According to Statista, the fashion ecommerce industry composed about 21% of the overall ecommerce industry in 2023. This has been spurred by several trends, like growing globalization, rapidly evolving innovation, and changes in consumer spending habits driven by factors like COVID-19 (among many others).

So what can ecommerce fashion retailers expect? And for those looking to break into the space: what considerations should you keep in mind as you develop your product line, business model, and marketing plan? 

Let’s take a look at some of the top trends we predict for the fashion ecommerce industry in 2024. 

1. More eyes are on sustainability 

In recent years, there’s been a steady shift toward more sustainable practices and mindsets among both consumers and the fashion industry. This trend isn’t going anywhere. 

Research shows that this trend is especially strong in younger consumers: millennials and Gen Z. Here are a few stats from thredUP’s annual research:

• 58% of millennials and Gen Z say that the items they wear contribute to climate change, as opposed to 43% overall.
• 63% of them holds the belief that they can help reduce their carbon footprint, as opposed to 55% overall.
• 61% of them would call themselves sustainably focused or eco-conscious, as opposed to 51% overall.

So if your target market includes younger age groups, you may benefit from implementing more environmentally friendly practices into your product sourcing or business model. This may be a critical tool in helping you carve out a lasting piece of the market.

2. Growth of online resale 

Another contribution to the sustainability mindset is the growing preference to buy secondhand clothing as opposed to new items. This has a twofold benefit: it helps to reduce waste while also reducing the need to manufacture new items, which often negatively contributes to climate change and other potential social issues. 

According to a recent report, the online clothing resale market is projected to hit $38 billion by 2027, nearly doubling from 2023. This projection means that the online resale market will grow at nearly double the speed of its parent market of secondhand clothing. (The secondhand market includes four channels: online and offline resale, as well as online and offline thrift and donation.)

Source

Many members of Gen Z will search for an item secondhand before buying it new. But the concept of resale doesn’t apply only to buying: research shows that Gen Z shoppers are actually starting to consider the resale value of clothing they purchase—and are less likely to make a purchase if the resale value seems low. This shows that they’re active participants in a secondhand life cycle that includes both buying and selling.

3. AI to power personalization

We all know that personalization creates better shopping experiences. We also know that artificial intelligence (AI) and machine learning are changing the game for virtually every industry.

So it’s only natural to see these two concepts marry. 

Ecommerce fashion trends show that AI is helping brands find the proverbial sweet spot of personalization: too much can creep out online shoppers and cause them to leave, while a lack of personalization can lead to inefficient and frustrating experiences. 

AI helps to find a balance, using a virtually infinite set of data points to analyze the best moves at the best time. From product recommendations to dynamic pricing to customized marketing to targeted customer service, AI is making the fashion retail market smoother and easier to jump into. 

4. Fashion brands getting social

We spend about 2.5 hours per day on social media—a figure that’s been steadily climbing year after year. So it’s no wonder that savvy ecommerce fashion brands (and brands in every other industry, for that matter) are using this as an opportunity to sell more products.

According to Statista, the US social commerce market hit about $992 billion in 2022, and is projected to reach a whopping $2.9 trillion by 2026.

Online retailers are using several strategies to tap into this market. These include:

• Product videos that showcase and highlight certain products, which can then be purchased in-app or through a direct link
• Influencer marketing partnerships with familiar faces, who promote items and encourage sales (often as a part of an affiliate marketing plan)
• Multichannel and omnichannel ecommerce strategies that integrate offline buying paths with social media
• Leveraging native selling tools within social media platforms, like Facebook Shops, Pinterest buyable pins, and Shopping on Instagram

5. Brick-and-mortar plays better with online 

Now that the days of quarantines and social distancing have lessened, brick-and-mortar stores are getting their groove back. This presents a world of opportunities, but also some potential challenges for online retailers with physical stores: how can we optimize the omnichannel landscape, with seamless integration of web, app, and in-store experiences?

Fashion ecommerce retailers are getting more and more creative with how they work to answer these questions.

Take natural shoe brand Allbirds for example. It started exclusively online, eventually having so much success it opened select brick-and-mortar stores. At first, when a customer wanted an item that wasn’t in store, associates needed to email them a link so they could finish the purchase at home. But now, they use a “buy in-store, ship to consumer” model. 

“[Buy in-store, ship to consumer] allows for a much higher conversion than if we tell them to go back to their home and order it when they get back.”

—Travis Boyce, Head of Global Retail Operations, Allbirds

The metaverse is really shaking things up in fashion. For those unaware, it’s a virtual landscape where augmented reality (AR) and virtual reality (VR) technologies combine to create immersive experiences. This new environment is changing the way we shop and interact with clothing and accessories.

Fashion brands realize the potential of this new environment and are quickly adapting. For instance, Forever 21 partnered with virtual game creator Roblox to create Forever 21 Shop City, an unique virtual world in the metaverse.

In the Forever 21 Shop, customers can manage their own fashion stores and style avatars with Forever 21’s latest collections. The goal, according to chief merchandising officer Katrina Glusac, is to expand how the brand engages with customers, extending its presence and product in new ways 

Overall, the fashion metaverse trend is revolutionizing the online shopping experience, turning it from a simple transaction into a fully interactive and engaging activity. 

7. Buy now, pay later’s popularity soars

Installment payments are making a big splash in fashion ecommerce. Shoppers, eager to stay stylish without breaking the bank are finding a friend in buy now, pay later (BNPL) options. This approach lets them shop the latest trends today and pay over time—a real blessing for budget-conscious fashionistas.

Fashion ecommerce brands are quickly jumping on the BNPL bandwagon. They’re partnering with popular BNPL providers like Klarna, Affirm, and Afterpay. These services split up the total cost into smaller bites, making that must-have jacket or pair of shoes more wallet-friendly. It’s shopping made easy, without the full-price sting at checkout.

The surge in BNPL’s popularity is backed by impressive numbers. In the US, BNPL lending in fashion is forecasted to reach more than $90 billion by 2023, and it’s not slowing down—experts predict it will cross $100 billion by 2024. This trend shows that shoppers love the pay-later perk. 

In essence, BNPL is turning “window shopping” into “winning shopping.” It’s helping people stay in vogue without the upfront financial load. As we head into 2024, BNPL looks set to be a staple in the online fashion world, keeping both style and savings in vogue. 

Stay on top of the ecommerce fashion market

As you’ve probably seen firsthand, the trends of today might be ancient relics by tomorrow. If you want to last in the ecommerce fashion industry, it’s important to stay on top of evolving trends.

Keep these tips in mind, and remember that they’re just the tip of the iceberg. The most strategic fashion and apparel retailers will be the ones who come out on top for years to come.

Want to learn more?

Square’s latest quarterly Restaurant Industry Report offers a comprehensive analysis of the dining landscape in American downtowns post-pandemic. The report, drawing on data from Square’s extensive network of food and beverage sellers, delves into consumer spending patterns, restaurant wages, and the adoption of new business models in the industry.

Thanksgiving Dining: A Shift Towards Convenience

With Thanksgiving around the corner, Square’s data reveals a growing trend of consumers opting for take-out Thanksgiving meals. In response, many restaurants are now offering prix fixe Thanksgiving meals, providing a blend of luxury, choice, and convenience. Square’s Thanksgiving Meal calculator, a new tool, allows consumers to estimate the cost of a take-out meal, averaging $34 per person.

Stabilization in Downtown Dining Traffic

The report indicates a stabilization in dining out in downtown areas, maintaining roughly 72% of pre-pandemic levels as of September 2023. This trend is attributed partly to the continuing work-from-home culture. However, cities like Detroit, Los Angeles, and Miami have seen significant growth in food and beverage transactions, signaling a varied recovery across different metropolitan areas.

Technology’s Role in Adapting to New Trends

Ming-Tai Huh, General Manager of Square for Restaurants, highlights the importance of technology in adapting to these changing dining trends. Solutions like handhelds for line-busting, efficient Kitchen Display Systems (KDS), and automated marketing tools are recommended for restaurants to manage demand fluctuations effectively.

Marketing and Loyalty Tools to Enhance Customer Engagement

Restaurants are encouraged to utilize tools like Square Marketing and Square Loyalty to attract and retain customers. These tools aid in promoting new items, events, and deals, and enable the creation of loyalty programs that provide insights into customer activity and sales impact.

Wage Trends in the Restaurant Sector

The Square Payroll Index shows that wage growth for restaurant workers, which peaked in March 2022, has started to slow down. Despite this, certain metropolitan areas like Cincinnati, Las Vegas, and Jacksonville are experiencing above-average earnings growth.

Innovation Through Subscriptions

Facing challenges like inflation and economic uncertainty, restaurateurs are diversifying revenue streams through subscriptions, such as monthly wine clubs or quarterly specialty food shipments. Square notes a 54% year-over-year growth in food and drink sellers with active buyer subscriptions.

Square’s report paints a picture of a resilient restaurant industry, adapting to post-pandemic changes and embracing technology and innovation to meet new consumer preferences and challenges.

Image: Squareup

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Starting an online business can be intimidating. There are so many things you have to deal with, like how to source your products, how to optimize your landing pages, or what to name your business. But let’s put that aside for now. Let’s look for some inspiration!

We’ve gathered a list of 58 best Shopify stores for you to take inspiration from. Not just random stores, but stores that are killing it. All of them are profitable ecommerce businesses that carved their own way to success. 

And for each of them, success meant different things. Their successes vary, from executing excellent store ideas to having high-end clients like Ben Affleck to earning multimillion-dollar investments and six-figure revenues. 

What do the most successful Shopify stores have in common?

Top Shopify websites nail their branding. They maintain consistency across all online touchpoints. This consistent branding resonates with their audience. The design and function of their ecommerce sites matter, too. Can visitors navigate without hassle? Is every essential page in place? Can customers grasp the brand’s narrative?

The quality of a brand’s Shopify store can make or break its success. So, it’s crucial to keep the customer front and center. Features like swift checkout enhance the shopping journey.

→ Click Here to Launch Your Online Business with Shopify

With that in mind, let’s look at 58 Shopify-driven brands that lead their industries

58 great Shopify ecommerce stores for inspiration 

1. Negative

Negative has one goal: to help women feel confident in their own bodies. It doesn’t want to rely on push-up pads or bows for women to feel sexy. And its strategy is working—this Shopify store’s revenue grew 150% just a few years after it launched. Negative has gained acclaim from big names such as Forbes, Vogue, and The Wall Street Journal for making a place in the industry and bridging the gap between comfort and appearance.

2. Unconditional

Unconditional’s website design is nothing but striking. It’s simple yet eye-catching. This Shopify store started in London more than a decade ago. It describes itself as “a winning combination of the laidback and the edgy.” Its homepage makes you want to explore further, and as you scroll down, you get a neat presentation on its latest fashion collections.

3. Sir

Located in Sydney, Australia, this store steals a place on our list as one of the most striking online stores for clothing. This Shopify store is bold, big, and beautiful. With its serene photography style, Sir does a great job of sending a calming message through the theme of its store.

4. Naja

This Shopify store takes a place in our list because of its ethical lingerie and underwear collections. Naja’s designs reflect a modern take on women’s underwear. The brand uses eco-friendly fabrics, and its trims create stunning new silhouettes. There’s so much to say about this store, but we’ll let its website do the talking.

5. Taylor Stitch

Taylor Stitch is one of the most well-known fashion Shopify stores around. This shop creates a bond with its customers by encouraging them to share their individual stories. Over the years, its customers have shared amazing stories and pictures from fly fishing trips, motorcycle crashes, hurricane clean-ups, and wedding days. Since its launch, its revenue has tripled each year. Just three years after its launch, the company made $1.5 million in sales and has continued to grow since then.

6. Triangl

Triangl offers simple and sporty-style bikinis in bright fabrics. The idea of this Shopify store first came to co-founder Erin Deering when she realized she couldn’t find a bikini she liked that was also affordable. By the end of Triangl’s first year, the company had made over $5 million. The following year, this top Shopify store earned five times that much.

7. HELM Boots

Founded in 2009 in Austin, Texas, HELM is a popular Shopify store dedicated to selling classic-style footwear with a versatile, modern perspective. HELM casual and work boots and shoes are produced and sourced in US facilities, making them 100% made in the USA. This young boot retailer is gaining quick traction and getting orders from the likes of Ben Affleck. Introducing its Shopify shop in 2009, HELM is committed to crafting handmade leather boots with pride, care, and purpose.

8. Millk

This Shopify shop offers baby clothing while keeping comfort, style, and practicality in mind. The store went live in 2016, intending to design clothes for everyday living and playing. That’s why Millk pays extra attention to practical shapes, with soft, natural, and versatile fabrics.

9. ban.do

This Shopify store sells graphic tees, jumpsuits, swimsuits, activewear, and more. It’s more of a lifestyle brand, as it also stocks tech, wellness, and desk items. Ban.do’s website is a canvas of vibrant colors and simple navigation that makes it easy to browse. And it also has an embedded Instagram feed displaying its products in action.

10. Hiut Denim Co.

All products on this Shopify store are designed by Marc Wenn in London. The brand focuses mainly on luxury biker denim, Chelsea boots, and handmade backpacks. Marc Wenn advises doing many things to gain traction in the initial days. For example, personally emailing the first 100 customers to say thank you will go a very long way for any business, just as it did for this Shopify store.

11. Pour Moi

Pour Moi is a Shopify store for lingerie, swimwear, and nightwear of any size. It makes sure that its products fit the needs of modern, fashion-conscious women, providing them with the support and comfort they require. Navigating this store, adding products to cart, or connecting socially is a seamless experience.

12. Khara Kapas

Khara Kapas, means “pure cotton.” The brand sells Indian-culture-inspired and handmade boutique clothing. Its products combine an understanding of the elegance of cotton, earthy colors, versatile prints, and minimalistic design that celebrate the uninhibited spirit of style. The products are produced locally in India, but the brand provides shipping worldwide. With its modern take on heritage, this Shopify shop racks up over $1,500 in sales per day.

13. Argent

This Shopify shop is on a mission to make women look great and feel comfortable at work. Its vibrant blazers and floral jackets are nothing if not eye-catching. Overall, Argent does a great job at providing a wide variety of choices to women who want to look sharp at work (or anywhere).

14. Thinx

This amazing women’s company that sells period underwear is making big headway and big bucks. The Shopify shop raised $130,000 in 2014 from crowdfunding and has grown 23 times since. Not two times. Not five times. But 23 times!

15. Gymshark

Created in 2012 by teenager Ben Francis and a group of high school friends, Gymshark has grown from a screen-printing operation in a garage into one of the fastest-growing and most recognizable fitness brands worldwide. As dedicated Shopify store owners, they’ve built a brand supported by millions of highly engaged social media followers and customers in 131 countries.

16. The Candi Factory

With its simple design and basic structure, this Shopify store is one worth mentioning. The Candi Factory keeps it simple by adding soft colors and expressions to its clothing line, which helps it stand out and create an identity. All in all, its minimal design goes well with its products, which appear to be full of life.

17. Hydrant

Hydrant’s website boasts bold fonts and vibrant color blocks. Its “where is the rest of the body?” product photos catch the eye. The colorful Shopify store uses a product picker that evokes a candy shop visit. With such a design, Hydrant likely makes customers want to choose it for hydration.

18. Wolf Circus

Wolf Circus is a Shopify store with a line of fine jewelry products handmade in Vancouver, British Columbia. All its products are hand fabricated or cast using the lost-wax casting process, with either recycled sterling silver or recycled bronze coated in a high-grade 14-karat-gold plating. This Shopify store markets itself as an “attainable luxury.” The brand has gained recognition for the accessories it has been known to produce with great quality and a fine regard for detail.

19. Biko

Biko describes itself as a “modern nostalgic jewelry brand.” Based in Toronto, this ecommerce business handcrafts every piece it makes with materials including sleek mixed metals and natural stones. This Shopify store has a very simplistic design, with just a few navigational options. The element that makes it stand out is its photography.

20. WP Standard

In 2013, WP Standard won Shopify’s Design Award, giving it some serious exposure to its target audience—the design- and quality-conscious tech crowd. It’s one of the top examples of how design can play a huge part in the success of a Shopify website. This Shopify store deals in full-grain leather goods, including bags, wallets, belts, and laptop sleeves.

21. SoYoung

This brand has a wide variety of collections for adults, kids, and babies. SoYoung’s line of products earns 25% of its revenue from its online Shopify stores. The profit margin on those sales is higher thanks to direct distribution (i.e., the company sells directly to consumers).

22. Sunday Somewhere

This Shopify store was developed in 2010 by Dave Allison and has gained worldwide recognition since then. The premium eyewear brand focuses on quality, simplicity, and originality to provide the best experience to its customers.

23. Minaal

This Shopify store sells high-quality travel gear for digital nomads. It was launched by two guys from New Zealand who realized how dissatisfied they were with their travel gear. They thought it would be a great idea to quit their jobs and start their own business. In December 2015, they launched a second Kickstarter campaign and raised just over $700,000 from more than 2,400 people. (The campaign’s goal was only $10,000.) This is a great Shopify store example for entrepreneurs passionate about working on the go.

24. Bremont

This British luxury watchmaker is a Shopify example of an award-winning company producing beautifully engineered chronometers. Its annual production is approximately 8,000 to 10,000 pieces. In 2017, the company achieved a massive financial feat, increasing its earnings to $17 million.

25. Nerdwax

Nerdwax is an organic and all-natural beeswax formulated to keep people’s glasses in place. The company rejected two offers from Shark Tank, but this Shopify store is definitely doing something right if it has made more than a million dollars in total sales to date.

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26. SKKN BY KIM

One of the best Shopify websites for all things beauty, SKKN BY KIM by Kim Kardashian, has taken the cosmetic world by storm. With periodic sales, the products are not only of exceptional quality but often sell out within mere minutes. It’s a testament to how a well-structured and managed online platform can drive brand success.

27. Kylie Cosmetics

Kylie Cosmetics, the wildly popular beauty company, uses Shopify to run its fantastic online store. Kylie Cosmetics hosts periodic flash sales, some of the largest on the web. This is another example of a Shopify store where the products sell out within minutes.

28. Jeffree Star Cosmetics

Jeffree Star Cosmetics is the cosmetics brand of Jeffree Star, an American makeup artist, fashion designer, and model. It’s arguably among the most popular Shopify stores for makeup and cosmetics. With a hot-pink website, Jeffree Star Cosmetics includes a ton of holiday and special editions for its customers, as well as free US shipping for orders over $100.

29. Concrete Minerals

Founded in 2009, this Shopify store example is all about creating high-end vegan and cruelty-free cosmetics with a unique twist. The brand’s policy is less and more—less ingredients, more pigment. It’s committed to using no parabens or preservatives in its products and is also 100% gluten-free. Located in Southern California, it provides free shipping worldwide on all orders of $40 and above.

30. NCLA Beauty 

This Shopify store offers a wide range of nail products and other cosmetic items, such as jelly balms and lipsticks. What’s interesting about NCLA Beauty’s website is how it has been designed. All we can say is that the website designer nailed the look!

31. Beardbrand

Eric Bandholz built an online business for men’s beard care. In less than a year, the company was making $120,000 in monthly sales. Beardbrand’s email list also quickly grew to more than 7,000 emails. Its website invites you to take a quiz that helps you end scent confusion and find the perfect fragrance for your skin, beard, and hair. 

32. Flex

Flex is an alternative to tampons. The great thing is that it allows women to enjoy sex while on their period. If you don’t think that’s a worthy business idea, take a look at the social clout this brand has managed to build over the years.

33. SkinnyMe Tea

This Australian company sells all-natural detox teas. Founded in 2012, its mission is to help people achieve their health and wellness goals. Only nine months after this Shopify store started, it generated $600,000 in monthly revenue.

34. Bootea

In 2016, Bootea took over the dietary and lifestyle scene with its detox tea. With one of the best marketed Instagram products, this Shopify store has achieved listings with multiple national retailers and more than one million customers worldwide.

35. Happy Earth Tea

Happy Earth Tea is committed to promoting health and happiness. The brand works directly with certified organic tea gardens to source loose-leaf teas. With a minimalistic design featuring high-quality visuals, this is another Shopify store you can take inspiration from.

36. Bondi Beach Tea Co.

Skinny Teatox is a 100%-natural detox tea program that promotes good health and weight. With an undeniably appealing website design, this Shopify store has been included in the list of the top 50 Stunning Ecommerce Stores Built Using Shopify. All the ingredients in Skinny Teatox are 100% natural. There are no chemicals or preservatives. Ingredients include tea leaves, senna leaf, ginseng, chrysanthemum, cinnamon bark, cloves, rhubarb, ginger, and more.

37. Press

Press founders Georgie and Ed developed a love for cold-pressed juices and had come to rely on them as a convenient, delicious, and healthy part of their diets. The result? A Shopify store by the name Press. This brand is committed to providing juices that are not only a source of enjoyment but also help you meet your daily nutrition requirements.

38. Nutriseed

Nutriseed is a Shopify store passionate about nutrition. The brand has grown exponentially in the past few years, from humble countryside beginnings to a current state-of-the-art British manufacturing facility. Nutriseed has a hands-on approach that requires it to maintain complete control over the quality of its products, from start to finish. It has almost 40,000 followers on Instagram and sells more than 200 products per day.

39. Cookbook Village

Cookbook Village originally sold cookbooks on eBay and is now thriving on Shopify. The founders have a background in marketing and utilize their store’s blog, email marketing, and Google Ads to streamline their business’s success.

40. Quad Lock

Quad Lock is a Shopify store developed in Australia in 2011. Its flagship gadget lets you securely and conveniently attach your smartphone to your bike, car, or arm, among the many mounting options. Since its release, the Quad Lock bike mount has been adapted to suit a range of different applications, including a wall mount, belt clip, and tripod adapter.

41. BURGA

This Shopify store sells exceptionally fashionable and thoughtfully functional lifestyle accessories. What began as a women-focused phone-case shop grew into a full-fledged store, with products ranging from water bottles to wireless chargers. You’ll recognize BURGA by the vibrant signature designs and unfading prints on its products.

42. Studio Proper

This Shopify shop is a product design studio based in Melbourne, Australia. Studio Proper defines itself as a brand “focused on simplifying everyday interactions with technology in a beautiful and minimal fashion.” Its products include mounting solutions for the iPhone, iPad, and Apple Watch, desk stands, travel accessories, wall mounts, and much more. It keeps its website design simple and minimal.

43. Master & Dynamic

For all the audiophiles out there, Master & Dynamic sells high-quality headphones. The products from this Shopify store are part of the $1 billion headphone market and rivals Beats by Dre with its quality.

44. Studio Neat

Studio Neat used Kickstarter to fund its product ideas. In 2016, the founders launched a new campaign for a smartphone tripod, raising almost $210,000 in 30 days. (Its goal was just $50,000.) The store is owned by two designers who love making simple products that address people’s pain points.

45. Zero Gravity

This Shopify store is on our list because of its trendy tech accessories. Based in Los Angeles, it designs all of its iPhone cases in house. What’s interesting about these cases is that they have intricate and vibrant designs embroidered onto them. You’ll find products in all shapes and sizes to choose from.

46. St. Frank

This Shopify store sells beautiful handcrafted décor. St. Frank has it all when it comes to decorating your house, as well as a website with a sleek-looking design. You can find all sorts of accessories for your home, ranging from pillows to kitchenware and everything in between. 

47. Hem

This Shopify store stands out for its modern theme that matches its products. Each product page is accompanied by a detailed description, big imagery, and a bio of the product’s designer. It’s definitely one of the top Shopify stores in terms of appearance.

48. Floorplan

This top Shopify store is about rugs, rugs, and more rugs. Not only does Floorplan offer a wide selection to choose your favorite rug from, but it also gives you the option to create a custom rug based on how you imagine it in your home.

49. Au Lit Fine Linens

Au Lit Fine Linens offers a wide variety of bedding, pillows, duvets, and other bath and comfort products. What’s great about this Shopify shop is that it has a section dedicated to tips and advice for those looking for guidance and more. Au Lit Fine Linens aims to “change the way people sleep & improve the quality of their lives.” 

50. 18 Karat Store

If you’re looking for inspiration for homeware and furniture, this is the Shopify website to look at. 18 Karat’s product range is described as modern home décor inspired by nature. It has products that range from home furniture to artwork, with the brand using warm autumn colors to accentuate its products on its website.

51. Haus

This Shopify store has a very simple website. Not only has Haus chosen a smart business name, but the colors it has selected for its website help its products stand out. You can easily navigate this store to look for products you’re interested in.

52. Nick Mayer 

Nick Mayer is one of the most interesting Shopify art stores around. It reflects the passion of a former marine biologist who’s now pursuing his true calling as an artist. And what better way to showcase his beautiful work than with an eye-catching Shopify website.

53. Amira Rahim

If you’re looking for inspiration for a Shopify website for artwork, this is the right place to be. Raven Roxanne has a uniquely designed Shopify website. She uses vibrant colors on her web page, giving it an artsy feel. And on the homepage, you’ll find a captivating image of her creating art.

54. Luxy Hair

Luxy Hair is a Shopify store known for creating clip-in hair extensions that thousands of women around the world use every day. They instantly add length and volume, and allow you to experiment with color without any damage to your hair. Its website has a hair blog, transformation videos, information about the brand’s story and products, and much more content to learn from.

55. Pipsnacks

Pipsnacks sells healthy snacks and is a Shark Tank success story. It initially received a Shark Tank investment of $200,000 in 2013. A year later, the company made $800,000 in revenue. The brand is a testament of hard work and passion paying off. 

56. Pure Cycle

The global bicycle industry is projected to reach $147.24 billion by 2027. Pure Cycle is perfectly positioned to take a big slice of that pie. The brand’s bikes focus on style and comfort, as well as the ease of exploring places on a bike. Pure Cycles was also an early adopter of Shopify AR, giving people a better way to get a feel for its products before they visit its brick-and-mortar store.

57. Tattly

Tattly started as a side hobby for designer Tina Roth-Eisenburg. Today, it’s a growing temporary tattoo business.This Shopify store has shipped 2.6 million temporary tattoos, charging $5 to $15 per piece, on average.

58. Leather Head Sports

Founder of Leather Head Sports Paul Cunningham had such success selling his sports leather goods he had to switch from Etsy to Shopify. Shopify’s platform gave him all the tools he needed to make his brand a nation-wide success. Paul hasn’t looked back since.

Shopify stores FAQ

What are some examples of successful Shopify stores?

Gymshark, Negative, Thinx, and SKKN BY KIM are some examples of successful Shopify stores.

How can I set up a successful Shopify store?

If you’ve already selected your product, here are some useful tips you can implement to make sure your Shopify store is on the right path:

• Select a Shopify theme that reflects the type of products you’re selling.
• Select Shopify store colors that help convey the right feeling about your brand to your audience.
• Organize your products into categories and collections to help your customers find the products they’re looking for.
• Use photography to help bring your store to life.

Is there anything else you’d like to know more about and wish was included in this article? Let us know in the comments below!

In a market flooded with generic phone cases, have you ever felt the pull to create something unique? With the US phone accessory market gearing up to reach $75.62 billion by 2026., there’s a vast audience seeking more than just the ordinary. This is your cue to make your own phone cases—ones that resonate with individual style and still provide top-notch protection.

Why start a phone case business?

Starting a custom phone case business has undeniable perks:

1. You have the flexibility to sell phone cases online or from a physical kiosk.
2. Their compact nature makes inventory and shipping a breeze.
3. Production costs are typically on the lower end.
4. You can opt for print-on-demand for minimal risk, or buy in bulk to boost profit margins.
5. Each new phone model opens doors, especially considering that 44% of smartphone users upgrade every two years.

Is a phone case business profitable?

Starting a phone case business can be a lucrative venture in the online space. Personalized phone cases, in particular, maintain an enduring appeal.

Recent data from Technavio highlights the growing demand: with a 6.86% compound annual growth rate (CAGR), the phone case market’s value is projected to increase by $13.33 billion between 2023 and 2027. Such a trend underscores the abundant opportunities awaiting ecommerce entrepreneurs.

From an operational standpoint, phone cases present fewer headaches. They’re durable, leading to fewer returns. Their lightweight nature ensures affordable shipping, and the profit margins can be appealing. Consider sourcing a phone case for $5 and selling it for over $10, achieving a neat 50% profit.

And the icing on the cake? Launching a phone case business requires minimal upfront costs. Set up an online store, integrate a dropshipping application, and you’re all set to begin in just a few hours.

What do you need to start a phone case business?

The main thing any business owner needs when starting a phone case business is a good plan of action. There are many different kinds of cases out there for various types of phones. Make sure you know your options before diving into phone case design. Take a look at:

• Gel cases: Slim gel cases are easy to customize with a range of designs. They come with additional grip sections, so it’s easier to keep hold of your phone. Gel cases are affordable and versatile—perfect for a range of designs. 
• Bumper cases: Bumper cases usually come with extra protection for the edges and sides of your phone. They may have a full gel section for covering the back of the device or simply wrap around the phone in certain spaces to prevent damage.
• Wallet cases: For sophisticated customers looking to protect their phone and screen simultaneously, wallet cases cover every part of the phone and defend against scratches. Most come in leather-style materials, which can be customized.
• Hard cases: Hard cases snap onto the phone and help to protect against damage. They’re great for keeping your phone in good condition, and they can last longer than some gel and rubber options. Hard cases can also be customized. 
• Special cases: Special cases have unique features, like extra shock protection, built-in charging systems, and even hand-carved wood designs. Most of these cases cost a little more, but they can be very appealing to customers.

Don’t forget to think about the kind of phones you want to design for too. There are a huge number of phone models on the market today. As a result, it may not be possible to create cases to fit every option straight away. Ideally, you’ll want to start with the top-selling phones for your target audience.

Tools like Keywords Everywhere can help you track the search volume for specific kinds of phones so you know where to begin.

Devices to make custom cases for

When starting your phone case business, another crucial decision is determining which phone models you’ll support. By targeting specific models or perhaps underserved smartphone niches, you open doors to unique market opportunities. For instance, spotting a demand for cases for an upcoming phone can position you ahead of the competition.

As you embark on your custom phone case journey, here are some key devices to consider:

iPhone models:

• iPhone X
• iPhone 12
• iPhone 12 Pro Max
• iPhone 13 mini
• iPhone 13 Pro
• iPhone 13 Pro Max
• iPhone 14
• iPhone 14 Pro
• iPhone 14 Plus
• iPhone 15
• iPhone 15 Plus
• iPhone 15 Pro
• iPhone 15 Pro Max

Samsung Galaxy models:

• Galaxy Z
• Galaxy F
• Galaxy S
• Galaxy A
• Galaxy M

Xiaomi models:

• Mi 9
• Mi 10
• Mi 11
• Xiaomi 11
• Xiaomi 12
• Xiaomi 13

How to make a phone case business: 7 steps to launch

Once you know what kind of cases you’re going to be designing and which phone types you’ll be targeting, it’s time to start mapping your path to launch. Though starting your own business can seem daunting at first, the evolving digital world makes it much easier to jump in than you’d think. Here’s what you need to make a phone case business:

1. Find a gap in the market

The best businesses come from discovering a market gap and building a strategy to fill that space. There are tons of phone case companies out there. Finding a specific niche to cater to will help you to build a memorable and competitive brand. 

Remember, a specific niche means that you’ll have fewer companies to fight against when it comes to making your company stand out. Focusing on a niche like “eco-friendly” customers will also direct your business processes, determining which kinds of materials you’re going to use and which suppliers you can work with. For instance, you could consider making phone cases using sustainable or recycled materials.

Focusing on a single niche will even help you rank higher with Google, because you can target specific terms that make the most sense to your audience. So, how do you find a gap?

Look at Google Trends

Tools like Google Trends will help you find trending products in your industry, like “wooden” phone cases or “personalized” phone cases. You can also use this tool to determine which phones your customers are most interested in.

Conduct competitor analysis

Checking out your competition will help you see which audiences are already being targeted and which groups still need more options. For instance, you might notice that none of your competitors are offering phone cases specifically for moms, teachers, or professionals.

Speak to your customers

Try speaking to people in your potential target audience. Running surveys on forums and social media groups might help you collect valuable information about your potential niche.

Check out influencers

Visit social media and see what kinds of cases are getting the most attention. Platforms like Instagram and TikTok are great places to find phone cases trending amongst audiences.

2. Determine your target audience

Determining your target audience is crucial for online sales. The right phone case design demands the right buyer. For instance, if you design a case inspired by various shades of nail polish, understanding who’s drawn to such designs becomes paramount.

Dig deep into data like:

• Occupation
• Interests
• Age range
• Lifestyle
• Daily routines
• Spending habits

Methods to gather this information vary between businesses. Many businesses tap into social media. Facebook Audience Insights can shed light on your potential customers. Others prefer a direct approach, reaching out and surveying their current customer base.

Different demographics have unique preferences. Younger audiences might gravitate toward designs inspired by trending nail polish colors. They might also, however, have budget constraints. Middle-aged buyers might invest in more durable cases, focusing less on design and more on function.

3. Design some phone cases

With your target audience set, it’s time to create some stunning phone cases. This is the fun part, where you get to experiment with different designs. You can create your own mockups in Photoshop or check out the mockup generators offered by print-on-demand (POD) companies. These allow you to see what your design would look like on multiple types of phones. 

Double-check your options before you start printing, as some companies will only print using certain techniques or only cover a certain percentage of the case. You can also design your phone cases by:

• Using customer-generated designs: Have a social media following? Let your audience upload photos and designs for you to print onto a personalized phone case. 
• Working with freelancers: There are tons of freelance artists online who can create phone case designs on your behalf. Many of these professionals are very affordable and can work on cases for many different customers. 
• Reaching out to a designer: Find designers on creative forums and sites, like Dribbble. See who’s willing to work with you on a more long-term basis. You could even hire designers on contracts or ask them to design entire collections for you.

It helps to have a decent selection of options for your customers to choose from before launching your phone case brand. Don’t start a company with just one or two cases. Range matters to smartphone owners.  

4. Create a unique online brand

A brand refers to your identity or personality as a business. You can convey this through unique logos and color choices for your company, as well as a well-designed website, packaging strategy, and more. Branding makes your company more memorable to your target audience and helps to set you apart from the competition. Make sure you have:

• A unique logo to set your brand apart from the competition
• Attractive visuals like brand photography, animations, videos, and illustrations
• A color pallet to convey a specific identity and personality for your company—make sure you understand the psychology of colors before creating a palette 
• Content and copywriting to showcase your unique tone of voice 
• A brand name and mission statement that customers can remember
• A mission or set of brand values to help identify you to customers

It helps to research some of your competitors to see the kind of branding they’ve been trying to build. Make notes of what you like and dislike about similar brands and use the available resources online to start creating. Shopify, for instance, has its own video and logo maker. 

5. Source your phone cases

Now it’s time to find a source to supply inventory to your business. There are a few options available here, such as:

Working with a manufacturer

It’s easy enough to find an affordable wholesale manufacturer with platforms like Alibaba and other online marketplaces. Here, you can search for all kinds of phone case types for different devices. You will need to buy in bulk, which means storing hundreds of cases at once, but you can save a lot of cash this way. 

Using print on demand

Print-on-demand companies are ideal if you want to easily add your own designs to products and send them straight to customers. With print on demand, you choose a supplier to add your designs to your chosen phone cases, and those companies will create the pieces for you. 

Dropshipping

Dropshipping is one of the most affordable ways to source phone cases for your business. You choose a manufacturer who makes the kind of product you want, and they’ll ship your phone cases direct to your customers for you. Dropshipping tools like DSers give you countless phone accessories to choose from, and you can avoid having to look after your own stock.

Confused between the last two? Learn how print-on-demand compares to dropshipping to pick the right sourcing strategy for your business.

6. Price your cases

Choosing the right price point for a product can be one of the toughest parts of building your phone case business. If your price is too high, it will drive customers to your competitors. However, an extremely low price can indicate that you’re using lower-quality materials. 

The pricing you choose needs to convey the high quality of your designs while still being affordable for your target market. Look at your competitors for an initial starting point to see what kind of prices they’re offering. Then, think about the factors that might affect your pricing, such as how long it takes to make the items you want to sell and how many resources you’ll need to hire. 

Once you recoup the costs of making the product with your pricing, you’ll need to think about how much of a profit you want to make. Check out these pricing strategy options for more guidance. 

7. Build your online store

Outside of designing your phone cases, building your online store is one of the most exciting things you’ll do when creating a new business. There are tons of great ways to start selling online, but it makes sense to start with a store builder that’s well-known and easy to use, like Shopify. 

As you’re working on your site, make sure to put up all the things that impact people’s perceptions of your business. Write engaging product descriptions, upload beautiful product images, and create noteworthy landing pages. Other things to consider include:

• About and Contact Us pages to build site credibility
• Checkout pages with multiple payment options
• Legal information like privacy policies and terms and conditions
• A blog or news page for content marketing 
• Pop-ups and slide-ins for sharing offers with customers

Shopify comes with a range of excellent features so you can dive straight into your site development process. You can even choose from a set of beautiful ecommerce themes to apply, so you know your site is going to look great.

8. Promote your phone case brand

Finally, it’s time to start bringing people to your business. 

Marketing your phone case brand is the key to collecting as many loyal customers as possible. Some promotional strategies can cost a fortune, while others are more affordable. Here are some tips to keep it lean and mean:

Leverage social media

Share vibrant phone case designs that resonate with trending topics or pop culture. A case themed on a recent blockbuster movie, for instance, can draw a lot of organic interest.

Engage through email

Craft engaging newsletters showcasing your newest designs. Send out a monthly “Phone Case Spotlight” or special offers, ensuring subscribers eagerly await your emails.

Collaborate with influencers

Find a YouTuber or TikToker in the tech or fashion space. A single review or unboxing video of your unique phone case can bring thousands to your storefront.

Strategize social media advertising

Target specific groups, like comic book fans, with ads for cases that carry their favorite characters. Facebook or Instagram are ideal platforms for such targeted campaigns.

Invest in paid ad campaigns

Consider running Google Ads with compelling taglines such as, “Your Phone’s New Best Friend.” A well-placed ad can significantly boost visibility and sales.

How much does it cost to start a phone case business?

Launching a phone case business doesn’t always require a huge budget. Setting up your business name and getting the necessary permits might set you back about $400. Insurance, often overlooked, is vital; a basic policy can cost around $190.

Branding, even on a budget, makes a difference. With around $230, you can get professional-looking business cards and brochures. For your online presence, affordable or even free website platforms can help you start, costing approximately $500.

If you’re considering a dropshipping model, you eliminate inventory costs. However, you’ll want good design software. Open-source options or cost-effective subscriptions can come in at about $600. Overall, with strategic decisions, you might be launching your business for around $1,720.

Starting a custom phone case business in 2024

There you have it—all the steps required to launch a phone case business. 

Remember that it’s going to take effort and time (lots of them) to become profitable in this business.

While the margins on typical phone cases are thin, you can sell yours at a higher price by customizing them in unique ways based on your audience’s preferences. The tools and services we mentioned will give you the ability you need to make your phone case collection shine. 

In summary, here are all the steps to launching a custom phone case business: 

1. Identify a market opportunity
2. Design custom phone cases 
3. Develop your brand
4. Pick a way to source your cases
5. Choose a price point 
6. Build your online phone case store
7. Promote your business

Now that you know where to begin, an exciting adventure of building a phone case brand awaits you. All you have to do now is take that first step. 

Want to learn more?