The U.S. Small Business Administration (SBA) has released its 2023 rankings for the most active surety companies and agencies. This announcement highlights the pivotal role of the SBA’s Surety Bond Guarantee (SBG) Program in enabling small businesses to secure over $2.2 billion in contracts, thereby supporting more than 37,000 jobs nationwide.

Jermaine Perry, the director of the Office of Surety Guarantees, remarked on the program’s unprecedented success in fiscal year 2023, stating, “This past fiscal year marks the best-performing year in 25 years for guaranteeing bid and final bonds.” He credited this achievement to the “unwavering dedication of our surety partners and agencies,” whose collaboration with the SBA was crucial in realizing these goals.

The SBG Program, working in tandem with surety companies and their agents, offers guarantees for small businesses on various projects, ranging from federal to local levels. This initiative extends beyond financial support and includes educating the businesses on the bonding process, advising on increasing bond limits, and facilitating connections with other business resources like construction attorneys and CPAs.

Katie Frost, acting associate administrator for the Office of Capital Access, emphasized the program’s impact on local economies, saying, “Our active SBG Program partners help the SBA open doors to bonding for small businesses, creating new jobs, and growing local economies.”

In fiscal 2023, the SBA guaranteed bonds for more than 1,800 small businesses, with a total contract value exceeding $7.3 billion. The top-performing surety company partners and bonding agencies for the year were recognized for their contributions to the program’s success. These partners, including American Contractors Indemnity Company and Merchants Bonding Company, among others, were pivotal in facilitating these contracts.

The SBA’s Office of Surety Guarantees continues to champion small and emerging businesses through its bond guarantee offerings. The program supports bid, performance, and payment bonds for contracts up to $6.5 million and up to $10 million for federal contracts under specific conditions.

For businesses seeking bonding support, the SBA also offers a simplified bond guarantee application through its QuickApp, catering to contracts up to $500,000. This streamlined process promises limited paperwork and quick approvals, often within a day.

As fiscal year 2024 approaches, the SBA, led by figures like Perry and Frost, aims to expand its reach and efficacy. The success of the SBG Program in 2023 serves as a testament to the SBA’s commitment to empowering small businesses, ensuring they remain competitive and robust contributors to the U.S. economy.

Image: Depositphotos

You don’t have to be a social media expert to have heard of Reddit.

Though it’s generally known as a social media site, the way it works is pretty different from other social networks like Facebook and Instagram.

For starters, Reddit is a massive forum with a heavy focus on its communities. Reposts are also generally not accepted by its users.

These differences are what makes Reddit a pretty unique social network that requires a different strategy altogether if you’re thinking of marketing on Reddit. But first, you need to get the basics of Reddit and its user base right. 

In this article, we’ll present ten Reddit statistics every marketer should know. We’ll cover everything from the demographics of Reddit users and also present to you some subreddit stats so you understand how to leverage them.

Ready? Let’s get to it.

1. How Many People Use Reddit?

The very first thing you need to know is the number of Reddit users around the world. 

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According to the latest figures in 2022, there are 50 million daily active Reddit users worldwide (DataReportal, 2022). This is a slight 3.8 percent fall from the 52 million daily active users it had a year ago. 

The number of Reddit users ballooned since its launch in 2005. In fact, from 2015 to 2019, the number of Reddit users logging into the platform at least once a month grew by a whopping 258.33 percent. 

Experts credit the popularity of the platform to the relative anonymity users have when navigating and posting on the platform. Unlike many other social networks, Reddit can be used with just a username and email address. The strong niche communities and high standards of moderation are other reasons there are millions of consumers worldwide using Reddit every day.

2. How Popular Is Reddit?

With such a large number of Reddit users, it should come as no surprise that Reddit ranks among the most popular social media platforms. 

The latest Reddit statistics show that it is currently the tenth most-used social networking site in the United States (DataReportal, 2023). More specifically, 29.3 percent of US internet users say they are Reddit users. 

However, when comparing Reddit with the top ranked social media platforms, it remains quite some distance behind leaders Facebook and Instagram and there’s still quite a way to go before Reddit catches up to them—74.2 percent of US consumers use Facebook, and 60.5 percent use Instagram.

Reddit’s global popularity as a social media platform is much lower. A recent ranking of the 15 most-used social platforms worldwide does not feature Reddit. This is as competitors like Snapchat and Instagram make the list. 

Nevertheless, these Reddit statistics show that the platform remains wildly popular, especially among males. More than six out of every ten Reddit users (63.1 percent) identify as male.

3. Desktop Traffic From Reddit Users

Now that we have an idea of how many people use Reddit and its popularity, let’s take a look at where users are accessing it from.

The latest Reddit statistics show that nearly half (47.5 percent) of its desktop traffic originates from the US, a clear sign of its popularity there (SimilarWeb, 2022). As a matter of fact, Reddit is the 12th most popular website in the US. 

This is followed by the United Kingdom and Canada with around seven percent each, and Australia with 4.14 percent. 

It’s clear from these Reddit statistics that the platform is more popular among English-speaking communities. Germany is the only non-English-speaking country to rank in the top five, contributing to 3.29 percent of Reddit’s total desktop traffic.

4. How Long Do Reddit Users Spend on the Site

The previous Reddit statistics are certainly proof that it’s a popular platform among social media users. But how much time are they dedicating to Reddit?

From posting and commenting to upvoting and simply reading, there’s so much Reddit users can do on the site that it’s not unheard of to spend up to hours on end browsing Reddit. On average, however, Reddit users spend just under eight minutes on the site per visit (Similarweb, 2023). During this time, the average Reddit user visits just over six different pages. 

The bounce rate of Reddit’s total site visits stands at 41.22 percent. In other words, around four in ten users who visit Reddit leave the site after having visited just one page.

5. Reddit Demographics: Age

This then begs the question: What are Reddit’s demographics like and, more specifically, how old are its users?

According to the latest Reddit statistics, the site is the most popular among users in the 18 to 29 age group (Marketing Charts, 2021). As many as 36 percent of US adults in this age range use Reddit—more than one in three.

This is followed by 22 percent for the 30 to 49 range, which shows that Reddit is clearly more popular among younger adults. From this point on, usage starts to decrease as age increases. 

The same statistics show that ten percent of US adults between the ages of 50 and 64 use Reddit, and this figure dips further to just three percent for those aged 65 and above.

6. Number of Subreddits

Understanding just how big Reddit’s network is requires us to first answer the question: What is a subreddit?

Reddit is essentially made up of subreddits, also known as communities, where users get together to talk about the different topics that correspond to the subreddit’s title. These communities form the core of Reddit and it’s what analysts attribute to its popularity and success.

The number of subreddits has been growing consistently since Reddit was founded 16 years ago. To date, there are more than 2.8 million subreddits (Reddit Metrics, 2021). From general topics like tech and environment to very specific niches, it’s pretty safe to say that there’s a subreddit for nearly every topic under the sun. 

If you’re thinking about marketing on Reddit, one of the first steps would be to participate in these subreddits to understand what your target audience is talking about and their interests.

7. Reddit Statistics: Number of Active Communities

Despite the high number of subreddits, many of them haven’t seen a discussion going on in a long time. Reddit considers a subreddit, or community, to be active when it receives at least five comments a day.

According to the latest Reddit statistics, there are currently more than 100,000 active communities on the platform (Reddit, 2023). 

With higher activity, views, and engagements, these active communities may look like a good place to do some marketing in. But here’s a word of caution: If you’re thinking about leveraging the traffic there, you will want to proceed with much care.

Reddit users are generally not very tolerant of content that they deem to be too promotional or sales-y and will not hesitate to flag it as spam. By far, the best form of marketing on Reddit is to simply participate and engage with the community. Alternatively, consider using Reddit ads.

8. Best Time to Post on Reddit

To ensure your Reddit posts get full visibility, you need to be strategic about them. However, the latest Reddit statistics show that in order to post during the best times, you may need to work outside of normal office hours. 

As a general rule of thumb, weekends and Mondays are the best time to post on Reddit (X-Cart, 2020). Keeping in mind that most Reddit users are from the US, you’ll also want to post when they’re most likely to be browsing the platform.

Research shows that Reddit users are most active in the mornings. When posting on a Monday, try to do so between 6 am and 8 am. 

The best hours to post on weekends are pushed back a little as Reddit users catch up on sleep. The ideal time to post on Reddit on Saturday is between 7 am and 9 am and from 8 am to noon on Sundays.

9. Reddit Statistics: Ideal Post Length

If upvotes are what you’re looking for, then this Reddit statistic is an important one to keep in mind.

An analysis of 30,000 top posts in the top subreddit shows that the best-performing Reddit posts have titles that are under 120 characters (Foundation, 2019). More specifically, titles of between 60 and 80 characters perform the best and receive the highest amount of upvotes.

However, you should avoid keeping it too short. By that, we mean under 20 characters as the average number of upvotes for these posts falls by as many as 1,200 compared to those in the 60 to 80 bracket. Posts with less than 20 characters actually also perform the worst. 

Titles that are too long may also be detrimental. Those that have 120 characters or more receive much fewer upvotes (fewer than 8,000).

So when thinking of a title for your Reddit post, it’s best to adopt a Goldilocks mindset: not too short and not too long.

10. Video Usage on Reddit

Reddit’s content today isn’t limited to just plain text and images. In 2017, Reddit rolled out its very own native video feature to allow users to upload their own videos onto the platform (as long as they’re shorter than 15 minutes) instead of posting links to third-party sites like YouTube.

This feature has exploded in popularity since and Reddit users are now watching a whopping 1.4 billion native videos on the platform every month (Reddit, 2018). According to the company, videos now constitute a big proportion of the content users are currently sharing on the site. 

Reddit is also constantly working on improving its features to allow users to do more with videos. They’ve recently launched Image Gallery, which allows users to include multiple images in their posts and is expected to provide similar support for videos very soon.

Conclusion

We hope that these Reddit statistics have helped you to better understand the platform and its users. Above all, you should now have the basic information you need to craft a Reddit marketing strategy.

As long as you keep in mind the above Reddit users and subreddit stats, you’ll be well on your way to mastering Reddit marketing.

Summary: Reddit Statistics

Here’s a summary of the Reddit statistics you need to know in 2024:

1. There are 50 million daily active Reddit users worldwide.
2. Reddit is the tenth most popular social network in the US.
3. Nearly half of Reddit’s desktop traffic comes from US users.
4. Reddit users spend on average seven minutes and 59 seconds per visit on the site.
5. Reddit is the most popular among users aged 18 to 29. Over one in three US adults in this age range uses Reddit.
6. There are currently more than 2.8 million subreddits.
7. Reddit boasts more than 100,000 active communities.
8. The best times to post on Reddit are in the mornings on weekends and Mondays.
9. Reddit posts with title lengths between 20 and 80 characters perform the best.
10. Reddit users watch 1.4 billion native videos on the platform every month.

Want to Learn More?

Is there anything else you’d like to know about Reddit statistics and wish was included in this article? Let us know in the comments below!

Want to be a part of the booming ecommerce market? Before you begin, it’s important to understand the cornerstone of ecommerce – the internet.

Internet usage statistics will open your eyes to how the ecommerce market works. In this article, we’ll dig into internet statistics and the most commonly asked questions about the internet such as how many people use the internet, how many websites there are, and how much time the average person spends on the internet. 

Armed with these internet usage statistics, you’ll get a better idea of what your ecommerce business should be like and is up against so that you know just how to craft your digital marketing strategy.

Enough said. Let’s go straight into the very basics of the internet and take a look at the ten most important internet usage statistics all ecommerce marketers and entrepreneurs must know.

1. How Many People Use the Internet?

One of the first internet usage statistics you need to know is how many people use the internet. 

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As of 2022, there are 4.95 billion active internet users (DataReportal, 2022). That marks a 192 million year-over-year increase compared to 2021’s figures. At four percent, the growth in active internet users worldwide is four times faster than the total population growth, which stands at one percent.

Considering there’s a global population of 7.91 billion people, that equates to an internet penetration rate of approximately 62.6 percent. In other words, nearly two out of every three people worldwide are active internet users. 

And with so many things to do online, it’s also important to know other internet usage statistics and more importantly, the top uses of the internet.

Finding information is the most popular activity carried out by internet users: close to six out of every ten internet users browse and search for information online. This is followed by staying in touch with friends and family (54.2 percent), keeping up to date with the latest news and events (50.8 percent), and watching videos, TV shows, and movies (49.8 percent).

2. What Percentage of the World Has Internet Access?

The world has come a long way since the internet was made publicly available in 1991 – more than 30 years ago. Nine years later at the turn of the millennium, 361 million people around the world had access to the internet.

Fast-forward another two decades to today, over six out of every ten, or 65.6 percent, to be exact, of the entire world’s population has internet access (Internet World Stats, 2021).

It should come as no surprise that, as the largest and most populous continent, Asia is home to the majority of global internet users. In fact, nearly one-quarter (24.4 percent) of the world’s internet users are located in East Asia – the region with the largest number of internet users. This is followed by South Asia with 17.7 percent and Southeast Asia with 9.9 percent of the world’s internet users.

Despite the prevalence of internet usage in Asia, it’s Africa that has the fastest-growing online population. Most of the fastest-growing online populations are based in Africa, with the Republic of the Congo leading the charge – as of January 2020, the number of internet users in the country grew 126 percent year-over-year.

3. Number of Mobile Internet Users Worldwide

There are currently 4.28 billion unique mobile internet users worldwide, representing around 54.6 percent of the global population (Statista, 2020).

That means that out of the 5.2 billion mobile phone owners in the world, more than eight in ten use their phones to access the internet.

In fact, mobile phones are the most popular device with which users access the internet – 50.2 percent of overall web traffic comes through mobile phones. That’s even more than laptops and computers (47.1 percent) and tablet devices (2.6 percent) combined.

And it probably wouldn’t be surprising if the number of mobile internet users continues to grow. This is especially likely because of the increasing speeds of mobile internet connections, which increased by 22 percent from 2019 to 2020.

4. How Much Time Does the Average Person Spend on the Internet?

Given that there are so many things to do online, the next internet usage statistic shouldn’t surprise many – on average, internet users spend 6 hours and 56 minutes online each day (DataReportal, 2021).

As an ecommerce business owner, you may be interested to know just how internet users are spending their time on ecommerce activities online.

The latest figures show that 92.2 percent of internet users visit online stores, 81.8 percent carry out online searches for a product or service to purchase, and 78.6 percent follow through with their purchases.

Online shopping and browsing aside, social media is also where internet users spend a large bulk of their time. In fact, the average person spends two hours and 22 minutes a day on social media, with most of this time spent on Facebook and TikTok.

5. Internet Usage Statistics in China

With Asia home to more than half of the internet users worldwide, let’s take a look at the breakdown of internet usage statistics in the continent’s most populous country – China.

Not only is China a major player in ecommerce sales, but it is also the country with the highest number of internet users in the world, home to 1.01 billion internet users (Internet World Stats, 2019). That’s approximately 70 percent of its total population of 1.45 billion and represents more than one-third of all internet users in Asia. 

This is impressive growth for China, which, back in 2000, had just 22.5 million internet users. In other words, the number of internet users in China has multiplied nearly 45 times in just over two decades.

6. Internet Usage Statistics in the United States

Whether it’s texting, sending emails, checking the latest movie reviews, looking for products to buy online, or simply browsing, it’s clear that the internet plays a pivotal role in consumers’ daily activities.

This is so much so that as of 2023, more than nine in ten people (91.8 percent) in the United States are internet users (DataReportal, 2023). This is 0.5 percent higher than the previous year’s numbers.

Having a mobile internet connection appears to be one of the biggest (if not the biggest) determining factors of whether US consumers go online. 90.7 percent of Americans go online using mobile phones. 

If your online store’s target buyer demographic includes US shoppers, you’ll need to also know what’s attracting them to go online and how much time they spend doing so. The latest data shows the main reason US consumers go online is to find information and that the average consumer spends nearly seven hours a day online.

7. Google Chrome Is the Leading Mobile Internet Browser

Google Chrome browser is the leader in the mobile internet browser market, with a share of 64.52 percent (StatCounter Global Stats, 2023). 

The market dominance of Google Chrome is somewhat expected, considering nearly three out of every four mobile phones worldwide run on Android and Google Chrome comes pre-installed on most Android phones and tablets.

Google Chrome’s mobile internet browser market share is more than two times that of second-placed Apple’s Safari, which has a market share of 25.19 percent.

The numbers are evidence of Google Chrome and Safari’s firm grip on the mobile internet browser market. To put their dominance into perspective, consider this internet statistic: nearly nine out of ten (89.71 percent) mobile internet users browse with either Chrome or Safari.

But before launching into mobile marketing on Google Chrome for your ecommerce business, it’s important to consider your target audience and market. For instance, Safari is actually the leading mobile internet browser in the United States. It has a market share of 52.68 percent in comparison with Google Chrome’s 40.22 percent.

8. How Many Websites Are There?

The very first website was launched in August 1991, by none other than Tim Berners-Lee, the creator of the worldwide web himself.

The number of websites has been rising ever since, with the worldwide web adding thousands of new websites in its initial years, before ballooning to millions of new websites added annually even before 2000.

Today, it appears everyone’s looking to get in on online opportunities, as the number of domain name registrations continues to rise. Currently, there are over 1.8 billion websites on the world wide web and counting (Internet Live Stats, 2021).

This leads us to the next question: what are the most popular domain name registrations and where are these sites being hosted?

9. Domain Name Registrations

As of the third quarter of 2023, there are 359.3 million domain names registered (DNIB, 2023). This marks a 0.8 percent increase from the previous quarter and a 2.4 percent year-over-year growth.

Domain names ending in .com and .net are especially popular, making up 173.9 million (or 48.4 percent) of all registrations. Of these, nearly all (160.8 million) are .com registrations. 

Home to the largest group of internet users, there are 2.3 million registrations on China’s .cn domain. In fact, .cn leads the list of the most popular country-code domain names. Germany’s .de ranks close behind with 17.6 million registrations and the United Kingdom’s .uk rounds out the top three, with 10.9 million. 

Where do you go to register a domain? Internet statistics show the two most popular domain name registrars are GoDaddy.com and NameCheap, which hold 11.8 percent and 2.8 percent of the market share, respectively. Breaking this down, we see that there are more than 83.5 million domain names registered on GoDaddy and 19.9 million on NameCheap.

10. Impact of the Internet on Ecommerce Growth

Revenues from ecommerce retail were projected to hit $5.7 trillion in 2022 – a 9.7 percent increase from 2021 (eMarketer, 2022). That’s not all. Ecommerce sales are expected to continue rising and exceed $8.1 trillion by 2026.

As the country with the most internet users, China is also the world’s top ecommerce market. The Asian giant was expected to bring in $1.5 trillion in ecommerce sales in 2022, nearly double that of its closest rival, the United States, which is expected to generate $875 billion in ecommerce sales.

Not only has the internet brought about significant ecommerce growth, but the online potential has also spurred ecommerce businesses to increase their digital marketing expenditure.

Expenditure on digital ads worldwide was also expected to reach $602.25 billion in 2022, a 15.6 percent increase from the previous year. This is expected to continue growing and eventually hit $876.1 billion by 2026.

Conclusion

With so many internet users spread across all corners of the globe, the internet is truly a goldmine of opportunities for ecommerce business owners.

Hopefully, these eye-opening internet statistics will be useful to you. 

Now that you’re equipped with some of the most important internet usage statistics, you’re ready to take the next step in your digital marketing plan. Be it email marketing or social media marketing, as long as you keep these internet statistics in mind, you’ll be on the right path.

Summary: Internet Statistics

Here’s a summary of the Internet Statistics for 2024:

1. There are currently 4.95 billion active internet users worldwide.
2. 65.6 percent of the entire world’s population has internet access.
3. There are 4.28 billion unique mobile internet users worldwide, which makes up 54.6 percent of the global population.
4. Internet users spend an average of 6 hours and 56 minutes online every day.
5. Home to 1.01 billion netizens, China is the country with the highest number of internet users.
6. More than nine in 10 people in the US are internet users. 
7. With a 64.52 percent market share, Google Chrome is the leading mobile internet browser.
8. Today, there are over 1.8 billion websites on the world wide web.
9. As of the third quarter of 2023, there are 359.3 million domain names registered.
10. Revenues from ecommerce retail are projected to hit $8.1 trillion in 2026.

Want to Learn More?

Is there anything else you’d like to know about internet statistics and wish was included in this article? Let us know in the comments below!

It’s all the marketing rage these days and you’re hearing about it day-in, day-out. Not only is it one of the hottest marketing tools, but given its popularity, you may also even have been a target of these strategies yourself. 

Yep, you guess right! We’re talking about podcasts. As a dropshipping entrepreneur, starting your own podcast to grow your business isn’t something you should overlook as it can bring many clear benefits and advantages to your business.

In this article, we’ll share with you ten powerful podcast statistics you need to know in 2024 that will come in handy when creating a podcast strategy for your dropshipping business.

What is a Podcast?

Before diving into podcast statistics, you first need to understand just what podcasts are.

In a nutshell, a podcast is a kind of online audio broadcast. People might listen to a podcast once-off when winding down at home after a hectic day or simply relaxing. Or, as the following podcast statistics will show, it is also popularly consumed while multitasking such as commuting to or from work, doing chores, working out, and so on.

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Unlike a video or a blog post, a podcast does away with the visual element. In that way, it’s much easier to consume. If you want to jump straight to learning about how to start a podcast, check out this step-by-step guide!

Now that we’ve gotten the basics out of the way, let’s dive straight into the ten most powerful podcast statistics all entrepreneurs must know in 2024!

1. How Many Podcasts Are There?

Perhaps one of the most common and basic questions about podcasts is, “How many podcasts are there?”

So here’s the first of ten podcast statistics. As of 2021, there are over two million podcasts and more than 48 million podcast episodes (Podcast Insights, 2021). This is pretty startling growth, considering there were just over 500,000 active podcasts from just three years ago in 2018.

These podcast statistics are completely in line with the fact that podcasts are slowly going mainstream. In fact, it’s estimated that 83 percent of the US population is now aware of what a podcast is – up from 64 percent in 2018.

2. Podcast Listener Statistics in the US

The increase in the number of podcasts has been driven by the growing demand for them.

Aside from a slight dip in 2013, the number of podcast listeners in the US has pretty much been on the rise over the past 15 years. 

The most recent survey conducted in 2022 found more than six in ten (62 percent, to be exact) consumers above the age of 12 in the US have listened to at least one podcast (Statista, 2022). 

This marks a five percentage point increase from 2021, the biggest growth in three years. It also marks a tremendous increase from the 23 percent of consumers in 2010 who had ever listened to a podcast.

Aside from the increase in listeners, these podcast listener statistics also show that a growing number of the US public is tuning in to podcasts regularly. In 2021, 58 percent of the US population listened to podcasts at least once a month, while 29 percent did so weekly.

3. Most Popular Device Used to Listen to Podcasts

While some people tune in to podcasts on web browsers on their computers, most actually listen to podcasts through mobile apps. This is probably why portable devices are by far the most popular types of devices podcast listeners select when tuning in. 

As many as 73 percent of listeners in the US use their smartphones to listen to podcasts (Edison Research, 2022). Computers and laptops, on the other hand, are the go-to choice for just 13 percent of podcast listeners – which is likely to be the group that listens to podcasts on their web browsers. 

With these podcast statistics in mind, you may think you’re ready to launch your podcast strategy. Before you do so, consider your channel. Podcast statistics show that mobile app podcast listeners are more likely to make their way through an entire podcast episode than those tuning in through a web browser.

4. Why People Listen to Podcasts

From a consumer’s point of view, there’s just so much that podcasts can offer. From acquiring new knowledge to feeling inspired, there are plenty of reasons podcast listeners tune in.

On the top of that list is entertainment. Three out of every five podcast consumers in the US say they enjoy tuning in to podcasts to stay entertained (Pew Research Center, 2023). That aside, podcasts are also a way for them to learn new things—55 percent of people list it as a reason they listen to podcasts. 

Another reason people tune in to podcasts is to be able to multitask. Let’s face it, the ability to consume information while having your hands free to carry out other chores is an incredible lure. It is why more than half (52 percent) of Americans listen to podcasts. 

Many others tune in to learn about new perspectives or stay informed about the latest news and events—30 percent and 29 percent of podcast listeners list these as motivations to listen to podcasts, respectively.

5. Podcast Statistics: Frequency

Here’s another one of many podcast statistics to prove its rising popularity: 41 percent (32 percent) of Americans listen to podcasts at least once a month (Edison Research, 2022). 

To put things into perspective, this is not only a four percentage point increase from 37 percent the previous year but also nearly double the share of people listening to podcasts in 2016. 

It’s also interesting to note that of all podcast listeners who tune in once a month, more than half (53 percent) are men. 46 percent are women, and the remaining one percent identify as non-binary or other. 

Age also plays a role in how often Americans listen to podcasts. Half of those aged from 12 to 34 say they do so once a month, compared to 43 percent for listeners aged 35 to 54. In contrast, just 22 percent of consumers aged 55 and above tune in every month.

6. Where Podcasts Are Consumed

When it comes to the environment, it seems there’s nothing like the comfort of your own home to tune into a podcast. In fact, nine out of every ten podcast listeners in the US say they listen to podcasts at home (Edison Research, 2019).

Podcasts are also being consumed while on the move, with 64 percent, 49 percent, and 37 percent of listeners also choosing to tune in while in a car or truck, walking around, and commuting, respectively. 

And podcasts appeal as much to those who enjoy simply soaking in all that podcasts have to offer as those who enjoy multitasking. Seven out of ten podcast listeners say they don’t do anything else when listening to podcasts. Others prefer to multitask, with 59 percent listening to podcasts while doing housework, 52 percent driving, and 50 percent cooking or baking. 

7. Podcasts Spur Purchases

Business owners, pay extra attention to this next podcast statistic: 28 percent of podcast listeners have purchased a product they heard about on a podcast (Pew Research Center, 2023).

Though such podcast statistics may spur you to start your own podcast, simply launching a podcast to promote your products isn’t enough. As with all marketing efforts, increasing your brand awareness is equally as important. 

You may be interested to know that the most popular podcast topics for listeners are comedy and entertainment (such as pop culture and arts). 47 percent of listeners say they frequently tune in to podcasts about comedy, and 46 percent do so for discussions on entertainment. These are followed by politics and government (41 percent) and science and technology and history (40 percent each).

If these podcast statistics still aren’t convincing enough, how’s this: more than half of podcast listeners have followed the social media accounts of a podcast or its host(s).

8. US Podcast Ad Revenues

Here’s another statistic to highlight the growing podcast market. In 2021, marketers in the US spent a whopping $1.33 billion on podcast ads (eMarketer, 2021). 

If that isn’t enough to convince you of the growing reach and potential of podcasts, maybe this next podcast statistic will – podcast ad revenues in the US are expected to continue rising and surpass $2 billion annually by 2023. 

In 2025, marketers are forecast to spend $2.74 billion, which is more than double experts’ projections for 2021.

Given the potential of podcasts and their rising growth, it comes as no surprise, then, that even music streaming service Spotify is jumping in and has spent nearly $900 million in podcast-related acquisitions.

9. Podcast Statistics: Time Spent

According to a recent survey, more than eight out of every ten podcast listeners spend more than seven hours per week tuning into podcasts (Discover Pods, 2019). That’s an average of over an hour a day for most listeners, which, for some respondents, is more than the time they spend on social media or watching television!

For around a quarter of podcast listeners, their dedication to podcasts is nearly like a part-time job – 22.4 percent of listeners spend more than 22 hours a week (or more than three hours a day) listening to podcasts. 

The time spent listening to podcasts is also on the rise. About 30 percent of the US online population who has ever tuned into a podcast say they are listening to podcasts more now than they were a year ago. 

10. Average Number of Podcasts Consumed

Most podcast listeners in the US certainly don’t have a monogamous relationship with the audio shows they tune in to. That’s totally understandable too, given how much one can learn from podcasts. 

The average weekly podcast listener in the US branches out quite a bit, listening to nine shows in an average week (Edison Research, 2023). More than half (58 percent) listen to at least four different shows a week, and 11 percent tune into just one podcast per week.

That said, one of the main challenges listeners face today is discovering new podcasts. So to really get serious with podcasting for your business, you may want to consider going the extra mile by posting new episodes frequently and joining a podcasting community to build up your brand and ensure your podcast gets noticed. 

This can be particularly effective now as podcast familiarity in the US rises and the data points to podcasting making a comeback following a fall in listener numbers in 2022. In 2023, 83 percent of the population says they are familiar with podcasting, a 19 percentage point increase from 64 percent in 2018.

Conclusion

There you go! With these podcast statistics, you’re now fully armed with the most important podcast statistics you’ll need to know to launch your own podcast in 2024.

Your next step would be to check out our post on how to start a podcast for more podcast listener statistics plus a comprehensive step-by-step guide on setting up a podcast. 

And if you ever need a little push, check back on this post on podcast statistics for inspiration!

Summary: Podcast Statistics

Here’s a summary of the podcast statistics for 2024:

1. There are currently over two million podcasts and more than 48 million podcast episodes.
2. 62 percent of US consumers have listened to a podcast.
3. 73 percent of weekly podcast listeners tune in using their smartphones. 
4. Three in five podcast listeners in the US tune in for entertainment.
5. 41 percent of Americans listen to podcasts on a monthly basis.
6. 90 percent of podcast listeners listen to podcasts from the comfort of their own homes.
7. 28 percent of listeners have purchased a product they heard about on a podcast.
8. US podcast advertising revenues are expected to surpass $2 billion in 2023.
9. 82.4 percent of podcast listeners spend more than seven hours a week listening to podcasts.
10. The average weekly podcast listener in the US listens to nine podcasts per week.

Want to Learn More?

Is there anything else you’d like to know about podcast statistics and wish was included in this article? Let us know in the comments below!