of your competitors to see the kind of branding they’ve been trying to build. Make notes of what you like and dislike about similar brands and use the available resources online to start creating. Shopify, for instance, has its own video and logo maker.
5. Source your phone cases
Now it’s time to find a source to supply inventory to your business. There are a few options available here, such as:
Working with a manufacturer
It’s easy enough to find an affordable wholesale manufacturer with platforms like Alibaba and other online marketplaces. Here, you can search for all kinds of phone case types for different devices. You will need to buy in bulk, which means storing hundreds of cases at once, but you can save a lot of cash this way.
Using print on demand
Print-on-demand companies are ideal if you want to easily add your own designs to products and send them straight to customers. With print on demand, you choose a supplier to add your designs to your chosen phone cases, and those companies will create the pieces for you.
Dropshipping
Dropshipping is one of the most affordable ways to source phone cases for your business. You choose a manufacturer who makes the kind of product you want, and they’ll ship your phone cases direct to your customers for you. Dropshipping tools like DSers give you countless phone accessories to choose from, and you can avoid having to look after your own stock.
Choosing the right price point for a product can be one of the toughest parts of building your phone case business. If your price is too high, it will drive customers to your competitors. However, an extremely low price can indicate that you’re using lower-quality materials.
The pricing you choose needs to convey the high quality of your designs while still being affordable for your target market. Look at your competitors for an initial starting point to see what kind of prices they’re offering. Then, think about the factors that might affect your pricing, such as how long it takes to make the items you want to sell and how many resources you’ll need to hire.
Once you recoup the costs of making the product with your pricing, you’ll need to think about how much of a profit you want to make. Check out these pricing strategy options for more guidance.
7. Build your online store
Outside of designing your phone cases, building your online store is one of the most exciting things you’ll do when creating a new business. There are tons of great ways to start selling online, but it makes sense to start with a store builder that’s well-known and easy to use, like Shopify.
About and Contact Us pages to build site credibility
Checkout pages with multiple payment options
Legal information like privacy policies and terms and conditions
A blog or news page for content marketing
Pop-ups and slide-ins for sharing offers with customers
Shopify comes with a range of excellent features so you can dive straight into your site development process. You can even choose from a set of beautiful ecommerce themes to apply, so you know your site is going to look great.
8. Promote your phone case brand
Finally, it’s time to start bringing people to your business.
Marketing your phone case brand is the key to collecting as many loyal customers as possible. Some promotional strategies can cost a fortune, while others are more affordable. Here are some tips to keep it lean and mean:
Leverage social media
Share vibrant phone case designs that resonate with trending topics or pop culture. A case themed on a recent blockbuster movie, for instance, can draw a lot of organic interest.
Engage through email
Craft engaging newsletters showcasing your newest designs. Send out a monthly “Phone Case Spotlight” or special offers, ensuring subscribers eagerly await your emails.
Collaborate with influencers
Find a YouTuber or TikToker in the tech or fashion space. A single review or unboxing video of your unique phone case can bring thousands to your storefront.
Strategize social media advertising
Target specific groups, like comic book fans, with ads for cases that carry their favorite characters. Facebook or Instagram are ideal platforms for such targeted campaigns.
Invest in paid ad campaigns
Consider running Google Ads with compelling taglines such as, “Your Phone’s New Best Friend.” A well-placed ad can significantly boost visibility and sales.
How much does it cost to start a phone case business?
Launching a phone case business doesn’t always require a huge budget. Setting up your business name and getting the necessary permits might set you back about $400. Insurance, often overlooked, is vital; a basic policy can cost around $190.
Branding, even on a budget, makes a difference. With around $230, you can get professional-looking business cards and brochures. For your online presence, affordable or even free website platforms can help you start, costing approximately $500.
If you’re considering a dropshipping model, you eliminate inventory costs. However, you’ll want good design software. Open-source options or cost-effective subscriptions can come in at about $600. Overall, with strategic decisions, you might be launching your business for around $1,720.
Starting a custom phone case business in 2024
There you have it—all the steps required to launch a phone case business.
Remember that it’s going to take effort and time (lots of them) to become profitable in this business.
While the margins on typical phone cases are thin, you can sell yours at a higher price by customizing them in unique ways based on your audience’s preferences. The tools and services we mentioned will give you the ability you need to make your phone case collection shine.
In summary, here are all the steps to launching a custom phone case business:
Identify a market opportunity
Design custom phone cases
Develop your brand
Pick a way to source your cases
Choose a price point
Build your online phone case store
Promote your business
Now that you know where to begin, an exciting adventure of building a phone case brand awaits you. All you have to do now is take that first step.
If you are looking for a relaxing flight offering good amenities and a comfortable experience without the exorbitant expense of a first class ticket, it makes sense to travel in business class.
With pre-flight drinks, meals served with knives and forks and fully flat-bed seats, traveling business class means you can enjoy a comfortable flight and arrive at your destination refreshed and ready to go.
Benefits of Business Class Airlines for Business Travelers
Flying business class offers a range of benefits that are particularly advantageous for business travelers. The primary appeal lies in the enhanced comfort and convenience provided, which is crucial for those who need to arrive at their destination feeling rested and prepared for important meetings or events. Business class cabins typically offer spacious seating that can convert into flat beds, ensuring a more restful sleep during long flights. Additionally, the environment is conducive to productivity, with features like in-seat power outlets, larger workspaces, and Wi-Fi connectivity, allowing passengers to work efficiently while in the air. The overall experience is further enriched by superior dining options, priority boarding, and often access to exclusive airport lounges, which provide a quiet space to work or relax before the flight.
Benefits of flying business class for business travelers include:
Enhanced Comfort: Spacious seating that often converts into flat beds for better rest.
Productivity Boost: In-seat power outlets, larger desks, and Wi-Fi to work during the flight.
Superior Dining: High-quality meals and a variety of dining options.
Priority Services: Faster check-in, priority boarding, and increased baggage allowances.
Access to Lounges: Use of exclusive airport lounges for work or relaxation before flights.
Privacy: More privacy than economy class, which is beneficial for confidential work or rest.
Reduced Jet Lag: Better sleep and more comfortable travel conditions can help mitigate jet lag.
Networking Opportunities: Meeting other business professionals in business class or lounges.
Enhanced Entertainment Options: Larger screens and a wider selection of movies, TV shows, and music.
Personalized Service: More attentive and personalized service from the flight crew.
Selecting the Best Business Class Airlines: Our Methodology
When it comes to choosing the best business class airlines for small business owners and entrepreneurs, several key factors come into play. Our aim is to provide you with a clear and comprehensive guide to help you make an informed decision. Here are the criteria we consider crucial:
Comfort and Seat Quality (Very High Importance)
Fully-reclining seats
Adequate legroom and personal space
Quality of in-flight bedding and amenities
In-Flight Connectivity and Productivity Tools (High Importance)
Availability of Wi-Fi
Power outlets for charging devices
Workspace suitability (tray tables, lighting)
Flight Network and Scheduling Flexibility (High Importance)
Wide range of destinations, especially major business hubs
Convenient flight schedules and frequency
Ease of making changes to bookings
Loyalty Programs and Business Perks (Moderate Importance)
Reward programs and perks for frequent flyers
Partnerships with other airlines and services
Business lounge access and priority boarding
Cost and Value for Money (High Importance)
Competitive pricing for business class
Transparency in pricing and fees
Balance of cost vs. the quality of service and features
Catering and Dining Experience (Moderate Importance)
Quality and variety of food and beverages
Customization options and dietary accommodations
Service excellence from the cabin crew
Safety Record and Reliability (Very High Importance)
Airline’s safety and operational history
Reliability in terms of on-time performance
Handling of luggage and personal belongings
Customer Service and Support (High Importance)
Responsiveness to customer inquiries and issues
Quality of in-flight and ground service
Multi-channel support (phone, email, chat)
Each of these criteria is vital for ensuring a comfortable, efficient, and productive journey. While comfort and safety are paramount, aspects like connectivity and cost also play a significant role in the decision-making process.
Best Business Class Airlines
If you’re deliberating about which airline offers the best value to business class travelers, take a look at the following best business class airlines flying today.
American Airlines
American Airlines offers business class customers what the company hails as the largest business class seats on a U.S. airline. Seats are a whopping 27.7 inches wide and 79 inches long when reclined to a flat position.
The airline also provides its business class customers with 18-inch entertainment screens. These screens are loaded with AC and USB plugs, as well as around 300 movies, meaning whether you’re want to spend the flight productively working on your laptop or kick back and watch the latest blockbuster, you can do either comfortably on a business class flight with American Airlines.
Business class tickets with their five-star service are available on American Airlines’ shorter international flights under 3,000 miles.
Delta
In 2016, Delta announced it was creating the first ‘all-suite business class’ in the industry. This means if you yearn for privacy and seclusion during a business class flight, you can enjoy a seat that is fully enclosed — with its own door!
You can also enjoy a high-res 18-inch screen on a Delta flight, with a USB port and universal power outlet for each seat. With luxury bedding and sleep suites on some transpacific flights, you can enjoy some valuable shut-eye in a Delta business class cabin.
Delta business class flights — a.k.a. Delta One — are available on long-haul international flights and on select long-haul domestic flights too.
Qatar Airlines
Qatar Airlines business class customers can enjoy lying back on fully flat beds. The airline’s signature feature is its 180-degree flatbed seats with foot rests, 8 in-seat massage settings and in-seat power supply, meaning you will arrive at your destination fully revitalized and relaxed.
Qatar also provides touch-screen in-flight entertainment on 15.4-inch monitors. Business class travelers can also enjoy the airline’s free dine-on-demand or a la carte menu. Qatar’s business class flights are competitively priced.
United
You can stretch out and relax during business class flights with United, which are available between the U.S. and Latin America or the Caribbean. Wave goodbye to standing in line at the airport. With United you can cruise through airports with Premier Access benefits.
On board, you can relax as you fly to your business destination in a comfortable leather chair with a six-way adjustable headrest and padded articulating seat cushion. United business class flights also feature an in-arm tablet or laptop slot and a flip-up mobile device holder. A universal AC power plug is also available to charge your devices throughout the flight.
You can also stay connected while traveling on United with WiFi available for purchase on most flights.
British Airways
British Airways business class flights, known as Club World, allow business class travelers to fly as if you are taking — in the airline’s own words — “your own private jet.” The direct flights between New York’s JFK and London City airport feature 32 spacious seats with fully flat beds.
These long-haul flights offer on-board mobile data connectivity and pre-clearance of US immigration on flights to New York — meaning you don’t have to waste valuable time getting through immigration control at the airport.
On British Airways Club World flights, you can also benefit from getting your own personal iPad, featuring the latest movies and television programs. UK, EU and US power sockets for laptops and other devices are also provided on British Airways business class flights.
Singapore Airlines
Singapore Airlines provide comfortable business class options on a number of international long-haul flights. The airline’s new business class seats offer two seating positions designed for optimum comfort. The Lazy Z position ensures you are sitting centered and balanced, while the Sundeck position is perfect for lounging and stretching out.
You can also change the seat into a fully-flat bed with a cushioned headboard for some well-needed sleep on your business flight. Devices can be used and charged on Singapore Airlines business flights with eXport, HDMI and USB ports. You can reserve your meal up to 24-hours before your flight to ensure you’re well fed when you arrive at that important business meeting.
Lufthansa
With lounge access, priority boarding at the airport, increased free baggage allowances and exclusive in-flight meals, choosing a Lufthansa business class flight will ensure you’re well rested and relaxed when you reach your destination.
Business class passengers can enjoy high-quality cuisine recommended by top chefs on board a Lufthansa business class flight. A large selection of entertainment is also available during the flight to help you relax and reach your destination refreshed.
Business class flights are available on short overnight, short and medium-haul routes and long-haul routes on Lufthansa.
Emirates
With a modern A380 Onboard Lounge, you can even network and do business on an Emirates business class flight. Alternatively, if you want to relax or spend the flight productively on work, you can sit back in a relaxing seat with LED mood lighting.
Emirates 78-inch long business seats are patterned after the seating of modern sports cars, creating what the airline says is an inspiring environment to relax, work or play during an Emirates business class flight. With in-seat power for your laptop or other devices, you can send emails, update spreadsheets or write your presentation during an ultra-comfortable business class flight with Emirates.
Feature
American Airlines
Delta
Qatar Airlines
United
British Airways
Singapore Airlines
Lufthansa
Emirates
Seat Size
27.7 inches wide, 79 inches long (flat)
All-suite with a door
180-degree flatbed seats with foot rests
Comfortable leather chair with six-way adjustable headrest and padded articulating seat cushion
32 spacious seats with fully flat beds
New business class seats with two seating positions
Comfortable and adjustable seating
78-inch long seats inspired by modern sports cars
Entertainment Screen
18-inch screen with AC and USB plugs
High-res 18-inch screen with USB port and universal power outlet
15.4-inch touch-screen monitors
In-arm tablet or laptop slot and flip-up mobile device holder
Personal iPad with movies and TV programs
eXport, HDMI and USB ports
In-flight entertainment with a large selection of options
In-seat power for devices
Flight Availability
Shorter international flights under 3,000 miles
Long-haul international and select long-haul domestic flights
–
Flights between the U.S. and Latin America or the Caribbean
Direct flights between New York’s JFK and London City airport
International long-haul flights
Short overnight, short and medium-haul, and long-haul routes
–
Special Features
–
Luxury bedding and sleep suites on some transpacific flights
8 in-seat massage settings, in-seat power supply
Premier Access benefits, WiFi available for purchase on most flights
On-board mobile data connectivity, US immigration pre-clearance
Lazy Z and Sundeck seat positions, reserve meal up to 24-hours
Websites take businesses forward. A modern, clean site not only attracts new customers but also enhances their experience and streamlines sales through an online store.
Building your own website today is straightforward. Website builders empower you to create pages that echo your brand’s essence. They’re equipped with business tools for smooth shipping and checkout processes, plus marketing perks to boost your visibility.
This post unpacks everything you need to craft a business website with Shopify or another website builder.
How to create a website using a website builder
1. Define your website’s objective
Kickstart the website creation process by setting clear goals. Decide on what success looks like for your business. This vision will shape your priorities and dictate the features you need to focus on first.
Businesses typically create a website to:
Market and sell products
Communicate their brand’s message
Share company news and updates
Present customer feedback
Convert site visitors into potential customers
After you decide on your goals, plan your approach. For example, if selling physical items is your aim, think through your inventory layout, how you’ll highlight your products, and the way you’ll handle sales.
Remember, a website is a constant work in progress. Clear goals and a step-by-step plan give your building process direction and intent.
2. Pick a website builder
For a quick website launch, choose a website builder. These are online platforms that help you design your site without needing to code. They offer a visual way to assemble your website—just click and place items where you want them. Look for website-building software that offers:
A simple drag-and-drop interface
Pre-made templates for quick setup
Customization options
A variety of images and videos
Tools for optimizing your site and boosting sales
As your business grows, you might want to add unique features to your site. This could mean tweaking the code itself. A solid website builder provides the flexibility to edit HTML and CSS, giving you more control when you’re ready.
Shopify website builder
Shopify offers a website builder that lets you create all kinds of sites, from online stores to personal blogs, portfolios, and more.
As a user, you get access to a range of customizable, mobile-friendly themes, ensuring your site looks great on any device. You also benefit from 24/7 live support, ready to assist you in crafting your website exactly how you envision it.
Plus, Shopify provides a comprehensive suite of tools to help you connect with your audience and grow your business without involving third-party services.
Other website-building solutions
Besides Shopify, there are several other renowned website builders available, such as Wix, Squarespace, and WordPress. Each of these platforms brings its own set of advantages to the table.
It’s crucial to consider your website’s objectives and identify which features are paramount for your needs. Look into how user-friendly they are, the variety of design options they offer, and the extent of customization they allow
For those who prefer drag-and-drop functionality, there are additional options to explore:
Weebly: Known for its intuitive interface and a wide range of design templates.
GoDaddy: Not just a domain registrar but also offers a user-friendly website builder with marketing tools included.
3dcart: Catering specifically to ecommerce sites with a focus on building a robust online store.
Volusion: Another ecommerce-centered builder that offers comprehensive tools for setting up a store
3. Select a domain name
Your domain name serves as your online locator, guiding customers to your virtual doorstep. A well-chosen domain not only lends legitimacy to your business but also boosts your visibility in search results
Tips for picking a domain name:
Incorporate relevant keywords to improve search relevance.
Opt for a concise, brand-aligned name.
Try to secure a top-level domain like .com for broader appeal.
For local impact, think about a country-specific domain such as .ca or .us.
If the name is open, register it via hosting services such as Shopify, Google Domains, or GoDaddy. All providers offer a uniform list of domain names.
If your first choice is taken, think creatively. Take inspiration from Biko, which uses “ilovebiko.com”—memorable, straightforward, and engaging.
If your top pick is unavailable, you might add a suffix or try a different extension. Remember, changing your domain name later can complicate your SEO efforts, so make your choice with the future in mind.
4. Choose a web host
When you build a website, it needs a home—a server where it lives. Web hosting services reserve this space for you.
Choosing a web host can seem daunting. You’ll encounter various pricing structures, data limits, and options for domain emails and storage space. And it’s hard to predict how fast your site will grow or what you might need down the line.
Quick-loading servers to provide a smooth experience for customers worldwide
No limits on bandwidth to support your growing traffic without extra charges
The ability to register your own domain to establish a distinct presence online
Plenty of email forwarding options to streamline communication and present a cohesive brand image
Payment Card Industry (PCI) compliance to protect your customers’ payment information
While most web hosting services cover these bases, we recommend Shopify for its fully hosted solution. “Fully hosted” means you don’t need to set up your own server—the web host stores and maintains your site’s data in the cloud.
5. Finalize a layout
When your hosting provider and domain are set, it’s time to decide on a website layout.
Many website builders offer a mix of free and premium themes tailored for different industries and content strategies. Shopify, for instance, has over a hundred options created by top designers. These themes are adaptable, easy to use, and allow for live previews during customization.
When picking a theme:
Opt for versatility. Themes with multiple style options provide extensive customization flexibility.
Evaluate built-in features. Choose themes with functions that meet your specific business needs. Themes with search bars are great for extensive inventories, and those with media sections highlight company achievements.
Look beyond colors and fonts. Since you can change these elements later, focus more on layout and features.
Experiment with different themes. If a theme doesn’t meet your expectations, switch it out without losing your content.
Remember, a well-chosen theme supports your SEO efforts and ensures a seamless experience across devices. For specialized design needs, consider hiring a Shopify Expert to optimize your site.
6. Add relevant pages
Craft the right pages for your website’s purpose. If you’re launching an online store, prioritize product and collection pages. Restaurants will need pages for menus and booking tables. Real estate agents should include listings and a contact form. Key web pages for a business website:
Homepage: This is the first page most visitors will see. It should highlight your brand identity and direct visitors to important areas of your site with clarity and purpose.
About page: Use this space to convey your business’s backstory, values, and the people behind the brand, which can resonate with customers and build trust.
Contact page: Make it simple for website visitors to reach out with inquiries or support requests by providing contact information, including a form, email address, or phone number.
Product pages: For every item you offer, there should be a dedicated product page with detailed descriptions, pricing, availability, and customer reviews to inform and encourage purchases.
FAQ page: Help customers help themselves by answering the most common questions related to your business, products, or services, which can also reduce the volume of support queries.
Policy pages: Clearly outline your business’s policies on shipping, returns, privacy, and terms of service to ensure transparency and legal compliance.
Create a content strategy for SEO
Ensure every page on your website serves a clear purpose and reflects your business’s focus. This approach lays the groundwork for your site’s authority within your niche. As you populate your site with content and visitors engage with it, search engines begin to recognize and categorize your pages.
This is the core of search engine optimization, or SEO. It’s when you fine-tune your content to align with the search terms and keywords your audience uses. Use keyword planning tools to identify terms closely related to your business, then integrate them into your content to improve your performance in search engine result pages.
7. Set up business tools
If you’re building your site with Shopify, you can take advantage of business tools to expand its capabilities. The Shopify App Store has more than 8,000 apps that can connect your website with logistics platforms, social media channels, email service providers, and more.
Ideally, you should locate free Shopify apps that let you:
Choosing the right apps can significantly improve your store’s performance and customer satisfaction, paving the way for increased sales and business growth.
8. Preview, test, and launch
Before launching your site, conduct a thorough test. Experience it as a customer, evaluating content, image quality, loading times, and overall user experience impartially.
Invite friends, family, or colleagues for additional insight. Ask them to explore your site using various devices and internet providers to identify any performance issues. For instance, they might discover broken links that need fixing. Or, they may find that the site is not rendering properly on mobile devices. Gathering this feedback is essential for ironing out any kinks before your site’s official launch.
Creating a free website with Shopify
If you’re looking to create an online store or showcase your brand, Shopify’s website builder offers an immediate start.
Begin with its three-day trial at no cost, and continue to develop your website for just $1 per month over the initial three months.
Shopify doesn’t just help build your site—it also equips you with an array of tools to expand both your online and physical store’s reach.
Here are the steps:
1. Create a Shopify account
Visit Shopify and sign up for a free trial. Provide an email address and your reason for creating a website. You can register a custom domain later, if required.
2. Provide basic site information
Upon entering the store builder, you’ll see a menu on the left with links to various resources. Click Settings to personalize your website’s name, adjust the time zone, and set your preferred currency.
3. Choose a theme
You can immediately start adding products or choose a theme by clicking Customize Theme. Shopify offers a default theme with a seamless checkout process. For a unique design, browse additional themes or purchase a professional one from the Theme Store.
4. Customize your theme
After theme selection, you might want to alter universal aspects, like color or fonts. Edit these using the Customize option, which also lets you set the logo, layout, and other elements.
5. Create pages and posts
Whether you’re still in the live builder or following the setup guide, now’s the time to add pages. Write content for your Home and About Us sections. Consider posting a blog to convey more in-depth or personal information.
6. Add your products
With your store’s look complete, press the Products button to list your items. Add titles, descriptions, prices, images, and videos. Get organized with collections and categories for ease of navigation. Shopify accommodates your products, digital goods, services, and items from external vendors.
7. Set up a payment method
Activate a payment gateway before launching. In Settings or the setup guide, navigate to Payments to enable Shopify Payments or other providers to accept major payment method
8. Test and launch
Conduct a trial order to check functionality. Choose a plan that suits your needs to publish your site. As you grow more comfortable, explore Shopify features like shipping, marketing, and analytics to enrich your store’s functionality
Keep your website growing
Once your website is up and running, it’s not the end, but a fresh start. Keep it dynamic with regular updates, new features, and expanded content to stay ahead of the game. Taking these steps will ensure your site doesn’t just exist but grows consistently.
Strategic planning is essential for business owners, especially as the new year approaches. Crafting a cohesive business strategy can be challenging, but digital tools are changing the game. Meet Miro, a dynamic app designed to streamline this process. With Miro, you can map out your business strategy with ease, making it perfect for gearing up for the new year.
This tool brings together all the elements needed to create a comprehensive plan, setting your business up for success. When it comes to pivoting business strategy, Miro proves to be a valuable tool. Its flexibility and wide range of templates allow businesses to swiftly adjust their strategies in response to changing market conditions. The ability to collaborate in real-time and visually map out pivot strategies makes Miro an excellent platform for businesses looking to stay agile and responsive.
Our Methodology for Reviewing Miro
We’ve taken a close look at Miro to show you how it can be a powerful tool for business owners planning for the new year. Our review focuses on how practical, efficient, and collaborative Miro is. We want to help you see how this tool can make your strategic planning smoother and more effective.
When it comes to gearing up for the new year, business owners often grapple with how to shape and visualize their strategies. It’s more than just setting goals; it’s about crafting a clear, actionable roadmap. Recognizing these strategic planning needs is vital. This is where Miro shines. It provides the tools that make this often complex task simpler and more approachable, helping business owners effectively plan and set the stage for a successful year.
Comprehensive Feature Analysis of Miro (Rating: 8/10)
Miro offers some great tools for shaping business strategies. Its collaborative whiteboards are a game-changer, making it easy for teams to brainstorm and share ideas in real time. Imagine a digital canvas where everyone’s thoughts can come alive and evolve together. Plus, Miro’s brainstorming tools and project planning templates help streamline strategy development. These features not only make planning more organized but also encourage teamwork, turning complex strategy sessions into productive, engaging experiences.
Collaborative Capabilities (Rating: 8/10)
Miro excels in bringing team members together. Its real-time collaboration feature is a standout, allowing team members to work together on the same page, no matter where they are. Communication is smooth and effortless, thanks to tools that let you chat and share feedback directly within the app. Miro’s ability to integrate with other business apps means it fits seamlessly into your existing workflow. This interconnectedness ensures that collaboration is not just possible, but also efficient and effective.
User Experience and Accessibility (Rating: 7/10)
Miro’s user interface is designed with accessibility in mind, aiming to be user-friendly for all, regardless of tech expertise. Its intuitive design makes it relatively easy for business owners and their teams to get on board and start using the tool effectively. However, there’s a learning curve, especially for those less familiar with digital tools. The ease of adoption varies, but once accustomed, users find the app quite efficient. This balance of accessibility and functionality earns Miro a solid rating in user experience.
Application in Business Strategy Development (Rating: 9/10)
Miro proves to be a valuable ally in business strategy development. Its suite of tools effectively supports key stages like market analysis, goal setting, action planning, and progress tracking. Business owners can use Miro to dissect market trends, brainstorm goals, and lay out step-by-step action plans. The real gem is its ability to visually track progress, keeping everyone aligned and focused. This visual approach not only clarifies complex concepts but also ensures that strategy implementation stays on track, making Miro an indispensable tool in the strategic planning arsenal.
Real-World Applications and Case Studies (Rating: 8/10)
Businesses have effectively leveraged Miro for strategic planning in various contexts. At ASOS, it was instrumental in uniting teams for planning and enhancing initiative impacts. DocuSign found Miro invaluable for managing tasks across product designers, simplifying the design process. Likewise, Z Energy used Miro to align cross-functional teams, improving productivity and supporting Agile methodologies. These cases showcase Miro’s versatility and effectiveness in different business scenarios, underlining its utility in strategic planning.
Cost-Benefit Analysis (Rating: 7/10)
Miro’s pricing ranges from a free plan, ideal for basic strategic planning with limited boards, to paid plans for more extensive needs. The Starter plan at $8 per member/month (annually) offers unlimited boards, catering to growing planning demands. The Business plan, at $16 per member/month (annually), provides advanced features and security, crucial for larger-scale collaboration. While Miro delivers valuable strategic planning tools, its cost, particularly for advanced plans, is a key consideration for small to medium-sized businesses assessing the investment’s worth.
Comparative Analysis With Other Strategy Tools (Rating: 7/10)
Miro stands out in a field crowded with tools like ClickUp, AchieveIt, Lucidspark, and Hive. While ClickUp and Hive integrate strategic planning with comprehensive project management, and AchieveIt automates the planning process, Miro’s strength lies in its superior collaborative and visual capabilities. Lucidspark excels in brainstorming, but Miro’s broader range of templates and intuitive design make it more versatile. For businesses prioritizing team collaboration and visual strategy formulation, Miro offers a more engaging and user-friendly experience, setting it apart from its competitors.
What is Miro?
Miro is a dynamic online whiteboard platform, revolutionizing the way businesses plan and collaborate. It’s designed for teams to brainstorm, plan, and develop strategies in real time, no matter where they are. Miro’s core functionalities include an interactive whiteboard, brainstorming tools, and project planning templates. Its journey began as a simple tool for visual collaboration and has since evolved into a comprehensive solution for business strategy development. With Miro, teams can visualize their goals, map out action plans, and track progress, making it an essential tool for businesses looking to innovate and grow.
How to Use Miro for Strategic Planning
Dive into using Miro for strategic planning with ease. This guide will walk you through setting up your workspace, leveraging strategic planning templates, collaborating effectively with your team, and finalizing your strategy for successful implementation.
Adapting to Small Business Strategy Shifts
For small business strategy shifts, Miro’s adaptability is particularly effective. Its user-friendly interface and diverse functionalities cater well to the dynamic needs of small businesses. Miro facilitates quick strategy adjustments, helping small businesses stay competitive and resilient in rapidly changing environments.
Incorporating Business Strategy Games
Integrating business strategy games into Miro’s platform can offer an innovative approach to strategic planning and team building. While Miro primarily focuses on collaboration and planning tools, incorporating elements of strategy games could enhance team engagement and creative thinking. This could be particularly beneficial for brainstorming sessions, where gamification elements add a fun and interactive dimension to serious business strategy discussions.
Managing the Stress of the Holidays
During the stress of the holidays, Miro can be a helpful tool for businesses to plan and organize holiday-related strategies. While not specifically designed for stress management, its efficiency in planning can indirectly alleviate the pressure associated with the hectic holiday season, especially in a business context.
Feature
Description
Application in Business Strategy
Benefits
Collaborative Whiteboards
Virtual whiteboards for brainstorming and planning.
Mapping out strategic plans, brainstorming sessions.
Facilitates collaboration and idea-sharing among team members.
Mind Mapping Tools
Tools for creating mind maps to organize thoughts and ideas.
Visualizing business goals, strategies, and processes.
Helps in structuring thoughts and developing comprehensive strategies.
Templates and Frameworks
Pre-designed templates for business planning.
Utilizing SWOT analysis, business model canvases, etc.
Provides structured frameworks for strategic planning.
Real-time Collaboration
Multiple users can work on the same board simultaneously.
Team strategy sessions, remote collaboration.
Enhances teamwork and allows for diverse input in strategy development.
Sticky Notes and Voting
Digital sticky notes and voting for prioritizing ideas.
Gathering and prioritizing ideas and feedback.
Streamlines decision-making and highlights key focus areas.
Integration with Other Tools
Integrates with tools like Google Drive, Slack, etc.
Syncing with existing business tools and data.
Simplifies data access and enhances workflow efficiency.
Project Planning Features
Tools for creating timelines, roadmaps, and project plans.
Outlining strategic initiatives and timelines.
Assists in setting clear goals and actionable steps.
Presentation Mode
Transform boards into presentations.
Sharing strategic plans with stakeholders or team members.
Allows for clear communication of strategy and plans.
Access Controls
Control who can view or edit boards.
Sharing sensitive strategic information securely.
Ensures information security and controlled access.
Feedback and Comments
Feature to leave comments and feedback on boards.
Gathering input on strategic plans and revisions.
Facilitates ongoing dialogue and continuous improvement of strategies.
Setting Up Your Miro Workspace
To create your Miro account, go to miro.com/signup and enter your work email, then click “Continue.” You can optionally choose to sign up for Miro using your Google, Microsoft, or Slack account.
Enter your name on the next screen, and your desired password on the screen after that, then click “Continue.” You’ll then be sent a confirmation code via email to verify your account.
Answer seven questions about your team to customize your Miro account as shown below.
Next, you can share your link with your team or enter their email addresses to invite them to Miro. You can optionally skip this step for now, and invite them later. For this guide, I’ll be selecting “Skip for now.”
On the next page, you can choose to start with one of Miro’s templates, or you can choose to start from scratch.
Utilizing Strategic Planning Templates
Miro offers various strategic planning templates, such as SWOT analysis, business model canvases, and roadmap templates. These templates, which you can access from the main dashboard, help users outline and develop different components of a business strategy. For example, the OGSM template breaks down strategies into Objectives, Goals, Strategies, and Measures, while the Scenario Planning template simplifies envisioning future scenarios. The Strategy Diamond template ensures all business needs are addressed, and the Business Plan template streamlines the creation of a comprehensive plan. Lastly, the 7S template helps organizations understand their internal dynamics. To use these templates effectively, choose the one that fits your needs, add it to your workspace, and customize it as needed. This approach allows you to adapt the template to your specific business strategy, making it a powerful tool for strategic planning.
Collaborating with Your Team
Miro is a powerful collaboration tool that facilitates teamwork through features like real-time board editing, commenting, and integration with other collaboration tools. Real-time board editing allows multiple team members to work on the same board simultaneously, with changes made by one member instantly visible to others. Commenting enables team members to leave feedback and discuss ideas directly on the board. Integration with other collaboration tools, such as JIRA, Slack, Confluence, and Trello, helps centralize project management and communication. These features enhance teamwork by enabling seamless brainstorming, visualization of complex strategies, and effective collaboration in developing a comprehensive business strategy.
Finalizing and Implementing Your Strategy
Miro enables teams to visualize strategic plans using customizable templates and infinite canvases. Break down goals into actionable tasks, prioritize them, and assign owners. Map out timelines with Miro’s Gantt charts. Check progress regularly using built-in tracking features. Update tasks as completed and note obstacles. Review board history to see progress over time. With its collaboration features and project management tools, Miro facilitates turning strategic plans into reality while allowing teams to track progress.
Final Thoughts
In wrapping up, Miro stands out as a crucial tool for business owners prepping for the new year. Its collaborative features, versatility, and user-friendly design make strategic planning smoother and more effective. Whether you’re brainstorming, setting goals, or tracking progress, Miro adapts to your needs, bringing a new level of clarity and efficiency to the planning process. Give Miro a try and experience how it can transform your strategic planning, setting your business up for a successful year ahead.
