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Every nonprofit needs a website. This digital hub hosts information about your mission, opportunities for people to donate, and updates about the vital work that you do. But, while your team needs a website, web hosting for nonprofits includes different criteria.
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Pedicures are also a great add-on service or something that’s offered as part of a package promotion. Whatever your reasons, if you’re planning to add pedicures to your salon menu, there’s something very important you’ll need – a pedicure chair. And if you do already offer pedicures, you can up your nail game by adding a pedicure chair.
Pedicure chairs are designed to provide your clients with a comfortable and relaxing experience while getting their pedicures done. The right pedicure chair will not only enhance the ambiance of your salon or spa but will also make your clients feel more comfortable and satisfied with your services. Investing in a pedicure chair can improve the overall experience for your clients and can set you apart from your competitors.
There are several benefits to using a pedicure chair in your salon or spa business. Some of these benefits include:
Pipeless pedicure chairs use a jet system that doesn’t require any pipes, which eliminates the risk of bacteria buildup and makes cleaning and maintenance easier. These chairs are also quieter than pipe pedicure chairs. Pipe pedicure chairs use pipes to create the jet system, which can be harder to clean and maintain than pipeless pedicure chairs. These chairs are typically less expensive and more portable.
Pipeless:
Pipe:
With all of these options, it can be hard to make an informed decision about which pedicure chair to buy, or even where to start looking for one. We have gathered the 7 best pedicure chairs for sale on Amazon – both pipe pedicure chairs and no plumbing pedicure chairs. Take a look at our picks and perhaps you will find the perfect pedicure chair for your business.
| Feature/Aspect | Top Pick: Pibbs Footsie Pedicure Chair Package | Runner Up: Paddie Pedicure Chair | Best Value: Eastmagic Pedicure Chair |
|---|---|---|---|
| Special Mention | Great value 3 piece set | 360° swivel chair with hydraulic pump | Portable bubbling, heating, and massaging pedicure chair |
| Chair Functions | Adjustable reclining back with 6 vibration functions | Hydraulic pump and tension knob for adjustment | Adjustable with sturdy steel frame |
| Footrest | Adjustable footrest | Not specified | Dense foam padded footrest |
| Footbath Features | Lightweight, extra-deep basin with double heating elements | Massage function with a large massage ball in the center | Bubbling massage foot basin |
| Other Features | Retractable base (space-saving) | Matching stool with easy gliding casters | Wide seat |
Top Pick: We couldn’t believe the great value of this 3 piece pedicure set by Pibbs. You get their portable pipeless pedicure chair, which has an adjustable reclining back with 6 vibration functions. The base is retractable, which is a great space-saver, and the adjustable footrest makes both you and your client more comfortable. It also features their signature Footsie Footbath – a lightweight, extra-deep basin with double heating elements.
Pibbs Footsie Pedicure Chair Package
Runner Up: The 360° swivel chair in this set has a hydraulic pump and tension knob for optimal adjustment. The portable electric foot basin has a massage function that can be used with or without water and has a large massage ball in the center to work sore muscles. The matching stool has easy gliding casters so you can move around smoothly.
Paddie Pedicure Chair with Rolling Stool and Foot Basin
Best Value: This portable bubbling, heating, and massaging pedicure chair is adjustable and sturdy. Featuring a wide seat and bubbling massage foot basin, this has a chair sturdy steel frame, comfortable dense foam padded seat, and footrest.
This pedicure station’s hydraulic chair and footrest can rotate 360 degrees, allowing you to move freely. There is a rotation lock function under the chair seat, and a foot lever to adjust the height hydraulically. The removable foot basin has a vibration massage function.
OKAKOPA Reclining Pedicure Station
Padding, a reclining back, and an adjustable and removable headrest keep clients comfortable in this simple, space-saving chair. While it doesn’t come with a foot bath, you can use any kind you want, and you can store it in the retractable base.
Buy-Rite Salon & Spa Equipment Mona Lisa Pedicure Chair
This pedicure chair is fully upholstered and a hydraulic mechanism raises and lowers the seat up to an additional 5.9″ in height. Also included are a removable foot bath and rolling stool.
MayaKoba’s Siena pedicure chair features removable jets, 6 massage functions, remote controlled auto recline, a cup and phone holder, and a Luraco jet with a pull-out sprayer. When fully upright, this chair is 55.5″Hx53.5″Lx22″W.
MayaKoba SIENA Shiatsulogic Pedicure Chair
The Pibbs PS92 Fiberglass chair is a plumbing-free pedicure spa that comes with a footsie bathtub and disposable liners. The swivel chair reclines and has 6 vibration functions with an adjustable footrest.
Pibbs PS92 Fiberglass Plumbing Free Pedicure Spa
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![UBA Foundation National Essay Competition [year]](https://webtriiv.link/wp-content/uploads/2021/09/student-speaking-to-the-public.jpg)
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Now in its 12th edition, the UBA National Essay Competition, targeted at senior secondary students in Nigeria, is organized annually as part of the UBA Foundation’s education initiative.
The essay competition promotes the reading culture and encourages healthy and intellectual competition amongst secondary school students in Nigeria and across Africa.
| UBA Essay Competition | Information |
|---|---|
| Scholarship Sponsor | UBA Foundation’s Education Initiative |
| Scholarship Type | Educational Grant |
| Scholarship Worth | ₦11.5 million |
| Number of Awards | 3 |
| Study Level | Secondary School |
| Nationality | Nigerian |
| Start Date | September 13th 2023 |
| Application Deadline | Friday, October 20th 2023 |
Entries received for the competition will be reviewed by a distinguished panel of judges made up of professors from reputable Nigerian Universities, who will then shortlist 12 essays for further assessment.
Following this, the second round of the competition will involve the 12 finalists who will write a second supervised essay.
The three best essays will be selected as the winners from the 12 finalists who emerged from the first round of the competition.
Will Artificial Intelligence (AI) take over Human Intelligence?
What should students do to ensure AI doesn’t override but enhance their ability to learn through research?
Entries for the UBA National Essay Competition open on Wednesday, September 13th, 2023, and close on Friday, October 20th, 2023.
Let me know if you have any questions or need further clarification. I would love to assist you.
You can watch my videos on the Studentship YouTube Channel by clicking here.
Join my Facebook Group or Like my Facebook Page for more interactive discussions.
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When running a site for your business, you have to juggle different priorities and keep track of your progress. Are you increasing traffic month to month? Are you reducing bounce rate? How’s your conversion rate? A dashboard will keep track of all of this information in one place within your content management system.
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So, you love to bake. You love everything about it, from purchasing the ingredients to combining them. And the best part of the baking is the delicious aromas. You’d like nothing better than to experience that every day. Whether you want to create standard fare or branch out and explore creative business ideas within the baking niche, a bakery business is a perfect fit for you. We’ve gathered 50 baking business ideas to get you started.
Starting a baking business is an exciting venture, especially if you’re passionate about the art of baking. However, like any business, it requires careful thought and strategy to ensure success. Here’s an expansion of the key steps and considerations:
Remember, while passion for baking is at the heart of this venture, a sound business strategy and meticulous planning are the backbone.
| Feature/Type | Artisanal Bakery | Cookie Delivery Service | Custom Cake Studio | Online Baking Classes | Subscription Box Service | Mobile Bakery Truck | Gluten-Free Bakery | Elderly Care Baking Service | Coffee and Pastry Shop | Ethnic Bakery |
|---|---|---|---|---|---|---|---|---|---|---|
| Target Audience | Quality-conscious consumers | Offices, events, cookie lovers | Event organizers, those celebrating special days | Aspiring bakers, home cooks | DIY enthusiasts, baking hobbyists | Event attendees, market goers | Gluten-intolerant consumers | Senior citizens, elderly care facilities | Coffee lovers, working professionals, students | Ethnic communities, gourmet lovers |
| Unique Selling Point | High-quality, organic, handcrafted goods | Quick delivery of fresh cookies | Artistic, personalized cakes | Virtual learning, expert-led classes | Convenient monthly DIY baking kits | Freshly baked on-the-go treats | Variety of gluten-free baked goods | Tailored baked goods for senior needs | Perfect coffee-pastry pairings | Authentic ethnic baked goods |
| Challenges | Sourcing organic, local ingredients | Meeting delivery times, freshness | Meeting detailed customization requests | Engaging virtual teaching | Ensuring ingredient freshness in boxes | Obtaining permits, changing locations | Guaranteeing 100% gluten-free environment | Addressing specific dietary needs of elderly | Managing two businesses (coffee and bakery) | Ensuring authenticity, sourcing ethnic ingredients |
| Potential Collaboration | Local organic farmers, specialty stores | Corporate offices, event planners | Wedding planners, party organizers | Cooking schools, culinary experts | Ingredient suppliers, recipe bloggers | Event organizers, farmers’ markets | Gluten-free product suppliers | Senior care centers, nutritionists for elderly | Coffee bean suppliers, barista schools | Cultural centers, ethnic festivals |
| Marketing Opportunities | Emphasize craftsmanship, organic sourcing | Promote freshness, quick delivery | Showcase artistry, customization capabilities | Online ads, baking forums, social media promotions | Monthly surprises, unique recipes | Daily location updates, special event tie-ins | Advocate gluten-free benefits, taste tests | Highlight health, safety, and dietary considerations | Combo deals, coffee tasting events | Highlight authenticity, cultural significance |
| Feature/Type | Wedding Cake Atelier | Anniversary Desserts | Baby Shower Cupcakes | Holiday Pie Service | Valentine’s Day Chocolates and Cakes | Easter Treats | Bar/Bat Mitzvah Desserts | Diwali Sweets | Graduation Themed Desserts | New Year’s Eve Treats |
|---|---|---|---|---|---|---|---|---|---|---|
| Target Audience | Engaged couples | Married couples | Expectant parents, baby shower planners | Individuals celebrating major Western holidays | Couples, those celebrating Valentine’s Day | Easter celebrants | Jewish families celebrating Bar/Bat Mitzvah | Individuals celebrating Diwali | Graduates and their families | New Year’s Eve celebrants |
| Unique Selling Point | Luxurious, tailored wedding cakes | Celebrating marital milestones | Themed decorations for baby celebrations | Seasonal pies tailored for specific holidays | Romantic-themed desserts | Festive, Easter-specific goods | Tailored for Jewish coming-of-age ceremonies | Traditional Indian festival sweets | Celebrating academic achievements | Ushering in the New Year with themed treats |
| Challenges | High expectations, peak season rushes | Year-round demand might be limited | Gender-neutral or specific designs | Peak demand during holiday seasons | High competition during Valentine’s season | Catering to diverse Easter traditions | Understanding religious & cultural nuances | Sourcing traditional ingredients | Diverse academic symbols for different institutions | Making unique offerings distinct from regular goods |
| Potential Collaboration | Wedding planners, bridal stores | Jewelry stores, romantic getaway venues | Baby stores, parenting classes | Thanksgiving event planners, Christmas markets | Flower shops, romantic event planners | Churches, Easter event organizers | Synagogues, Jewish community centers | Indian grocery stores, cultural organizations | Schools, universities | Event planners, New Year’s party hosts |
| Marketing Opportunities | Bridal fairs, wedding magazines | Celebrate love and commitment | Showcase cuteness, new beginnings | Highlight traditions, family gatherings | Emphasize love, romance, and affection | Showcase festive Easter traditions | Highlight the significance of the coming-of-age event | Emphasize tradition and festival joy | Celebrate accomplishments, new beginnings | Ring in the New Year with joy and festivity |
| Feature/Type | Keto Bakery | Vegan Bakery | Breakfast Bakery | Nut-Free Bakery | Athlete-Focused Snacks | Hiking Snacks | Kid-Friendly Bakery | Cannabis-Infused Bakery | Literary Bakery | Farm-to-Table Bakery |
|---|---|---|---|---|---|---|---|---|---|---|
| Target Audience | Keto diet followers | Vegans, environmental & animal rights advocates | Breakfast enthusiasts | Individuals with nut allergies | Athletes, fitness enthusiasts | Hikers, outdoor enthusiasts | Parents, schools, children’s events | Adults in regions where cannabis is legal | Book lovers, literary event goers | Locavores, sustainability advocates |
| Unique Selling Point | Low-carb, keto-adherent baked goods | Animal product-free | Morning-time specialties | Nut-allergen safe environment | High protein, energy-boosting goods | Long-lasting, energy-packed goods | Fun, tasty, age-appropriate selections | Edibles infused with CBD or THC | Baked creations inspired by literature | Fresh, locally-sourced, and potentially organic goods |
| Challenges | Maintaining flavor without traditional carbs | Substituting dairy & eggs effectively | Time-restricted demand (mornings) | Guaranteeing a 100% nut-free environment | Ensuring balanced nutritional profiles | Ensuring durability & longevity of products | Catering to varying children’s dietary needs | Legal regulations, dosing consistency | Copyright considerations with book themes | Maintaining supply with local, seasonal ingredients |
| Potential Collaboration | Keto diet groups, nutritionists | Vegan communities, animal rights groups | Coffee shops, morning commute hubs | Schools, allergist clinics | Gyms, fitness coaches | Outdoor equipment stores, hiking groups | Schools, children’s entertainment businesses | Wellness centers, dispensaries | Libraries, book clubs, authors | Local farmers, farmers markets |
| Marketing Opportunities | Emphasize weight-loss & health benefits | Promote cruelty-free & eco-friendly ethos | Target early birds, office workers | Promote allergen safety | Target sports events, athletic competitions | Emphasize energy, portability & outdoor adventure | Showcase fun designs, healthy options | Advocate relaxation, wellness or recreational use | Host book-themed events, collaborate with authors | Highlight freshness, local partnerships, seasonality |
| Feature/Type | Sugar-Free Bakery | Low-FODMAP Breads | High-Fiber Bakery | Allergen-Free | Paleo Bakery | Low-Calorie Treats | High-Protein Bakery | Ayurvedic Baking | Senior-Friendly | Heart-Healthy Bakery |
|---|---|---|---|---|---|---|---|---|---|---|
| Target Audience | Diabetics, health-conscious consumers | IBS sufferers, health-conscious consumers | Health-conscious, digestion-focused consumers | Allergy sufferers, health-conscious consumers | Paleo diet followers | Diet-conscious consumers, weight-loss community | Fitness enthusiasts, athletes | Ayurveda followers, holistic health enthusiasts | Seniors, those with dental or digestive issues | Cardiovascular patients, health-conscious consumers |
| Unique Selling Point | No added sugars | FODMAP-friendly ingredients | Increased dietary fiber content | Avoidance of major allergens | Grain-free, dairy-free, refined sugar-free | Desserts with restricted calorie counts | High protein content | Balancing body doshas through baked goods | Tailored for senior dietary needs | Heart-healthy ingredients |
| Challenges | Finding sweeteners that taste authentic | Understanding & adhering to low-FODMAP guidelines | Sourcing high-fiber ingredients | Ensuring zero cross-contamination | Strict adherence to paleo ingredients | Maintaining taste with lower calories | Maintaining taste & texture with added protein | Deep understanding of Ayurvedic principles | Adjusting recipes without compromising on taste/flavor | Navigating low-fat and low-sodium requirements |
| Potential Collaboration | Health clinics, nutritionists | Gastroenterologists, dietitians | Nutritionists, health food stores | Allergists, health clinics | Paleo diet groups, fitness centers | Dietitians, fitness trainers | Gyms, fitness nutrition brands | Ayurvedic practitioners, wellness centers | Senior homes, geriatric care providers | Cardiologists, heart health organizations |
| Marketing Opportunities | Highlight health benefits & sugar alternatives | Promote digestive health benefits | Emphasize digestive health, weight management | Promote allergen safety & inclusivity | Highlight paleolithic diet benefits | Showcase calorie count & portion sizes | Target muscle building & recovery | Promote holistic health & well-being | Market ease of consumption & specialized needs | Advocate for heart health & lifestyle management |
| Feature/Type | Pet Bakery | Movie-Themed | 3D-Printed Decorations | Edible Flowers Bakery | Zero-Waste Bakery | Fortune Cookie Customization | Savory Bakery | Alcoholic Desserts | Interactive Baking | Seasonal Foraging Bakery |
|---|---|---|---|---|---|---|---|---|---|---|
| Target Audience | Pet owners | Movie enthusiasts | Those seeking unique cake designs | Nature & health enthusiasts | Eco-conscious consumers | Personalized event planners | People who prefer savory over sweet | Adults, especially spirit enthusiasts | Creative individuals, party hosts | Locavores, nature enthusiasts |
| Unique Selling Point | Healthy, tailored treats for pets | Desserts inspired by popular films | Intricate, customizable designs | Floral aesthetic & taste | Sustainable and eco-friendly practices | Personalized, unique messages | Savory twists on classic pastries | Boozy twist on traditional desserts | DIY, hands-on experience | Fresh, local, and seasonally inspired products |
| Challenges | Safety & dietary requirements for pets | Copyright issues with movie designs | High initial cost for 3D printer & training | Sourcing edible flowers year-round | Ensuring complete sustainability | Content appropriateness & custom order management | Balancing flavors and seasonings | Alcohol licensing & age restrictions | Ensuring ease of final steps for customers | Seasonal availability of ingredients |
| Potential Collaboration | Pet stores, vet clinics | Local theaters, movie reviewers | Wedding planners, event organizers | Tea shops, health food stores | Local farmers, eco-friendly brands | Event planners, corporate events | Delicatessens, cafes | Bars, liquor stores | Art studios, children’s parties | Local foragers, farmers markets |
| Marketing Opportunities | Highlight pet health benefits | Create desserts for movie premieres | Showcase intricate designs on social media | Emphasize health & natural beauty | Advocate for sustainability and eco-friendliness | Highlight personalization features | Offer samples to introduce unfamiliar items | Pair with wine or spirits in marketing | Workshops, DIY kits | Highlight freshness and local ingredients |
To use online marketing, develop a website and a FB page. Having an interactive online presence will help you keep in touch with customers, letting them know if you’re offering any specials or if you’re receiving great feedback from customers.
Offline, you should plan to supply baked goods for events in your community, such as county fairs or fundraisers. Send your baked goods samples home in bags, which include your business card.
You should develop an advertising budget and spend judiciously in the best markets, including print, radio and digital media sites.
If you’re operating a brick-and-mortar location, have special tasting events to celebrate special days, such as a community celebration or holiday.
And (this must be said) word of mouth is the best advertising for a baking business.
You should do market research first. Next, develop a comprehensive business plan.
Once you’ve developed your business plan, you need to purchase the necessary equipment.
To simplify running the business, invest in POS software and also inventory-management software. Those two investments are crucial to keeping a baking business running smoothly.
The permits and licenses required for a baking business can vary depending on your location and the scale of the business.
However, some common permits and licenses generally include:
It’s critical to consult local and state government websites and consult with professionals like lawyers or business advisors to ensure that you’ve covered all your legal bases.
Failure to secure the proper permits and licenses can result in hefty fines and potentially even the closure of your business.
Marketing a baking business requires a blend of traditional and digital techniques. While the quality of your baked goods is essential, how you present and promote them is equally crucial. Let’s delve deeper into how you can market your baking business effectively:
Incorporating a mix of online and offline marketing strategies can propel your baking business to new heights. By continually adapting and listening to your customer base, you can create a brand that resonates and keeps them coming back for more.
You’ll likely be facing competition. But if you’ve done your market research, you should be able to thrive even in an area with other baking businesses. Those who are exploring small town business ideas may not have as much direct competition, but there are generally fewer customers to market to.
It’s also difficult to set the right price. Pricing baked goods is a delicate balance between covering your costs and offering a price that is attractive to customers.
The first step in pricing is to calculate all of your costs, including not just ingredients but also overheads like rent, utilities, labor, packaging, and any business loans or fees. These are your ‘Cost of Goods Sold’ (COGS) and your ‘Operating Expenses.’ Here’s a simple formula to help determine a basic price:
Retail Price=(COGS+Operating Expenses)×Profit MarginRetail Price=(COGS+Operating Expenses)×Profit Margin
For example, if the COGS is $2, and the operating expenses per item are $1, and you want a profit margin of 50%, then the price would be (2+1)×1.5=4.5(2+1)×1.5=4.5.
Starting a baking business requires a diverse skill set, ranging from the technical aspects of baking to a broader understanding of food safety and business operations. Here are some basic baking skills that are crucial:
Beyond these technical skills, soft skills like customer service, creativity, and business acumen are also invaluable. You’ll need to be able to market your products, manage costs, and ensure that your business is profitable in the long term.
Image: Envato Elements
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![10 Instagram Statistics You Need to Know in 2023 [New Data]](https://webtriiv.link/wp-content/uploads/https://www.oberlo.com/media/1615987444-1603897160-cover-4.png)
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Whether it’s brunch, business, or the beach, we’re all wondering – is it Instagrammable?
Instagram has grown immensely over the years, and it continues to broaden its horizons. The photo-sharing app has gone a long way from once being a favorite for vacationers sharing their holiday pictures to now appealing to all kinds of influencers, advertisers, and brands.
At this point, it’s safe to say that your audience is using Instagram, and your competitors too. But keeping on top of Instagram trends (oh and did we mention algorithm changes too?) becomes a little complicated at times. Your target customers might be scrolling away on their feeds right now, the question for marketers is how and why they should be present on Instagram.
If your brand isn’t already getting in front of users, these marketing statistics will convince you why it should be and give you an idea of what you should be doing so that you can make money on Instagram.
So, let’s get started with the top 10 Instagram statistics for 2023 to shed some light on the rising importance of Instagram for your business.
According to the latest estimates, Instagram has 1.3 billion users worldwide in 2022 and is used by one out of every three social media users (eMarketer, 2022).
Instagram is a social network that allows users to share and edit both photos and Instagram videos. Once used mainly by teens and young millennials, Instagram continues to grow as one of the most popular social media platforms, and the data tells us that it’s not going to change anytime soon.
From 2019 to 2021, the number of Instagram users worldwide grew by 383 million. In fact, in 2020, the popular photo-sharing network crossed the 1 billion mark for the very first time—a feat experts had previously expected in 2024. Incidentally, that same year, Instagram registered a big 22.9% increase in the number of users. Analysts attribute a big part of this massive growth to the coronavirus pandemic, which drove users to sign up for Instagram.
If you’re questioning whether your brand should spend the time and money to invest in Instagram, the tremendous number of users should be an indication. Our team has written a guide to setting up an Instagram shop to help you understand the many nuances of the platform.
Ever since the concept of using hashtags to tag and identify topics on social media was invented in 2007 (by Twitter, now known as X), its usage has exploded and is today considered a quintessential element of social media.
Instagram is certainly no exception to this. From companies and Instagram influencers to even the average Joe, the use of hashtags on Instagram is popular and widespread.
This is so much so that the latest Instagram statistics show that an average Instagram post contains as many as 10.7 hashtags (HubSpot, 2020).
But if you’re thinking of going all out on hashtags to try and reach new users and grow your audience, think again. Studies have shown that with Instagram hashtags, it isn’t a case of the more the merrier. In fact, engagement decreases for posts with six or more hashtags, so try to use five or fewer.
And if you want to get strategic, you may be interested to know that the most popular hashtag on Instagram, #love, has been used over 2 million times. So while it may emit that warm fuzzy feeling in your viewers, your post could be drowned out by the 2 million other posts with the same hashtag.
For reference, #photography, #instagood, #fashion, and #art make up the next four most popular Instagram hashtags.
70.8% of the 1.3 billion monthly active users on the Instagram app are under the age of 35 (Statista, 2022). This statistic provides information on the distribution of Instagram users worldwide as of April 2022. The single most popular age bracket is 25 to 34 (31.7%), followed by 18 to 24 (30.2%). Does your target audience include these two age ranges?
Understanding social media age demographics will help you determine which platforms make the most sense for your brand to utilize. This way, you’ll be sure that you’re not spending time creating content for a platform where your audience doesn’t have a presence.
If your target market consists of young adults, Instagram is definitely the right place for you to be. Once you know this, you can start jumping on the latest Instagram trends and producing the right type of Instagram content that caters to your users’ interests and needs.
Facebook may be leading the social media charts in terms of users, but recent Instagram statistics show that US consumers spend more time on Instagram than they do on Facebook. In 2023, Instagram users are predicted to spend an average of 30.6 minutes per day on the platform, compared to 30.2 minutes on Facebook (eMarketer, 2023).
The time spent on Instagram matters because the more time people spend on the app, the more advertisements they see, and the more opportunities they have to notice your brand. Instagram also revealed that its Instagram Stories feature drives the amount of time people spend on the app every day. But not only does the time spent on Instagram matter, but also the time of day that users are most active on the platform. That way, you’ll get to know the best time to post on Instagram for your brand.
With Instagram becoming increasingly popular, it’s no wonder that there are over 200 million businesses marketing their products on the platform (Instagram, 2022).
According to Instagram, as many as 70% of consumers turn to Instagram to find inspiration for their next purchase. Given the potential and not to mention the slew of tools available for brands to market on Instagram, not being on Instagram would be a huge missed opportunity.
Being active on Instagram means measuring success. One key metric that all businesses need to be tracking is the engagement rate. Recent data on the average Instagram engagement rates shows that carousel posts receive the highest level of interaction among Instagram users, with a rate of 0.77%. In comparison, the average across all Instagram posts is 0.66%.
Not only is there a huge audience on Instagram, reaching them also does not require large sums of money. If you’re looking for tips and ideas for how your brand can advertise on Instagram, we’ve got you covered with these eye-catching Instagram post ideas.
The trend of influencers publishing sponsored content on Instagram continues to grow with no signs of letting up. Over the course of the year from February 2018 to February 2019, the number of Instagram influencers using the #ad hashtag grew by 133% (Socialbakers, 2019).
In fact, in the first quarter of 2019, nearly 25,000 Instagram accounts were published with the #ad hashtag.
Since posts by influencers with a larger following are likely to have more views and reach, it’s expected that these accounts are more sought after for influencer marketing campaigns than those with fewer followers.
This is reflected in the number of times these high-profile influencers have used the #ad hashtag. More than one-quarter (26%) of influencers with over a million followers use #ad in their posts. In comparison, less than one in five of influencers with fewer than 1 million followers and just around 2% of micro-influencers with fewer than 10,000 do so.
And it’s not just the sponsored posts by influencers that are growing in popularity. Across all Instagram posts over this time period, the use of #ad increased by 120%.
In August 2016, Instagram launched Instagram Stories. This game-changing feature allows users to take photos or videos which disappear after 24 hours. After launching this feature, people started sharing way more and spending more time on Instagram.
This is so much so that Instagram Stories now has a reach of 996 million people worldwide (Hootsuite, 2023). In comparison, the platform’s main feed’s reach is 1.32 billion.
Before Instagram stories, people were mostly sharing their important moments on their profiles, and these weren’t necessarily done on a daily basis. But Instagram has hit the nail on the head with Stories, giving people a better reason to share their everyday moments without actually having to keep the content on their profile.
This is also a great opportunity for businesses to increase their visibility. If you’re thinking about using or are already using Stories in your social media strategy, here’s another Instagram statistic and benchmark to keep in mind: the most active brands on Instagram post an average of 17 Stories every month.
62.2% of Instagram users follow and research brands and products on the platform (DataReportal, 2023). This means that businesses have a great opportunity to increase their reach through Instagram. Whether you’re a local brand or have target audiences located all over the world, you have the potential to grow your business by using Instagram.
Instagram Business profiles allow brands to add their additional contact information. Note that this isn’t an option available for personal profiles. This includes a business phone number and address.
Instagram Business also gives you access to Instagram analytics, which can provide you valuable data about how your content is performing. Aside from impressions and reach per post, you also gain key information about your demographic. This can help you to understand what type of content your audience likes the most. So, whether it’s food, clothes, or any niche that you’re interested in or belong to, you’ll be able to better gauge how to best get users to follow your brand on Instagram.
Instagram engagement is on the rise for brands. It increased by 29% between October 2017 and May 2018 (Socialbakers, 2018). This means that brands can generate over 4x more interactions on Instagram compared to Facebook.
While we understand that Instagram engagement is important for brands, the question still remains about what Instagram engagement actually is and how it’s measured. Instagram engagement is the degree of involvement that your followers show toward your Instagram content. This could be in the form of likes, comments, or shares. Instagram is a visual content-based platform which is one of the reasons why it has such high engagement. It offers a platform for different types of content creation such as photos, videos, live videos, stories, and also the IGTV app. This increases content creativity, as it gives you a wide variety of content types to choose from. If you’re a brand or business, you should be making use of Instagram’s potential to improve interactions. We’ve got a bunch of tips for you to improve your Instagram engagement.
We’ve already gone over the impact of Instagram for brands, but let’s take it a step further. Instagram helps 80% of Instagrammers decide whether to buy a product or service (Facebook, 2019). Instagram users report making a purchase decision based on something that they saw while browsing the app. Influencer marketing plays a huge role in influencing these purchase decisions too, so if your brand isn’t using Instagram as part of your social media marketing strategy, you’re missing out on a huge opportunity. Especially if your business is targeting millennials.
There are a bunch of different tactics that you can use to impact buyers’ decisions on Instagram. So whether it’s Instagram ads, engaging users with creative stories, or including the relevant Instagram hashtags to be more discoverable, it all can matter if you do it right. Check out more Instagram tips on our blog.
Conclusion
Over the years, Instagram has proven to be a powerful marketing tool for businesses that are looking to expand both their visibility and reach. We hope that these 10 Instagram statistics for 2023 have helped explain why your brand should be investing in Instagram and given you some ideas of what to do on the platform next.
Here’s a summary of the Instagram statistics for 2023:
Is there anything else you’d like to know about Instagram statistics and wish was included in this article? Let us know in the comments below!
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