It takes a dedicated amount of time and energy to build good, strong, lasting business relationships today. They are such an integral and necessary part of success, but people don’t seem to want to put in the work.

Alert: lasting business relationships just don’t happen and develop without the dedicated, consistent work.

Our business network should be a qualified, selective group of people we count on, tap into and rely on for support, direction and insight. We have to find that balance of being givers and takers. We can’t just give or take, we need both. Far too many people don’t ask for help when they need it and that can be fatal in small business.

Selectivity, consistency and engagement are essential for finding great people and growing relationships with them.

Here are ways to build lasting business relationships in today’s professional world.

1. Be Authentic

This is pretty simple. Be who you are and accept others as they are. It’s easy to create a false persona, especially online, but that is not the way to start a relationship and short lived when we start qualifying people and companies. Find people and companies you feel a natural connection and ease of communication with and things you both have in common. The authenticity of connecting personality, beliefs and point of view can accelerate relationships.

2. Identify Shared Goals and Values

We seek out people in life we like, share similar goals and values with. Are they honest, kind, knowledgeable, helpful? How do they treat others? This is about moral character. Do we respect them? I have sadly seen too many people present themselves one way only to take advantage of people, once they have their trust. We may not always share the same point of view with everyone, but the shared values are a must.

3. Develop Mutual Respect

I find this takes time, unless someone is referred to you by a trusted connection. We prove ourselves over time and through different activities and experiences. Join a chamber, professional group, or online community which are all great environments to develop relationships. Be patient, selective and watch people in action. Building mutual respect is an essential for growing relationships.

4. Share Some Vulnerability

We are human and sometimes that means sharing and supporting people through difficulty, challenge and change. Showing our vulnerability is part of our authenticity. One word of caution: this is best shared with a select few rather than more publicly. Use good judgment here.

5. “I’ve Got Your Back”

Let people know that you have their back as a way of showing loyalty to them. I have been at way too many events where gossip and unnecessary conversations go down among people that simple shouldn’t be doing that. As tricky as this can be, I have selectively addressed certain people directly and respectfully asked them to reconsider those conversations and choose not to continue interacting with them.

6. Make Meaningful Connections for People to Network with Each Other

The greatest compliment in business is a referral. We should be thoughtful, have the right motives and be connecting people for the right reasons. Not all referrals work out. It takes two to make it happen and work, so don’t be doing all the work.

7. Get More Personal

If you really want to get to know people, ask them to go for coffee so that you can talk more personally, one on one. Be willing to share experiences, ideas, points of view and simply learn more about each other’s story, family and professional history.

8. Plan Something Fun to Do Together

All work and no play makes us dull! Be willing to go out and do something fun together that may not have anything to do with work. Music, art, entertainment, meet ups and community events are all fun things to do to see different sides of people. Not to mention some random and memorable conversations and laughs that can come out of it.

9. Let Go of Expectations

Always go into relationships with an open mind, realistic expectations and never assume. People are only who we think they are based on what our interactions have been with them. One of the best pieces of advice I got from a client was: accept the way people are not as you want them to be. If we have preconceived expectations of people, then we are setting ourselves up for disappointment.

10. Schedule Brainstorming Time

Block out dedicated time to brainstorm, engage and do business together. Best to set a regular time, a time limit and an agenda for what you want to accomplish in it. Leave some time unexpected discussion.

11. Offer Something Before Asking for Something

In 2010, Trendwatching.com came out with a trend brief that highlighted “serving is the new selling”. They put a name on what we were already knew was the trend shift in sales and marketing and now it is the norm in business, social media and content marketing.

When we educate, help and inspire others with our experience and expertise, we are building the foundation for trust that underlies relationships that endure. When we blog, create content, speak, do a workshop, webinar, write an e-book, go to events, we are serving and helping.

When we get more serious and engaged on LinkedIn, Facebook, Twitter and other social media where community gathers and exchanges ideas, we are serving and helping . Serving and helping builds trust like nothing else.

Section	Key Points
Introduction	– Building lasting business relationships requires time and effort.
– These relationships are crucial for success.
– Consistent dedication is necessary for their development.
Building a Qualified Business Network	– Network should consist of supportive, reliable individuals.
– Balancing giving and taking is essential.
– Not asking for help when needed can be detrimental.
– Selectivity, consistency, and engagement are vital.
Ways to Build Lasting Business Relationships	– Be authentic and accept others as they are.
– Identify shared goals and values with others.
– Develop mutual respect over time.
– Share vulnerability selectively.
– Express loyalty by having others’ backs.
– Make meaningful connections for networking.
– Get more personal through one-on-one interactions.
– Plan fun activities together outside of work.
– Let go of preconceived expectations.
– Schedule dedicated brainstorming time.
– Offer value and assistance before seeking it.
The Power of Serving and Helping	– Educate, help, and inspire others to build trust.
– Content creation, workshops, and events are ways to serve and help.
– Engagement on social media platforms fosters trust.

The Power of Follow-Up

Effective follow-up is a crucial component of building lasting business relationships. It’s not enough to make an initial connection; you need to nurture and sustain those connections over time. Here are some key practices for successful follow-up:

• Set Reminders: Use digital tools or apps to schedule reminders for follow-up actions. This could include sending a thank-you note, checking in on a previous conversation, or sharing relevant content with your contacts.
• Personalized Communication: When following up, make your messages personal and relevant to the recipient. Mention specific details from your previous interactions to show that you value the relationship.
• Add Value: Each follow-up should offer something of value to the other person. Whether it’s sharing an interesting article, introducing them to a potential business opportunity, or offering your expertise, adding value demonstrates your commitment to the relationship.
• Consistency: Establish a regular cadence for follow-up, whether it’s monthly, quarterly, or as needed. Consistent communication helps maintain the connection and keeps you top of mind.
• Express Gratitude: Don’t forget to express gratitude for the relationship and any support or collaboration that has taken place. A simple thank-you can go a long way in strengthening the bond.
• Listen Actively: During follow-up conversations, actively listen to your contacts. Ask open-ended questions to understand their evolving needs and challenges. This shows that you genuinely care about their success.
• Stay Updated: Stay informed about your contacts’ professional developments, achievements, and milestones. Congratulate them on their successes and offer assistance when they face challenges.
• Networking Events: Attend industry-specific events, conferences, and seminars to reconnect with your network. Face-to-face interactions can solidify relationships and create new opportunities.
• Feedback Loop: Encourage open and honest feedback from your contacts. Constructive feedback can help you improve your interactions and better serve their needs.
• Reciprocity: Be willing to reciprocate when your contacts need assistance or support. Building a network is a two-way street, and your willingness to help will be appreciated.
• Adapt and Evolve: As your business and industry evolve, so should your approach to follow-up. Stay adaptable and adjust your strategies to meet changing needs and circumstances.

Key Practices for Successful Follow-Up	Description
Set Reminders	Use digital tools to schedule reminders for follow-up actions.
Personalized Communication	Make your follow-up messages personal and relevant to the recipient.
Add Value	Offer something valuable during each follow-up, demonstrating your commitment to the relationship.
Consistency	Establish a regular follow-up schedule, maintaining consistent communication to stay top of mind.
Express Gratitude	Show gratitude for the relationship and any support or collaboration that has occurred.
Listen Actively	Actively listen during follow-up conversations, asking open-ended questions to understand their needs.
Stay Updated	Keep informed about contacts’ professional developments, achievements, and offer assistance when needed.
Networking Events	Attend industry-specific events to reconnect with your network, solidifying relationships and creating opportunities.
Feedback Loop	Encourage open and honest feedback from contacts to improve interactions and better serve their needs.
Reciprocity	Be willing to reciprocate support when contacts need assistance, recognizing networking as a two-way street.
Adapt and Evolve	Adjust your follow-up strategies to align with changing business and industry dynamics.

The Art of Networking Etiquette

Networking etiquette plays a pivotal role in building and maintaining lasting business relationships. It’s not just about what you say and do; it’s also about how you navigate the social and professional landscape. Here are some key principles of networking etiquette:

• Be Punctual: Arrive on time for networking events, meetings, and appointments. Being punctual shows respect for others’ time.
• Professional Attire: Dress appropriately for the occasion. Your appearance should reflect the level of professionalism expected in your industry.
• Respect Personal Space: Maintain an appropriate physical distance when engaging in face-to-face conversations. Be mindful of others’ personal space and comfort zones.
• Active Listening: When in conversation, listen attentively to what others are saying. Avoid interrupting and show genuine interest in their perspectives.
• Introduce Yourself Clearly: When introducing yourself, use a clear and concise self-introduction that includes your name and professional background.
• Exchange Contact Information: Carry business cards and be ready to exchange contact information. Ensure your contact details are up-to-date.
• Follow Up: After meeting someone, send a follow-up email or message expressing your appreciation for the conversation and your interest in staying in touch.
• Respect Diverse Perspectives: Be open to diverse viewpoints and backgrounds. Avoid controversial topics that may lead to uncomfortable discussions.
• Avoid Over-Promotion: While networking is about self-promotion to some extent, avoid coming across as overly self-centered. Focus on building relationships, not just selling your products or services.
• Help Others First: Offer assistance or support to others without expecting an immediate return. Building goodwill can lead to reciprocal favors in the future.
• Mind Your Digital Presence: Be mindful of your online behavior, as potential connections often research your digital footprint. Keep your social media profiles professional and free from offensive content.
• Exit Conversations Gracefully: If you need to end a conversation, do so gracefully by expressing your enjoyment of the discussion and a desire to reconnect later.
• Express Gratitude: When others extend help or support, express gratitude sincerely. Thank them for their time, advice, or assistance.
• Follow Event Guidelines: Adhere to any specific guidelines or rules set by event organizers. These guidelines ensure a smooth and respectful networking environment.
• Stay Positive and Engaging: Maintain a positive attitude and engage with others in a friendly and approachable manner. A warm smile can go a long way.

Trust is the one ingredient that builds strong, long lasting business relationships.

If you put in the time and work, you will be rewarded.  

Relationships Photo via Shutterstock

Notice is hereby given that the 2023/2024 Unified Tertiary Matriculation Examination (UTME) National Diploma (ND) programme Screening Exercise will hold for candidates who made OSUN COLLEGE OF MANAGEMENT SCIENCES, IPETU IJESHA, OSUN STATE as their first choice, or those willing to change their institution(s) and make OSCOMS their first choice for the following approved programmes with a minimum score of 100 marks.

OSCOMS Courses

• Computer Software Engineering
• Business Administration
• Banking Operations
• Performing and Media Arts

Application Procedures

Candidates must register online by accessing the Institution’s website: https://www.oscoms.edu.ng/PostUTME/ to complete and submit an application.

They are expected to relogin back to REPRINT web section and print the screening report in two (2) copies of the application form after submission and come straight to the school for screening and registration.

Eligibility

Osun College of Management Science (OSCOMS) will admit only candidates who made at least five (5) credit passes in the relevant SSCE/NECO/NABTEB subjects.

JAMB CAPS

The 2023/2024 admissions exercise will be based on the Central Admission Processing System (CAPS), a system designed by the Joint Admissions and Matriculation Board (JAMB)to automate the admissions process to tertiary institutions.

Candidates must upload their O/Level results into the JAMB CAPS Portal.

Registration Portal

Visit the OSCOMS POST PORTAL https://www.oscoms.edu.ng/PostUTME/

Payment of N2,000.00 for the Post UTME

Account No: 2033780319 (First Bank Plc, Account Name: FORMERLY IPETU IJESHA COLLEGE OF Technology ) & come along with your teller.

For further information, don’t hesitate to get in touch with the Admissions Office, OSUN COLLEGE OF MANAGEMENT SCIENCES, Ipetu Ijesha, Osun State on

Tel: 081-3063-7625, 08142506541

Let me know if you have any questions or need further clarification. I would love to assist you.

You can watch my videos on the Studentship YouTube Channel by clicking here.

Join my Facebook Group, Like my Facebook Page or Follow Me on WhatsApp for more interactive discussions.

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Salons and barber shops need a shampoo bowl and chair because washing a customer’s hair is one of the more important services these businesses provide. Getting the right unit in your shop can be tricky because of the size, cost, and features the shampoo chair and bowl offer.

Whether you are expanding your current shop or looking to open a new one, you have many purchasing options. Cost is a big concern because a shampoo bowl and chair can get expensive. However, there are affordable options too.

Why Should you Get a Shampoo Bowl and Chair?

Here are some of the reasons having a shampoo bowl and chair in your shop will make it better.

• Improved Comfort: They provide a more comfortable and relaxing experience for clients, which can lead to repeat business and positive reviews.
• Increased Efficiency: Shampoo bowls and chairs can streamline the shampooing process and make it easier for stylists to wash and style hair.
• Better Hygiene: A dedicated shampoo bowl and chair can help maintain a hygienic salon environment by preventing cross-contamination between clients.
• Versatility: They can be used for a variety of salon services, including hair washing, coloring, and treatments.
• Professional Appearance: They can give your salon a more professional and sophisticated appearance, which can attract new clients.
• Cost-Effective: Investing in a high-quality shampoo bowl and chair can save money in the long run by reducing water and product waste and increasing efficiency.

 Shampoo Bowl and Chair – Our Top Picks From Amazon

Feature/Parameter	Top Pick: DIR Beauty Salon Shampoo Backwash W/Ceramic Sink	Runner Up: Artist hand Shampoo Bowl Backwash Barber Chair	Best Value: Ainfox Shampoo Barber Backwash Chair
Description/Position	Top Pick	Runner Up	Best Value
Sink Type/Material	Tilting Ceramic Sink	Tilt Ceramic Shampoo Bowl	ABS Plastic Shampoo Bowl
Adjustability & Features	– Forward and backward sliding seat – Super heavy-duty PVC base	– Adjustable tilt ceramic bowl – Reclining backrest	– Reclining design – Gel neck rest
Additional Features	Modern design	– Double-reinforced saddle sticking – Chrome sprayer – Anti-leakage sprayer base	– Double-reinforced saddle sticking – Spray hose with shower nozzle – Vacuum breaker
Dimensions (DxWxH)	38.4″D x 24.2″W x 28.67″H	43″D x 24″W x 36.4″H	40.5″D x 20″W x 24″H
Weight	125 lbs	80.1 lbs	78 lbs

 

DIR Beauty Salon Shampoo Backwash W/Ceramic Sink

Top Pick: The top pick on our list of shampoo bowl and chair goes to DIR. This chair has a tilting ceramic sink, a forward and backward sliding seat, a super heavy-duty PVC base and modern design that can fit in any salon or spa. It is 38.4″D x 24.2″W x 28.67″H and weighs in at 125 lbs.

DIR Beauty Salon Shampoo Backwash W/Ceramic Sink

Buy on Amazon

 

Artist hand Shampoo Bowl Backwash Barber Chair

Runner Up: The runner up is also a solid brand in the industry. You get a tilt ceramic shampoo bowl you can adjust, double-reinforced saddle sticking, a reclining backrest, and a chrome sprayer with an anti-leakage sprayer base. It is ?43″D x 24″W x 36.4″H and weighs in at 80.1 lbs.

Artist hand Shampoo Bowl Backwash Barber Chair

Buy on Amazon

 

Ainfox Shampoo Barber Backwash Chair

Best Value: Affordability and quality are why this Ainfox chair delivers the best value. It comes with an ABS sink bowl, reclining design, gel neck rest, double-reinforced saddle sticking to prevent ripping and tearing, a spray hose with shower nozzle, and a vacuum breaker. It is ?40.5″D x 20″W x 24″H and weighs 78 lbs.

Ainfox Shampoo Barber Backwash Chair

Buy on Amazon

 

Beauty Salon Shampoo Backwash Unit

This chair from DIR has a reinforced solid steel frame with high-density memory foam and high-grade faux leather. Other features include remote-controlled electric leg rest, a tilting ceramic sink, and vacuum breakers. It is 48.75″D x 22″W x 38.75″H, weighs 250 lbs and DIR provides a one-year warranty.

Beauty Salon Shampoo Backwash Unit

Buy on Amazon

 

OmySalon Salon Shampoo Backwash Chair with Ceramic Bowl

A solid wood frame, a ceramic sink, and enhanced PVC leather for added waterproofing are some of the standout features. Additionally, you also get an adjustable footrest, a comfortable design, and easy assembly. It is 31.5″D x 25.9″W x 36.2″H.

OmySalon Salon Shampoo Backwash Chair with Ceramic Bowl

Buy on Amazon

 

Artist Hand Shampoo Bowl Backwash Unit

This compact design is ideal if you have limited space. It features a ceramic shampoo tilt bowl you can adjust along with double-reinforced saddle sticking, a reclining backrest, and a chrome sprayer with an anti-leakage sprayer base. It is 43″D x 36″W x 20″H.

Artist Hand Shampoo Bowl Backwash Unit

Buy on Amazon

 

BarberPub Backwash Ceramic Shampoo Bowl

A solid wood frame with high-elastic sponge and enhanced PVC leather with high-quality fiberglass make up some of the leading features. There is also a ceramic bowl with standard sprinklers, a streamlined ergonomic design, and a 1-year manufacturer warranty. It is 60.2″D x 36.2″W x 26.4″H and weighs 99 lbs.

BarberPub Backwash Ceramic Shampoo Bowl

Buy on Amazon

 

Dir Beauty Salon Full Body Massage Shampoo Backwash Unit

This other entry from DIR has a tilting ceramic sink along with remote-controlled electronics with full back, seat, and leg rest massage functions. The seat is high-grade faux leather with high-density memory foam and a reinforced solid steel frame. It is 74”D x 25”W x 39”H and weighs 225 lbs.

Dir Beauty Salon Full Body Massage Shampoo Backwash Unit

Buy on Amazon

 

ReligWan High-end semi-Lying Shampoo Bed, Barber Backwash Chair

If you are going for a high-end, luxury look this ReligWan chair delivers. The frame is made of solid wood and stainless steel and the bowl is light-glazed ceramic. Other features include leather, an ergonomic design, a pressurized shower hose, and a rubber headrest.

ReligWan High-end semi-Lying Shampoo Bed, Barber Backwash Chair

Buy on Amazon

 

Artist Hand Shampoo Bowls for Salons with Chair

The last chair is from Artist, and it provides some great features. This includes a ceramic bowl, enhanced PVC leather, spray hose with shower nozzle, vacuum breaker, and single lever hot/cold fixtures. It is 54″D x 24″W x 34″H

Artist Hand Shampoo Bowls for Salons with Chair,

Buy on Amazon

 

Guide to Choosing the Perfect Shampoo Bowl and Chair for Your Business

Whether you’re setting up a salon, barber shop, or simply enhancing your existing workspace, a shampoo bowl and chair are crucial components for providing top-notch hair care services. These tools aren’t just about aesthetics; they’re about offering an optimal experience to your clientele, especially those who rely on you for their professional appearance. Here’s what you should consider to ensure that your clients get the best experience:

• Versatility and Flexibility:
  • Adjustable Height: Cater to clients of all statures. An adjustable height feature ensures that both the stylist and the client have a comfortable experience.
  • Reclining Capability: Not all hair treatments are the same. Chairs with reclining options let clients lay back, aiding in relaxation and ease during hair washes.
  • Tilting Bowl: This innovation ensures that water and product runoff are directed away from the client’s face, enhancing the overall wash experience.
• Efficiency and Precision:
  • Drain Hose: Preventing water spills is essential. An effective drain hose ensures a mess-free environment, safeguarding your business space from potential slip hazards.
  • Spray Hose: A must-have for targeted rinsing. This tool reduces water wastage and ensures a thorough rinse.
• Comfort and Stability:
  • Comfortable Chair: Especially during long treatments, a comfortable chair can be the difference between a one-time client and a repeat customer.
  • Sturdy Base: Safety first! A robust base guarantees the chair won’t topple over, putting your client’s safety as a priority.
  • Adjustable Headrest: For those long hair treatments or deep conditioning sessions, a headrest can boost client comfort.
• Maintenance:
  • Easy to Clean: A clean salon represents professionalism. Opt for bowls and chairs made from materials that resist staining and can be wiped down quickly.

Incorporating these features will not only optimize your client’s experience but also streamline your service delivery. Remember, investing in high-quality equipment is an investment in your business’s reputation. Equip your workspace with the best, and you’ll soon see the benefits in client retention and satisfaction.

FAQs

Do shampoo bowls and chairs come fully assembled?

Most shampoo bowls and chairs require some assembly, but the process is usually straightforward and can be done with basic tools.

How do I choose the right shampoo bowl and chair for my salon?

Consider factors such as the size of your salon, the type of services you offer, and your budget when choosing a shampoo bowl and chair.

Can shampoo bowls and chairs be used for other salon services?

Yes, shampoo bowls and chairs can be used for a variety of salon services, including hair coloring and treatments.

How often should I clean my shampoo bowl and chair?

Shampoo bowls and chairs should be cleaned and disinfected after each use to ensure a hygienic salon environment.

Can shampoo bowls and chairs be adjusted for clients of different heights?

Yes, most shampoo bowls and chairs can be adjusted in height to accommodate clients of different sizes.

Do shampoo bowls and chairs come with a warranty?

Many shampoo bowls and chairs come with a manufacturer’s warranty, so be sure to check the product details before purchasing.

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If you want your small business to grow and thrive, you’ll need to embrace change. If your business is fairly established, then change can represent a pretty big risk making some business owners uneasy. But failure to change can get your left behind, as plenty of retail store owners, travel agents and newspaper publishers can attest to.

In order to find opportunities for change and growth, you might consider designating a specific team member as you “Disrupter in Chief.”

Michael Haddon, CEO at business software company Kradle, said in an email interview with Small Business Trends, “A Disrupter in Chief (DC) is a stakeholder in a business who inspires and supports positive change by challenging the status quo.”

Why You Might Need a Disruptor in Chief

Haddon also shared some insights on why this position can be so beneficial for small businesses. Here are the top reasons why you should consider adding a disrupter in chief to your team.

You Need to Change, But Are Afraid to Do So

Change is essential for any growing business. But it also represents a significant amount of risk. So many entrepreneurs simply hope to grow without taking that necessary risk that goes along with it.

Haddon says, “As businesses evolve, often the biggest hurdle to future success is an unwillingness to change – or the desire to keep doing things the same way as they have always been done. As an example, based on research we commissioned in 2018 (a comprehensive survey of 700 small to medium enterprises (SMEs) across USA, UK and Australia), we found that 76% of businesses in the US would like to grow however only 27% of those same businesses anticipated change in the next 12 months. A DinC embodies the 27% of businesses which recognize that in order to grow, change must occur.”

You Need Someone to be Proactive in  Making Change Happen

Even if you’re open to change, you might not be able to put enough focus on looking out for those opportunities while you’re busy running all of the other aspects of your business. A disruptor in chief can can be a decision maker within your organization, or an influencer or advisor whose sole focus is on finding those opportunities proactively so that you and the other members of your team can focus on your specific duties while still being able to take advantage of growth opportunities as they come up.

Haddon says, “They recognize gaps and opportunities and they use that knowledge to take it upon themselves to improve the business. This could be by creating and driving a new growth strategy based on market changes, identifying inefficiencies within the operations of a business, inspiring staff to be more productive and loyal to the business, or identifying innovative technologies that can improve the business. In a nutshell, a DC is proactive and always looking for new ways to continuously improve any aspect of a business.”

You Need Someone to Inspire Others

In addition to being proactive, a disruptor in chief also needs to be knowledgeable, driven and able to inspire others. That final quality can really help businesses shape their culture into one where change and innovation are embraced, fostering even more growth opportunities than one person can lead you to.

Haddon adds, “These traits as a complete package can be hard to come by – as reflected in our research which rated finding top talent as the third greatest challenge for SMEs – as they do not always come naturally. These traits can also be taught to the right people and further nurtured by the right mentors/leaders. Businesses need to invest in their staff to bring out the best in them, not simply seek to hire perfection. An irreplaceable quality is attitude. If they lead by example, others will follow. After all, diamonds don’t start out shining.”

Challenges in Small Business	Role of a Disruptor in Chief (DC)
Fear of Change	Overcoming fear of change
Proactive Change Management	Identifying opportunities proactively
Inspiration and Leadership	Fostering a culture of innovation
Bridging the Talent Gap	Nurturing valuable traits
Investing in Staff Development	Building a skilled workforce
Leading by Example	Setting a positive example

Embracing Change with a Disrupter in Chief

In today’s rapidly evolving business landscape, embracing change is crucial for small businesses to thrive and grow. To navigate these shifts effectively, consider appointing a Disrupter in Chief (DC) within your organization. Here’s why this role can be a game-changer for your small business:

• Overcoming the Fear of Change: Change often involves risks, and many entrepreneurs hesitate to embrace it. However, stagnant processes can hinder growth. A Disrupter in Chief embodies the courage to challenge the status quo and recognizes that change is essential for future success.
• Proactive Change Management: Small business owners have numerous responsibilities, making it challenging to proactively seek growth opportunities. A Disrupter in Chief can focus solely on identifying gaps and opportunities, driving growth strategies, improving operations, and inspiring productivity, ensuring that change happens efficiently.
• Inspiring Innovation: A successful Disrupter in Chief is not only proactive but also inspiring. They possess the knowledge and drive to inspire others within the organization. This quality can foster a culture of innovation and change acceptance, paving the way for more growth opportunities.

Implementing a Disrupter in Chief Effectively

Once you’ve recognized the need for a Disrupter in Chief (DC) in your organization, it’s essential to ensure a smooth integration of this role. Here’s a guide to implementing a DC effectively:

• Clear Role Definition: Define the DC’s responsibilities, authority, and scope within your organization. Ensure that their role aligns with your business’s growth objectives and challenges.
• Recruitment or Selection: Identify individuals within your organization who exhibit the qualities of a disruptor or consider external candidates who bring fresh perspectives. Look for individuals who are proactive, innovative, and capable of inspiring change.
• Training and Development: If necessary, provide training and development opportunities to nurture the DC’s skills. This may include leadership, innovation, and change management training.
• Integration into Teams: Integrate the DC into your existing teams, ensuring they have access to relevant information and stakeholders. Encourage collaboration and open communication.
• Regular Reporting: Establish a reporting structure that allows the DC to regularly update leadership on potential opportunities, challenges, and progress toward implementing changes.
• Measuring Success: Define key performance indicators (KPIs) to measure the DC’s impact on your organization’s growth and adaptability. Regularly review and assess their contributions.
• Cultivate a Culture of Change: Encourage a culture where employees at all levels are open to change and innovation. The DC can play a vital role in fostering this culture.
• Support and Resources: Provide the necessary resources, including budgets and tools, to empower the DC in driving positive change.
• Continuous Improvement: Recognize that the role of a DC evolves over time. Encourage ongoing learning and adaptation to stay ahead in a dynamic business environment.

Empowering Your Disrupter in Chief (DC)

To maximize the effectiveness of your Disrupter in Chief and ensure they drive positive change within your small business, consider the following strategies:

1. Clear Communication: Establish open and transparent channels of communication with your DC. Encourage them to share their insights, ideas, and findings with the entire team. Create an environment where everyone feels comfortable expressing their thoughts on potential changes.
2. Continuous Learning: Invest in the professional development of your DC. Support them in acquiring new skills, staying updated on industry trends, and attending relevant workshops or training programs. A well-informed DC is better equipped to identify opportunities for improvement.
3. Collaborative Approach: Foster collaboration between your DC and other team members. Encourage cross-functional teams to work together on projects related to innovation and change. This collaborative effort can lead to holistic solutions and more successful implementations.
4. Resource Allocation: Provide your DC with the necessary resources and tools to explore and implement changes. Whether it’s budgetary support, access to research materials, or technology solutions, ensure they have what they need to drive innovation.
5. Metrics and Accountability: Define clear metrics and key performance indicators (KPIs) to measure the impact of changes proposed and executed by your DC. Hold them accountable for achieving specific goals related to business growth, efficiency, or customer satisfaction.
6. Feedback Loop: Establish a feedback mechanism where employees and customers can provide input on proposed changes. Your DC can use this valuable feedback to refine strategies and make data-driven decisions.
7. Recognition and Reward: Recognize and reward the efforts and successes of your DC and their team. Celebrate milestones, innovations, and positive outcomes resulting from their disruptive initiatives. This recognition can boost morale and motivation.
8. Adaptability Training: Offer adaptability training to your entire workforce. Help employees embrace change, adapt to new processes, and understand the benefits of innovation. This will create a more change-ready environment.
9. Long-Term Vision: Work with your DC to develop a long-term vision for your small business. Align this vision with your core values and mission, ensuring that all changes contribute to your overall strategic goals.
10. Regular Reviews: Conduct regular reviews and assessments of the disruptive initiatives undertaken by your DC. Evaluate the impact on the business, customer satisfaction, and employee engagement. Adjust strategies as needed based on these assessments.

Key Insight	Actionable Strategy
Clear Communication	Establish transparent channels for sharing insights.
Encourage team-wide idea expression.	Create an open environment for discussing potential changes.
Continuous Learning	Invest in the DC’s professional development.
Support skill acquisition and industry awareness.	Encourage attendance at relevant workshops and training.
Collaborative Approach	Foster cross-functional teamwork on innovation projects.
Promote synergy for holistic solutions.	Drive successful implementation through collaboration.
Resource Allocation	Provide budgetary support for innovation endeavors.
Ensure access to essential research materials.	Equip the DC with necessary tools and technologies.
Metrics and Accountability	Define measurable KPIs for assessing change impact.
Hold the DC accountable for achieving goals.	Evaluate their contribution to business growth.
Feedback Loop	Establish mechanisms for employee and customer input.
Utilize valuable feedback to refine strategies.	Make data-driven decisions to improve changes.
Recognition and Reward	Celebrate DC-led milestones and innovations.
Boost team morale and motivation.	Reinforce a culture of innovation and positive outcomes.
Adaptability Training	Offer adaptability training for the entire workforce.
Prepare employees to embrace change.	Foster understanding of the benefits of innovation.
Long-Term Vision	Develop a strategic, mission-aligned vision for the business.
Ensure changes align with core values.	Keep long-term goals in mind when implementing changes.
Regular Reviews	Conduct ongoing assessments of DC-led initiatives.
Adjust strategies based on evaluations.	Ensure alignment with business, customer, and employee needs.

Conclusion

In conclusion, embracing change and innovation is paramount for the growth and success of any small business. The role of a Disrupter in Chief (DC) can be a game-changer in this pursuit. A DC brings a unique blend of proactivity, innovation, and inspiration to the organization, making them instrumental in identifying opportunities, driving positive change, and fostering a culture of adaptability.

Small businesses often face the challenge of resisting change due to risk aversion or resource constraints. However, as demonstrated by the research, the willingness to embrace change is a critical factor in achieving growth. A DC embodies this willingness and actively seeks out ways to improve various aspects of the business, from operational efficiency to market strategies.

Moreover, a DC’s role extends beyond merely spotting opportunities; they inspire and lead by example, motivating others to join in the pursuit of innovation. By nurturing these qualities in your organization and investing in your staff’s growth, you can create an environment where positive change is not only welcomed but embraced.

As you consider integrating a Disrupter in Chief into your small business, remember that their success relies on clear role definition, continuous development, and seamless integration into your teams. Regular assessment of their impact and the cultivation of a culture of change are equally essential.

In a rapidly evolving business landscape, staying stagnant is not an option. Small businesses that harness the power of a DC and champion change will be better equipped to navigate challenges, seize opportunities, and thrive in the ever-changing marketplace. Embracing change today can secure a prosperous tomorrow for your small business.

Photo via Shutterstock

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Small Business Saturday is a day dedicated every year to support and celebrate small businesses across the United States. Started in 2010 by American Express it is celebrated on the Saturday after Thanksgiving to encourage consumers to get out and shop at their local neighborhood stores. This annual event takes place between Black Friday and Cyber Monday to help small business owners capitalize from the holiday shopping season.

Small Business Saturday is being promoted by American Express using the hashtag #smallbizsaturday. Since it started in 2010 US consumers have reportedly spent nearly $140 billion on the Small Business Saturdays combined, last year consumer spending had reached $ 19.8 billion on Small Business Saturday.

What is the Purpose of Small Business Saturday?

This national shopping holiday helps call to attention the importance of shopping at local small businesses that are the backbone of the nation’s economy. The shopping holiday includes events being organized to encourage shoppers to patronize local businesses and access unique products and services from within their community while celebrating small businesses.

When is Small Business Saturday?

This year, Small Business Saturday will take place on November 25, 2023, right in between Black Friday (November 24) and Cyber Monday ( November 27)  during the holiday shopping season. It takes place on the Saturday after Thanksgiving to help ensure holiday shoppers keep local businesses in mind as they buy gifts for the holiday season.

What is the History of Small Business Saturday?

The first Small Business Saturday was created by  American Express on November 27, 2010, to encourage holiday shoppers to shop locally and patronize brick and mortar businesses. In 2011, the Senate passed a resolution designating the day to support efforts to increase awareness of the value of locally owned small businesses. Since 2015 the Small Business Administration has co-sponsored the event with American Express, now in its tenth year, the shopping holiday is dedicated to supporting small businesses by helping to create jobs and boost local economies. It offers opportunities for small business owners to refocus their marketing and promotions efforts to attract customers during the holiday season. The success of Small Business Saturday in encouraging consumers to shop locally has also inspired the United Kingdom to celebrate its own Small Business Saturday since 2013 with the day being celebrated in December. See how you measure up with others by taking the Small Business Saturday quiz.

Who Can Participate in Small Business Saturday?

Small Business Saturday is designed to help small businesses take a piece of the holiday shopping action this is in a bid to let them compete with big-box retailers and e-commerce stores. The small businesses shopping event is intended to encourage holiday consumers to shop at small and locally owned businesses. Participating businesses include those who have fewer than 500 employees and include a wider range of businesses that include local retailers, restaurants, and others offering services.

5 Reasons Small Businesses Should Get Involved

If you own a small business you should consider getting involved in Small Business Saturday. With it you can leverage your brand, increase connections with customers, and generate strong sales. Some top reasons why you should consider participating include:

1. Reach out to more clients: Small Business Saturday is held across the nation in all 50 states. To further help consumers to shop at their local mom-and-pop shops, restaurants, and service providers American Express for eligible businesses has even developed a map and small business online directory where your business too can be included for free.

2. Boost Your sales: Small Business Saturday has seen phenomenal growth year after year, giving great exposure to small businesses. Last year despite COVID-19 US, social distancing, and lockdowns consumers spent a whopping $ 19.8 billion on Small Business Saturday. With the economy in recovery this year more sales are expected to take place.

3. Consumers are incentivized: to support small businesses American Express through its Shop Small campaign lets its credit card users earn special points for when they buy from small businesses.

4. Foster Community spirit: Small business Saturday isn’t only about selling. It is an event that helps communities come together and support local communities and businesses.

5. You can Promote your unique product or service: As the holiday shopping event is specifically designed for your business you can make the most of your holiday marketing efforts by being part of it. Consumers are encouraged to shop locally meaning they will be coming from an area that is nearby helping you to also cut costs on shipping and delivery.

How Can Local Businesses Get Involved?

As a small business owner, you don’t need to register with any organization to participate in Small Business Saturday. To get involved with Small Business Saturday is easy simply choose to participate and get started with your planning. To capitalize on the opportunities being offered from participating at Small Business Saturday here are some tips on how to get involved:

Offer discounts and sales: The holidays can be a stressful period for holiday shoppers help bring some holiday cheer to them by offering them holiday discounts and offering promotions.

Prepare for heavy foot traffic: Because Small Business Saturday starts at the beginning of the shopping season expect to see a lot of heavy foot traffic to your establishment. You will need to double-check that your inventory is fully stocked to handle a boost in orders and sales.

Get your business on Shop Small Map: If your business accepts American Express cards, you can be featured on the Shop Small Map which will put among businesses shoppers can explore during Small Business Saturday.

Partner with other businesses: The holiday shopping event is to help celebrate buying locally and support the local economy. You can partner with other small businesses to organize or sponsor a local community event.

Become a Neighborhood Champion: Neighborhood champions are people or businesses that take charge of organizing events or promotions to encourage people and businesses about Small Business Saturday. Neighborhood champions or Shop Small ambassadors help encourage their communities to shop locally throughout the holiday season, and year-round; and encourage local businesses to participate this holiday season.

How Can my Business be Successful on Small Business Saturday?

Set Goals: You will need to prepare for the holiday shopping season ahead of time. This means you need to carve out goals for reaching different sales targets and plan on staying open.

Make sure you have enough inventory: You will need to anticipate holiday orders by making sure that you have enough merchandise in your store for the holiday season. You will need to place orders with suppliers earlier on as suppliers are will no doubt be under holiday pressure.

Tweak your marketing campaign: Use your marketing channels including posters, flyers, your website, and social media posts to let new customers know what you are offering during this unique shopping holiday. If you need help American Express offers resources and marketing materials for free to help you get started.

Maximizing Small Business Saturday Success

Small Business Saturday is a significant opportunity for local businesses to boost sales and engage with their communities. To ensure your business thrives on this special day, consider the following strategies:

• Set Clear Goals: Establish specific sales targets and objectives for Small Business Saturday to guide your efforts effectively.
• Stock Up Adequately: Anticipate increased demand and ensure you have sufficient inventory to meet customer needs during the holiday season.
• Tailor Your Marketing: Customize your marketing campaign to promote your Small Business Saturday offers through various channels like posters, flyers, websites, and social media.
• Leverage Resources: Take advantage of free resources and marketing materials offered by American Express to enhance your promotional efforts.
• Collaborate and Partner: Explore collaboration opportunities with other local businesses to create community events or sponsor activities that celebrate Small Business Saturday.
• Become a Neighborhood Champion: Consider taking the lead as a Neighborhood Champion to organize and promote Small Business Saturday activities within your community.
• Prepare for Foot Traffic: Expect a surge in foot traffic and ensure your store is well-prepared to handle the increased number of customers.
• Offer Discounts and Promotions: Attract holiday shoppers with special discounts and promotions to make their shopping experience more enjoyable.
• Participate on the Shop Small Map: If you accept American Express cards, get your business featured on the Shop Small Map to attract more shoppers.

Conclusion

Small Business Saturday is more than just a shopping event; it’s a vital celebration of the backbone of our economy—local businesses. With a history spanning over a decade, this annual tradition has grown exponentially, bolstering small businesses and fostering community spirit. By actively participating in Small Business Saturday, entrepreneurs can seize the opportunity to increase their brand visibility, elevate customer connections, and ultimately, boost sales. This day not only benefits individual businesses but also strengthens the bonds within communities, emphasizing the value of shopping locally. As we approach the upcoming Small Business Saturday, remember that it’s not just about deals and discounts; it’s about coming together to support the heart and soul of our neighborhoods. So, mark your calendars, plan your promotions, and get ready to be a part of this remarkable celebration of small businesses.

Image: Depositphotos

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Ecommerce has been around since 1994, when a man named Phil Brandenberger purchased the first product online:  the Sting CD Ten Summoner’s Tales. Fast forward to 2023, and retail ecommerce sales are expected to make up 20.8% of total retail sales worldwide. 

Stats like these show that in three decades, ecommerce has become an integral part of everyday life. 

In this article, we’ll look deeper into what ecommerce is. We’ll run through the history of ecommerce and share some key stats on online sales. We’ll also delve into ecommerce development, platforms, and business models to show the impact ecommerce has had on the world.  

What is ecommerce?

Ecommerce, also known as electronic commerce or internet commerce, is the buying and selling of goods over the internet. Sites that sell their products online are known as ecommerce stores or businesses.

For example, Amazon.com is one of the most popular online stores in the ecommerce industry. 

→ Click Here to Launch Your Online Business with Shopify

Ecommerce should not be confused with e-business. Although sometimes used interchangeably, the terms are not synonymous. Ecommerce specifically indicates the transaction of goods and services, whereas e-business refers to all aspects of operating an internet business.

How does ecommerce work?

Ecommerce works by connecting retailers and consumers using various platforms. For instance, you can set up a Shopify store to help your target market find your products easily. Connecting a payment processor is the next step—it facilitates the exchange of goods between the buyer and seller.

Ecommerce transactions use a number of payment methods, ranging from cash on delivery to BNPL (buy now, pay later) payments. After a successful transaction, the online retailer delivers a customer’s purchase via shipping or local delivery. In the case of digital products like virtual courses and NFTs, the retailer delivers the item online.

What is an ecommerce business? 

An ecommerce business is an organization or individual entity that seeks profits by offering goods or services over the internet. It allows consumers to buy quickly and choose from a range of payment methods to execute the ecommerce transaction. There are many different types of ecommerce businesses, based on the model you choose.

Popular ecommerce business models

The beauty of ecommerce is that there are various business models for you to choose from, whereas in traditional commerce the business models are more restrictive. There are four widely known ecommerce business models, but there are other niche models as well. 

B2B (business to business) ecommerce

B2B ecommerce is the trading of goods or services between businesses. No consumers are involved in the trade, and the price of the products is often higher than what a retailer sells to an end customer. Alibaba is an example of a B2B business, as its suppliers sell to other businesses.

B2C (business to consumer) ecommerce

B2C ecommerce involves businesses selling goods or services to consumers. If you decide to open your own online retail store, you’ll likely be selling to customers instead of businesses. Amazon, Walmart, and Apple are examples of B2C businesses.

C2C (consumer to consumer) ecommerce

C2C ecommerce is where consumers sell goods or services to other consumers. Consumers typically do this through online marketplaces like Swappa and Facebook Marketplace, or shopping sites like eBay, Craigslist, and Etsy. Many of the sellers on those sites aren’t businesses, but average consumers selling products they own, whether second-hand or new.

C2B (consumer to business) ecommerce

C2B ecommerce is where a consumer sells their own product or service to a business or organization. This could be a photographer selling their photography to a business, or a sticker collector selling one of their rare finds to an online sticker store.

What is an ecommerce website?

An ecommerce website is any website that sells a good or service. This type of website can adhere to any of the above ecommerce business models. To show just how broad ecommerce online stores can be, below we outline the common types of ecommerce websites you may find.

Common types of ecommerce websites

• Physical goods ecommerce site: Retailers with brick-and-mortar stores may also host an online store to reach a broader audience. This option is ideal for those looking to increase sales without expanding their physical locations.
• Service-based ecommerce site: Freelancing and pure online services have recently become a significant trend. In this model, websites serve as intermediaries between service providers and potential clients.  
• Digital products ecommerce site: Companies that sell digital products, such as software or video games, don’t require physical stores. Sales occur online, with customers simply downloading the purchased product. 
• Dropshipping ecommerce site: Unlike typical physical goods stores, dropshipping involves merchants who don’t hold any inventory. They display products on their online store and, when a customer makes a purchase, a supplier fulfills the order.

Advantages of ecommerce businesses

Starting an ecommerce business comes with a lot of perks. Not only does this business model help you build an online presence, it also offers a convenient way for customers to engage with your brand. Here are a few of the things an ecommerce business lets you do:

Reach far and wide

With an ecommerce platform, your products travel farther than they would in a physical store. Shipping partners and logistics ensure your products reach even the farthest corners of the world. In short, your online business suddenly has access to new markets you might never have considered.

Use data to your advantage

Physical stores may offer a personal touch, but online stores counter with smart, data-driven personalization. These insights enable targeted marketing campaigns and tailored services, building customer loyalty and increasing the likelihood of repeat purchases.

Customize your business

Your ecommerce company can offer a range of options that could overwhelm a physical store. Whether it’s different colors or custom engravings, your customers get more choices, which means they’re more likely to find exactly what they want.

Lower your startup costs

Perhaps one of the biggest advantages of selling online is cost savings. Without the overhead of physical space, your operating costs plummet, allowing you to invest in other aspects of your business.

Challenges of ecommerce businesses

Like all other online businesses, ecommerce also has its challenges. The key ones are:

Security concerns

Security tops the list of ecommerce challenges. Customers must feel their personal and financial information are in safe hands. Secure your online store with features like SSL certificates and trustworthy payment gateways. Shopify, for example, offers built-in security features. Make these security protocols clear to customers at checkout and in your terms of service.

Shipping and logistics

Shipping isn’t just about moving boxes; it shapes your brand’s reputation. Efficient, reliable delivery systems are crucial for getting products into customers’ hands on time and intact.

High competition

The ecommerce arena is a battlefield, crowded with businesses fighting for the same customers. Stand out by offering unique products, unbeatable prices, and a customer experience that wins hearts.

Returns and customer service expectations

A top-notch return policy and responsive customer service are not optional—they’re essential. These become even more crucial for stores selling complex or technical items. If you’re a small operation without a dedicated staff, this aspect can pose a significant challenge, but it’s one you can’t afford to neglect.

What makes an ecommerce store successful?

Running an ecommerce business is not easy. Just having a store and some stock to sell doesn’t mean people will flock to buy your products. There are things you can do to try to ensure your store is a success.

Focus on the user

With ecommerce, you can sell anything to anyone, but you must know what you need to do to make website visitors trust you enough to buy your products. Pick the right website theme, choose the right branding and tone of voice for your copy, and keep your focus on only one or two target audiences so you don’t get overwhelmed.

Test with friends

Use your friends as your test subjects and have them run through the purchase steps to make sure everything flows perfectly. You don’t want the checkout process to be so long that people leave before they’ve placed an order.

Optimize for mobile

Make sure that users can purchase on mobile and tablet devices. With mobile commerce on the rise, optimizing your store for the small screen is paramount to being successful in your business.

Invest in SEO and PPC

SEO and PPC drive traffic to your store, so missing out on them will slow down your success. Find a good consultant or agency if you have the budget, or get started by learning about ecommerce SEO and applying relevant strategies on your store.  

Research and develop

Never be content with what you do; research new products and ways to sell them. You don’t need to restock your ecommerce store every month. Try to attract attention through innovative ways to grow your store.

Popular of ecommerce sales channels

When it comes to selling online, you’ve got options. You can use your own website, go through big sites like Amazon, or even use social media. Here’s a quick rundown:

Ecommerce platforms

Your own online store gives you control. Sites like Shopify help you set up a shop where you can sell whatever you want. It’s a direct line between you and the customer, but you’ll have to work to get people to visit.

Online marketplaces

Amazon and Etsy come with built-in customers. People go there to make online purchases, so half your marketing is already done. The downside? You’re one of many sellers, and Amazon holds all the cards, including customer data.

Social selling channels

Facebook and Instagram let you sell right where your audience is. No need for them to even leave the app. But remember, it’s Meta’s playground. It makes the rules, and those rules can change.

Mobile commerce (m-commerce)

More and more people shop right from their phones. It’s so popular that nearly half of all online shopping could happen on mobile devices this year. If your online store isn’t easy to use on a phone, you’re missing out on a lot of business.

Each channel has its own ups and downs. Often, the smart move is to use a mix of them to fit your online business needs. That way, you make the most of online shopping opportunities.

Choosing your ecommerce revenue model

Picking your ecommerce platform is just the first step. Next, determine how you’ll make money. Here are five revenue streams commonly used in online commerce:

Sales model

The sales model dominates both the online and brick-and-mortar markets. You sell products or services for a profit, plain and simple.

Advertising model

If you’re an online creator or influencer, consider the advertising model. Partner with businesses to feature promoted content and cash in on your personal brand.

Subscription model

A rising star among consumers and direct-to-consumer brands, the subscription model generates steady income from product or service subscriptions.

Affiliate model

Creators with a large following also excel in the affiliate model. You get a commission every time someone makes a purchase through your affiliate link.

Transaction free model

If your ecommerce business processes payments, you could make money via the transaction fee model. Collect a small fee for each sale, and it all adds up.

Stay ahead with top ecommerce trends and stats

Understanding ecommerce trends can make or break your online store. These trends shape site design, product offerings, and customer interactions. Keep your finger on the pulse to stay competitive and adapt to changing customer needs. While trends evolve, some are marking permanent shifts in consumer behavior.

Social ecommerce climbs the charts

Expect social commerce sales in the US to soar past $56 billion in 2023. Real conversations with potential customers online build trust and nurture relationships. Guide them down the marketing funnel to close the sale. Want to get better at this? Check out guides on selling on platforms like Facebook, Instagram, TikTok, Pinterest, and other top social selling venues.

M-commerce takes center stage 

Expect mobile commerce to make up 43% of total US ecommerce sales in 2023. With a steady growth trajectory, brands must perfect their mobile UI, focusing especially on mobile payment systems.

AI powers personal shopping experiences 

A 2022 study revealed that 62% of consumers would turn their backs on brands that failed to personalize their experience, a whopping 45% increase from the prior year. AI tech, like ChatGPT and Midjourney, lets ecommerce brands tailor customer experiences to a T. Apps in the Shopify store help automate tasks from customer chat to inventory management.

Social platforms outrank search engines

Product discovery is no longer Google’s exclusive domain. Consumers are also turning to YouTube and Amazon to find brands. Gen Z even prefers TikTok over traditional search engines for brand research.

Paving your path in ecommerce

The ecommerce landscape invites fresh talent and innovation. With retail ecommerce sales on an upswing, this business avenue serves as an excellent starting point for budding entrepreneurs.

Keep this guide at the ready for when you’re set to turn your ecommerce aspirations into a reality. It’s your go-to resource for launching not just a business, but your online empire.

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