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If you’re a writer, you’ve probably used all sorts of CMS platforms throughout your career. Although CMS platforms enabled us to create websites with minimal coding experience overnight, they aren’t perfect. AI integrations help us add capabilities to our site or content that weren’t already baked into our CMS.
These integrations are transforming the way businesses create, manage, and deliver digital experiences. By weaving AI tools into CMS platforms, you can optimize content strategies, automate routine tasks, and enhance user experiences.
In this post, we’ll highlight the top AI-fueled CMS integrations and how to use them with your platform.
AI Solutions that Work With Most CMS Platforms
HubSpot
Get started with HubSpot AI tools
HubSpot’s tools can be used with your CMS. For example, HubSpot’s AI Content Writer can help you generate content for your CMS. Not sure where to start with your web design? You can leverage our free drag-and-drop website builder.
Pricing: Pricing varies.
Zapier
The Zapier-WordPress integration enables you to share, create, and keep track of all your posts. Zapier offers templates like posting your WordPress blog post to Facebook and creating WordPress posts from Google sheets rows.
Pricing: Free version available. Started at $19.99 per month, Professional at $49 per month, Team at $69 per month, and custom pricing for Company.
Acrolinx
Acrolinx is an AI-powered content governance platform, which offers features focused around editorial quality and consistency while also integrating with CMS platforms.
Within Acrolinx, content creators, writers, or editors can set content quality goals or guidelines around clarity, consistency, tone, inclusive language, and ease of scanning. With the integration’s content analyzer, you or your teammates can scan your website and files to see how your existing content stacks up to the guidelines and governance you’ve set.
Additionally, its sidebar feature provides real-time suggestions for improving readability and tone – similarly to a word program’s spelling or grammar checker – but with your brand’s guidelines in mind.
Pricing: Not readily available.
AI Solutions that Work With HubSpot CMS
BrightInfo
BrightInfo is a personalization tool designed to boost website engagement and conversions. By integrating with CMS platforms like Hubspot, Hosting.com, and Cisco, it leverages AI algorithms to analyze web pages, learning about your content assets.
The software also learns about your visitors, capturing data like demographics, browsing patterns, and mouse movements. In real-time, it also tracks individual visitor behavior and compares it to crowd behavior to deliver relevant content based on each visitor’s interests and preferences.
Pricing: BrightInfo offers a specialized monthly payment model.
BrightEdge
BrightEdge is an SEO platform and HubSpot CMS integration that offers data and guidance on how to improve your site’s organic search performance. Leveraging AI algorithms, BrightEdge provides insights around where site optimization improvement is most needed, keyword rankings to focus on, and data around organic traffic performance.
Its features like content recommendations and competitor analysis can help you stay ahead in the search landscape and see what sites are performing better than your own.
Pricing: Pricing is not readily available.
AI Solutions that Work With WordPress
CoSchedule Headline Studio
CoSchedule Headline Studio is a tool that integrates with WordPress to optimize headline creation. For example, CoSchedule’s AI analyzes your content’s headline performance data and provides real-time suggestions to improve click-through rates. With features like a built-in thesaurus and headline score, you can also see how you can improve your headline’s grammar, editorial quality, and clarity.
I used the free version to test a headline for a blog post about running marketing campaigns on a tight budget. CoSchedule presented me with a headline score of 66, then broke down how the headline fared in different categories like word balance, headline type, reading grade level, sentiment, clarity, and skimmability.
This tool’s suitable for marketers and writers who want impactful headlines that drive views, traffic, and attention to their site.
Pricing: Standard Headlines with limited features are available in Headline Studio Free. Premium Headlines with more advanced features only available in Headline Studio Pro.
Equally.ai
If you’re creating a website, you’d want it to be as accessible as possible — that way it’s inclusive to all. With that in mind, Equally.ai is a web accessibility tool that’s fitting for web managers and developers at any company or level.
The tool has a basic web accessibility widget that can be integrated into your CMS with one line of code. It helps enhance experiences for site visitors, taking into account factors like vision. For example, based on recommendations from the widget, you can make your site accessible for users with visual impairments by adjusting text size, color contrast, and saturation.
If you have coding skills, you can get more advanced, fix more advanced accessibility issues, and enhance user experience with Equally.ai’s Flowy, a web accessibility platform powered by ChatGPT.
Flowy features automated code testing, smart categorizations, a recommendation engine, a monitoring and compliance report, an action funnel, and professional accessibility in which experts manually test for issues. Lastly, customers can run an audit of their web accessibility with Equally’s ARIA feature – which analyzes and scores your website’s accessibility status.
Pricing: Small at $27/month or $279/year, Medium at $47/month or $479/year, Large at $147/month or $1,479/year, and Unlimited at $197/month or $1,979/year.
How to Use AI Tools in CMS
Content Personalization
AI tools can revolutionize content personalization within your CMS. By analyzing user behavior, preferences, and demographics, AI algorithms can deliver tailored content recommendations to specific individuals.
For example, Etsy generated some products I might be interested in checking out based on my past viewing behavior.
Through this optimized personalization, you can enhance user experience and engagement by presenting relevant content that resonates with your audience, leading to higher conversion rates and customer satisfaction.
Automated Content Creation
Get started with HubSpot’s Free AI Blog Writer
AI-powered content generators can assist in streamlining content creation processes. These tools use language models and machine learning algorithms to generate high-quality, relevant content automatically.
From blog post outlines to product descriptions, AI tools like HubSpot’s Free AI Blog Writer can help you quickly create engaging content at scale, freeing up time for your team to focus on more strategic tasks.
Intelligent Content Tagging and Organization
Manage smart content rules in HubSpot
Keeping your content organized is crucial for easy access and efficient management. AI tools can automatically tag and categorize your content based on its topic, theme, keywords, and sentiment analysis.
This intelligent tagging makes it easier to search, find, and repurpose existing content within your CMS, saving you time and effort in content retrieval and repurposing.
Performance Analytics and Insights
Analyze performance with HubSpot
AI-powered analytics tools can provide deep insights into your content’s performance, helping you make data-driven decisions.
By analyzing user engagement metrics, conversion rates, and other relevant data, AI tools can identify patterns and trends that reveal what content is resonating with your audience and driving results. These insights enable you to refine your content strategy, optimize your messaging, and improve your content ROI.
Get Started With Enhancing Your Website With AI
Remember, AI tools shouldn’t replace human creativity and expertise, but rather enhance and empower your web content strategies. By leveraging the capabilities of AI within your CMS, you can streamline processes, improve content quality, leave more time for impactful, human creativity, and ultimately maximize the value of your content for both your organization and your audience.
Learn more about HubSpot’s CMS — where you can build a website from scratch. Or, you can also check out HubSpot’s AI tools to help you generate or ideate your next pieces of content.
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