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Instagram’s one billion users offer a huge opportunity for brands. Yet, even with smart ads and influencer partnerships, many struggle with the “what” and “when” of posting. That’s where Instagram tools come into play.

We’ve put together a list of the best Instagram tools and apps for businesses. These are designed to simplify content creation, optimize posting schedules, and maximize user engagement.

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1. CutStory

Cut Story

Instagram caps Stories at 15 seconds. Uploading anything over a minute? Instagram cuts it off. Enter CutStory. This app lets you record videos, then slices them into 15-second segments, ready for Instagram. No need to limit yourself to one-minute recordings. Plus, with CutStory, you can add stickers, craft collages, and tweak backgrounds, right within the app.

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 2. Wave.video

Instagram web-based tool: Wave.video

Wave.video is a web-based video tool that allows you to craft Instagram Stories with a professional touch. While it offers foundational features for free, a $39 monthly subscription unlocks a plethora of advanced editing capabilities. You also get access to built-in Instagram Story templates, removing the hassle of sizing and format guesswork.

3. Unfold 

Unfold Instagram

Unfold is one of the best tools for creating enticing Instagram Stories. With this app, you can easily craft collages by merging photos and videos. Tired of using the same fonts on Instagram? Unfold also offers a wide variety of unique fonts to make your Stories pop. Moreover, the app provides a feature that combines static images with videos in a single frame, giving your Stories a fresh and engaging twist.                                  

4. InVideo

InVideo Instagram

Video editing not your strongest suit? Enter InVideo. It offers a plethora of templates for swift Story creation. Drop in your footage, adjust the wording, and you’re set. It’s more than just templates, though. You can also use the app to add crisp effects, incorporate diverse music tracks, and even create Stories from scratch in a vertical aspect ratio.

5. Canva

Canva Instagram

Canva is a tool designed specifically for crafting standout Instagram content. Whether you’re updating your feed or sharing a new Story, this app streamlines the process. Adding text to images? A breeze. Need a compelling layout? Canva has a multitude of options to choose from. Beyond that, the tool offers a vast range of pre-made templates to amplify your posts and grow your Instagram account. 

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6. VSCO 

VSCO Instagram

VSCO is a handy tool for optimizing social media images. With it, you can fine-tune the brightness, contrast, and color balance of your Instagram photos. The app also offers a wide range of filters to further enhance and personalize your shots. Moreover, users get the option to link VSCO to Instagram for sharing edited content seamlessly.

7. Snappa 

Snappa Instagram

Snappa simplifies the creation of captivating Instagram posts. This design tool already sets the perfect dimensions for each social media platform, so you don’t have to. Pick one of its versatile templates, then explore their extensive library of more than five million stock photos. Adding text, effects, and graphics is a breeze with the drag-and-drop editor. Need a cleaner image? Snappa offers a one-click background removal, making your visuals even more engaging. 

8. Afterlight

Afterlight editor

This is another photo-editing tool that provides different options for tweaking your Instagram images. You can choose from a default set of pre-made textures and filters, or create and save your own filters for use. Afterlight lets you work with various image formats, plus offers typography tools to help enhance your photos.

9. Display Purposes

Display Purposes

Display Purposes is one of the best free Instagram tools for generating hashtag ideas. Enter a keyword or an existing hashtag and it suggests more relevant hashtags for your Instagram post. You can easily adjust how many hashtags you’d like to use. And if you enjoy having more control, you can manually select from a list that highlights the importance and popularity of each hashtag.

10. Branded Content

Meta branded content

Brand Content is Meta’s tool for connecting brands with creators. Offered by Facebook and Instagram’s parent company, it acts as a marketplace for direct collaborations. Brands can search for influencers using specific criteria like audience size and engagement. Conversely, creators showcase their profiles and partnerships to entice brands.

11. Pictory 


Want to create professional social videos effortlessly? Try Pictory. This AI-driven Instagram marketing tool lets you convert text into high-quality videos in a snap. Just enter your text, and Pictory crafts the perfect video. You can also use it to extract the best bits from your existing videos—perfect for making shareable clips for Instagram and beyond.

12. Kicksta 

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Kicksta is one of the best Instagram marketing tools for achieving organic Instagram growth. Its AI technology zeroes in on genuine users matching your target criteria. Though it doesn’t promise followers will always like your content, it guarantees up to 2,000 followers monthly on its top plan. Users typically witness growth within days, especially with quality content. Kicksta’s method? Engage and interact with accounts aligned with your audience. 

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13. Later

Later social media

Later is a robust tool for organizing and scheduling Instagram posts. It comes with a handy content calendar that lets you plan out your campaigns. You also get a live preview of your Instagram feed, making it easy to visualize exactly how your strategy will unfold. As one of the best Instagram scheduling tools, Later offers a diverse range of features that shave time off content planning.

14. Tailwind

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Wondering how to keep your Instagram content fresh and engaging? Tailwind has you covered. The platform offers a stream of post ideas tailored to your brand. You also get suggestions on the best post times, and friendly reminders from Tailwind keep your content strategy on track.

15. Sked Social 

sked social

If you’re looking for a convenient way to schedule Instagram posts, Sked is the perfect fit for you. This tool lets you schedule content from both mobile and the web. Plus, it offers powerful image-editing features that take your visuals to the next level. You can also upload and schedule posts in batches to streamline your social media management. 

16. Hootsuite

Hootsuite Instagram tools

Instagram doesn’t provide any way to schedule Stories, so you need to rely on other tools to manage your content effectively. Hootsuite steps in to fill this gap, allowing you to queue up your Stories alongside regular posts. This not only streamlines your workflow but also ensures you never miss a beat in engaging your audience. The tool’s analytics also guide your strategy, highlighting what resonates with your followers to help you optimize future content.

 17. Iconosquare

Instagram analytics tool: Iconosquare

Iconosquare delivers precise Instagram analytics for serious content performance analysis. This platform allows you to track engagement data—such as followers and likes—and reveals detailed stats on your audience’s demographics and influence. Recognizing your most influential followers opens up opportunities for targeted influencer marketing. 

18. Keyhole

Instagram analytics tools: Keyhole

Keyhole is another Instagram analytics tool with a focus on reporting. You can use it to gain insight into critical metrics such as engagement rates and follower growth. Competitive benchmarking gives the ability to compare your progress with that of your rivals. You can also use Keyhole to view data from other social media platforms.

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19. Phlanx

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Ever wondered how effective your influencer partnerships are or how your Instagram competitors perform? Phlanx makes it simple. With its engagement calculator, you can uncover critical insights such as follower engagement rates and average interactions on posts. It’s the go-to tool for a quick, transparent view of any Instagram account’s influence.

20. Cyfe

Cyber social media dashboard

Cyfe offers a seamless dashboard experience for business intelligence, bringing all your Instagram data into one real-time view. You start with a versatile dashboard that grows with your needs, integrating more than 100 services like Google and Salesforce. Pre-built widgets make configuration a breeze, letting you focus on insights, not setup.

20. Hootsuite Social Advertising

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Hootsuite Social Advertising is the ideal tool for kickstarting your Instagram ad campaigns. It works by transforming your top posts into paid ads and leveraging advanced algorithms for precise audience targeting. You can also set custom triggers to automatically boost best-performing posts, plus tap into analytics to analyze and refine your strategies.

21. Adroll

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Adroll is another effective Instagram tool for managing your ad campaigns. With AdRoll, you can effortlessly integrate your Instagram ads with your wider web campaigns for seamless execution and unified analysis. Create and edit campaigns, allocate budgets, and analyze performance—all from a single dashboard.

22. AdEspresso

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Looking to streamline your Instagram ad campaigns? AdEspresso offers a powerful, integrated platform that simplifies campaign management and optimization. With features like Automatic Optimization, it adjusts your ads’ performance while you rest. You also get the ability to make quick edits and employ rule-based budget adjustments to enhance returns.

23. Revealbot


Revealbot streamlines Instagram ad management by automating the tedious aspects—ad creation, optimization, and scheduling. Its sophisticated targeting hones in on your ideal audience, while performance monitoring tools ensure you’re always informed about how your ads are doing. With Revealbot, you’re empowered to focus on strategy, leaving the routine tasks to automation.

Instagram ecommerce apps

24. Covet Instagam Feed & Reviews (Shopify) 

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Need a genuine buzz around your brand? Turn to Covet. This tool helps you build a shoppable Instagram feed full of real customer photos and reviews. Use it to manage your Instagram hashtags and motivate customers to post their own experiences. Covet makes it easy to gather user-generated content, all while fostering a community through fun photo contests and interactive campaigns. 

25. Video Ad Machine (Shopify)

video ad machine

Video Ad Machine streamlines video ad creation for Instagram. You can use its animations and editing tools to quickly produce content that engages and grows your audience. The platform connects directly with your Instagram account, making it easy to upload and distribute your videos.


This concludes our list of the best Instagram tools for businesses. While many options exist, it’s critical to select those that simplify tasks and optimize your spending. Plus, consider your needs when picking a tool—if you’re editing videos often, choose a user-friendly editor to streamline your process. Remember: The right tools should enhance your Instagram presence, not diminish it.

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